If you're a parent, you've probably been in a childcare pinch. A last minute school closure, a call-in to work, an unexpe...
Nanno’s deadline was January 1, 2020
Follow the company to stay updated on their progress, including future investment opportunities
Finding a sitter is never easy. Whether you need one on short notice or while traveling, it can seem like an impossible task. The few technology solutions that do exist are antiquated and unreliable, which is why most parents still use old-fashioned methods to find sitters, and still pay them offline through physical cash transactions. As millennials transition into parenthood, they are actively seeking a fast and reliable solution that solves this problem in the same way that tech has solved most others -- using a simple on-demand app.
Nanno lets parents book high-quality, fully vetted sitters on-demand.
Set the criteria you are looking for in a caregiver.
The basic details of the booking are sent to all sitters who meet your criteria.
Booking works your order of preference - favorites, to caregivers trusted by friends, then to groups.
When booking is engaged, your credit card is authorized.
Payment is completed once booking is finished.
Nothing is more important to our parent users than their children’s safety. That’s why we’ve built a proprietary 5-step vetting process, which includes a thorough criminal background check, a safety skills test, and a psychometric behavioral test. Nanno is the safest way to book a sitter, online or offline.
In 2018, we launched nationally, and are now in 45 states. Our revenue is over $350K annually and we have over 15,000+ trusted users.
Sitters and parents agree -- they love Nanno. Most of our users find Nanno through referrals and recommendations by other users.
Our revenue model is primarily commission-based. Our commission is between 20 and 30% of our gross revenue from bookings.
Our costs of acquisition, on both the parent and caregiver sides, are only a fraction of the lifetime value of our users, making our unit economics infinitely scalable.
There are 34 million families in the United States with children under the age of 18. The average family spends $1,000 per year on informal childcare (babysitting), which means the U.S. market for informal childcare is approximately $34 billion.
In today’s on-demand world, parents are seeking a full-service, tech-enabled solution when they need a sitter. Our biggest competitors, Care.com, UrbanSitter and SitterCity, offer antiquated directory-based platforms that simply give parents access to a list of unvetted sitters. We are the first to offer a true on-demand sitter platform that lets parents book and pay sitters.
The technology innovation that truly sets us apart, and that all our competitors lack, is a comprehensive vetting process, starting with a thorough criminal background check and adding a safety skills test and a psychometric behavioral test. This is crucial, because it means that when parents book a Nanno sitter, they know they will get someone who has been through a vetting process that goes above and beyond what they would get anywhere else -- online or offline.
Nanno has raised $450,000 to date, from such notable investors as Quake Capital Partners and 500 Startups.
Childcare is still primarily an offline industry. Even Care.com, the largest online marketplace for caregivers and babysitters, is only serving a small fraction of the market, with 350,000 active users across all verticals (childcare, pet care, elder care, etc.). The first step to transforming this industry is offering a streamlined, on-demand way for parents to book vetted sitters from their phone or computer. The next step is to offer additional childcare and enrichment options to parents -- tutors, art and music lessons, STEM classes -- using the same on-demand platform.
This is an industry crying for innovation -- and Nanno is making it happen.
We are also professional problem-solvers. Desi is a software engineer and Liz is a startup lawyer. We are the ones people call to solve their most intractable problems.
And now we're doing it again, with Nanno.
See below for more on our team.
The maximum valuation at which your investment converts
into equity shares or cash.
If a trigger event for Nanno occurs, the discount provision
gives investors equity shares (or equal value in cash) at a reduced price.
Nanno must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $1.07M.
A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event.
A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more
I invested because I believe this will be a game changer for families who need childcare on demand. My children are adults but if this would've been available to me then I would've used it. To do the background and other tests in mindblowing.
This is a brilliant idea because everyone needs a baby sitter especially in last minute situations. Then also to have the peace of mind of choosing one to your liking and knowing that they have been screened!!! Great Idea!!!! This could be huge!
Love the company's approach to offering parents on demand babysitters that have been carefully vetted. So many vertical opportunities exist with this company that I don't see how they can miss. No real competitors and lots of growth potential.
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