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ArkHAUS isn't accepting new investments

ArkHAUS’s deadline was April 16, 2022

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ArkHAUS

The lifestyle club on water, launching in Miami and cities worldwide
Travel Real Estate Commercial Real Estate B2C
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$317,390
Raised
430
Investors
Successfully funded and closed on April 16, 2022.
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Closed on April 16, 2022. Information may not be up-to-date. Campaign closed on April 16, 2022. Information displayed may not be up-to-date.
Opportunity Concept Experience Execution Traction Customers Biz. model Market Competition Vision and strategy Funding Founders Team history
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by ArkHAUS Inc. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
ArkHAUS Crowd SAFE ArkHAUSTier2PSV1.docx ArkHAUS Form C.pdf ArkHAUS Crowd SAFE (Tier 2).pdf
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Hear from some of the 430 people reserved or invested in ArkHAUS


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Highlights


  • A lifestyle club on 4 solar-electric boats, creating an extraordinary villa
  • Tier 1 membership applications closed; Now taking applications for Tier 2
  • Forward thinking club has sold 3 "Forever Membership" NFTs at 8 ETH each
  • Stable Projected Margins of $8.50M (yr 1) rising to $9.46M (yr 5) per city
  • Launching in Miami followed by NYC, SF, LA, Paris, Istanbul, Dubai
  • Investment into parent company benefits from all future locations
  • Founders from Wall Street (Bear Stearns) & luxury brand management (LVMH)

Commitments received within the first $250,000 raised, will receive a conversion price of $1.25 per share at a $12.5M valuation 

Any commitment thereafter will receive a conversion price of $1.50 per share at a $15M valuation.

Opportunity


Invest in a next-generation membership club

A combination hospitality & real estate concept, this investment opportunity has been structured to target startup-style returns. 

  • Revenue
    Unlike regular startups which generate revenue many years after their initial investment, ArkHAUS has already begun to generate revenue in the form of membership deposits in Year 0 (pre-launch).
  • Multiple
    Investment banking analysts target a mid to high teens (EV/EBITDA) multiple for the hospitality sector. A detailed examination of analyst reports provides an average 16.4X multiple for a matured membership club business.
  • Exit
    Targeting a 5 year exit to Private Equity or IPO, our goal is to maintain operational excellence while maximizing investor value.
  • Current vs. future investment rounds
    This investment is into the ArkHAUS parent company and will benefit from all future ArkHAUS locations as well. Future rounds of investment will be made into, and benefit only from, individual ArkHAUS locations. In addition, investors in this round will be provided with first access to future investments.

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Concept


A lifestyle club
for the world's disruptors

Positioned to redefine the members club of yesteryear, ArkHAUS connects 4 futuristic solar-electric houseboats to anchor an exciting new vision where community, innovation, and fun collide. 

Members can meet, relax or entertain from the modular floating villa, complete with outdoor decks & rooftop lounges overlooking a protected pool in the center.

ArkHAUS is brought to you by the team behind CSTM HAUS.

Experience


A hub for the ever-merging world of work and play


Mornings - The day breaks
Start the days with guided yoga and meditation led by world-class instructors.


Work days - Limitless views inspire
Break away from the office to work with a view, or host a lunch meeting in style.


Play days - Indulge & let loose
The fun is just getting started as the week comes to an end. Featuring resident DJs and performances, join us on the weekends as we unwind and party on deck—with bookable cabanas, daybeds, rooftop jacuzzis, and food & bar service.


Evenings - The night caps
As the sun sets and the moon rises, mix & mingle with rooftop cocktails and great company.

—
Membership details

With only 360 memberships available, ArkHAUS has the luxury of staying true to its core culture. This means exclusivity and fun without the drama.

