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Nanno isn't accepting new investments

Nanno’s deadline was January 1, 2020

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Nanno

Connecting parents with great sitters on demand
Kids Women Founders Apps B2C Marketplace Crowd SAFE
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Featured image of Nanno
Sold out
$1,070,000
Maximum funding goal reached
5,492
Investors in 2 campaigns
Successfully funded and closed on January 1, 2020.
Invest in Nanno

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Co-investors
500 Startups
Accelerator, San Francisco
500 Startups is an early-stage venture fund and seed accelerator that has backed over 2,400+ companies, including Twilio, Udemy, Canva, Credit Karma, Eaze, Grab, Behance and many others.
500 Startups also invested in:
Companies
Pitch Updates 5 Reviews 1421
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Closed on January 1, 2020. Information may not be up-to-date. Campaign closed on January 1, 2020. Information displayed may not be up-to-date.

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Nanno, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Nanno Form C-A 11.06.19.pdf nannocrowdsafe.pdf
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Hear from some of the 5,492 investors in Nanno


Show more

Deal highlights

  • On-demand marketplace connecting parents and sitters
  • Proprietary vetting process for sitters includes full background check, skills test and behavioral test
  • Growing nationally with over 15,000 users in 45 states
  • 90% of booking requests are filled within 15 minutes
  • Proven unit economics: $75 CAC vs. $1,200 LTV
  • $350K in gross revenue to date
  • High retention rates from both parents and caregivers
  • Addressing a $34 billion market in the U.S. alone
  • Tapping into one of the country’s fastest growing industries

Problem

Childcare is stuck offline

Finding a sitter is never easy. Whether you need one on short notice or while traveling, it can seem like an impossible task. The few technology solutions that do exist are antiquated and unreliable, which is why most parents still use old-fashioned methods to find sitters, and still pay them offline through physical cash transactions. As millennials transition into parenthood, they are actively seeking a fast and reliable solution that solves this problem in the same way that tech has solved most others -- using a simple on-demand app.


Solution

Nanno: quality childcare at your fingertips

Nanno lets parents book high-quality, fully vetted sitters on-demand.

How it works

  1. Set the criteria you are looking for in a caregiver. 

  2. The basic details of the booking are sent to all sitters who meet your criteria. 

  3. Booking works your order of preference - favorites, to caregivers trusted by friends, then to groups. 

  4. When booking is engaged, your credit card is authorized. 

  5. Payment is completed once booking is finished. 

Our vetting process

Nothing is more important to our parent users than their children’s safety. That’s why we’ve built a proprietary 5-step vetting process, which includes a thorough criminal background check, a safety skills test, and a psychometric behavioral test. Nanno is the safest way to book a sitter, online or offline.


Press


Traction

Growing and retaining users across the US

In 2018, we launched nationally, and are now in 45 states. Our revenue is over $350K annually and we have over 15,000+ trusted users. 


Customers

Nanno is loved by parents and sitters alike

Sitters and parents agree -- they love Nanno. Most of our users find Nanno through referrals and recommendations by other users.


Business model

Generating revenue through commissions

Our revenue model is primarily commission-based. Our commission is between 20 and 30% of our gross revenue from bookings.

Our costs of acquisition, on both the parent and caregiver sides, are only a fraction of the lifetime value of our users, making our unit economics infinitely scalable.


Market

A $34 billion addressable market

There are 34 million families in the United States with children under the age of 18. The average family spends $1,000 per year on informal childcare (babysitting), which means the U.S. market for informal childcare is approximately $34 billion. 


Competition

The modern, on-demand solution for childcare

In today’s on-demand world, parents are seeking a full-service, tech-enabled solution when they need a sitter. Our biggest competitors, Care.com, UrbanSitter and SitterCity, offer antiquated directory-based platforms that simply give parents access to a list of unvetted sitters. We are the first to offer a true on-demand sitter platform that lets parents book and pay sitters.

The technology innovation that truly sets us apart, and that all our competitors lack, is a comprehensive vetting process, starting with a thorough criminal background check and adding a safety skills test and a psychometric behavioral test. This is crucial, because it means that when parents book a Nanno sitter, they know they will get someone who has been through a vetting process that goes above and beyond what they would get anywhere else -- online or offline.


Investors

Raised $450K to date

Nanno has raised $450,000 to date, from such notable investors as Quake Capital Partners and 500 Startups. 


