Vaginal health issues affect millions, and what's out there isn't working

Vaginal health is a niche problem you say? Think again!

• 75% of women experience a yeast infection in their life
• 45% of women experience recurring yeast infections
• 60% of women will experience more than one UTI in their life
• 58% of women over the age of 48 experience vaginal dryness
• 176 million women have endometriosis worldwide

Historically, the majority of vaginal health and sexual wellness products have not been designed to take sustainable, proactive self-care into account. The most widely available lubes are glycerin-based (a metabolic byproduct of sugar), which means an increased chance of UTIs and yeast infections. The antibiotics prescribed to treat the UTI wipe out all the good bacteria with the bad, increasing the risk of getting a yeast infection. The treatments for yeast infections, while effective, have been known to cause vaginal dryness, sending you right back to that glycerin-based lube that got you here in the first place.

The cycle is not working, and we deserve better

Meet Quim: Your new bedside companion

Quim has created a complete line of proactive, plant-based, and sustainable products for the full-spectrum of intimate needs. Our products were designed to help people with vaginas proactively combat vaginal dryness, low libido, yeast infections, UTIs, pain with penetration, difficulty climaxing, and more. Our products provide an all-natural, holistic vaginal health solution for those in need.

/kwim/
Origin: 17th Century England

Archaic: taboo slang for vagina, vulva

Contemporary: a self-care line for humans with vaginas and humans without vaginas, who love vaginas™

Plant-based vaginal wellness products, designed with your needs in mind

Quim’s full suite of serums and oils are applied topically, and highlight either THC or CBD, depending on their intended use. Both THC and CBD, absorbed vaginally, can increase blood flow, promote pelvic relaxation, and decrease inflammation and pain. While our products can be a good fit for many people, they’ve shown to be particularly helpful for people who experience pelvic floor pain, PCOS, low libido, vaginal dryness, endometriosis, pain with penetration, recurring vaginal health issues like bacterial vaginosis, vaginismus, and vaginitis, or have recently given birth.

Meet the Quim family:

CBD Collection:
Sold both direct-to-consumer and wholesale nationwide in stores like Urban Outfitters, Good Vibrations, The Standard Hotel, and over 50 additional stores. Contain less than 0.3% THC (Hemp CBD).

• Smooth Operator Intimate Serum - MSRP $48

• Happy Clam Everyday Oil - MSRP $48

THC Collection:
Sold in licensed CA dispensaries and delivery services - over 100 locations across the state.

• Night Moves Intimate Oil - suggested retail $46

• Oh YES! Latex-Safe Serum - suggested retail $56

Quality:
At Quim, we understand that we’re only just beginning to understand the health benefits of each cannabinoid within the cannabis sativa plant. What we do know is that there is an entourage effect (or that the whole is greater than the sum of the parts) and for that reason, we use broad-spectrum distillate or full-plant infusions in both our THC and CBD products.

Lab-Tested, always:
All Quim products are 3rd party tested to ensure potency and safety. Our THC and CBD products are tested at the same standards, ensuring all Quim products are held to the rigorous standards implemented by the CDPH. These test results are always available to our consumers, allowing them to make purchases with confidence in formulas.

• Potency: cannabinoid content
• Purity: heavy metals, microbiological and bacterial contaminants, pesticides, volatile organic compounds

10x increase in revenue in 1 year

Sales in a Recession-Proof Industry:

Over the past 3 years, Quim has gained significant traction in the market. We saw a 10X increase in gross revenue from 2018 to 2019. During COVID-19, Quim has proven itself to be a recession-proof business. From Q4 2019 to Q4 2020, we saw a 30% increase in D2C product-sale, with an additional 18% increase from Q1 2020 to Q2 2020. This growth illustrates an increased demand for intimate care products amidst a global pandemic and economic recession.  

Press:
Quim was featured highly on Viceland TV, and has received upwards of 60+ pieces of PR coverage. Over the past year, we’ve gained significant press in notable publications such as Forbes, Allure, Cosmopolitan, The Strategist, The Atlantic, Men's Health, Byrdie, Refinery29, Now This Media Yahoo Finance, Weed Maps and Gossamer. This has led to a combined online readership of 532M people.

Partnerships:
Significant brand partnerships include national organizations such as Planned Parenthood, The Wing, and Women of Sextech, as well as a number of well-known influencers in the sexual wellness space.

