Companies spend countless hours chasing the wrong leads

According to industry research by HubSpot, salespeople struggle the most when it comes to finding new sales opportunities.

Too many companies spend countless hours chasing the wrong leads and struggling to identify potential customers. To compound the problem, website conversion rates remain low, as companies cannot personalize their websites to fit the preferences of a wide variety of customers.

Often companies are not aware their market size can be 3-5X bigger. Companies realize this once they analyze their data with Technographics Data.

Techtracker helps companies identify new opportunities

Techtracker is the leading provider of technology tracking services on the internet. With Techtracker, clients can discover which technologies or products any company is using, and receive live alerts upon installations. Additionally, Techtracker has added keyword scanning capabilities on websites to unlock niche accounts to reveal them faster than ever.

Get updates when a company adds or drops a technology

Track and automate personalized lead generation 

Our proprietary technology enables users to find leads in new and easy ways! Check out the following use cases: 

1. Enter a URL to see what technologies the website is using

2. Upload a CSV of companies and discover which technologies your ideal customers use

3. Monitor a specific domain for technology updates

4. Get a notification when someone installs a specific technology

5. Build a lead generation report based on technologies and receive email updates when you get hits

6. Build a lead generation report using certain technologies + keywords and receive email updates when you get hits

7. Add a Techtracker data graph to your website or app with our  new API access

350+ customers in first 5 months of launch

Techtracker has built out the most comprehensive tech tracking platform in the world. We track 6.9k+ technologies, 200M+ domain names, and 8.5k+ unique keywords. 

Furthermore, we've identified 10M+ phone numbers and 50M+ email addresses across the domain names we scan, to build out stronger data graphs. Techtracker has crawled 200M+ domain names every month since our launch in May 2020, and we've signed 350+ customers to date. Additionally, we've launched partnerships with Saleshub and ExactVisitor, and integrations hubs such as Zapier, Onlizer and others.

Companies looking to increase their leads and optimize client performance

Techtracker was created to help companies capture valuable potential clients. We also help companies maintain client relationships by notifying a company when their customer drops a technology from a website. Our mission is to empower sales, marketing and strategy teams to discover opportunities using technology intelligence. 

Pricing plans designed for company-specific needs

Businesses can choose the appropriate Techtracker subscription based on their volume needs and service preferences (whether they want alerts, lead generation, and API access). This pricing model lowers the barrier to entry for customers and accelerates new customers' adoption of our product.

We also offer a free Google Chrome plugin to grow our freemium user base, with hopes of converting these users into paying customers with paid ads (browser notifications that ask them to subscribe for website changes and alerts).

Premium Partnerships

Techtracker is building a partnership network that will enable us to plug our product into any platform and enrich data or personalize a website based on the users' preferences. We've already launched a premium partnership with Saleshub.ai and ExactVisitor.com, allowing their customers access to a native Techtracker integration.

Unit Economics:

- LTV: expected to exceed $3k+ during the next 12 months, based on our projections

- Churn rate: 3.5% annually. We expect to reach negative churn once our API launch and partnerships expansion create deeper lock-in effects.

- CAC: currently $78 and expected to decrease as we expand to outbound sales.

- ARPA (average revenue per customer): currently $1,263 annually and expected to increase over time.

Projected $24B+ market by 2021

Marketing tech and sales automation are quickly becoming some of the most important subsets within the online sales industry. It's projected that MarTech and sales automation will be a $24B+ market by 2021. This space is growing quickly at 31.78% annually, based on LinkedIn job data.

Our most direct competitors are our future partners

TechTracker is the world leader in technology tracking. We are carving out our own niche within the Martech space by offering tech tracking services that partner with companies providing lead generation services. Our closest indirect competitors are Hubspot and Salesforce, with whom we are actively pursuing partnerships. Techtracker has a deep understanding of B2B companies' sales processes, and we're 100% focused on making salespeople and marketers more efficient.

Partnering with the biggest names in sales

Our immediate mission is to partner with CRM giants such as HubSpot, Salesforce, Pipedrive, and Microsoft Dynamics to sell Techtracker subscriptions that will auto-enrich their customers' pipelines. 

We also want to enable engineers to build applications with our datasets through our API, giving us a secondary growth channel with endless opportunities for scaling within the customer segment—similar to Segment or Clearbit.

Lastly, we plan to expand our website alerts functionality to help our customers drive sales. This will allow salespeople to monitor accounts they are targeting and receive notifications in real time to help them jump in and close the deal.

$600K raised to date

Techtracker has seen considerable interest from investors, and we've raised $600K as of October 2020. Additional funding will be used towards further developing our technology, expanding our marketing presence, business development operations and partnerships to drive revenue, and launching global operations.

Jesper Qvist, CEO, has been in the sales acceleration space for the last seven years. He has a deep understanding of how sales processes can be optimized and what drives revenue for companies. Jesper has built two successful SaaS companies in the past, each bootstrapped to $2M+ in ARR.

Loredana Qvist, CRO, has been working side by side with Jesper since 2016. She was an M&A consultant at Deloitte and Ernst & Young prior to partnering with Jesper and building her first million dollar ARR company.