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Problem
Until now, plant-based ice cream hasn't tasted as good as dairy, and it still isn't good for you
The "dairy-free" ice cream market has been dominated by low quality ingredients, including refined sugars and chemical stabilizers. Emphasis on low calorie count has resulted in products that are packed with chemicals, fillers, and fake sugars. They taste worse than dairy and aren't even healthy for you.
Solution
Sunscoop created the most delicious plant-based ice cream on Earth
Sunscoop is an easy to digest plant-based ice cream made with organic coconut cream and infused with superfood ingredients. Our label is cleaner, our product tastes better, and our sourcing is healthier for the planet (and you!).
Product
Powered by the sun to make the most delicious plant-based ice cream
Sunscoop is made from organic coconut cream and superfoods, with no refined sugar or top allergens. Our mission is to deliver the most delicious plant-based ice cream made from clean, powerful nutrients that taste great and help fuel a healthy body.
Our flavors are reimagined classics with a superfood twist. It took us over three years to perfect our unique formulation - partnering with top food scientists to create a texture and flavor superior to dairy. The result is a proprietary, allergen-friendly coconut cream base, with unrivaled taste, texture, and nutritional benefits.
Traction
Over 100K pints sold since launch in 2019
Sunscoop is currently selling in 500+ stores across the US, including all Whole Foods locations in the Northeast and Mid-Atlantic. We're quickly closing the gap on the category-leader, which launched 8 years ahead of us (and uses nuts and cane sugar). Sunscoop is flying off shelves at leading health food retailers like Erewhon market in Los Angeles. We're now partnered with distributors for the Northeast, Mid-Atlantic and Southern California.
Customers
"I'm obsessed. I don't understand how it tastes better than regular ice cream."
- @pintsizedperfection
Our proprietary blend has been declared more delicious than ice cream even by dairy lovers. We help everyone, regardless of dietary concerns, enjoy the delights of frozen desserts without the worry of a stomach ache or allergic reaction. Our refined sugar-free, allergen-friendly, and functional ingredient-base gives everyone the chance to fully enjoy ice cream while still feeling great and knowing they are making healthier choices for themselves and their families.
Business model
Flying off shelves in grocery stores, online, and brick and mortar pop-ups
Sunscoop is currently sold in over 500 stores and we expect to be in over 2,000 stores by the end of 2021. In 2021, we plan to deepen our grocery retail footprint in our current markets of Southern California, the Northeast and Mid-Atlantic with key natural/specialty retailers, supported by our strong distribution partners UNFI, KeHE and Rainforest, while expanding to key retailers in adjacent markets. We sell nationwide via sunscoop.com and we're currently the #2 selling vegan ice cream on Amazon!
Market
Frozen desserts is a $39B category in the US, growing 13% over the past year
There's a glaring opportunity for plant-based ice cream to expand market share for years to come. In fact, plant-based optimism is spurring grocery retailers to dedicate full freezers to vegan ice cream, and market growth has increased 14% over the past six months as a result.
Competition
A superfood-based, allergen-friendly frozen treat
Sunscoop owes our customer loyalty and brand success to our proprietary blend of superfoods and adaptogens. We're one of the only plant-based ice cream on the market that's allergen-friendly, with no refined sugars, and less than 500 calories per 8oz serving. We're made entirely from purposeful and functional ingredients.
Vision and strategy
Expanding our retail partnerships and online growth
With your investment, Sunscoop will drive an accelerated growth timeline to win the plant-based ice cream category. Your funding will power our launch with distributors KeHE and UNFI and fuel strategic marketing efforts. We plan to deepen our grocery retail footprint in Southern California, the Northeast and Mid-Atlantic regions. To do that, we'll expand our retail partners to grow brand recognition and increase customer retention across the US.
Funding
Backed by top VC funds and industry founders
Sunscoop has raised $2.4M since inception, from reputed venture capital funds, including Torch Capital, Lightspeed Ventures, H/L Ventures, and Simple Food Ventures, as well as prominent angel investors, including the founders of 16 Handles, Mendocino Farms, and Bonobos.