Diversified Revenue Streams:

Notable Accolades:
In addition to sales growth, Quim and its founders have received a number of awards and accolades:

• Arcview Pitch Competition Winner, Summer 2018
• Oh YES! Latex Safe Serum nominated for XBiz Sexual Enhancement Product of the Year, 2019
• Winner of Audience Favorite at Beauty X pitch at NYC’s Indie Beauty Expo, Summer 2019
• Pitchforce Winner + Audience Favorite, 2020
• SXSW Cannabis Pitch Competition Winner, Summer 2020
• Quim CEO, Cyo Ray, named ‘Top 100 Most Influential Women in Weed’, and High Times’ ‘Female 50’

Giving the people what they want (and need), one bottle at a time

Quim has established a loyal customer base of people of all ages nationwide, from curious millennials to new moms seeking post-partum healing, to baby boomers looking to alleviate menopausal issues, to lusty spouses and romantic partners seeking new ways to spark joy in the bedroom. Our customers are interested in proactive vaginal health and sexual wellness products and are drawn to the all-natural, plant-based ingredients used in Quim products.

What people are saying about Quim:

“Happy clam is my new favorite thing. It’s the first time I’ve felt like my vagina was getting the respect it deserves. That it took this long for my vagina to have an eye cream is an offense to every vagina owner. That it smells and feels delicious is just the cherry on top.”                                                     - Anna Duckworth, Miss Grass

“Night Moves is pure magical gold in a bottle. I'm a woman of a 'certain middle age' & also on medication which inhibits nature taking care of itself! The first time I used this product... POW!  I had my sex life back in WONDERFUL working order and feeling like a woman again! Thanks for producing this magic in a bottle.”
                                                                                            -Brooke Good, 55

 “Quim does it again! Their newest creation [Smooth Operator] delivers the quality and full-body orgasms that I’ve come to love about their products. The best part is that this serum is latex safe, which expands the ways, and times Quim can be enjoyed.”
                                                             - April Flores, a.k.a. FattyDelicious

“I have struggled with herpes for two years and suddenly for the past six months could not get my genital herpes under control … Happy Clam has been the biggest lifesaver for the pain and discomfort as well as the healing of an outbreak. Not only this, but recently I struggled with hemorrhoids. A little happy clam in the affected area has been a major game-changer. Thank you for making this product available."
                                                                                     - Anonymous, age 30

3x gross revenue by 2021

Even during COVID-19, Quim continues to see growth across many different parts of our business.

Sales and Marketing:
Until 2020, Quim’s success had been organic, with sales driven primarily from email marketing, press coverage, and social media engagement. The direct-to-consumer side of our business has been thriving since COVID-19 and we have thus begun investing in paid advertising and marketing opportunities to accelerate the growth of this revenue stream. Over the past 6 months, our Google Ads, retargeting campaign, and influencer partnerships have spread awareness and driven sales. With additional capital, we plan to significantly increase our investment in digital marketing campaigns.Retail Partnerships:
Our focus on building strong retail partnerships has allowed us to hold shelf-space in some of the most prominent dispensaries and conventional retail stores nationwide such as Urban Outfitters, Anthropologie, Good Vibrations, Babeland, and more.

Education:
We know that education is of the utmost importance for products like ours, which is why we focus on educational efforts not only for our D2C customers but for our retail partners nationwide. Providing weekly product trainings for our retail partners ensures speedy sell-through and quicker turn-around on reorders.

Referrals:
Our loyal customers not only re-purchase Quim products but use the Quim referral program to spread the word. In 2020 alone, the referral program drove 16% of total CBD sales. The fact that people are motivated to share Quim’s products, despite their intimate nature, demonstrates the efficacy of our products and the brand loyalty we’ve fostered within our customer base.

Expansion plans:
With our current traction, we estimate that our brand will be able to expand our CBD line internationally by EOY 2021, with Canadian manufacturing partnerships already in the works.

$181.6B total addressable market

Quim is a first-to-market product that foretells the normalization of vaginal and intimate wellness awareness, allowing us to capitalize on a fast-growing growing trend. We are uniquely positioned at the intersection of three exploding industries - global CBD ($9.3B by 2025), SexTech ($122B by 2025) and FemTech ($50B by 2025). While we have already gained significant traction in the market, our expansion plan is to capitalize on our viral potential by expanding our D2C customer acquisition strategy and accelerating viral growth initiatives.

A full-spectrum approach to intimate wellness

Quim actively targets and serves four exploding industries, and our unique product line and focus on holistic vaginal wellness uniquely positions us to own significant market share. Our focus on vaginal health as a precursor to sexual pleasure differentiates us from competitors who market their products as either supporting vaginal health or increasing sexual pleasure. In the growing vaginal health market, Quim is differentiated both by the quality of our products and the values of our company.

