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Toast isn't accepting new investments

Toast’s deadline was October 1, 2022

Follow the company to stay updated on their progress, including future investment opportunities


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Toast

Toast is on track to become one of the first premium, national cannabis brands
Latinx Founders Women Founders B2B AAPI Founders Consumer Cannabis
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$282,240
Raised
633
Investors
Successfully funded and closed on October 1, 2022.
Invest in Toast

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Pitch Updates 8 Reviews 123
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Closed on October 1, 2022. Information may not be up-to-date. Campaign closed on October 1, 2022. Information displayed may not be up-to-date.
Opportunity Concept Product Traction Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Toast Holdings, LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Toast Crowd SAFE WeToast Form C.pdf
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Hear from some of the 633 people reserved or invested in Toast


Show more

Highlights


$10M+ raised
Company has previously raised over $10M in capital
Notable angel backing
Company is backed by a notable angel investor
Power Founders
Founders previously exited or operated a large business
Venture-backed
Company is backed by a venture capital firm
  • Forbes calls Toast the "Moët Hennessy of Cannabis"
  • Retail Sales since inception of $12M+ CAGR of 100%+
  • On track to become the FIRST national cannabis brand,10-15 mkts. by 2023
  • Toast distro. partners are highly coveted (Columbia Care, TILT, Erewhon)
  • Asset light, scalable, 60-80% Gross Margins, EBITDA Margin target of 30%+
  • Raised $10M+ from Venture Capital, Family Offices and Angels
  • Diverse mgmt. w/ 60+ yrs. exp.; Chairman was former Global CMO, AB InBev

Opportunity


Concept


Toast was born in Aspen, CO. We're a brand centered around enhancing experiences and making celebratory moments powered by the cannabis plant.  Cannabis is a 24/7 experience. From birthdays to anniversaries, and quiet moments in between – there’s always a Toast for that


—

TO TOAST, IS TO CELEBRATE LIFE IN FULL SPECTRUM.
—

Product



...and we've selectively extended Toast into new categories (e.g. hemp CBD) with brand partners that bring significant distribution opportunities. These curated products grow our sales funnel and expand our brand beyond the dispensary. 

Traction


Toast at 7,908 feet*

*Altitude of Aspen, CO


Toast has highly profitable and capital efficient economics that scale.


  • We use a ‘Rule of 40’ (aka ‘Golden 40’)  approach to maximize shareholder value; we target >50% sum of Growth (Revenue Y/Y %) + Profitability (EBITDA Margin %) as the company grows and the industry matures.
  • We have a major opportunity to expand our gross margin (by 20-30%) as we scale and procure inventory at higher quantities.  


Toast generates buzz worldwide


Business model


Toast has an award winning, in-house team that specializes in premiumization by significantly increasing the retail sales multiple when compared to commoditized raw material.

We developed our own in-house cannabis creative capability to build national campaigns that resonate with our audience while abiding by strict regulations.

Market


The cannabis industry rivals some of the largest and oldest CPG categories, with industry leaders yet to be named.  Cannabis is one of the most versatile of any CPG category.

Cannabis also appears to be stealing market share from alcohol which we view as a positive trend that will persist.

Cannabis is an investor-friendly industry with ideal market dynamics for a private brand like Toast to achieve outsized returns near-term.

Pre-Rolls are one of the fastest growing categories. 


Competition


Toast cuts through the noise and is one of a handful of breakaway national brands

  • The bottom line is that there are no Cokes or Pepsis in cannabis – no 800-pound gorillas or category killers at a national or even regional level.
  • Toast is one of the only companies to achieve multi-state distribution, and is uniquely positioned to achieve outsized returns and market share.

It is not a zero-sum game for brands today  

There is a small group of brands that has managed to build meaningful identity and a multi-state footprint presences in the US to date. Since there are only a few of us, we can all grow substantially and win – it is not a zero sum game today. In several cases, we collaborate. For example, Toast is sold in Cookies stores in Oklahoma.

