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Choose Health isn't accepting new investments

Choose Health’s deadline was March 16, 2021

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Choose Health

Simple, affordable, at-home health testing
Social Impact B2C B2B Healthtech
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$253,674
Raised
854
Investors
Successfully funded and closed on March 16, 2021.
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Closed on March 16, 2021. Information may not be up-to-date. Campaign closed on March 16, 2021. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Choose Health Services LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Choose Health Crowd SAFE Choose Health Form C:A.pdf
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Hear from some of the 854 investors in Choose Health


Show more

Highlights


  • 350+ Active D2C subscriptions | On track to exceed 2K by the end of 2020
  • Established and growing D2C, Amazon and B2B physician distribution channels
  • Personalized biomarker selections and lifestyle insights
  • COVID-19 antibody testing kits launched through physician network
  • Addressing multiple growing markets in healthcare and technology

Problem


Conventional healthcare is not addressing consumer needs

The market for at home lab testing is growing exponentially.

The D2C Lab Testing Market grew at 53% CAGR in 2019. ($300MM in 2019, 53% CAGR).

COVID-19 is fueling this transformation further with patients not wanting to go to a clinic to get their blood drawn and tested. Remote, at-home lab testing is the future of this industry.

By helping individuals get easier access to their key markers of internal health and improving health literacy we can begin to empower people to take a more active role in managing their health.

There is a systemic issue in the US: Sick Care vs. Healthcare.

With 1 in 2 Americans suffering from at least 1 chronic disease, traditional annual check-ups and lab visits alone are not proving effective enough. Patients are often left frustrated and searching for more information via podcasts, health influencers, and alternative medicine. Visiting a clinic to get your blood drawn can be frustrating and time consuming. Choose Health is here to provide an at-home alternative

Solution


Choose Health: The personalized, at-home health tracking service that provides actionable insights

Choose Health was created to empower individuals to take control of their health. 

The most affordable and engaging way to track the core markers of internal health from the comfort of your home.

All of our tests and insights are backed by the latest scientific and clinical research, and our team of doctors and researchers have compiled a personalized biomarker selection process that you can test from the comfort of your home.  

Choose Health can help you discover how your lifestyle is affecting your core markers of internal health and enable you to make smarter, more informed, decisions about your health.

Product


Personalized health tracking in 5 simple steps

Each Choose Health kit contains lab test supplies, tape measure for visceral fat, a pre-paid shipping package to send your test to the lab, and an unlimited subscription to the Choose Health mobile tracking service application. We use the highest standards in end-to-end encryption and comply with the strictest standards for HIPAA compliance. 


Users can personalize their test to track the markers that are most relevant to them. Our team of doctors can also help recommend which tests are the most relevant, based on lifestyle, health goals, and family history. Our current list of markers include: Total Cholesterol, LDL, HDL, Triglycerides, hbA1c, GGT, hs-CRP, Ferritin, Testosterone and Vitamin D. 

Traction


350+ DTC subscriptions

Since our launch in October 2019 we have seen extremely strong growth across revenue, partnerships, and customer acquisition. 

As of June 2020 we have 350+ Active DTC subscriptions with $6k+ MRR and we are on track for 2.5K+ subscriptions or $50k+ MRR by EOY 2020.

Our Amazon Business has grown 10x in the past 3 months with an average rating of 4.5 stars.

Our B2B physician distribution business includes 60+ active physician partners and a network of 800+ physicians that we are in communication with through our distribution partners. Our test offerings have now expanded to include at-home COVID-19 Antibody testing as of April 2020.

Customers


Used and trusted by professionals 

Our at-home tests and kits were designed for the health-conscious individual in mind. Our customers are interested in learning how their personal nutrition, exercise, sleep, stress, lifestyle, and family history impact their long-term health. Our kits have earned us a 4.5/5 star review thus far, and are used by medical professionals across the US. 

Business model


D2C and B2B revenue models

For our primary product, the at-home testing kit, we have competitively priced the kits starting at $68 for a quarterly test subscription. Our primary acquisition channels are through paid digital media funnels and through healthcare influencer networks.

Our B2B channel, working with influential physicians, health coaches and dieticians across the US, provides a solid platform to continue to build upon and support the entire business as we progress. 

Market


A growing need for at-home testing

With COVID-19, more and more consumers are now taking healthcare into their own hands. It is placing an even greater demand on products that track health and wellness, all from the safety of our homes. 

