Oops! We couldn’t find any results...
MYSHOP opens Miami headquarters, expands across N.America...
·
Nov 12, 2025
MYSHOP's vision is a commitment to empowering small businesses.
Management Solution
Small and Medium Businesses are struggling. High fees. Vendor Fatigue. Rising competition. Increasing food costs due to “global trade” war tariffs. And razor-thin margins.
MyShop's wants to become the All-in-One AI Online Ordering and Management System
They make it easy and profitable for restaurants and local stores to sell online and manage deliveries, offering a smart, affordable, scalable tech solution that anyone can manage.
MyShop’s system enables restaurants to easily create branded apps and websites for online ordering in 6 languages, with commission-free delivery.
With more than 1,000 locations in the past 2 years, MyShop is expanding across North America, Israel, and Canada. While the initial focus is on food services, the platform is customizable for every facet of retail.
The software is designed to serve more customers while lowering operational costs. And here’s the best part: small and medium businesses can work with third party delivery apps, keeping full control of their customer data to grow repeat orders with push notifications and personalized offers.
An AI-powered voice system answers customer phone calls in six languages, allowing for simultaneous order taking and labor-saving automation.
Branded apps and webs save SMBs up to 30% on delivery fees.
Self Service kiosks and online menus encourage add-ons or group meals with automated and smart upselling. Provide anonymity, empowering customers to order more items or make special requests without feeling rushed or judged. Research indicates that customers ordering online typically purchase 10-30% more than those ordering from employees.
How it works:
Businesses manage all orders from a single dashboard, covering in-app, web, phone, and self-service kiosk. Real-time analytics provide owners with data on sales, brand customer behavior, with actionable insights to grow repeat orders, tweaking operations, marketing, and menu items.
MyShop's proprietary KDS integrates seamlessly with all ordering channels (phone, kiosk, website, and delivery platforms), displaying orders in real time to streamline kitchen operations and reduce errors. By maintaining complete control over performance and customization, we ensure a reliable, efficient workflow from order placement to preparation and delivery.
While others charge more with every order or channel, MyShop's runs on a simple flat monthly fee. It is the only order management system that grows with you, not against you.
MyShop’s system has been shown to increase the average order value by 30% for businesses.
Real-time analytics provide owners with data on sales, repeat business, and customer behavior, with actionable insights to tweak operations, marketing, and menu items.
Product
AI Voice Ordering Demo:
Self-Service Kiosk Demo:
Responsive Website Demo:
Ordering App Demo:
Opportunity
The global order management systems market is projected to reach $112B by 2027, fueled by the rapid shift toward online ordering and automation
The global order management systems market is projected to reach $112B by 2027, fueled by the rapid shift toward online ordering and automation.
In the U.S. alone, over 40% of adults order delivery or takeout 3–5 times per month, while 69% of Gen Z consumers prefer delivery over dine-in.
Total Addressable Market (TAM): ~$7B in the U.S., driven by restaurants and local retailers seeking smarter order management solutions.
Serviceable Available Market (SAM): 42.9M small and mid-sized businesses aiming to streamline operations, cut labor costs, and boost profitability.
Customers
While the initial focus is food services, the platform is already proven across retail verticals. 40% of our 1,000+ locations are non-restaurant businesses (grocers, pharmacies, pet stores, specialty retail) facing identical problems. They focus on small to medium-sized businesses in the USA that seek to reduce labor costs, serve diverse customer bases, consolidate fragmented systems, and own customer relationships instead of renting them from platforms indefinitely.
Business model
Multiple revenue streams built for each customer
How the MyShop's SaaS B2B (subscription based) business model works:
Businesses pay a monthly fee for access to MyShop's branded online ordering system, including app, web, kiosk, and phone order automation.
With MyShop there are no 3rd party commissions taken from orders like other third-party providers.; businesses retain all their profit upside from increased order volume
Fixed pricing split by product: app/web platforms, kiosks, and bundles, each with fixed subscription rates:
A small payment processing fee is received on each order.
Additional subscriptions fees for AI Ordering
Market
Market
Online orders are redefining the restaurant industry.
More than 40% of U.S. adults order delivery or takeout 3–5 times a month, and 69% of Gen Z consumers prefer delivery over dine-in experiences.
Impact on Restaurant Operations
Higher order volume: delivery and online channels expand customer reach.
Increased average order value (AOV): smart digital menus and upselling features drive 10–30% more sales than in-person orders.
Improved customer experience: self-service ordering provides convenience, privacy, and faster decision-making—empowering guests to order more freely.
Market Size
TAM: ≈ $7B in the U.S., fueled by rising demand for efficient, integrated order management.
SAM: 42.9 M SMBs across the U.S. seeking to streamline operations, reduce costs, and grow revenue.
Traction
Category leader in Israel ready to expand globally
My Shop has in just 24 months, validated both technology and business model with exceptional metrics that prove scalability.
Rapid Growth Trajectory:
Current ARR: $1.5M
Projected EOY 2026 ARR: $10M (pre-IPO)
Category leader in Israel achieved within two years and is now expanding aggressively across North America and Canada.
1,000+ business locations deployed with accelerating momentum as word-of-mouth drives inbound demand.
Processing over 150,000 orders monthly, serving hundreds of thousands of end customers across six languages.
Exceptional Unit Economics Signal Product-Market Fit
Average customer lifetime value: $50,000 (8 years and 4 months at $500/month)
Customer churn: 1% per month, significantly lower than the 3–7% typically seen in SMB SaaS, demonstrating industry-leading retention and strong platform stickiness.
40% of revenue from non-restaurant retail validates platform versatility and expands addressable market to 42.9 million U.S. businesses.
