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Invest in FreightPal to Get In On Shipping Logistics Tech...
InvestorPlace
·
Jan 27, 2022
Shipping logistics solutions company FreightPal Technologies plans on raising funds in the near future to hire staff and ...
Problem
Freight logistics is a highly complex manual business
With 95% of transactions being done manually, freight logistics is a highly complex business.
The freight logistics business has been a "late adopter" to technology. Logistics managers have to make multiple inefficient phone calls, emails, and even faxes to execute even the most simple shipment. The best rates, carriers, and modalities are not readily apparent to a shipper.
Solution
FreightPal uses technology to connect and automate
freight logistics
FreightPal was developed to compare price quotes, book, track, manage, bill and pay shipments online with all major integrated carriers. We offer technical integrations of the FreightPal services to our customers through external APIs.
FreightPal platform product flow
Product
Compare. Print. Ship. Track.
FreightPal allows you to benchmark pricing while saving time and money on all of your shipping needs. We offer a custom external API to enable our services on TMS, e-commerce (Shopify), and customer sites. 
FreightPal works only with reliable carriers such as FedEx, UPS, Pilot Air, Purolator, USPS, DHL, ODFL, YRC, XPO, ESTES, and many other national, regional, and global carriers.
Traction
$10M+ in combined revenue since 2017
FreightPal saw 40K+ shipments executed on the platform in 2020. Quotes run vs. shipments booked have a 45% close rate, and we have 200+ customers to date. At this rate, we project revenue of $45M by 2024.
*close rate and customer count as of July 2021
Customers
Major success winning
blue-chip customers
SF Express is a customer and future carrier partner in Asia.
"FreightPal makes it easy for us to compare rates and service levels, which has led to significant cost savings. Having all of our shipments in one place allows for easy booking and tracking—we wouldn’t be able to service our customers as effectively without them!” - Margot Hurwitz, GlobalTranz
“FreightPal is amazing! Our team can quickly, and cost-effectively, price, book, and execute time sensitive shipments on their easy to use, self-service ePlatform” - Steven Hartsell, Director of Expedited at Old Dominion Freight Line
“FreightPal is the future! Awesome Customer Service, easy to use and great rates!” - Beverly Aguiling, Rock-It Cargo
Business model
2020 business model pivot
from digital freight brokerage
to technology licensing model
With $1–$3 per transaction, we have a high volume, transaction-oriented business model. The digital freight brokerage service becomes a business development driver for the technology licensing business. This allows us to onboard customers with simple transactions, which leads to more advanced technical integrations.
We are currently transitioning our business from digital freight brokerage to technology licensing, and expect to see a dramatic rise in gross margins over the next 12 months.
Market
Global freight spend of
$12T by 2023
The digital logistics market has CAGR of 21.7% from 2020-2025, with North America as the fastest-growing market. At $17.4B in 2020, the industry is projected to ramp up to $46.5B by 2025.
We closed the first 200 customers on our platform organically, and are looking to automate the acquisition of new customers through various marketing activities.
We have an active email marketing list of over 7,000 subscribers, and we engage in email and social media marketing campaigns and activities. We target direct shippers and 3PL's that ship at volume and can benefit from an automated solution.
Competition
Multi-modal technology based solutions
FreightPal has taken a U.S. domestic first approach to the market by helping 3PL's and direct shippers automate their shipping needs with technology.
Vision and strategy
Corporate M&A is the most likely exit type for FreightPal
The 2023 projection x 36.9 EBITDA = $332M enterprise value. Product development in 2021 is intended to move to higher-margin ARR deals.
A likely M&A scenario would be to get acquired by a large 3PL or transportation company that is looking to expand its technology and customer footprint.
The freight logistics industry also has a very active private equity investment community that is eager to acquire companies once they reach $10M in annual top-line revenue and profitability.
Gross margins as of July 2021
Funding
Raising funds
to support growth
Funds will be used primarily to hire Technology and Product staff to roll out FreightPal’s new technology-driven SaaS, API, and Intelligent Recommendation Engine (AI) products. It will prepare the company to raise an Institutional A round within 12 months.
Founders