  • Food & beverage - The ArkHAUS wait staff will provide exceptional service to members and their guests enjoying their time aboard ArkHAUS. On-board dining will be offered through an adjacent on-land restaurant partner. Beverage service will be available on-board at the bar or through the wait staff.
  • Programming - Mix & mingle with fellow members and guests during weekly hosted events—from master mixologist cocktail hours to the latest in health & wellness activities.
  • Access - Every member will receive 30 hours of access to the club per month.
  • Guests - Members can choose to draw on their 30 hours of access or purchase guest passes.
  • Charters - Only members can charter individual ArkHAUS vessels for private experiences. Whether they keep the vessel connected for a private party or disconnect for a sunset sail, members are sure to offer their guests an unforgettable experience.



Execution


A recipe for launch success

Following a successful 6 month pop-up at the world renowned Faena Hotel's Bazaar rooftop, CSTM HAUS Miami served to assess, ideate, and develop the evolution of the membership club: ArkHAUS.

  • (T-9mo) Assets
    Begin production of the vessels upon closing investment round, with a 30% deposit to fund USA-based manufacturing.
  • (T-7mo) Location
    Narrow private discussions with preferred options to secure location and docking agreement
  • (T-6mo) Membership agreement
    Finalize details in a uniquely crafted agreement which allows members and guests access to all four boats
  • (T-5mo) Memberships awarded
    With the location and membership agreements finalized, we will begin to select and award memberships to applicants.
  • (T-4mo) Vendors & partners
    Select entertainment, food & beverage, maintenance and other vendors from our curated roster.
  • (T-2mo) Staffing
    Hire 16 staff members across management, captains, hosts, lifeguards, bartenders, servers, operations, facilities, and security.
  • (T-1mo) Training
    Engage a rigorous hospitality and safety training program.

Traction


Membership applications
exceed expectations

The rate of presale memberships is outpacing projections, demonstrating the tremendous market demand for a new type of members club.

Word of mouth sold over half of Tier 1 Annual Memberships before the release of any primary marketing materials. Having now layered on a minimal marketing budget, we are witnessing a customer acquisition cost (CAC) that is already 58% lower than initial projections and continuing to decline.


Annual memberships

Prior to opening, interested members can file an application with a refundable deposit, available in 3 Tiers:

  • Tier 1 |   80 available | $5,000   [FILLED]
  • Tier 2 |   90 available | $6,250   [ACTIVE] 
  • Tier 3 | 180 available | $7,500

ArkHAUS has already closed Tier 1 of memberships and is now accepting applications for Tier 2.

NFT forever memberships

The club of the future isn't complete without the membership type of the future. ArkHAUS is offering a very limited 10 "Forever Memberships" via NFT sales.

NFT # of 10
Date
Platform
Price (ETH)
USD Equiv
1
Jun 8, '21
OpenSea
8
$20,074
2
Oct 5, '21
SuperRare
8
$22,584
3
Nov 2, '21
SuperWorld
8
$36,752
4-10
TBD
TBD
TBD
TBD

You can learn more about the Forever Membership NFTs here.


Customer Acquisition Cost (CAC)

An initially budgeted $400k for marketing provided a CAC of $1,111 for 360 memberships. However, an early social media advertising test has demonstrated an actual CAC of  $472, 58% lower than initial projections.
The growing market awareness, applicant excitement, and a larger and more refined advertising budget will combine to drive the CAC even further down.

Customers


Limited.
Exclusive.
Powerful.


With only 360 memberships made available for presale, access will be limited to members and their guests, drawing on 30 hrs per month.


Membership demographics

By design, our application process allows us to handpick a curated membership base. Every application is followed by a 1:1 conversation to assess the demographic mix, according to the following targets:

Business model


Explosive economics
with room to grow


With highly attractive economics at the single location level, this investment into the ArkHAUS Inc. parent captures all future locations, creating a multiplier effect.

Revenue is primarily driven by a combination of memberships and guest passes, followed by food & beverage sales.

With capacity limited by the US Coast Guard and safety regulations, ArkHAUS has a set number of "Use Hours" available for members and guests. Selling only a conservative 360 memberships and expecting an average of 2 guests per member, ArkHAUS anticipates operating at 50% Capacity usage in year 1.