Vision and strategy


Toast is on track to become one of the first National Cannabis Brands

driven primarily by rapid expansion
and scaling of Cannabis (THC) markets

2-pronged growth strategy

  1. Grow organically with a "land and expand model" in new markets (~15 markets in the next 24 months) by selecting a partner in each market, then earning a licensing fee by executing our go-to-market playbook for expansion. 
  2. Grow our sales funnel via selective and prestigious brand collaborations, which generate significant media, acquire new customers (many of who have never visited a dispensary), and distribute Toast products outside the regulated dispensary channel – thus growing brand awareness and equity. 

Funding


$10M+ in investment backed by family offices, VCs and angel investors including:

  • Yaax Capital, leading global, cannabis venture capital fund
  • Former COO of Citadel Group
  • Former Partners of Verlinvest Consumer Fund
  • Former Principal of Consumer VC firm VMG Partners
  • A leading real estate, consumer and cannabis fund
  • Former Global CMO of Anheuser-Busch InBev
  • Founder of WhistlePig Rye and Head of Consumer at Evercore
  • Senior Market Leader of Coca Cola EU

Founders


Many companies have already risen and fallen in the early years of the legal US cannabis industry. Our team is battle tested, having built a company that has not only survived, but thrived by navigating the early booms and busts of the industry and the volatility of the global pandemic.  Our Toastmasters are best in class in the industry.

Executive Chairman Chris Burggraeve


 CEO Punit Seth and COO Shovahn Rincón

Deal terms


Valuation cap

$20,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Minimum investment

$100

The smallest investment amount that Toast is accepting.
Learn more

Funding goal

$1.07M

The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
Toast needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

Nominee Lead

Chief Executive Officer of the Company (currently Punit Seth)

Will direct the Nominee on certain matters like voting, amendments and conversions affecting the security.
Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Toast Holdings, LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Toast Crowd SAFE WeToast Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Toast.
Invest
$100
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
Invest
$250
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
  • 15% coupon good for 1 year on wetoast.com
Invest
$500
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
  • 15% coupon good for 1 year on wetoast.com
  • Get some cool Toast Swag
Invest
$1,000
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
  • 15% coupon good for 1 year on wetoast.com
  • Free Toast item (confections, flower, oils) of your choice on WeToast.com
Invest
$5,000
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
  • 15% coupon good for 1 year on wetoast.com
  • Free Deluxe package of Toast Product ($250 Value)
Invest
$10,000
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
  • 15% coupon good for 1 year on wetoast.com
  • Free VIP Package of Toast Product ($500 Value)
Invest
$25,000
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
  • 15% coupon good for 1 year on wetoast.com
  • Free VIP Package of Toast Product ($500 Value)
  • 1 Hour meeting with Toast's Head of Corporate Development on industry and Toast
Invest
$50,000
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
  • 15% coupon good for 1 year on wetoast.com
  • Free Deluxe VIP Package of Toast Product ($500 Value)
  • Annual access to company performance and access to CEO for questions
Invest
$100,000
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
  • 15% coupon good for 1 year on wetoast.com
  • Free Deluxe VIP Package of Toast Product ($500 Value)
  • 1 Premium Toast Fleece by North Face
  • Quarterly access to company performance and access to CEO for questions
  • A Curated Toast Cannabis experience - subject to location
Invest
$250,000
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
  • 15% coupon good for 1 year on wetoast.com
  • Free Deluxe VIP Package of Toast Product ($500 Value)
  • 1 Premium Toast Fleece by North Face
  • Quarterly access to company performance and access to CEO for questions
  • Weekend for 2 in Las Vegas (domestic travel, lodging) including 2 passes to the MJ Unpacked Conference Sept 28-30th and a special dinner with Toast Management Team and more!

