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Tallyfy isn't accepting new investments

Tallyfy’s deadline was January 1, 2020

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Tallyfy

Workflow Made Easy ™
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$302,932
Raised
1,545
Investors
Successfully funded and closed on January 1, 2020.
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Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
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Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Tallyfy, Inc. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Tallyfy Crowd SAFE Tallyfy Form C:A 10.17.19.pdf
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Hear from some of the 1,545 investors in Tallyfy


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Highlights


$1M+ raised
Company has previously raised over $1M in capital
Venture-backed
Company is backed by a venture capital firm
  • Platform that brings certainty and automation to your workflows
  • Already raised $2M+ from investors in Silicon Valley and St. Louis
  • Participated in Alchemist Accelerator, 500 Startups and Arch Grants
  • Free inbound traffic from Google Search worth $350k+ per month
  • $65k+ in annual recurring revenue - validating initial product/market fit
  • Team includes 4 startup vets with successful exits to IBM and Adobe
  • Focusing on client-facing workflows. Target markets worth $50 billion+

Problem


Manual workflows waste tons of time for you and your coworkers

“Oh – Jane knows how to do that”

People try to remember procedures and best practices in their head. They are not formalized or shared. Everyone ends up doing procedures differently, leading to inconsistent outcomes and constant uncertainty around “how should we do this?” If the person you need is not available (or leaves) - it’s chaos.

“Yea – we’ve written down and drawn all our processes”

People might try to document (type up) or draw a process in a flowchart. You have no idea if or when anyone actually looked at the flowchart or Word/Excel doc while they were working. What’s the point in spending weeks on documenting a process that nobody will ever look at?

“But I already emailed John that he needs to approve”

People use email and chat to actually do a process. Coworkers hardly ever know who is doing what, when and how. Everything that should be predictable and obvious turns into long chains of chats and emails. It stresses everyone out and wastes tons of time.

“How can we prevent this mistake in future?”

People try to improve a process through hundreds of hours of training and workshops. Awesome employees get engaged and suggest ideas to improve a process, but the old ways continue. Now scale that up. If there were hundreds of people in a company - how would you deploy an improved process to the entire company? 


Wouldn’t it be magical if everyone in your company knew how to do every process?


Wouldn’t it be nice if you didn’t get interrupted by email and chat for routine questions?



Wouldn’t it be nice if everyone in your team knew exactly who is doing, what, when, how and why?

 

 

Wouldn’t your clients love a way for them to track and get involved in a process?

Why can’t your clients track a workflow online, just like they track a FedEx parcel?

Solution


We bring certainty and confidence to every workflow in your business

Tallyfy focuses on repeatable processes. This means there’s one place where procedures are both seen and used.

When you launch a process - you know it will be predictable, consistent and reliable. Tasks will not constantly slip through the cracks like they do in ad-hoc projects.



Product


Tallyfy makes it simple to rinse and repeat processes you do every day

Our product allows you to create a blueprint of any repeatable process in your business and launch workflows off of that blueprint. You can track processes visually on a simple dashboard.

Tallyfy can be used for literally any customized, repeatable workflow in your business.

Traction


Over 10,000 sign-ups since we launched

The validation revenue we’ve accumulated from 10k+ signups on our free-forever plan is $65k+ ARR (Annual Recurring Revenue) - generated by companies that chose to upgrade to paid plans.

This validation revenue has helped us build a strong understanding of what thousands of companies want, helping us quickly refine our roadmap. 

Separately - the average number of employees in the companies signing up is steadily increasing, helping us move up-market.

We get $350k+ worth of free clicks from Google search every single month

Most other startups pay hard and heavy dollars for marketing. It's one the biggest expenses in most companies. We don’t pay a dime.

We carefully executed our plan to rank on the first page of Google search for thousands of relevant searches (without having to pay for Adwords).

We’ve done this by producing relevant, evergreen content that’s hugely valuable to people. 

Look at the traffic growth to our website below. It’s a huge long-term competitive advantage!

Don’t believe us?

Go ahead - google “client onboarding” or “sop” yourself. See how we’re on page 1 of normal (organic) Google search results.

Those are just two examples from thousands of searches.

What does this mean for our business? Let’s do some math here. 

Let’s assume our current traffic does not grow (at all) for the next 3 years. 

What would it be worth?

$380k per month x 12 months a year x 3 years is >$13 million.

