Hello Fam,

The team is pleased to announce, after months of work together privately, that Brian Denenberg has joined the Cortex Advisory Board.

Brian is a rare combination of successful entrepreneur, killer sales guy, and years of experience in the advertising agency world. It's a trifecta of things Cortex loves to surround itself with and the team is lucky to have him.

Brian originally was introduced to the team during Boston Techstars 2020 where he asked great questions and put pressure on us to always track leading indicators to stay one step ahead. Since then he's continually increased his support as an unofficial mentor and sales consigliere, to investor, and now a bit more officially as a member of the Cortex Advisory Board.

The team is thrilled to have Brian in our corner as we continue to work with more and more world-class companies like Sony, Myer, Unilever, Accenture, and more.

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In a bit of timely, related news - Brian, along with Christian Magel another Cortex investor and supporter with a KILLER set of startup skills, has just launched a new startup accelerator with a really focused take on nailing go-to-market.

Venture Lane Studio offers a bespoke, 4.5 month traction program that hosts 3-4 companies at a time. Their Traction Studio prepares startups for scale by focusing on real Go-to-Market sales success, nailing company foundations, and helping them get ready for fundraising.

There are three days left to apply. Get after it. If you are in B2B SaaS or know anyone who is, consider sharing that link.

This is a truly astonishing opportunity to work with some of the best of the best at getting a startup business to product-market fit. I can personally vouch for their ability to move the needle!

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While we've been coming in hot with Cortex updates recently, we're just getting started. We've got more exciting updates on the way over the final three weeks of the campaign. Stay Tuned.