The first Bharat crypto-powered creator economy
The Chingari app* is a platform that makes ‘dreams come true’ for the young and aspiring global talents by helping them light their inner ‘talent ki Chingari'. With the rising tide of the ‘Make in India’ campaign, Chingari is proud to be the first ever truly Indian Short-Video Platform that was recognized with an ‘Atmanirbhar Bharat Award’.
The future of a platform is in its creators
At Chingari, creators are the core value drivers of the platform:
They know their topics and audiences better than anyone
They know what features they need from the platform
They deserve to earn more for their sincere work
Since July 2020, Chingari has been making being an influencer a job by sharing 30% of our revenue with creators directly through the centralized Chingari Coin**, an asset that introduces broader market mechanics to the app users. This is to support them in being who they are: the ones who make the platform a vibrant and attractive place for users to return to for learning and entertainment.
**An action-based loyalty token system implemented
for all Chingari users (creators and viewers alike),
individually tailored to each niche’s desired actions
on the platform. The Chingari Coin will be phased out
and replaced with the Solana-based asset over time.
Making being a creator a real career path. Chingari app users will be able to make a living by creating engaging, educational content, and maintaining presence in our app.
*App powered by Tech4Billion Private Media Ltd
The blockchain-enabled creator economy
The GARI Token introduces to Chingari App users a gateway into the blockchain space. The goal is to empower both creators and viewers on the Chingari App with technological tools to interact directly with each other and allow all users on the Chingari App to participate in the long-term direction of the social economy impacting the GARI Token.
The GARI Token is interconnected with the Chingari App, opening to Chingari App users a wider blockchain world where they directly control their assets and can use their tokens to connect and transact with their counterparties, place governance votes, and catalyze platform engagement and user base growth.
From the users’ perspective, the Chingari App will enable the following features through the GARI Token:
Chingari App interactions
& GARI token
The platform will run two groups of mechanics:
Transactional mechanics facilitate an exchange of goods & services,
Collaborative mechanics help users coordinate around a common goal or agenda, such as supporting a particular creator or defining the future of the platform.
All interactions are facilitated with the GARI Token.
The Chingari ecosystem is driven by four groups of actors:
- Content creators
The GARI token connects all types of stakeholders on the platform.
There are three general groups of uses for the GARI token:
To stake in governance as a way to vote on the platform direction and get rewarded for supporting the GARI Token network community, as well as help advance the common goal (platform-wide collaborative usage);
To stake in a Creator pool to signify endorsement and commitment to creators, as well as access creator-specific token-gated content (other collaborative usage);
To purchase goods & services and tip creators directly in-app (transactional usage).
Collaborative creator economy
The Chingari App has 31.26M MAU and serves 3.5M users per day. This is only the beginning. In the past year, over 4M users were acquired each month – and the potential audience is much bigger.
It is our vision that each user (creator and viewer alike) should have their own tokens and direct blockchain interactions, making the platform more resilient and providing the users a gateway into the blockchain world without crippling its natural strong characteristics.
Solana is the natural fit for these requirements. It is very fast, showing in practice the ability to sustain a higher peak throughput than Visa, even without sharding. It is also continuously working on growing these numbers. It is cheap, offering a reference price $10 per 1M transactions—as compared to $300,000 per 1M transactions on Ethereum (for instance). To top it off, Solana is built for stability and sustainable growth. Its mainnet has been live since March 2020, and it raised a $314M token round recently, led by Andreessen Horowitz.
Token tech specifics
The blockchain deployment supports two types of tokens:
GARI is the fungible blockchain token of the platform, built to SPL standard.*
Creator pool interactions allow fans to unlock certain creator-specific premium content and opportunities for creators to form more cohesive communities around their content.
* SPL is the main Solana standard for fungible tokens, supported by
every application and protocol that has fungible token interactions.
