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Sugar (formerly Jetpack) isn't accepting new investments

Sugar (formerly Jetpack) ’s deadline was October 28, 2017

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Sugar (formerly Jetpack)

Saving your day with the right products at the right time
Delivery Services P2P B2C Black Founders Women Founders Apps
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$250,865
Raised
800
Investors
Successfully funded and closed on October 28, 2017.
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Closed on October 28, 2017. Information may not be up-to-date. Campaign closed on October 28, 2017. Information displayed may not be up-to-date.

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Jetpack, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Sugar (formerly Jetpack) Crowd SAFE
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Hear from some of the 800 investors in Sugar (formerly Jetpack)


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Deal highlights

  • Exclusive opportunity to invest at an early stage
  • 1 of 9 companies accepted into GSVLabs Pioneer Accelerator, a 3-month startup accelerator co-designed with Google Launchpad, and invited to present at Google Demo Day in September 2017 
  • Targeting >$13 billion and growing college/university on-demand market
  • In August 2016, opened first end-to-end fulfillment center in Baltimore, Maryland
  • Jetpack's pilot program was launched in March 2017 at Stanford University
  • Established exciting brand partnerships with GoCubes Chewable Coffee, Blowfish for Hangovers, Sambazon Energy, and more

The Problem: There are countless moments when you just need something right away! 

On every college campus, students need certain products right away! During these moments, stores are either too far or closed, or students just don't have the time or energy to travel. Traditional delivery platforms take too long because students and professionals are located in buildings or on campuses not easily accessible by the public. 

We're specifically focused on campuses where:

1. Access to the nearest store is limited by long distances or early closing times

2. Many students on college campuses do not have easy access to public or private transportation. In fact, on many college campuses, freshmen are prohibited from having cars.


Our Solution

1. We stock student sellers with important products in a backpack they can use everyday. 

2. Use tech to connect sellers to students who need products right away.

By stocking students with the right products, we enable super fast delivery via decentralized distribution. Sellers or "Jetpackers" can make extra cash just by going about their normal, daily activities around campus and fulfilling real-time orders.


How It Works

Placing an order on Jetpack is super simple. The user simply picks what product he/she needs, and a Jetpacker will be arrive in a matter of minutes.  Payment is also a breeze, since customers can store their credit card information on the app. 


The Results

Early Traction from beta launch at Stanford University

With little funding and a lot of pizza and bicycle marketing, we gained early traction at Stanford. We learned a lot from the beta launch which will help us grow faster and operate more efficiently, as we expand to more universities in fall 2017.

                                           

Students Love Us!


Our Unique Business Model

On-demand profitability has been challenging for many companies. Our business model and customer acquisition strategy enable positive profit margins while paying Jetpackers $20 per hour. With our initial plan to scale onto four campuses, we can target 39% gross profit margins. 

Our projected economics for each campus per semester:

Why Invest?

1. The Market is Huge and Growing

Jetpack is well positioned to enter a lucrative market! The on-demand economy is large and growing. Economic activities centered around online platforms, where independent sellers can offer goods or services to customers, are attracting significant consumer attention and spending. The on-demand economy is attracting more than 22.4 million consumers annually and $57.6 billion in spending. 

Data from the National Technology Readiness Survey* (NTRS)

2. We Know Our Customers

Who knows college students better than...college students?! Based on our experiences and understanding on campus culture, we identified the types of products and problems that are most crucial to students. We even started an innovative #whywejet photo series highlighting hilarious stories of students when they needed products right away.

#whywejet photo series interviewing Stanford students about their favorite last minute products

3. Last Mile Competitive Advantage

We're focused on speedy delivery. The only area where large delivery companies cannot benefit from economies of scale is the final mile of delivery. We are focused on deliveries of less than 15 minutes.

4. Evolving Ad Space 

Jetpack is in a unique position to play a role in the evolving ad space. Jetpack can serve as a sample discovery platform for students and a marketing platform for cool brands!

*Results from OnCampus Research's Student Watch Survey

We have the ability to emotionally connect with a broad collegiate audience online and offline.

We enable offline discovery and online repurchasing via personalized email marketing after Jetpack orders.

