A huge opportunity created
by two major macro trends

1.

America's growing diversity has
led to a thirst for Asian flavors and stories

• 40%+ of the US now identifies as an ethnic minority
• 25M+ Asian Americans are the #1 highest earning and fastest growing ethnic group
• Whole Foods identified Asian flavors as their top food trend...twice!
• $500M+ raised for Asian consumer goods startups this year alone

A wave of Asian culture, flavors
and stories is sweeping the world

2.

Ready-to-drink beverages are a booming $10B category as consumers graduate from “hard seltzer 1.0”

• Consumers are moving on from brands like White Claw in search of better products and mission driven brands with real ingredients

• Yet < 10% of brewery owners are BIPOC, leading to a lack of products speaking to an increasingly diverse America

Explosive growth as we launch in retail chains

We started in 2021 with the two of us co-founders knocking on doors and talking to buyers. In a short 18 months, we've made incredible progress in our first market, NYC, by landing some of the top retail chains, from Whole Foods, Trader Joe's, Total Wine, Fairway, H-Mart and more, and are already approved for launch in Costco and BJ's. But we're just getting started, by using NYC as our springboard to expand our distribution to more states!

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Over 200+ restaurant and
bar accounts in NYC alone
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Unlike other seltzers that aren't able to effectively sell into these channels due to cheap branding and lower quality, Lunar is uniquely able to succeed in stores and at your favorite restaurants, bars, clubs, and venues.

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Loved by top media outlets
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A brand beloved by America’s melting pot

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A seltzer people actually enjoy drinking
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Already achieving industry-leading sales velocity...

...while pioneering the premium seltzer category.

• 300%+ higher revenue per store than beer/seltzer avg 
• Top 3 sell-through rate across current chain footprint vs. peers
• 81%+ accounts retained

RTDs are a rapidly growing $10B+ category

• Ready-to-drink beverages have been the #1 fastest growing drinks category since 2018
• 16% CAGR over the next 5 years, taking market share from beer, wine and liquor 
• Forecasted to capture 22% share of US alcohol by 2025
• Consumers are moving on from "hard seltzer 1.0" brands like Truly in search of higher quality, mission driven brands; Drizly has seen an increase in average order $ over the past two years
  
  

High-quality, full-
flavor, and on-trend

Pioneering the cultural
renaissance in alcohol

1%+ donated to AAPI causes and non-profits

As non-profit volunteers ourselves, supporting the communities near and dear to our hearts is core to our mission at Lunar.  As part of Pledge 1%, every month we donate at least 1% of proceeds and our time to non-profit organizations, causes and individuals, in our effort to help support the AAPI community. 

Past non-profits we've supported include Welcome to Chinatown, Immigrant History Initiative, Apex for Youth, and many more. This year, we helped build a small business accelerator to help mom-and-pop Chinatown restaurants modernize their operations and renovate their businesses <3

Raising to expand to new markets and meet customer demand

Lunar has raised $1.1M to date from friends, family and notable strategic angels and executives in the beverage and alcohol industry. 

We're raising funds to support our expansion as customers and retailers continue asking for Lunar across existing and new markets.

With your support, we'll be able to increase our manufacturing and distribution capabilities and build a team to bring our product to even more people's fridges and share more of our culture to the world.

Use of Funds

Founded by two startup vets and kids of immigrants turned homebrewers 

who chose to make the change they wished
to see in the world