Mother’s Day + Mask Sales Launched 🚀
Mother’s Day Sales Partnership with Nyssa
To boost sales this Mother’s Day, we launched a partnership with Nyssa. Nyssa was started by three women who are redefining the Fourth Trimester – when new moms are adjusting to life after giving birth and need support during such a transformative time. Nyssa’s Fourthwear™ Underwear is super stretchy to accommodate changing bodies and comfort when it’s needed most.
We wanted to create a Mother’s Day initiative focused on new moms because of the incredible bravery they are showing in today’s world. This initiative has been timely and well-received with our audience and is an example of one of the ways we always strive to be nimble with our customer communication and tone. This has also opened up a channel for even lower cost of customer acquisition. As part of this partnership, Nyssa is including wearwell membership as a free gift bundled with every purchase from their platform for the entire month of May.
If you’re looking for a gift for a new or expectant mother, purchase one as a gift by May 5th and we’ll make sure she gets it by Mother’s Day.
In addition to selling Nyssa Fourthwear™ to our members and non-members, we’re promoting Mother’s Day gifts in our Product of the Moment section of every selection.
Masks, masks, and more masks 😷
Because masks are here to stay, we’re now including a mask in every member’s selection and they are taking off with wearwell members placing orders for themselves and their loved ones In the next day or two, we’ll be opening up orders for non-members and will be sure to send the link in next week’s update.
These masks are made by one of our trusted brand partners in Guatemala who has shifted their production to making masks so their female artisans can continue earning income from their homes. They are 100% cotton with elastic bands and double lined. For every mask purchased, one will be donated to a hospital in need (starting with hospitals in NYC).
Stay tuned to next week’s update for the live link!
COVID-19 Update 🌎
We’re running wearwell business as usual! Check out our past few weeks of updates for more details on how we’re getting ahead of risk and thriving during this time.
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