Host Dr. Mike Belkowski launches new podcast Denver, United States - June 24, 2021 / Gods of Media /
80% of all modern diseases are tied to dysfunctional mitochondria
Modern life consists of people spending most of their waking hours indoors & surrounded by non-native, fake light (ie, fluorescent lights & blue-lit technology), which means our cells, specifically our mitochondria, are being perpetually deprived of nutrients normally derived from full-spectrum sunlight.
- Proper light exposure = robust, healthy mitochondria
- Inadequate light exposure = dysfunctional mitochondria
The world's leading mitochondrial researcher, Dr. Doug Wallace, has spent four decades researching mitochondria & proclaims that 80% of all modern diseases can be tied to mitochondrial dysfunction. Dr. Wallace also asserts that aging itself is due to mitochondrial dysfunction.
Mitochondrial health can be optimized w/ red light therapy
Red light therapy is an innovative technique that utilizes specific red and near-infrared (NIR) wavelengths from the light spectrum to promote health, wellness & longevity. These amazing benefits are achieved through modulation of inflammation in your body, improving circulation and boosting energy levels as a result of enhancing the functioning of your mitochondria.
Innovative, patent-pending red light therapy technology
In July '21, we released a ground-breaking RLT product to the market: the Guardian. The Guardian is the first red light therapy device of its kind, with patent-pending technology that implements dual LEDs, both red & near-infrared, in your mouth. Red light therapy can help you maintain optimal oral hygiene by modulating inflammation, improving circulation, and boosting the health and function of the mitochondria.
In August '21, we released our newest models of panels, which integrate patent-pending Dual LED technology. With dual LEDs, that means every single LED can be both red or NIR light. In comparison, all other panels on the market utilize LEDs that can produce red or NIR light — not both.
With dual LEDs, you can be certain to have maximal coverage of the area you are treating versus sporadic light exposure from the various light patterns other panels have. Also, now that you have twice as many LEDs producing light (for all red or all NIR light settings), treatment sessions will be more efficient because your body will be absorbing more light energy at a given time.
Organic growth has led to $445K+ in 2022
The metrics shown here have been achieved with 100% organic marketing. We've been able to achieve our quick results via: word-of-mouth, superior internal marketing skills, a strong affiliate system, and being a clear leader in a rapidly-growing space.
In 2020, our revenue was $344K+. We scaled that to $1M+ in 2021 and $445K+ through April 2022.
YOY Gross Sales Growth, 2021 vs. 2022
YOY Total Orders Growth, 2020 vs. 2021
We have the #1 red light therapy podcast in the world, The Red Light Report, which has already cumulated 37K+ downloads since its inception only 1 year ago in March 2021. There has been zero marketing of this podcast; again, all organic growth. This is yet another metric that demonstrates significant increasing interest and demand for red light therapy.
Downloads of Podcast By Month:
Clients include Sandra Kaufmann, Tim Shea, Camille Hyde and Lauren Davis
Red light therapy is an amazing health & wellness tool for humans across the life spectrum – especially for children dealing with endless immune issues and inflammatory conditions. Red light therapy can help mitigate and improve those conditions. We’ve established strong brand partnerships with notable influencers and are building a strong social media presence with users of our products.
Moving into B2B and organization sales
BioLight currently accumulates revenue through 100% direct sales of red light therapy devices via D2C. Moving forward, we will make tactical, pragmatic efforts into B2B (medical spas, wellness clinics, sports performance) & organization sales (corporate, professional sports teams, etc.).
We have intentionally not engaged in any B2B sales or major partnerships due to the fact that we are fighting to keep up with our current demand. Increased funding will allow us to have a significant inventory, allowing us to pursue these new revenue generators.
Our products range in price from $189 to $3.4K+.
Alternative health & self-care
People are becoming more cognizant of the limitations of allopathic medicine (prescription meds and invasive surgeries) and are instead seeking out more effective, holistic alternatives. The light therapy market size was recently valued at $1B+ in 2020 and is expected to grow at a CAGR of 5.1% until 2027.
Due to providing cutting-edge technology and establishing itself as a definitive leader in the red light therapy space, BioLight, along with founder + CEO Dr. Mike Belkowski, have been featured in countless press articles and podcast interviews.
Best value on the market
BioLight devices are engineered with the most efficacious spectra of red & NIR light (based on the highest-quality scientific research), possess higher light power compared to the rest of the market for superior light penetration depth, and have the lowest EMF emissions & light-flicker on the market for unparalleled safety. We currently have our competition beat in these sectors and we plan to continue adding to this list as more research emerges that justifies the superiority of our lights.
*lowest EMF based on available emission data from other company websites
Becoming the go-to for red light products
At BioLight, we believe everyone deserves the right to a life of optimal health, free of mitochondrial dysfunction. We envision a world where anyone can access the red & near-infrared light that their mitochondria are craving. We plan to accomplish this by boosting consumer awareness about their potential malillumination, scaling our production to meet current demand, and introducing new red light products onto the market.
Raising funds to support customer demand
BioLight has been bootstrapped prior to this round of funding. We are raising $1M to support meeting consumer demand, invest in marketing campaigns, and continue researching the effectiveness of red light therapy for a number of critical medical conditions.
Dr. Michael Belkowski, Founder & CEO
Dr. Mike Belkowski graduated from the University of Montana’s Doctorate of Physical Therapy program in 2016. Months later, he started his own private outpatient practice, which is thriving today because of his holistic approach to physical therapy by integrating unique treatments, such as dry needling, cupping, blood flow restricting training, hyperbaric oxygen therapy and, of course, red light therapy. Impassioned to provide his patients with the most effective and efficacious treatments, Dr. Belkowski is bringing that same dedication and enthusiasm to the red light therapy industry by providing high-quality, safe devices. Equally important, his main mission is to educate the masses on the countless wellness benefits of red light therapy and how anyone can properly utilize this healing technology to achieve effective, real results.