Our product accesses multiple growing markets, including Wearable Tech Market ($23Bn in 2019, 19% CAGR), D2C Lab Testing Market ($300MM in 2019, 53% CAGR) and Mobile Healthcare App Market( $12.4Bn in 2018, projected 44.7% CAGR). In fact, the rise of functional medicine was the #1 trend from a Forbes Investor event in Silicon Valley, further emphasizing our market potential.

Our typical customer demographic to date has been a 20-40 year old active individual that is interested in learning more about the status of their health. They have periodically tried diets, supplements and other health interventions and have a desire to know more about the status of their health. We also have a growing base of customers that are uninsured or trying to track specific markers for health reasons.

Competition


Personalized Testing + Health Insights

Our kits are uniquely positioned to offer both personalized testing, allowing our customers to fully customize their needs for their health concerns, and clinical insights backed by science to educate users on how best to manage and optimize their own health and lifestyles. 

An example of an educational video on inflammation below;


Vision and strategy


To become the best customer experience in at-home testing

We plan to continue to focus on developing our software to optimize the customer experience. We believe that continuing to focus on affordability,  customer experience and clinical insights will help us grow exponentially over the coming years.

Funding


Self-funded and ready for growth                        

Choose Health is opening up our first outside raise with the purpose of scaling the business. 

Our funds will be used for additional software and product development support, D2C paid media scaling, and adding more sales support to our B2B sales efforts. 

Investors are active in digital health in 2020.

Founders


Mark is a growth strategy specialist with a demonstrated history of growing and scaling businesses.  Mark previously built and exited a nutraceutical brand to a fortune 500 CPG entity in a business that developed a multi-channel sales and proprietary direct response marketing strategy.

Michael is an experienced growth marketer with both brand and performance marketing expertise. Michael previously led marketing at Onnit and Canvas Group, both leaders in the D2C health & wellness space and was on the executive team at top digital agencies, including Deutsch, Razorfish, and Engine Digital.

Sarah is a proven sales leader, with over 15 years of medical and nutraceutical sales experience.

Medical Advisory Board

Our medical team has over 80 years of experience in preventative healthcare.

Deal terms


Valuation cap

$5,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

10%

If a trigger event for Choose Health occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that Choose Health is accepting.
Learn more

Funding goal

$1.07M

Choose Health must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
Choose Health needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Choose Health Services LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Choose Health Crowd SAFE Choose Health Form C:A.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Choose Health.
273 investors
Invest
$100
Receive
  • 50% Off First Choose Health Kit - $34 Value.
  • Public Health Contributor on Choose Health ‘Health Awareness Contributor’ website page.
  • Note: We are only able to ship health kits to US-based users, except for NY, NJ, and RI
  • Limited (727 left of 1000)
387 investors
Invest
$150
Receive
  • 1 FREE Choose Health Internal Health Test Kit - $68 Value.
  • Public Health Contributor on Choose Health ‘Health Awareness Contributor’ website page.
  • Note: We are only able to ship health kits to US-based users, except for NY, NJ, and RI.
  • Limited (1613 left of 2000)
84 investors
Invest
$500
Receive
  • 3 FREE Choose Health Internal Health Test Kits - $204 Value.
  • Give the Gift of Health to Your Friends and Family.
  • Public Health Champion on Choose Health ‘Health Awareness Champion’ website page.
  • Note: We are only able to ship health kits to US-based users, except for NY, NJ, and RI
  • Limited (416 left of 500)
28 investors
Invest
$1,000
Receive
  • 8 FREE Choose Health Internal Health Test Kits - $544 Value to Keep or Donate.
  • 1 FREE Personalized Consultation with a Choose Health Physician - $100 Value to Keep or Donate.
  • Public Health Champion on Choose Health ‘Health Awareness Champion’ website page.
  • Note: We are only able to ship health kits to US-based users, except for NY, NJ, and RI.
  • Limited (72 left of 100)
16 investors
Invest
$2,200
Receive
  • 10 FREE Choose Health Internal Health Test Kits - $680 Value to Keep or Donate.
  • 4 FREE Personalized Consultations with a Choose Health Physician - $400 Value to Keep or Donate.
  • Public Health Leader on Choose Health ‘Health Awareness Leadership’ website page.
  • 1:1 Group Video Call with Choose Health Leadership Team.
  • Note: We are only able to ship health kits to US-based users, except for NY, NJ, and RI
  • Limited (84 left of 100)
1 investor
Invest
$20,000
Receive
  • 20 FREE Choose Health Internal Health Test Kits - $1,360 Value to Keep or Donate.
  • 10 Personalized Consultations with a Choose Health Physician - $1,000 Value to Keep or Donate.
  • Public Health Leader on Choose Health ‘Health Awareness Leadership’ website page.
  • 1:1 Personal Video Call with Choose Health Leadership Team.
  • Note: We are only able to ship health kits to US-based users, except for NY, NJ, and RI
  • Limited (4 left of 5)
Invest
$100,000
Receive
  • 100 FREE Choose Health Kits - $6,800 Value to Keep or Donate.
  • 10 Personalized Consultations with a Choose Health Physician - $1,000 Value to Keep or Donate.
  • 1:1 Dinner in Austin with Choose Health Leadership Team.
  • Public Health Diamond Provider on Choose Health ‘Health Awareness Leadership’ website page.
  • Note: We are only able to ship health kits to US-based users, except for NY, NJ, and RI
  • Limited (1 left of 1)