After monitoring safety and experience at 50%, as well as alternative revenue opportunities during year 1, the club can opt to sell a greater number of memberships or allow more guests in order to approach 75% or 100% Capacity Usage scenarios.

With food & beverage sales as the second source of revenue, Other Income will also be generated in the form of cabana rentals, event bookings, charters, and activity rentals.

Market


Market clarity
from the market leader

While many competitors in the private members club market prove consumer demand, Soho House reigns supreme in the space. In July 2021, Soho House’s parent company, Membership Collective Group (ticker: MCG) IPO’d, providing vast information to analyze ArkHAUS’ market potential.

Analysis of 5 Investment Bank research reports (Bank of America, JP Morgan, Morgan Stanley, Loop Capital Markets, HSBC) results in an average EV/EBITDA multiple target of 16.4x for year-end 2023. 

We then apply this multiple to ArkHAUS 2023 projected financials to obtain a projected valuation. 

*All numbers in the above table are in millions.

* The average EV/EBITDA multiple for membership clubs across 5 IB research reports is 16.4x
* In projecting a future value for a single ArkHAUS club, we apply a very conservative 12.0x multiple
* In projecting a future value for 7 global ArkHAUS clubs, we apply the 16.4x multiple
* For the global 7 club future valuation, our EBITDA would likely be higher due to economies of scale, resulting in a higher Equity Value than shown here.

Note: Investment in this round is at a $15M valuation. The above analysis indicates a single Miami ArkHAUS location will be valued at $106M. With 6 additional locations opened, ArkHAUS will be valued at $1.023B.

Competition


The vast landscape of
Miami members' clubs demonstrates demand

None have evolved past the traditional land-based club

Miami Competitors
Soho Beach House | The Bath Club | Faena Rose | 1 Beach Club
Fisher Island Club | The Edition Club| The Standard Spa

While competitors such as Soho Beach House, Fisher Island Club, and Bath Club are all based on land, ArkHAUS is securing its market position as the next generation-floating members club. 

Miami and many other cities with a tremendous boating and aquatic culture present a great opportunity for a differentiated marine-based club. However,  as yachts and boats do not create a suitable environment for this, no other membership club has been able to expand into this space. 

Vision and strategy


The new luxury: finding meaningful connections
in innovative places

In partnership with the designers and manufacturers of the vessels, ArkHAUS is redefining the concept of the membership club, both in terms of the venue as well as the experience.

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  • Anchored in smart design
    Outfitted with electric engines, solar rooftops, and spuds that elevate the entire platform out of water,  the modular club is built on four Arkup 40' vessels; a state of the art mansion on water meets the next generation of Transformers.
  • What we stand for 
    We're building membership club that breaks the mold. A club for the world's disruptors, innovators and those who care about moving the world forward. In a nutshell, we're creating a community of good work by day, good people by night.

—
Miami location
—

Boasting open water views and positioned away from marine traffic, ArkHAUS will be permanently docked with one of these premium hospitality partners.


ArkHAUS at Paraiso in Miami

ArkHAUS at Maurice Ferre Park in Miami


—
Future cities
—

With the first location live and generating buzz in Miami, pre-sale memberships will be made available to future locations in New York City, Los Angeles, San Francisco, Paris, Istanbul, and Dubai.


Funding


Use of funds


Vessel deposits  (45%)
A deposit must be placed to secure financing and begin production of the 4 vessels. US-based production will take approximately 6 months.

Membership marketing  (21%)
The Marketing budget will be allocated towards content creation, digital marketing, and member acquisition events. As membership presales have exceeded expectations for a favorable Customer Acquisition Cost, ArkHAUS will have flexibility to allocate this surplus towards further marketing or other operations.

Pre-launch operations  (34%)
ArkHAUS must undertake a variety of operational activities including surveying, legal, agreements, club furnishings, payroll, and other ancillary expenses.