Launching from a
Putting users first pays for itself in high user engagement and loyalty
Having started as a social network app in 2018, the Chingari App has pivoted into a video-sharing platform—while keeping its initial idea of a system for transparent and honest communication as a guiding principle for the company. The Chingari App's user-centric approach inspires Tech4Billion to continuously improve the app based on user feedback.
A user-friendly interface, tools for intuitive video editing, educational content, exclusive camera features, tokenized reward system, and other improvements, help to build a trusting and loyal following proven by numbers: every month 33M users create over 7M new videos, spending an average of 38 min per day being actively engaged with a total of more than 50M short videos.
Chingari App integrates all the tools for making content viral
Great supporting features for aspiring creators include tools for video and sound editing, content analytics, and marketing, which are realized through 40+ integrations with such projects and platforms as: music label Gringo Entertainments; Indian content aggregator and distributor Shemaroo Entertainment; ALTBalaji video-on-demand platform; T-Series music library; Brut video translation and many others.
Content grapevine as a user acquisition channel
Videos have a spillover effect and become an additional source of reaching out to a new audience. The Chingari App amassed a total of 1.6B views because users share Chingari App content to other networks at least 1M times a day, natively promoting the app among prospective users and creators.
Proven mutual benefit for celebrities to join and be active
on the Chingari App
The Chingari App packs more than 50 influencers with 10M+ following. Stars like Salman Khan, Madhuri Dixit, and others already have a strong presence on the app, with as many as 5M followers. Celebrities like Kareena Kapoor Khan, Akshay Kumar, Salim Suleman, Terence Lewis, and Darshan Rawal are also avid
supporters of the Chingari App. Their content creates additional
incentives for wider audiences to join the app
to follow their favorite influencers.
In over a year, Chingari amassed a wide media presence
A total of over 500K media mentions through releases and interviews in such prominent media as CNBC, The Economic Times, HT Tech, Entrepreneur, Indian Express. and BusinessToday. Most of the publications highlight the Chingari App's rapid growth and incentive system of redeemable loyalty points, favorably comparing its performance to such big-success projects as TikTok, IGTV (Instagram TV), and Mitron app, its local competitor.
Why the Chingari App is
‘the Next Big Thing’:
It's already incorporated the most promising
The Chingari App is short-form-first, capitalizing on the future of content formats
Traditional digital entertainment offerings underserve a significant users’ need for low-cost*, instant, personalized fun-feed with depth of choice. This is why short-form emerged as the fastest-growing content category, jumping in India to 320M MAU in 2021 at 74% CAGR over 5 years. For creators, this is the most lucrative segment as well. Strong product-market fit will grow short-form
by 4x. By 2025, 60% of internet users will prefer this content.
Strong vernacular focus increases the Chingari App's reach
to underserved demographics
The Indian content ecosystem (the main community served by the Chingari App) is now in a local content explosion phase; so a strong Bharat positioning** is a must for app proliferation, especially with short-form video format being preferred by a majority of all Indian TA groups.
With 65% of Indians living outside urban centers and 73% of them being non-English or Hindi monolingual, users from non-metro areas are underserved by digital entertainment that is mostly in English or Hindi. In fact, for more than half of the short-form audience, availability of vernacular content is the key reason for using short video apps.
The GARI Token enables social commerce—the most sought-after marketing strategy
Online shoppers in Tier 2/3 cities and rural areas outnumber those in urban areas; and by 2023, 70% of E-tailing GMV will come from these users. Social commerce and live commerce hold tremendous potential as content and commerce continue to converge, accommodating hybrid monetization opportunities. Global social commerce is already valued at $613B and predicted to grow at 29% CAGR 2020-28. In India, social media and online video constitute 57% of 2021 digital advertising revenues.
In this context, short-form appears as a perfect evolution of form. Advertisers are attracted to short-form video platforms as a marketing channel by its affordability, convenience, effectiveness, and vast demographic reach. With influencers driving social commerce, users are also increasingly more comfortable spending money while consuming content. 4 out of 10 wish to see more live commerce and online education on short-form platforms.
