A Year Review - 2021
Hello Ready Set Jet Fam -
I hope your New Year is off to a wonderful and healthy start! We are beginning 2022 with some amazing momentum and excited to start scaling everything we built in 2021.
We spent 2021 organically growing the brand, testing the our innovative product technology to prove market fit, entering strategic partnerships in the territories we identified as the strongest markets, started the impact in the slums while employing 42 rural women to help us create new products in India, and so much more! While we are very proud of everything we accomplished last year, the pandemic and some of the cross border regulations caused some delays for us that we hope to make up this year.
I wanted to share some of our great wins and highlights in 2021 in a little more detail, thanks to you!
- Being a brand with a heavy focus on women empowerment, we are pleased to share we raised capital from over 100+ amazing female investors (creating a whole new set of female angel investors making their very first investment) alongside some really great guys too! Thank you!
- Even though we were in the midst of a pandemic, we launched the Ready Set Jet Academy Experiences in person in LA NY, Mumbai, Bangalore, Goa, Delhi, Dubai, and Barcelona.
- We grew the product sales organically this year selling out of our first run of inventory and bucking trend of color cosmetics being down - as our color products became customer favorites.
- We expanded our distribution from the US to India, Canada, UK, New Zealand, Australia and UAE and leaned heavily into community selling, proving our everyday customers and investors were our best and strongest ambassadors and go to market strategy.
- We launched on Nykaa, India's largest retailer (think the Sephora of India)
- Our in person experiences and community selling built a community of over 10,000 women globally which has been exciting to see how much they have used Ready Set Jet as a platform for networking and personal brand building.
- We scaled impact and trained over 125 underserved girls in Mumbai and Bangalore slums giving them skills & vocational training
- We appeared on 4 International TV Shows to over 180M households and were featured in countless podcasts and press like Vogue, Forbes, Glamour, Economic Times Of India
- Our strategic partnerships were golden in helping us establish new markets and networks. We are pleased to share we partnered with EncuBay (India), BeerBiceps (India), Female Quotient (US), StyleNook.In (India), DandiDay (US), Partnerships For Change (US)
So whats on tap for this year?
- We have secured $1M in distribution while also securing new distribution partners and opportunities in India, UAE and UK and will continue to explore more avenues to scale.
- The Academy is just about finished being built and will be launching any day now!
- And some exciting news: We are working with best in class leaders from Google, Bain, XPrize and The Spatial Intelligence Foundation to launch Ready Set Jet Innovations in Web 3.0. More to come on that!
Our Ask:
We are getting ready to raise our next round of funding which will be a much bigger round to help support production of new products, marketing, and hiring the team. If you know of anyone that might be interested in being a part of Ready Set Jet, please let us know! If you have had a chance to try the products, we would absolutely appreciate you leaving a review on our site at www.readysetjetofficial.com. Lastly, we are always appreciative of your support and for being a part of the Ready Set Jet family .
Happiest New Year to all of you!
Shalini
Here are some of the 2021 highlights:






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