So basically - we would NOT spend >$13 million in marketing costs over 3 years.

The above assumes traffic stays flat for the next 3 years. 

Over the last 2 years, the value of inbound traffic to tallyfy.com has not been flat:

Is this a strong, long-term competitive advantage for brand awareness and free leads?

You should decide on that question - before you decide to invest in us.

Customers


Tallyfy is used by businesses in a variety of industries

Business model


Strong initial success with our tiered subscription model

Tallyfy charges a subscription fee for each member (user). We usually see the number of members grow, as a company adds more workflows on Tallyfy.

Tallyfy has always had a free forever plan since we launched. Until recently, we’ve been purely focused on product development from feedback - not on sales.

Our initial sign-ups (10k+) gave us confidence to monetize to a free trial model (going forward) - along with clarifying our roadmap. 

As of August 2019 - we eliminated our free plan and moved to a 14 day free trial. We’re now shifting our focus to growth in recurring revenue and sales. 

Market


Tapping into complimentary trends and fast-growing markets 

We focus on the SMB (small and medium-sized business) market - where people lack a fully-featured process management tool, which is also really easy to use. Such companies are not able to spend huge amounts of money on enterprise software, and want something that works right now, and works quickly - without needing IT and consultants.

We’re really excited about “riding” bigger markets/trends that are complementary to us - and there’s three major sectors there.

First - there’s middleware, which includes integration tools like Zapier and Microsoft Flow. Second - there’s AI and RPA, since we can slot automations beautifully into everyday tasks. Third - there’s BI (Tableau, PowerBI) - since we stream our data in real-time for visualization. 

We play nicely with CRM (just reference leads in your workflows) and chat platforms - so you can go from noisy, messy chats - to trackable actions - in one click.

Our team has enough experience to know about positioning our differentiation in the long-term - and we see a solid plan on what it will take for us to grow to a very large ARR (annual recurring revenue) figure. 

Competition


Our simple interface, client-facing workflows and API-first platform set us apart

We have two competitor categories. The first is BPM (Business Process Management) - which is a >$15 billion segment of legacy, complex, IT-driven process management software. The second is project management tools  - which focus on projects, not repeatable processes. 

Some key strengths for us are our beautiful UX (user experience), our focus on front-office use cases - and a really clean and complementary fit with software that IT has already purchased.

Our special sauce is that we help you scale your operations.

Tallyfy works in minutes - and we run client-facing workflows. This gives you better customer experiences that make you money, not just internal automations that save you money.

Vision and strategy


Setting a solid foundation for strong future growth

So many startups try to scale prematurely. 

We believe we’ve set the right foundation. We’re looking to gather steam and project strong growth in the next few years.

Funding


We’ve raised $2M+ from top investors and accelerators

We’ve received investment from MTC (the state VC in Missouri), Alchemist Accelerator and 500 Startups (both in San Francisco). We won $90k in equity-free grant funding from Arch Grants (in St. Louis, MO) and Startup Chile.

Founders


Decades of hard experience in design thinking, grit and exits (with scars)

Fortune favors the brave.

Believe it!

Deal terms


Valuation cap

$11,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

20%

If a trigger event for Tallyfy occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that Tallyfy is accepting.
Learn more

Funding goal

$1.07M

Tallyfy must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
Tallyfy needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Tallyfy, Inc. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Tallyfy Crowd SAFE Tallyfy Form C:A 10.17.19.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Tallyfy.
Invest
$1,000
Receive
  • T-shirt
Invest
$5,000
Receive
  • T-shirt
  • Option to be publicly featured on our "About us" page as an investor
Invest
$10,000
Receive
  • T-shirt
  • Published interview on our blog
  • Option to be publicly featured on our "About us" page as an investor
Invest
$25,000
Receive
  • T-shirt
  • Get a whole release named after you
  • Published interview on our blog
  • Option to be publicly featured on our "About us" page as an investor
  • Dinner with the founders - Amit and Pravina - anywhere in St. Louis, MO

Why others invested

See all reviews (0) See all (0)

There has always been a grey area/gap in terms of internal processes and collaboration between teams in organizations. I believe Tallyfy can bridge that gap. I love the interface as is today and it looks like a solution I would implement personally.

Profile picture of Oluwaseun Morafa
Oluwaseun Morafa
Investor
over 5 years ago

I love the idea behind simplifying something that should be simple. Working in a job that deals with tons of emails daily, this could really help.