What's next

Transforming the babysitting industry

Childcare is still primarily an offline industry. Even Care.com, the largest online marketplace for caregivers and babysitters, is only serving a small fraction of the market, with 350,000 active users across all verticals (childcare, pet care, elder care, etc.). The first step to transforming this industry is offering a streamlined, on-demand way for parents to book vetted sitters from their phone or computer. The next step is to offer additional childcare and enrichment options to parents -- tutors, art and music lessons, STEM classes -- using the same on-demand platform.

This is an industry crying for innovation -- and Nanno is making it happen.


Founders

As parents ourselves, we built Nanno to solve a problem we had ourselves 

We are also professional problem-solvers. Desi is a software engineer and Liz is a startup lawyer. We are the ones people call to solve their most intractable problems.

And now we're doing it again, with Nanno.

See below for more on our team.

Deal terms


Valuation cap

$9,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

10%

If a trigger event for Nanno occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that Nanno is accepting.
Learn more

Funding goal

$25K – $1.07M

Nanno needs to raise $25K before the deadline. The maximum amount Nanno is willing to raise is $25K – $1.07M.
Learn more

Deadline
Nanno needs to reach their minimum funding goal before the deadline (). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Nanno, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Nanno Form C-A 11.06.19.pdf nannocrowdsafe.pdf

Why others invested

See all reviews (0) See all (0)

Brilliant idea, remarkable team.

Profile picture of Nick Polizzi
Nick Polizzi
Investor
almost 3 years ago

This is a problem solving source for parents. I am personally a single mother, and if I had this type of app; I would allow myself to occasionally leave if I had a trusted source. Great concept, and useful for most people,

Profile picture of Kathleen Davis
Kathleen Davis
Active investor
almost 3 years ago

Awesome founding team. Incredibly strong execution so far. Huge addressable market. What's not to love about this terrific startup? Super excited to be an investor!

Profile picture of Obie Juan
Obie Juan
Active investor
almost 3 years ago

About Nanno

Legal Name
Nanno, Inc.
Founded
May 2016
Form
Delaware Corporation
Employees
5
Website
nanno.com
Social Media
Headquarters
Google Map location of of Nanno
1615 California Street 703 , Denver, CO
Headquarters
1615 California Street, 703, Denver, CO, United States 80202

Nanno Team
Everyone helping build Nanno, not limited to employees

Profile picture of Liz Oertle
Liz Oertle
CEO & Co-Founder
Featured in Superheroes · Read
Liz Oertle is passionate about leveraging emerging technologies to solve the real-world problems of everyday people – especially parents and families. Before starting Nanno, Liz was a startup lawyer, working with companies of all shapes and sizes.
Profile picture of Desi McAdam
Desi McAdam
CTO & Co-Founder
Desi McAdam is a veteran software engineer and consultant, and a global advocate for women developers. In 2005, she co-founded DevChix, an organization for women software developers that now has thousands of members across 17 countries.
Profile picture of Sharon Thomas
Sharon Thomas
Director of Strategic Partnerships
Sharon is a sales professional with extensive experience in the family / parenting space. Her past experience includes 10 years as an account executive for The Bump, one of the fastest-growing resources for fertility, pregnancy and parenting.
Liz Oertle
CEO & Co-Founder
Desi McAdam
CTO & Co-Founder
Sharon Thomas
Director of Strategic Partnerships

Press

The Denver-based way to find a last-minute babysitter
KMGH KMGH
·
Jun 12, 2019

If you're a parent, you've probably been in a childcare pinch. A last minute school closure, a call-in to work, an unexpe...

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·
Mar 12, 2019

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Could Denver Become the Country's First City Designed for...
5280 5280
·
Feb 22, 2019

Could Denver become the first city in the country to be designed for women? | Union Station's intricate interior detailin...

Liz Oertle: CEO and Co-founder of Nanno, a mobile applica...
Kami Guildner Kami Guildner
·
Sep 12, 2018

Today's Extraordinary Women Radio guest is Liz Oertle, the co-founder and CEO of Nanno, a mobile application that provide...

When parenting and entrepreneurship collide: Colorado bus...
The Denver Post The Denver Post
·
Jan 28, 2018

There are plenty of entrepreneurs who are parents. But a much smaller subset are the ones who start a company because the...

Meet 500 Startups' 25th batch of startups
TechCrunch TechCrunch

It's that time of year again. When startup founders fret for weeks on end as the long-awaited Demo Day approaches. Invest...

Meet 500 Startups' 25th batch of startups
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It's that time of year again. When startup founders fret for weeks on end as the long-awaited Demo Day approaches. Invest...

Show all
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Nanno

Nanno successfully raised $1,070,000 from 5492 investors on January 1, 2020
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Eric, Danilo, Tamara, edward, Corenthon, and 5487 others invested. 1421 Reviews

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