It's no surprise that many adults spend almost three hours a day on their smartphone. When they are on their phone, they ...
Problem
Advertisers pay $200 billion a year for your attention & data.
The largest media companies in America (Facebook, Google and others) have built massively lucrative empires based on a relatively simple business plan: Take the remarkably detailed data they procure from their consumers and sell it to the highest bidder. There's just one problem--they forgot to ask (a few billion people) if sharing and selling their personal data was okay with them.
The adage: "If you're not the customer...you're the product" holds true when it comes to describing the current state of digital media. Digital media companies have a very valuable product-- you.
The $500 Billion Dollar Secret:
Solution
Enable brands to pay everyone directly for what's theirs.
Introducing AdWallet.
AdWallet is a platform that enables brands and their customers to finally have a direct, transparent and mutually beneficial relationship with each other. Imagine if advertisers and consumers acted as partners, rather than adversaries?
AdWallet instantly transforms "ads" from being unwanted interruptions, into welcomed invitations into daily life.
Here's How it Works:
Product
When brands & consumers are partners, everyone wins.
AdWallet creates a pipeline that directly connects customers (all of us) to products and services that can add real value to our lives.
AdWallet has already provided over $1,500,000 worth of rewards to our members. AdWallet members only receive ads that are relevant to them--and THEY get to choose when they want to engage with them (or not). When they engage, they are directly rewarded for their time and attention.
Traction
AdWallet has 3X YoY revenue & membership growth.
AdWallet has experienced 3X year-over-year growth in sales and members since 2019. We project $2.5MM in revenue and 500,000+ new members in 2021. We project to be cash flow positive by Q4 2021.
AdWallet is the right solution at the right time. Brands can no longer rely on 3rd party data, publishers and middlemen to help connect them with potential customers. A direct, transparent, mutually beneficial partnership between marketers and consumers is the future.
Digital advertising's current business model will implode within in the next 12-18 months. More importantly, for the good of mankind---it should.
Customers
America's top brands already trust AdWallet.
The ability for brands, marketers and advertisers to suddenly reward targeted individuals directly--rather than having to reward digital media publishers--is a game changer. AdWallet has cut the costs of a form-fill, website click, email and/or cell phone lead by over 80% in some cases. Brands reward our members for their attention, and in turn--our members reward brands with their business.
Business model
Brands reward us, we reward everyone else. It's that simple.
Market
A $250 billion market.
Advertising in the U.S. is a $250 billion enterprise. (The 8th largest industry in the U.S.). While AdWallet is a web-based platform, it has demonstrated that it can take revenue from both digital and traditional ad budgets.
AdWallet is a video-based platform at its core. The bulk of our current sales comes out of an advertiser's current linear TV, OTT, CTV and digital video budget. AdWallet is also able to add consumer surveys and affiliate promotions to each of our consumer experiences.
As we scale, we will expand into new verticals such as consumer research and direct attribution rewards from brands.
Competition
"Click" farms:


Currently, platforms treat the personal attention of consumers like a "game." These "get-rich-quick" click farms offer little to no real value to advertisers or consumers.
- 3rd party "get-rich-quick" click farms
- Promise users a "quick buck"
- Points & rewards based -- not direct cash
- Core business is to sell a user's data, not secure it
Verified consumer attention:
There is currently no other system in the world like AdWallet that seamlessly connects marketers to consumers and creates a mutually beneficial relationship for both parties.
- Private, direct to consumer marketing platform
- Direct cash payments to members
- Advertisers control opportunities--system can't be "gamed"
- AdWallet is a tool, not a toy
Vision and strategy
AdWallet is projected to grow 4X YoY through 2024.
AdWallet is estimating strong growth for the next few years, reaching a projected 1.8M AdWallet members and $101.1M in revenue in 2024.
AdWallet is ready to scale.
Presently, the platform can onboard 2+ million new members. The funds we're raising via Republic will primarily be used to market AdWallet to a national member base and hire additional sales staff to accommodate our growth. Our current Customer Acquisition Cost (CAC) is only $2.
Funding
Over $5,000,000 raised so far.
AdWallet's institutional investors are Kickstart Start Fund and ABQid Catalyst Fund.
This is AdWallet's first "crowdfunded" offering. AdWallet is a tool that enables anyone to take back a commodity that's rightfully theirs...because of this, believe it makes sense that everyone should not only have an AdWallet--but be able to own a piece of AdWallet too.
Founders
Adam Greenhood, CEO & Founder
- 20 years of experience creating ads for the world's top brands.
- Past President of the American Advertising Federation.
- Over 100 advertising industry awards.