Profile picture of Tyler Marquez
Tyler Marquez
Active investor
over 5 years ago

Tallyfy solves the time consuming problem of repetitive processes within your company. They do it with amazing workflow software that takes these processes & organizes them efficiently so you can move forward with important game changing decisions!

Profile picture of Daniel Creston
Daniel Creston
Investor
almost 6 years ago

About Tallyfy

Legal Name
Tallyfy, Inc
Founded
Aug 2014
Form
Delaware Corporation
Employees
3
Website
tallyfy.com
Social Media
Headquarters
Google Map location of of Tallyfy
911 Washington Avenue , St. Louis, MO
Headquarters
911 Washington Avenue, St. Louis, MO, United States 63101

Tallyfy Team
Everyone helping build Tallyfy, not limited to employees

Profile picture of Amit Kothari
Amit Kothari
CEO
Featured in Superheroes · Read
Profile picture of Thomas Palumbo
Thomas Palumbo
Head of UI/UX/Brand
Profile picture of Pravina Pindoria
Pravina Pindoria
Growth/CS
Profile picture of Eli Covell
Eli Covell
Sales
Profile picture of Daniel Olert
Daniel Olert
QA/Product Lead
Profile picture of Rukhmini Kadu
Rukhmini Kadu
Services
Profile picture of Rehan Mahmood
Rehan Mahmood
Lead Developer - Client UI
Profile picture of Noel Ceta
Noel Ceta
Head of Content
Profile picture of David Chopin
David Chopin
Content Lead
Profile picture of Adi Winata
Adi Winata
Client UI and Integrations Lead
Profile picture of Nurbek Chymbaev
Nurbek Chymbaev
Lead Developer - API
Profile picture of Yassin Ararou
Yassin Ararou
Lead Developer - API
Profile picture of Mohan Singh
Mohan Singh
Lead Developer - Client
Profile picture of Kiran Sompura
Kiran Sompura
Lead Developer - Client
Profile picture of Samier Sompura
Samier Sompura
Developer - Client
Profile picture of Dmitriy Riabov
Dmitriy Riabov
Lead Developer - API and Database
Profile picture of Natasha Potter
Natasha Potter
Head of Email Marketing
Profile picture of Lora Lucenara
Lora Lucenara
Head of Testing
Profile picture of Savannah Davis
Savannah Davis
Content
Profile picture of Sonia Pearson
Sonia Pearson
Content
Profile picture of Rahul Chauhan
Rahul Chauhan
Developer - API
Profile picture of Eric Husa
Eric Husa
Integrations and API Developer
Profile picture of Samuel Rubin
Samuel Rubin
Summer Intern
Profile picture of Sailesh Sitaram
Sailesh Sitaram
Summer Intern
Profile picture of Grace Anne Aldred
Grace Anne Aldred
Summer Intern
Profile picture of Tristan Senkowski
Tristan Senkowski
Summer Intern
Profile picture of Stephen Richardson
Stephen Richardson
Summer Intern
Profile picture of Akshat Chowksey
Akshat Chowksey
Summer Intern
Profile picture of Helal Uddin
Helal Uddin
VA
Profile picture of Tal Schechter
Tal Schechter
Consultant/Partner
Profile picture of Chris Naumann
Chris Naumann
Consultant/Partner
Profile picture of Brittany Hagedorn
Brittany Hagedorn
Advisor. MBA from Washington University. Six Sigma Black Belt with lots of practical process improvement experience.
Profile picture of Daniel Livengood
Daniel Livengood
Advisor. Algorithms and machine learning expert. Wrote an award-winning thesis at MIT.
30 more team members
Amit Kothari
CEO
Eli Covell
Sales
Thomas Palumbo
Head of UI/UX/Brand
Daniel Olert
QA/Product Lead
Pravina Pindoria
Growth/CS
Rukhmini Kadu
Services
Rehan Mahmood
Lead Developer - Client UI
Noel Ceta
Head of Content
David Chopin
Content Lead
Adi Winata
Client UI and Integrations Lead
Nurbek Chymbaev
Lead Developer - API
Yassin Ararou
Lead Developer - API
Mohan Singh
Lead Developer - Client
Kiran Sompura
Lead Developer - Client
Samier Sompura
Developer - Client
Dmitriy Riabov
Lead Developer - API and Database
Natasha Potter
Head of Email Marketing
Lora Lucenara
Head of Testing
Savannah Davis
Content
Sonia Pearson
Content
Rahul Chauhan
Developer - API
Eric Husa
Integrations and API Developer
Samuel Rubin
Summer Intern
Sailesh Sitaram
Summer Intern
Grace Anne Aldred
Summer Intern
Tristan Senkowski
Summer Intern
Stephen Richardson
Summer Intern
Akshat Chowksey
Summer Intern
Helal Uddin
VA
Tal Schechter
Consultant/Partner
Chris Naumann
Consultant/Partner
Brittany Hagedorn
Advisor. MBA from Washington University. Six Sigma Black Belt with lots of practical process improvement experience.
Daniel Livengood
Advisor. Algorithms and machine learning expert. Wrote an award-winning thesis at MIT.