Loyalty programs turn tokenized everywhere—Chingari App's is already working
Despite a longstanding debate on whether loyalty programs are effective and why, the industry does not seem to drop the idea. Instead, 2020 showed a growing trend of enterprise rewards partnerships globally, that revealed the untapped potential of the $200B loyalty market by demonstrating points' use as a ‘substrate
digital currency’ in a pandemic-stricken economy.
This furthers the point of tokenization as a revolutionary paradigm shift for platform business models and blockchain technology
as an ideal remedy for what ails loyalty rewards programs: like low client retention and redemption rates, time delays, and high costs. With enhanced utility features, Social Tokens are positioned to vastly outperform previous attempts at loyalty tokens by directly
involving the community in a larger economy.
Social tokens are the future of community platforms
for creator monetization
In 2020, social tokens became a massive trend capitalizing on the tempered idea of community monies. Their rise coincides with a push for social networks as intermediaries to relinquish their absolute control over public discourse and platform monetization. Some brands and fanclubs are already blazing the trail with social token monetization, but it works just fine for stand-alone creators as well. The top social tokens are worth about $200M* and work in hundreds of communities for more than 8K users. “Social tokens—'the next big thing' for crypto as well—will grow into a trillion-dollar industry 2030”.
Social tokens are digital assets backed by the reputation of an individual, brand or community that allow creators to receive more equitable pay and forge deeper relationships within audiences. Their functions vary a lot, but most pack plenty of value as long as there is a community behind.
Social tokens align users and developers in long-term vested interest and incentives. Based on supply and demand, token value gives all holders skin in the game, incentivizing them to become evangelists in order to increase their own wealth. Ownership as a powerful motivator for users to contribute to products in deeper ways creates a more cooperative economic model that ensures better alignment with users over time to build larger, more resilient, and innovative platforms.
Crypto in India is big—we are making it mainstream
India is a growing home to the biggest number of crypto enthusiasts that keeps overseas funding flowing into the crypto startups. Over 100M crypto owners (10% of the adult population*) holding $6.6B in crypto assets express strong growth in interest and adoption of alternative assets which is significantly fueled by the youth between 18–35 y.o., most of whom happen to be first-time investors.
At the nexus of major digital
& social trends
The GARI Token rises at the intersection of the three main trends in social media entertainment, brand community development, and crypto—each of which provides unique opportunities through specific mechanics and requirements.
& solid community focus
Solana Labs is indispensable in setting up the Chingari App’s blockchain integration—advising on key architectural decisions, supplying foundational wallet tech, and providing development support. On the business development side, Chingari will lean on Solana Labs for support with monthly hackathon partnerships, marketing and awareness campaigns, and building relationships with other ecosystem projects that can empower and extend Chingari’s solution.
behind the wheel
Most members below represent the Chingari App team, which funded and delivered the initial IP used to launch the GARI Community Reserve.
Statements contained on this page are based on current expectations, estimates, projections, opinions and beliefs of the Chingari Holdings Ltd., a British Virgin Islands business company with limited liability incorporate (the “Issuer”) as of the date hereof unless stated otherwise. Such statements involve known and unknown risks and uncertainties, and undue reliance should not be placed thereon. Neither the Issuer nor any of its affiliates makes any representation or warranty, express or implied, as to the accuracy or completeness of the information contained herein and nothing contained herein should be relied upon as a promise or representation as to past or future performance. Certain information contained herein constitutes “forward-looking statements,” which can be identified by the use of terms such as “may,” “will,” “should,” “could,” “would,” “predicts,” “potential,” “continue,” “expects,” “anticipates,” “projects,” “future,” “targets,” “intends,” “plans,” “believes,” “estimates” (or the negatives thereof) or other variations thereon or comparable terminology. Forward looking statements are subject to a number of risks and uncertainties, some of which are beyond the control of the Issuer. including, among other things, the risks listed in the private placement memorandum.
