The Denver-based way to find a last-minute babysitter
·
Jun 12, 2019
If you're a parent, you've probably been in a childcare pinch. A last minute school closure, a call-in to work, an unexpe...
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Spotlight deal
Hamilton Lane Private Infrastructure Fund
Nanno
Connecting parents with great sitters on demand
Open for investment
Investors in Nanno also invested in these companies.
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Co-investors
500 Startups
Accelerator, San Francisco
500 Startups is an early-stage venture fund and seed accelerator that has backed over 2,400+ companies, including Twilio, Udemy, Canva, Credit Karma, Eaze, Grab, Behance and many others.
500 Startups also invested in:
Documents
Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Nanno, Inc.. View the official SEC filing and all updates:
Form C
SEC.gov
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Deal highlights
- On-demand marketplace connecting parents and sitters
- Proprietary vetting process for sitters includes full background check, skills test and behavioral test
- Growing nationally with over 15,000 users in 45 states
- 90% of booking requests are filled within 15 minutes
- Proven unit economics: $75 CAC vs. $1,200 LTV
- $350K in gross revenue to date
- High retention rates from both parents and caregivers
- Addressing a $34 billion market in the U.S. alone
- Tapping into one of the country’s fastest growing industries
Problem
Childcare is stuck offline
Finding a sitter is never easy. Whether you need one on short notice or while traveling, it can seem like an impossible task. The few technology solutions that do exist are antiquated and unreliable, which is why most parents still use old-fashioned methods to find sitters, and still pay them offline through physical cash transactions. As millennials transition into parenthood, they are actively seeking a fast and reliable solution that solves this problem in the same way that tech has solved most others -- using a simple on-demand app.
Solution
Nanno: quality childcare at your fingertips
Nanno lets parents book high-quality, fully vetted sitters on-demand.
How it works
Set the criteria you are looking for in a caregiver.
The basic details of the booking are sent to all sitters who meet your criteria.
Booking works your order of preference - favorites, to caregivers trusted by friends, then to groups.
When booking is engaged, your credit card is authorized.
Payment is completed once booking is finished.
Our vetting process
Nothing is more important to our parent users than their children’s safety. That’s why we’ve built a proprietary 5-step vetting process, which includes a thorough criminal background check, a safety skills test, and a psychometric behavioral test. Nanno is the safest way to book a sitter, online or offline.
Press
Traction
Growing and retaining users across the US
In 2018, we launched nationally, and are now in 45 states. Our revenue is over $350K annually and we have over 15,000+ trusted users.
Customers
Nanno is loved by parents and sitters alike
Sitters and parents agree -- they love Nanno. Most of our users find Nanno through referrals and recommendations by other users.
Business model
Generating revenue through commissions
Our revenue model is primarily commission-based. Our commission is between 20 and 30% of our gross revenue from bookings.
Our costs of acquisition, on both the parent and caregiver sides, are only a fraction of the lifetime value of our users, making our unit economics infinitely scalable.
Market
A $34 billion addressable market
There are 34 million families in the United States with children under the age of 18. The average family spends $1,000 per year on informal childcare (babysitting), which means the U.S. market for informal childcare is approximately $34 billion.
Competition
The modern, on-demand solution for childcare
In today’s on-demand world, parents are seeking a full-service, tech-enabled solution when they need a sitter. Our biggest competitors, Care.com, UrbanSitter and SitterCity, offer antiquated directory-based platforms that simply give parents access to a list of unvetted sitters. We are the first to offer a true on-demand sitter platform that lets parents book and pay sitters.
The technology innovation that truly sets us apart, and that all our competitors lack, is a comprehensive vetting process, starting with a thorough criminal background check and adding a safety skills test and a psychometric behavioral test. This is crucial, because it means that when parents book a Nanno sitter, they know they will get someone who has been through a vetting process that goes above and beyond what they would get anywhere else -- online or offline.
Investors
Raised $450K to date
Nanno has raised $450,000 to date, from such notable investors as Quake Capital Partners and 500 Startups.
