Deal highlights

• Coworking solution designed specifically for creators
• Addressing the 4.2 million makers, builders, technologists, and artists in need of a place to work
• Founders bootstrapped the opening of first three locations in NYC, currently at 93% occupancy with 65% gross margin
• On track for 2019 launch of b[x]4
• Tapping into affordable industrial real estate to provide functional workspaces at affordable prices
• Proven successful business model
• Experienced team led by technical co-founder/CEO
• b[x] is offering an additional investor incentive: if b[x] isn't acquired or doesn't IPO, investors can request 1.5x their investment after 7 years*

* See Additional Details in Deal Terms 

Problem

Creators Need Coworking

There are 4.2 million makers, builders, technologists, and artists in the US.  They need places to work that are functional, flexible, professional, affordable and designed to suit the way they work.  They require privacy, storage, slop sinks, blank walls, and a place to get messy. Traditional office coworking spaces don’t meet their needs.
They need space to create!

Creators' needs are not met 
by office coworking

They need . . .

the b[x] solution

b[x] — Coworking for the Creator Class

Coworking has revolutionized the commercial office space industry but has yet to dominate other sectors of commercial/industrial real estate.  By building functional creator coworking spaces in affordable Class C industrial real estate, b[x] offers the benefits of coworking to this large underserved market.

Traction

Multiple locations.
173 workspaces.

b[x] has built three locations in Brooklyn, NY as well as grown a vibrant, engaged and dedicated community of creators.  A proven product.

Customers

b[x] is the space to create for hundreds

With over two hundred active members, b[x] is the go-to coworking solution for hundreds of creators in the New York area.  Example of members include VR & AR coders/designers, custom tailors, artisan soap makers, fine artists, photographers, an indie cosmetics company, sculptors, animators, fashion designers, jewelry fabricators, micro-manufacturers and many others.

Business model

Multiple price points  |  Month-to-month flexibility  |  Amenities tailored to creators

Market

Competition

Funding

Self funded to date

b[x] bootstrapped the opening of its first three locations.  Now we are raising investor funds to accelerate our expansion for b[x]4 and beyond.

What’s next

On track for b[x]4

Team

Rafael Alvarez
CEO

Rafael built our first location, b[x]1, in 2008. Since then, he has overseen design and construction of the additional b[x] properties, while perfecting the b[x] business model and building the founding team. He is a solutions-driven, creative visionary with a knack for seeing trends and capitalizing on them.

Rafael has a professional background in civil engineering, with over 12 years of experience, 9 of those at Perini Corp. There, he excelled as a leader in three critical departments: Estimation, Design, and Field Supervision while successfully leading project teams on many large-scale infrastructure projects. Additionally, Rafael has over 20 years of engineering and contracting experience in commercial and residential constructions and renovations. He has earned a BS in Civil Engineering from Manhattan College.

Vincent Benedetto
COO

Vincent joined Rafael to build b[x]2 in 2011. In his role a Chief Operating Officer, Vincent leads in accordance with the company's overall vision and objectives. He coordinates development and implementation of the operational infrastructure and monitors the effectiveness of systems, processes, personnel, marketing, payroll, equipment and materials acquisitions. 

Prior to b[x], Vincent founded multiple healthcare facilities across New York and New Jersey, and developed integrated care models between those facilities and larger hospitals including: Mt. Sinai Hospital, Bronx-Lebanon Hospital Center, The Acacia Network, and Montefiore Medical Center. He has earned a BS, MS and Doctorate in Physical Therapy from D’Youville College.

Alex Golimbu
Chief Strategy Officer

Alex is a successful entrepreneur expert at growing profitable start-ups from infancy through late-stage growth and acquisition. He is adept at combining leadership with creativity and team-building to guide organizational success. His proficiency at simultaneously managing multiple departments while aligning all towards ultimate company goals has proven critical throughout his career.

In his roles as Chief Strategy Officer, Alex brings his executive leadership skills and deep strategic experience to guide b[x]’s growth and expansion while minimizing risk, managing corporate governance and fostering the b[x] culture.

Prior to joining b[x], Alex founded Morpheus Media in 2001, growing it from a tiny startup to a premier independent digital marketing agency and guiding the company through its acquisition in 2011. Alex has also served as President - North America of Qmee, Head of Digital for Out There, and as COO of Guardian News & Media US and legaltech startup Justly. He is also an experienced litigator and General Counsel.

Alex brings to b[x] 20+ years of experience in executive leadership, media, marketing, digital operations, technology and law. He has earned a BS in Economics from Boston College and a JD from New York Law School.

Pia Coronel
Head of Experience 

Pia Coronel is a community builder, artist, curator, and growth hacker dedicated to sharing knowledge; helping communities grow and guiding teams to develop creative programs and outreach. As a creator, she understands the power of ideas and the value in sharing.

With over a decade of experience in the arts, she has developed a programmatic approach to curatorial projects focused on growth and collaboration. She is b[x]’s guide to building the best culture and programming for our members so they may thrive and prosper.

In 2014, she co-founded NYC Creative Salon, a platform for building community through creative dialogue. In 2015, she started art+tech, a monthly forum and platform for collaborative dialogue between tech professionals and new media artists.

Pia attended School of Visual Arts and International Center of Photography. She earned her BA, cum laude from UMASS-Amherst in Psychology and Communications.

Noah Workman
Head of Creative

Noah Workman brings more than a decade of expertise in content development, creation and media planning. Twelve years ago he co-founded Iris MediaWorks to integrate the latest technology with purpose driven storytelling, partnering with a diverse range of clients, to strategize, plan, and create exceptional content that transforms opinions, drives sales, articulates brand values and delivers a clear strong return on investment.

As b[x]’s lead story-teller and content creator, Noah effectively communicates not only the brand messaging of b[x], but the joy in which we celebrate b[x] through the great work our members have done here.

A graduate of NYU's interdisciplinary program at Gallatin, Noah has produced six feature films. His work can be seen on a variety of platforms including Netflix, Hulu, Amazon, Sundance Channel digital and new media companies including Mashable, Refinery29, Facebook Live, The Scene and YouTube.

Why invest in b[x]?

• Large untapped growing market of creator class professionals
• Explosive global growth of coworking sector of real estate industry
• Proven business model and executional track record
• Experienced management team
• Catalyst for growth of US micro-manufacturers

Join us in transforming creator coworking!