Press

AI Is More Than Machine Automation: It's About Human Augm...
CMSWire.com CMSWire.com
·
Aug 28, 2019

IBM's supercomputer, Watson, has become the poster child for artificial intelligence (AI) in the age of big data. Watson ...

Making the Case for Third Party Office 365 Integrations
CMSWire.com CMSWire.com
·
Aug 28, 2019

Office 365 is the default email client for companies worldwide. These same companies often default to using the platform ...

Tallyfy standardizes workflows and helps businesses scale...
Silicon Prairie News Silicon Prairie News
·
Jan 23, 2019

The story of Tallyfy begins in London, England but brings us to St. Louis, MO. Amit Kothari spent a decade at various com...

Can a Simple Checklist Transform Your Business?
Entrepreneur Entrepreneur
·
May 16, 2018

Opinions expressed by Entrepreneur contributors are their own. What do test pilots, surgeons, architects and hedge fund m...

The Benefits of Operational Risk Management
Security Intelligence Security Intelligence
·
Dec 13, 2017

Organizations manage their risks by making changes to their processes and procedures. The science behind this, called ope...

5 Factors to Weigh When Choosing Your Company's Headquarters
Entrepreneur Entrepreneur
·
Nov 16, 2017

7 min read Opinions expressed by Entrepreneur contributors are their own. Silicon Valley is certainly a heady environment...

Mountain View-based Tallyfy says its platform can improve...
Silicon Valley Business Journal Silicon Valley Business Journal
·
Apr 12, 2017

The Mountain View-based software-as-a-service startup says its platform can improve repeatable business processes.

Venture Capitalists Face Regional Quandary
WSJ WSJ
·
Nov 14, 2016

Tallyfy Inc. Chief Executive Amit Kothari recently deleted his address from his email signature. In trying to raise fundi...

On Corporate-Startup Collaboration: Amit Kothari of Tally...
Entrepreneur Quarterly (EQ) Entrepreneur Quarterly (EQ)
·
Sep 13, 2016

Estimated reading time: 1 minute(s) It's no secret that St. Louis' size allows for unique collaborations. Startups are ab...

Why These 7 Startups are Building Their Companies in St. ...
Entrepreneur Quarterly (EQ) Entrepreneur Quarterly (EQ)
·
Sep 12, 2016

Estimated reading time: 8 minute(s) For these seven startups, the Gateway City wasn't just a pit stop on the way to a coa...

Does VC Mean Venture Capital Or Very Concentrated?
Forbes Forbes

At the risk of being shunned on Sand Hill Road, good business ideas can be found outside of Silicon Valley. And, dare I s...

Here are the hottest companies from 500 Startups' 'Beauty...
Silicon Valley Business Journal Silicon Valley Business Journal

Investors and founders gathered Tuesday at the Computer History Museum to hear pitches from 42 companies on 500 Startups'...

Pravina Pindoria
City, University of London City, University of London

Categories Tags School, Centre Subject Area Pravina is a City graduate (BSc Child Nursing) and founder of award-winning s...

From Claverton Down to Silicon Valley
Bath

Alumnus Amit Kothari is the CEO of a business process automation software startup called Tallyfy. This is a story of how ...

Show all
Logo of Tallyfy

Tallyfy

Tallyfy successfully raised $302,932 from 1545 investors on January 1, 2020
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Profile picture of Charles Twining
Profile picture of Peggy Place
Profile picture of Terrence Billings
Profile picture of Sameer Halai
Xuanhanh, Charles, Peggy, Terrence, Sameer, and 1540 others invested. 319 Reviews
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