What's next
Transforming the babysitting industry
Childcare is still primarily an offline industry. Even Care.com, the largest online marketplace for caregivers and babysitters, is only serving a small fraction of the market, with 350,000 active users across all verticals (childcare, pet care, elder care, etc.). The first step to transforming this industry is offering a streamlined, on-demand way for parents to book vetted sitters from their phone or computer. The next step is to offer additional childcare and enrichment options to parents -- tutors, art and music lessons, STEM classes -- using the same on-demand platform.
This is an industry crying for innovation -- and Nanno is making it happen.
Founders
As parents ourselves, we built Nanno to solve a problem we had ourselves
We are also professional problem-solvers. Desi is a software engineer and Liz is a startup lawyer. We are the ones people call to solve their most intractable problems.
And now we're doing it again, with Nanno.
See below for more on our team.
Deal terms
Valuation cap
$9,000,000
The maximum valuation at which your investment converts
into equity shares or cash.
Learn more
Discount
10%
If a trigger event for Nanno occurs, the discount provision
gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.
Funding goal
$1.07M
Nanno must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $1.07M.
Learn more
Deadline
Nanno needs to reach their minimum funding goal before the deadline
(
).
If they don’t, all investments will be refunded.
Learn more
Learn more
Type of security
Crowd SAFE
A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event.
·
Learn more
Documents
Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Nanno, Inc.. View the official SEC filing and all updates:
Form C
SEC.gov
Bonus perks
In addition to your Crowd SAFE, you'll receive perks for investing
in Nanno.
Invest
$100
Receive
- Nanno T-Shirt
- An “Investor” Badge on Your Nanno Profile
Invest
$500
Receive
- Nanno T-Shirt
- An “Investor” Badge on Your Nanno Profile
- A 1-year premium subscription to Nanno ($360 Value)
Invest
$1,000
Receive
- Nanno Fleece Jacket
- An “Investor” Badge on Your Nanno Profile
- A 2-year premium subscription to Nanno ($720 Value)
Invest
$5,000
Receive
- Nanno Fleece Jacket
- An “Investor” Badge on Your Nanno Profile
- A lifetime premium subscription to Nanno
Invest
$10,000
Receive
- Nanno Fleece Jacket
- An “Investor” Badge on Your Nanno Profile
- A lifetime premium subscription to Nanno
- A chance to join Nanno’s founders for a day of skiing or snowboarding in Steamboat Springs, Colorado
Invest
$25,000
Receive
- Nanno Fleece Jacket
- An “Investor” Badge on Your Nanno Profile
- A lifetime premium subscription to Nanno
- An invitation to the closing dinner for Nanno’s next priced round of equity financing
Why others invested
See all reviews (0) See all (0)I invested because I believe this will be a game changer for families who need childcare on demand. My children are adults but if this would've been available to me then I would've used it. To do the background and other tests in mindblowing.
Jazrel Olvera
Active investor
over 5 years ago
This is a brilliant idea because everyone needs a baby sitter especially in last minute situations. Then also to have the peace of mind of choosing one to your liking and knowing that they have been screened!!! Great Idea!!!! This could be huge!
Charles Sims
Active investor
over 5 years ago
Love the company's approach to offering parents on demand babysitters that have been carefully vetted. So many vertical opportunities exist with this company that I don't see how they can miss. No real competitors and lots of growth potential.
Janette Miller
Active investor
over 5 years ago
About Nanno
Legal Name
Nanno, Inc.
Founded
May 2016
Form
Delaware
Corporation
Headquarters
1615 California Street
703
, Denver, CO
Headquarters
1615 California Street, 703, Denver, CO, United States 80202
Nanno Team
Everyone helping build Nanno, not limited to employees
Liz Oertle
CEO & Co-Founder
Featured in
Superheroes
·
Read
Liz Oertle is passionate about leveraging emerging technologies to solve the real-world problems of everyday people – especially parents and families. Before starting Nanno, Liz was a startup lawyer, working with companies of all shapes and sizes.
Liz Oertle
CEO & Co-Founder
Desi McAdam
CTO & Co-Founder
Sharon Thomas
Director of Strategic Partnerships
Press
Nanno successfully raised
$1,070,000
from 5492 investors
on January 1, 2020
Eric, Danilo, Tamara, edward, Corenthon, and 5487 others
invested.
1506 Reviews
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