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Problem
When an enterprise decides to implement a solution to personalize the customer journey experience, they typically turn to their developers or a digital marketing agency. Building a customized solution can take months. In addition to development time, the enterprise also has to also account for future maintenance, implementation of new requirements, and adaptations to policy or regulatory changes.
It’s rare that an IT project is delivered on-time or on-budget. The majority of waste comes from projects that don’t deliver value and oftentimes the client doesn’t know what they want until after production. They inevitably require changes and updates when the final result isn’t what was originally envisioned.
Most developers maintain a healthy skepticism about no-code. The main concern is the thought that no-code limits development scope, or simply that they may not be able to implement future requirements. With Pickzen, developers have full control over the build process, with a no-code visual design-system for the front-end and a no-code rules engine on the back-end.
Solution
A No-Code Platform that makes developers lives easier
Pickzen makes personalizing the customer journey experience a delightful task. With our no-code platform, you can create any type of experience in days, if not hours - instead of weeks or months. We empower developers with the tools to build the recommendation engine of their dreams, from a simple decision tree to the more complex and detailed business rules. Brands and retailers gain the ability to personalize each step of the customer journey - from start to cart.
Seamless Collaboration Between Teams
At Pickzen, we have found that the best approach to personalizing the customer journey experience is through a combination of profiles. Ideally, a technical team member implements the business rules. Once the rules have been validated, non-technical profiles can easily maintain and modify them, freeing the IT team from this maintenance.
Product
Create any recommendation engine you can imagine
With the Pickzen platform, developers can quickly and easily build recommendation engines that demonstrate measurable value. Solutions to personalize the customer journey are able to be built faster, freeing up costly resources and allowing developers to focus on the core business.
Pickzen leverages AI to deliver measurable value that improves over time. AI-powered recommendations feature the most relevant products from your product feed. Developers can use our SDK and APIs for full customization and offer a tailored experience from back to front. The end result is a personalized, conversational approach to shopping online.
Visual Builder
Visual Product-Answer Linking: Simple Business Rules
No-code Rules Panel: Complex Business Rules
Actionable insights
Traction
Pickzen doubles conversion rates
Pickzen drives phenomenal results for our customers, statistically proven through AB testing. With millions of engaged users, Pickzen consistently delivers a conversion rate that is 2x higher, decreases time to checkout and return rate, and improves the overall customer experience.
Customers
Top brands and agencies trust Pickzen
Pickzen works with some of the biggest names in the e-commerce industry, with a unique approach for cosmetics, nutrition, and home goods - industries where precise business rules are complex but necessary for accurate recommendations. In addition to working directly with brands and retailers, Pickzen also partners with agencies, consulting firms, and technological partners. Some of our featured D2C (direct-to-consumer) customers include Hungry Bark, Vitruvi, Portia Ella, Jane Iredale, Supergoop, and Nuun to name a few.
See Pickzen in action
Business model
Fully customizable solutions and personalized pricing
We incorporate Pickzen into every aspect of the business - from client segmentation, onboarding, feedback and even pricing. We offer B2B SaaS solutions catering to Agencies, SMBs, and Enterprise brands and retailers - completely customizable according to client size, use case, and specifications. All clients take a personalized quiz that assesses their needs and allows us to understand how Pickzen can best support their business.
Market
The Global No-Code Market will reach $27.23B in 2022
Research and Markets anticipates the global low- and no-code market will grow from $2.34 billion in 2017 to $27.23 billion in 2022. Positioned to capitalize on this trend, our no-code focus is continually evolving. Currently Pickzen offers a no-code visual design system and no-code rules engine and future developments will allow us to build work-flows in the same way we currently construct the customer journey experience through conditional logic based questions.
With our e-commerce line of solutions, COVID-19 has only expedited market growth. Relevant to our focus on D2C (direct-to-consumer) brands, global e-commerce sales accounted for $4T in 2020, with over 6M online stores on the three main ecommerce platforms alone. With our differentiated solution, and future product offerings, we estimate that we have a SOM (serviceable obtainable market) of +600M.
Competition
Pickzen is a fast, easy, and efficient way for enterprises to increase sales and drive engagement
Pickzen is differentiated from competitors in offering a completely customizable solution that's fast, easy to maintain, and directly accessible to try out. Our sales leads and engagement rates are overwhelmingly inbound, unaffiliated, and most often come from word-of-mouth referrals.
The evolution of product search
Before Pickzen, traditional online shopping had two experiences. The first experience: search bars and filters. Both require the customer to do the work - and to know what they're looking for. Filters only work by narrowing down the selection process while chatbots leave customers with a recognizable, non-human, text interaction.
Then came the second wave: predictive. In this experience, typically unbeknownst to the customer, the enterprise relies on user behavior and third party information to recommend products without explaining the "why?"
The Pickzen Difference
Pickzen takes a revolutionary simple approach, enabling enterprises to give their customers the power of choice. With a guided selling experience similar to the face-to-face interaction with an in-store salesperson, users are able to find personalized advice exactly when and where they need it. Fast, visual, and easy-to-use, Pickzen supports enterprises no matter what their needs. Whether to narrow-down results from immense product catalogs or precisely recommending the ideal product (or set) from even the most complex business rules, Pickzen continually improves the experience, and the results.
Vision and strategy
Pickzen delivers the next generation of customer journey personalization
Our vision is to become the definitive solution for the next generation of customer journey optimization and product discovery (the third wave), behind traditional tools like the search bar and filters. Now, as face-to-face interaction has forever changed, Pickzen allows customers to lead the buying experience and choose the ideal moment to receive product advice.
As brands and retailers regain the ability to "just ask" instead of guessing what their customers want, Pickzen helps them turn skeptical shoppers into confident buyers - driving sales from start to cart. With your funding, we can dominate our industry and scale more quickly to pursue international partnerships and brand opportunities.
Funding
Pickzen is raising for platform expansion and product development
Pickzen has been entirely bootstrapped over the course of our operation. We're currently raising seed funding to support platform expansion and product development. Other funding will go towards marketing and sales efforts, establishing key partnerships and onboarding new clients.