Actual results, performance, prospects or opportunities could differ materially from those expressed in or implied by the forward-looking statements. Additional risks of which the Issuer is not currently aware also could cause actual results to differ. In light of these risks, uncertainties and assumptions, prospective investors should not place undue reliance on any forward-looking statements. The forward-looking events discussed in herein may not occur. The Issuer undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Certain projections herein, including projected adoption of the GARI Token and Chingari ecosystem, set forth herein contain projections, assumptions and expectations with respect to the performance of the GARI Token and Chingari ecosystem. These projections and hypothetical returns have been prepared and are set out for illustrative purposes only, and do not constitute forecasts.
They have been prepared based on the Issuer’s current view in relation to future events and various assumptions and estimations, including estimates and assumptions with respect to events that have not occurred, any of which may prove incorrect. While the projections are based on assumptions and estimations that the Issuer believes are reasonable under the circumstances, they are subject to uncertainties. None of the Issuer nor its affiliates or any of their respective directors, officers, employees, partners, shareholders, advisers and agents of any the foregoing makes any assurance, representation or warranty as to the accuracy of such hypothetical illustrations. Nothing contained in therein may be relied upon as a guarantee, promise or forecast or a representation as to the future. A broad range of risk factors could cause the Gari Token or Chingari ecosystem to fail to meet its objectives, including those described in the risk factor section in the applicable private placement memorandum.Certain pages may be hosted by Republic Core LLC, a technology provider within the Republic Ecosystem. Republic Core LLC is neither a broker dealer, funding portal nor an investment adviser. REPUBLIC CORE HAS NO RESPONSIBILITY FOR THE ACCURACY AND COMPLETENESS OF ANY INFORMATION RECEIVED FROM THE ISSUER, THE CHINGARI TEAM, THEIR USERS, OR OTHER THIRD PARTIES.
This notice should not be construed as an offering of securities or as investment advice or any recommendation as to an investment or other strategy by Republic Core LLC (“Republic Core”) Republic Crypto LLC d/b/a Republic Advisory Services (“Republic Advisory Services”) or any of their affiliates. Republic Core is being compensated $250,000 (solely in cash) and Republic Advisory Services is being compensated $616,000 USD, $250,000 worth of tokens (at a price of $0.15 per token) and 4.00% of the total network supply of tokens created by Chingari Holdings Ltd. (or an affiliate) for services provided in connection with this web page and other advisory and technical services, respectively. Neither Republic Core nor Republic Advisory Services nor any of their affiliates has independently verified any of the information provided or makes any assurances as to the completeness, accuracy or reliability of any such information provided by Chingari Holdings Ltd. This web page may contain external links to third-party content (content hosted on sites unaffiliated with Republic Core or Republic Advisory Services), and neither Republic Core nor Republic Advisory Services nor any of their affiliates makes any representations whatsoever regarding any third-party content/sites that may be accessible directly or indirectly from this post. Linking to any such third-party sites in no way implies or constitutes an endorsement or affiliation of any kind between Republic Core or Republic Advisory Services (or any of its affiliates) and any third-party. Republic Core and Republic Advisory Services are subsidiaries within a family of companies owned by OpenDeal Inc. (together sometimes referred to as "Republic"). Republic and its affiliates do not provide tax, accounting or legal advice — all recipients are advised to consult with their own advisers.
Neither (i) Chingari Foundation, a Cayman Islands foundation and the Company’s ultimate parent company, nor (ii) Tech4billion Private Media Private Limited, an Indian private limited company (“Tech4billion”), is the issuer of the GARI Tokens and is not guaranteeing the GARI Tokens any offering. To the extent permitted by applicable law, purchasers waive any right to bring any action against Chingari Foundation or Tech4billion related to any matter involving an offering or the issuance of securities.
The following affiliates of Republic Core hold rights to GARI Tokens pursuant to their participation in prior offerings of GARI Tokens conducted by the Company:
- Gari Dream, a Series of Republic Capital Master Fund, LP
- RCapital SPV V, a Series of Republic Capital Master Fund, LP