Founders


An execution-focused team for the lifestyle upgrade of our generation

—


Sam Payrovi

Co-Founder & CEO




Sam is a 14 year investment banker turned serial entrepreneur. Graduating from UCLA with dual degrees, in 2001 he joined Bear Stearns’ market leading mortgage analytics F.A.ST. group. By 2006, he was running Royal Bank of Scotland’s Asset Backed Securities Structuring team, before launching a Fin-Tech mortgage startup, ProtEquity Group. In 2012, a trip to SE Asia inspired an entrepreneurial journey that would span multiple companies under one corporation, now culminating in ArkHAUS.

—


Nathalie Paiva

Co-Founder & CXO


Drawing on marketing standards from years of in-house work with such global luxury leaders as LVMH, Nathalie has extensive experience developing strategy & communication plans for high-touch, service oriented brands. Her global perspective and penchant for partnership development provide invaluable insight and direction for the business.

Team history


How CSTM HAUS paved the way for ArkHAUS

Founded in early 2020, CSTM HAUS is a multi­-faceted hospitality business offering a hybrid coworking & lifestyle membership as well as an event space from a single flexible venue.

Following the NYC location in the Meatpacking District's famed "Little Flatiron Building", CSTM HAUS set out to get its feet wet in Miami with a pop-up atop the Faena Hotel's Bazaar Rooftop. The breathtaking views soon became the backdrop for a new kind of membership club: a bright, inspiring space that cultivated a healthy blend of powerhouse networking by day with vibrant fun by night. Events such as the fast-growing #NFTuesdays series gained substantial notoriety, leading to sponsorship from Stella Artois and Diplomático Rum.

—
A resourceful team executes under pressure
—

When COVID hit, the team sprang into action. Within 2 weeks of shutting down normal startup operations, CSTM HAUS was on its way to becoming the largest maker of face shields for the City of New York and its hospital system. 



Despite the largest supply chain disruption since WWII (and never having never made a single face shield before) the team built a global supply chain of materials in 2 weeks, and designed a best-practice product that would become the standard across the remaining NYC suppliers. Over the next 5 months, CSTM HAUS hired and employed 90 local workers, purchased enough elastic to wrap around the island of Manhattan 14 times, cut through 340 TONS of plastic, turned the Meatpacking District's sexiest corner into a shipping depot, and hand-manufactured 1.7 million face shields.

Upon completion, CSTM HAUS had fulfilled a total of 4 orders for the City of New York, representing 36% of all face shields supplied to NYC front-line responders. Our HAUS Pup Chili was featured in the New York Times. It was the most fulfilling thing we've done in our lifetime. And with ArkHAUS, we're going to do even more.

Deal terms


Funding range
$25K / $1.07M
100% of $25K minimum offering amount has been reached.

ArkHAUS needs to raise $25K before the deadline. The maximum amount ArkHAUS is willing to raise is $1.07M.
Learn more
Security type
Crowd SAFE
A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event.
Learn more
Conversion Price Tier 1
$1.25

Commitments received within the first $250,000 raised, will receive a conversion price of $1.25 per share.

Implied Valuation from Tier 1 Conversion Price
$12.5M
Conversion Price Tier 2
$1.5

Commitments received after the first $250,000 raised, will receive a conversion price of $1.50 per share.