Scalable Operations Built for Hypergrowth
Six-person development team manages 1,000+ locations through intelligent automation, proving lean operational model.
Adding locations requires minimal incremental costs, creating massive margin expansion potential as revenue grows.
The Growth Multiplier
Early customers become advocates as they see 30% labor cost reductions, 40% increases in repeat orders, and elimination of 30% platform commissions. This word-of-mouth engine is driving the acceleration from $1.5M to projected $10M ARR with minimal marketing spend, positioning My Shop to capture dominant market share as awareness scales.
Vision and strategy
My-Shop was founded in Israel, where My-Shop Technologies Ltd. developed and owns all IP and core technology.
It also owns My-Shop USA Inc. (Florida), the U.S. operating and distribution arm.
At the top, My-Shop Holdings Inc. (Delaware) serves as the parent company, consolidating all global assets and subsidiaries.
My-Shop vision is to empower every small and medium-sized business to deliver enterprise-level ordering experiences in multiple languages, foster lasting customer relationships, streamline complex operations, and reduce costs while eliminating dependence on exploitative third-party platforms.
Strategic Execution: Three-Phase Path to Market Dominance
Phase 1: Integrated Platform Leadership (Current)
Establish MyShop as the only platform combining conversational AI ordering, comprehensive customer data management, marketing automation, and unified multi-channel order management in a single solution. Target multilingual communities and businesses frustrated by third-party platform fees and operational chaos. Results: 1,000+ locations, category leadership in Israel, $1.5M ARR growing to projected $10M.
Phase 2: Aggressive North American Expansion (2025-2026)
Scale from 1,000 to 10,000+ locations across North America within 24 months by targeting businesses facing labor shortages, customer data fragmentation, and multi-channel complexity. Accelerating expansion by utilizing automatic order deployment, physical referrals, and strategic platform partners.
Phase 3: Vertical Diversification Beyond Food Service (2026-2027)
Extend integrated platform to all retail verticals where current 40% non-restaurant adoption validates the approach. Grocers, pharmacies, pet stores, specialty retail, and service businesses face identical problems: labor costs, fragmented customer data, multi-channel chaos, and platform dependency. Each vertical expansion multiplies addressable market without requiring new core technology.
Impact
AI-Powered Efficiency and Labor Savings: Our conversational AI voice ordering system handles unlimited simultaneous phone calls in six languages, facilitating complete order conversations without requiring human intervention. The platform enables users to manage all orders from a single, unified dashboard, consolidating phone, kiosk, app, web, and third-party delivery platforms into one intelligent workflow. This reduces kitchen confusion by 70% and errors by 45%.
POS & Courier Integration: We leverage automation and seamless integration with main POS systems and delivery platforms, reducing third-party fees by up to 30%. Direct orders mean My Shop users own their complete customer data, enabling them to drive repeat business with targeted marketing, unlike third-party platforms that hide customer relationships and charge commissions indefinitely.
Proven Results: 30% average order value increase through smart upselling via kiosks, and digital channels. 80% average order accuracy with AI voice ordering versus 65% for traditional phone orders. A 20% revenue increase from an expanded multilingual customer reach, with businesses in diverse communities experiencing a 45% growth in order volume by serving customers in six languages.
Funding
Current Funding Status: My Shop has raised approximately $3M to date from a diverse group of dozens of investors who recognize the massive market opportunity and technological differentiation of our integrated AI platform.
Notable Strategic Investors:
- Amit Krig – Senior Vice President at NVIDIA.
- Giora Levin – Owner of Crazy Line, one of Israel's leading retail chains: Brings deep retail operational expertise and validates the platform's applicability beyond food service. His investment confirms that enterprise-level retail leaders see MyShop's integrated solution as the future for independent businesses competing against national chains.
- Dror Tohar – Investor and entrepreneur: Experienced operator who understands scaling technology companies and navigating competitive markets.
- Steven Siegelaub – CFO and early investor: Financial expertise and early conviction demonstrate strong unit economics and clear path to profitability.
Investor Perks.
Eligibility is determined per accepted investment, measured as the cash amount actually received and accepted by the Issuer in this Offering. The following benefits apply, subject to availability caps, first come first served by the Intermediary:
- Investors who commit $5,000 receive a 10% warrant bonus and no equity bonus, with unlimited investor slots available.
- At $10,000, investors receive a 20% warrant bonus and no equity bonus, capped at 50 investor slots.
- At $25,000, investors receive a 45% warrant bonus and no equity bonus, capped at 30 investor slots.
- At $50,000, investors receive a 100% warrant bonus and no equity bonus, capped at 10 investor slots.
- At $100,000 or more, investors receive a 100% warrant bonus plus a 10% equity bonus, capped at 5 investor slots.
Founders
Itsik Zizov – Co-Founder & CEO
Visionary entrepreneur with a proven track record in building and scaling technology companies.
Itsik brings deep expertise in AI, payment processing, and international go-to-market strategies. He has led global tech teams delivering advanced custom apps and automation solutions for businesses worldwide.
Roey Gesser – Co-Founder & Co-CEO
Seasoned entrepreneur and economist with extensive experience in finance, operations, and scaling businesses.
Previously founded and managed a leading inventory management company, later operations was acquired by a NASDAQ-listed corporation. Roey now leads MyShop’s financial and strategic growth initiatives.
Summary
MyShop's empowers independent restaurants and local stores to maximize profitability and growth by providing enterprise-level AI ordering technology, complete customer data ownership, and unified multi-channel management that eliminates the 30% commission trap, reduces labor costs by 30%, and builds direct customer relationships that drive sustainable revenue and repeat business.
