Deal highlights

• On-demand marketplace connecting parents and sitters
• Proprietary vetting process for sitters includes full background check, skills test and behavioral test
• Growing nationally with over 15,000 users in 45 states
• 90% of booking requests are filled within 15 minutes
• Proven unit economics: $75 CAC vs. $1,200 LTV
• $350K in gross revenue to date
• High retention rates from both parents and caregivers
• Addressing a $34 billion market in the U.S. alone
• Tapping into one of the country’s fastest growing industries

Problem

Childcare is stuck offline

Finding a sitter is never easy. Whether you need one on short notice or while traveling, it can seem like an impossible task. The few technology solutions that do exist are antiquated and unreliable, which is why most parents still use old-fashioned methods to find sitters, and still pay them offline through physical cash transactions. As millennials transition into parenthood, they are actively seeking a fast and reliable solution that solves this problem in the same way that tech has solved most others -- using a simple on-demand app.

Solution

Nanno: quality childcare at your fingertips

Nanno lets parents book high-quality, fully vetted sitters on-demand.

How it works

1. Set the criteria you are looking for in a caregiver. 

2. The basic details of the booking are sent to all sitters who meet your criteria. 

3. Booking works your order of preference - favorites, to caregivers trusted by friends, then to groups. 

4. When booking is engaged, your credit card is authorized. 

5. Payment is completed once booking is finished. 

Our vetting process

Nothing is more important to our parent users than their children’s safety. That’s why we’ve built a proprietary 5-step vetting process, which includes a thorough criminal background check, a safety skills test, and a psychometric behavioral test. Nanno is the safest way to book a sitter, online or offline.

Press

Traction

Growing and retaining users across the US

In 2018, we launched nationally, and are now in 45 states. Our revenue is over $350K annually and we have over 15,000+ trusted users. 

Customers

Nanno is loved by parents and sitters alike

Sitters and parents agree -- they love Nanno. Most of our users find Nanno through referrals and recommendations by other users.

Business model

Generating revenue through commissions

Our revenue model is primarily commission-based. Our commission is between 20 and 30% of our gross revenue from bookings.

Our costs of acquisition, on both the parent and caregiver sides, are only a fraction of the lifetime value of our users, making our unit economics infinitely scalable.

Market

A $34 billion addressable market

There are 34 million families in the United States with children under the age of 18. The average family spends $1,000 per year on informal childcare (babysitting), which means the U.S. market for informal childcare is approximately $34 billion. 

Competition

The modern, on-demand solution for childcare

In today’s on-demand world, parents are seeking a full-service, tech-enabled solution when they need a sitter. Our biggest competitors, Care.com, UrbanSitter and SitterCity, offer antiquated directory-based platforms that simply give parents access to a list of unvetted sitters. We are the first to offer a true on-demand sitter platform that lets parents book and pay sitters.

The technology innovation that truly sets us apart, and that all our competitors lack, is a comprehensive vetting process, starting with a thorough criminal background check and adding a safety skills test and a psychometric behavioral test. This is crucial, because it means that when parents book a Nanno sitter, they know they will get someone who has been through a vetting process that goes above and beyond what they would get anywhere else -- online or offline.

Investors

Raised $450K to date

Nanno has raised $450,000 to date, from such notable investors as Quake Capital Partners and 500 Startups. 

What's next

Transforming the babysitting industry

Childcare is still primarily an offline industry. Even Care.com, the largest online marketplace for caregivers and babysitters, is only serving a small fraction of the market, with 350,000 active users across all verticals (childcare, pet care, elder care, etc.). The first step to transforming this industry is offering a streamlined, on-demand way for parents to book vetted sitters from their phone or computer. The next step is to offer additional childcare and enrichment options to parents -- tutors, art and music lessons, STEM classes -- using the same on-demand platform.

This is an industry crying for innovation -- and Nanno is making it happen.

Founders

As parents ourselves, we built Nanno to solve a problem we had ourselves 

We are also professional problem-solvers. Desi is a software engineer and Liz is a startup lawyer. We are the ones people call to solve their most intractable problems.

And now we're doing it again, with Nanno.

See below for more on our team.