Implied Valuation from Tier 2 Conversion Price
$15M
Deadline
April 16, 2022
ArkHAUS needs to reach their minimum funding goal before the deadline (). If they don’t, all investments will be refunded.
Learn more
Minimum investment
$250
The smallest investment amount that ArkHAUS is accepting.
Learn more
Maximum investment
$250K
The largest investment amount that ArkHAUS is accepting.
Learn more
Nominee Lead
CEO of ArkHAUS Inc.
Logo of ArkHAUS
ArkHAUS
The lifestyle club on water, launching in Miami and cities worldwide
Raised amount
0 — $249,999.99
$250,000 — $1,070,000
Close
How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by ArkHAUS Inc. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
ArkHAUS Crowd SAFE ArkHAUSTier2PSV1.docx ArkHAUS Form C.pdf ArkHAUS Crowd SAFE (Tier 2).pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in ArkHAUS.
Invest
$500
Receive
  • A single Day Pass to ArkHAUS Miami or any future location.
  • $100 Value
Invest
$1,000
Receive
  • A 2-person Day Pass to ArkHAUS Miami or any future location.
  • $200 Value
Invest
$1,500
Receive
  • 2 custom dress shirts by Saintly NYC.
  • $310-$380 Value
Invest
$5,000
Receive
  • A custom pair of shoes by Awl & Sundry.
  • $495-$595 Value
Invest
$15,000
Receive
  • A custom leather weekender bag by Saintly NYC.
  • $1195-1295 Value
Invest
$50,000
Receive
  • A 1-year ArkHAUS membership.
  • Select from either Individual or Couples membership.
  • $10,000 Value
  • Limited (10 left of 10)
Invest
$85,000
Receive
  • A "Bonus List" Trip from the Inspirato Travel Collection:
  • Choose from global destination portfolio | Duration: 4-9 days | Occupancy: 2-16 | Square Feet: 350-7500 | Bedrooms: 1BR - 7BR
  • Sample trips include: 4 days on Costa Rica Estate | 5 days in a Tuscan Villa | 9 days in NYC Luxury Suite |
  • $10,000+ Value
  • Limited (2 left of 2)
Invest
$100,000
Receive
  • A 1-year ArkHAUS Corporate Membership.
  • $20,000 Value
  • Limited (2 left of 2)

About ArkHAUS

Legal Name
ArkHAUS Inc
Founded
Nov 2021
Form
Delaware Corporation
Employees
6
Website
cstm.haus/miami/arkhaus
Social Media
Headquarters
Google Map location of of ArkHAUS
675 Hudson Street 4S , New York, NY
Headquarters
675 Hudson Street, 4S, New York, NY, United States 10014

ArkHAUS Team
Everyone helping build ArkHAUS, not limited to employees

Profile picture of Sam Payrovi
Sam Payrovi
Co-Founder & Chief Executive Officer
A 14 yr I-banker turned entrepreneur, Sam graduated from UCLA and joined Bear Stearns’ renowned F.A.S.T. group in 2001. By 2006, he ran the RBS ABS Structuring team before launching a Fin-Tech startup in 2009, which began an entrepreneurial journey.
Profile picture of Nathalie Paiva
Nathalie Paiva
Co-Founder & Chief Xperience Officer
Drawing on years of experience at global luxury leaders LVMH & Amore Pacific, Nathalie’s extensive experience developing strategy & communications for high-touch brands provides valuable insight and direction for ArkHAUS.
Profile picture of Drew Kelley
Drew Kelley
Chief Financial Officer (Interim)
With 20+ years in the hospitality, leisure & entertainment sector, Drew has executed over $50 billion of capital market and strategic transactions at Bear Stearns and Jefferies. Most recently, Drew served as the CFO of Mohegan Sun Gaming.
Profile picture of Cherish Carr
Cherish Carr
HAUS Manager
Profile picture of Karah St. Preux
Karah St. Preux
Marketing
Profile picture of Andres Gomez
Andres Gomez
Operations
3 more team members
Sam Payrovi
Co-Founder & Chief Executive Officer
Cherish Carr
HAUS Manager
Nathalie Paiva
Co-Founder & Chief Xperience Officer
Karah St. Preux
Marketing
Andres Gomez
Operations
Drew Kelley
Chief Financial Officer (Interim)

Press

The 7 Best Startups You Can Buy Right Now
InvestorPlace
·
Apr 14, 2022

In this article rather than just focusing on one single equity crowdfunding platform, but a mix of investment ideas on va...

Floating private club ArkHaus planned on Miami waters (Re...
South Florida Business Journal

Miami is known for fun clubs and its majestic bodies of water, and a new project aims to provide the best of both worlds....

Logo of ArkHAUS

ArkHAUS

ArkHAUS successfully raised $317,390 from 430 investors on April 16, 2022
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Profile picture of NERYO DAVYDOV
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Takashi, Angella, NERYO, Richard, Christian, and 425 others invested. 87 Reviews
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