About Toast

Legal Name
Toast Holdings, LLC
Founded
Oct 2015
Form
Delaware Corporation
Employees
5
Website
wetoast.com
Social Media
Headquarters
Google Map location of of Toast
149 E 23RD ST # 2054 , NEW YORK, NY
Headquarters
149 E 23RD ST # 2054, NEW YORK, NY, United States 10010-3765

Toast Team
Everyone helping build Toast, not limited to employees

Profile picture of Chris Burggraeve
Chris Burggraeve
Co-Founder and Executive Chairman
Former CMO AB InBev, Coca-Cola, P&G
Profile picture of Punit Seth
Punit Seth
Co-Founder, CEO and Board Member
Bridgewater Associates, Accenture, NYU Stern
Profile picture of Shovahn Rincón
Shovahn Rincón
Co-Founder, COO and Board Member
Associate Partner at Accenture, Northwestern
Profile picture of Craig Mogan
Craig Mogan
Executive Vice President
Rialto Capital, GLG, George Washington University
Profile picture of Will Clayton
Will Clayton
Director, Corporate Development
Macquarie, Digital Bridge, SIG, Towson University
Profile picture of Brooke Scher
Brooke Scher
Advisor: PR & Comms
Partner Alison Brod Public Communications
Profile picture of Dia Simms
Dia Simms
Advisor
Former President Combs Enterprises (P. Diddy), CEO Lobos 1707
Profile picture of David Freylikhman
David Freylikhman
Outside General Counsel
Partner at Greenberg Traurig
Profile picture of Gabrielle Rein
Gabrielle Rein
Creative Advisor
Profile picture of Diana Luistro
Diana Luistro
Lead Designer
Profile picture of Mary Louise Foss
Mary Louise Foss
Creative Advisor
Profile picture of Cat Davis
Cat Davis
Creative
Profile picture of Jeff Kennedy
Jeff Kennedy
Sales Manager
10 more team members
Gabrielle Rein
Creative Advisor
Chris Burggraeve
Co-Founder and Executive Chairman
Punit Seth
Co-Founder, CEO and Board Member
Diana Luistro
Lead Designer
Shovahn Rincón
Co-Founder, COO and Board Member
Mary Louise Foss
Creative Advisor
Craig Mogan
Executive Vice President
Cat Davis
Creative
Jeff Kennedy
Sales Manager
Will Clayton
Director, Corporate Development
Brooke Scher
Advisor: PR & Comms
Dia Simms
Advisor
David Freylikhman
Outside General Counsel

Press

FOX BUSINESS: NYC cannabis lounge opening will be 'extre...
Fox Business Fox Business
·
Aug 2, 2021

Jimmy Haber, CEO of BLT Restaurant Group, offered a preview on cannabis lounges. Haber joined forces with Toast, a Color...

NY POST: People are splurging on luxury goods during the...
New York Post
·
Apr 20, 2020

Stylist Susan Breindel has shifted her interests from clothes to CBD, a cannabis-plant derivative. Breindel left her Noho...

BUSINESS INSIDER: CEOs from 24 major companies like Pfiz...
Business Insider Business Insider

Punit Seth is the CEO of Toast, an upscale cannabis startup. He said his staff would set up a leadership program for paid...

Now You Can Legally Smoke Weed on a Luxury Tour Bus in Aspen
Town & Country

Aspen has a new place to smoke weed-and it's extra fancy. This past weekend, a cannabis-friendly tour bus hit the streets...

FORBES: Toast Takes A Bite From New York's Big Apple To ...
Forbes

Thirty-five states across the United States have embraced legal marijuana at least for medical purposes, creating a frenz...

Bloomberg: The Weed Industry Wants to Class Up Your Joints

Exhibit A is Toast’s marijuana cigarette packs, which are black with embossed art-deco designs. “Toast” is written in gol...

Logo of Toast

Toast

Toast successfully raised $282,241 from 633 investors on October 1, 2022
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Brian, Liminal Enterprise, Willis, Chris, Christian, and 628 others invested. 123 Reviews
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