The ready-to-drink (RTD) segment has seen massive growth over the past two years, led in large part by the growth of malt-based hard seltzers. But times are changing, and so are customer preferences.

According to syndicated data, canned cocktails are now leading the growth in this segment — and are the fastest grow segment in all of alcohol — growing 126.9% from 2020-2021. Troop is outpacing that explosive growth, growing at a rate of 169.2%.

And we’re not slowing down. Consumers are graduating from malt-based seltzers and looking for more premium options that are still convenient. The next generation of consumers are being more mindful about what they drink and how they drink, looking closer at what goes into the products and choosing to savor vs. chug.

Troop wins these consumers over with our full flavor, full strength cocktails crafted with spirits, fresh-squeezed juices, and botanicals — no artificial flavors or preservatives. At 10% ABV in a single-serve can, we deliver a higher quality cocktail experience in a convenient format that customers love.

Invest now to be part of this explosive growth!