Proactive, not reactive:
Quim products are designed with proactive vaginal health in mind, rather than the many reactive solutions already out there. Instead of focusing only on THC or CBD, we create products with a more holistic vision in mind, including a number of all-natural ingredients, like tea tree oil, damiana and apricot kernel oil, that have integral vaginal health benefits.

Inclusivity:
At Quim, we pride ourselves on being a mission-oriented brand, focused on inclusivity. We design our packaging, website and marketing materials to ensure that our products feel inclusive for anyone in need of vaginal health products, regardless of their gender.

Staying focused:
Since our product launch in 2017, Quim has been a vaginal wellness company. Not tempted by the "shiny objects" of the cannabis industry, we've continued to stay in our lane and have grown our vaginal health line with laser focus.

Low overhead:
Aside from running a lean team, Quim has been able to keep overhead low by working with licensed THC and CBD manufacturers, keeping our costs low and allowing us flexibility.

A global intimate care brand normalizing vaginal health and wellness

Our long-term vision is to normalize vaginal health and wellness through product creation and conversation. We intend to be at the forefront of a movement to bring relief and satisfaction to a little cared for and intimate part of the body that has been stigmatized for far too long.

Short term goals (2020-2021):

• Launch subscription model

• Diversify paid advertising channels

• Canadian expansion

• Deepen community engagement

Long term goals (2022-2024):

• International expansion to EU and Asian markets through licensing agreement

• Expansion of product line to include additional products that support sustainable practices of intimate self-care

• An educational content platform that democratizes the sharing of experiences of people battling intimate health issues

$913K raised to date

Quim launched its seed round of funding in 2018, which was used to help bring Quim THC packaging into compliance, launch two hemp-CBD products, hire our first full-time employee, and launch the direct-to-consumer side of our business. We are currently raising funds in order to expand our direct-to-consumer marketing initiatives, hire a digital marketing specialist, and continue to expand the Quim product line.

Notable investors include: Paul Rosen, founder of Cronos, and Bá Minuzzi, founder of Babel Ventures

Cyo Ray Nystrom is the CEO and co-founder of Quim. Before joining the cannabis industry in 2015, Cyo worked in San Francisco selling marketing software to enterprise companies such as Ulta Beauty and Discover. She decided to bring her knowledge and expertise into the cannabis industry after California Governor, Jerry Brown, introduced the groundbreaking Medical Cannabis Regulation and Safety Act. Her involvement in the industry is deeply personal, as her father was incarcerated for nonviolent cannabis crimes during her childhood. In joining the growing cannabis industry, she saw an opportunity to shape the way the legislation was formed such that small businesses were able to continue operating without risking their families' well-being. 

After dealing with persistent vaginal health issues her whole life, Cyo began making her own proactive vaginal health products at age 23. Since entering the cannabis industry, she got further exposure to the healing topical benefits of vaginal cannabis and expanded her own recipes to include extracted cannabis and started gifting it to friends and family. Resounding support from her earliest product testers inspired Cyo to bring in childhood friend, Rachel Washtien, to create a line of topicals that addressed many of the intimate health issues she and her community were dealing with. After beta-launching Quim’s first products in a few selected dispensaries, Cyo and Rachel were highly featured on an episode of Viceland TV’s show Slutever, which aired to over 10M worldwide. This exposure drove increased demand for Quim’s products and, shortly after, Cyo left her role at Meadow to focus on Quim full-time. Working on Quim not only allows her to create products that address her own health history and work in an industry that she has deep personal roots in, but also combines both her passion for cannabis as medicine and sustainable intimate wellness. She is heavily involved in both the cannabis and sexual wellness spaces, frequently speaking on panels and participating in industry events. Notable accomplishments include being named ‘Top 100 Most Influential Women in Weed’, being included in High Times’ ‘Female 50’, and winning a number of international pitch competitions (SXSW ‘20), (ArcView ‘18).

Rachel Washtien is the COO and co-founder of Quim. After studying Economics at Occidental college, Rachel went on to manage a number of consumer-facing businesses from both an operations and financial standpoint. Through her work at Omnicom, Rachel gained experience in marketing and advertising, with expertise in direct-to-consumer messaging and campaign planning. Rachel went on to serve as the COO and founding member of Techne Collective, managing the business from a legal and financial standpoint. As Head of Operations at Mission de Flores, Rachel spearheaded both operations and marketing, growing the businesses Instagram following by 200% in 6 months, and streamlining order management and operations to maximize efficiency. Rachel is deeply involved in the cannabis community, attending events and panels on a regular basis, and maintaining close relationships with Quim distributors and retailers.