Why others invested

See all reviews (0) See all (0)

Health Care is the most important thing in everyone's life and I do believe this startup has a very big potential as I am having this same idea not just because of Covid-19 but healthcare as a general.

Profile picture of Vanlalhriata Sailung
Vanlalhriata Sailung
Value-add investor
over 4 years ago

Their at home covid-19 antibody kits will definitely be a huge hit once more people hear about them. Everything tele & digi health related is going to see massive growth in years to come.

Profile picture of Chris Hovhannessian
Chris Hovhannessian
Active investor
almost 5 years ago

Making tests convenient for the patient will increase adoption and will provide visibility into ones health! I see this growing into so much more.

Profile picture of James Kuntz
James Kuntz
Active investor
almost 5 years ago

About Choose Health

Legal Name
Choose Health Services LLC
Founded
Apr 2019
Form
Texas LLC
Employees
4
Website
choosehealth.io
Social Media
Headquarters
Google Map location of of Choose Health
500 West 5th Street, Suite 1105 , Austin, TX
Headquarters
500 West 5th Street, Suite 1105, Austin, TX, United States 78701

Choose Health Team
Everyone helping build Choose Health, not limited to employees

Profile picture of Mark Holland
Mark Holland
Founder
Mark is a growth strategy and marketing specialist with a history of growing and scaling businesses. Mark led and exited a CPG brand to a fortune 500 CPG entity for a 300X multiple of the acquisition cost, appearing 4 times on the inc 500 list.
Profile picture of Michael Aaron
Michael Aaron
CMO
Michael is an experienced growth marketer with both brand and performance marketing expertise. He previously led marketing at Onnit and Canvas Group, two fast-growing companies in the D2C health & wellness space.
Profile picture of Sarah Mosser
Sarah Mosser
VP Sales
Sarah is a proven sales leader with over 15 years experience in medical, pharmaceutical and nutraceutical sales for Percepta, Bio-Botanical Research, Romark, and Warner Chilcott.
Mark Holland
Founder
Michael Aaron
CMO
Sarah Mosser
VP Sales

Press

Stock Market News, Stock Advice & Trading Tips | Investor...
InvestorPlace InvestorPlace
·
Sep 15, 2020

Internal Health Test AUSTIN, TEXAS, USA, September 15, 2020 / EINPresswire.com/ -- The COVID-19 pandemic has hit the heal...

Episode 51: Choose Health - At Home Health Tracking Service
YouTube
·
Sep 2, 2020

Health tips, tricks and in-depth conversations with host Bryan Bradford, Chief Nutrition Officer and co-owner of the Sunf...

Choose Health is the Most Affordable Way to Answer the Qu...
Prnewswire Prnewswire

AUSTIN, Texas, March 5, 2020 /PRNewswire/ -- Choose Health , a physician-developed health testing and tracking service, h...

Nurtured Bones on Facebook Watch
Facebook Facebook

Welcome everyone to my Wednesday live. I'm Susan Brady and thank you for joining me today. We all seeking optimal health....

Logo of Choose Health

Choose Health

Choose Health successfully raised $253,675 from 854 investors on March 16, 2021
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Profile picture of RAJESH UPPATHIL
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Profile picture of Aldrien Crisologo
Brian, Vesta, RAJESH, Scott Allen, Aldrien, and 849 others invested. 190 Reviews
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