Current Brand Partners

We're excited to work with companies who continue to push the needle and provide irresistible consumer experiences. We love introducing students to our awesome partner brands! 


Press 


Current Investors + Partner Groups

There are many groups that have influenced our journey and have chosen to invest in us. We're thankful for those who believe in our mission.  

Letter from The Founder 

Dear Potential Investor, 

First and foremost, thank you for learning about Jetpack! Our team is incredibly honored you took the time to learn about what we're building. I'll start by sharing my story. I believe my unique life journey is the reason I've built the resilience necessary to grow as an entrepreneur.

I was born in a small village in Mali. After coming to the United States at an early age to receive advanced medical support, I was faced with the challenge of growing up in New York City while struggling to learn English in a new schooling system. While initially scary, my journey allowed me to meet some of the best people this world has to offer, and it afforded me the opportunity to affect positive change in numerous ways. 

During my tenure as President of Columbia University’s NSBE chapter, I helped minority students along their way to becoming engineers.  At Procter & Gamble (P&G), I was selected out of 127 technologist applications to receive $20,000 in innovation funding to develop my idea of harnessing cheap magnetic technologies to deliver new-to-the-world products. As a result, I earned a "Transformative Research" award from the company. My next chapter involved making healthy living more affordable for people from all walks of life. While these opportunities have been extremely gratifying, I recognize that true global impact requires embracing the humanity of others and dreaming big. 

I first started dreaming big as a senior engineer at P&G. I fell in love with consumer products and their potential, and became fascinated with how the simplest product could have the biggest impact on a person's daily life. I was also excited by the challenge of determining what the consumer wants even when he/she cannot yet articulate the answer. 

After a successful beta launch on Stanford University's campus in the spring of 2017, Jetpack has spent the summer optimizing its business model and preparing for expansion.  Moving forward, Jetpack will expand its reach to more college campuses and eventually densely populated cities throughout the country.  It is our mission to get the products you need when you need them, whether it's late night snacks or crucial medication.

Jetpack represents the new wave of peer-to-peer service.  Not only do we make our customers' days easier, we provide great opportunities for our sellers with entrepreneurial spirit and for students looking for new ways to connect with their peers.  Join us as we revolutionize the way consumer products are discovered and distributed. 

 Sincerely, 

Fatima Dicko

Founder & CEO of Jetpack 

Deal terms


Valuation cap

$3,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

20%

If a trigger event for Sugar (formerly Jetpack) occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$50

The smallest investment amount that Sugar (formerly Jetpack) is accepting.
Learn more

Funding goal

$1.07M

Sugar (formerly Jetpack) must achieve its minimum goal of $50K before the deadline. The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
Sugar (formerly Jetpack) needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Jetpack, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Sugar (formerly Jetpack) Crowd SAFE

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Sugar (formerly Jetpack) .
Invest
$50
Receive
  • Your very own Jetpack laptop sticker to display your investment.
Invest
$100
Receive
  • An exclusive Investor T-shirt and personal thank you message from our CEO on Twitter.
Invest
$250
Receive
  • An official Jetpack backpack!
Invest
$500
Receive
  • An official Jetpack backpack filled with exclusive products.
Invest
$1,000
Receive
  • A Jetpack backpack filled with products of your choice and a handwritten framed letter from our CEO.
Invest
$2,500
Receive
  • A personal thank you video from the Jetpack team and copies of all our favorite books.
Invest
$5,000
Receive
  • An invitation to help design Jetpack's next backpack.
Invest
$10,000
Receive
  • Fly out to San Francisco to have a luxury dinner with the team.
Invest
$25,000
Receive
  • A Jetpack Party Bus with a lot of cool products for you and up to 10 people in a city of your choice.
Invest
$50,000
Receive
  • A seat on the Jetpack advisory board and a chartered flight to spend an exclusive day of fun with our team.

Why others invested

See all reviews (0) See all (0)

My friend's son, my Godson, Michael, is attending Rutgers and Jetpack is being used on campus. Nice connection & investment Gift idea for Christmas. In addition to his University Education, this will be the start of his Education in Investing!

Profile picture of Michael Myatovich M.M.
Michael Myatovich M.M.
Active investor
over 7 years ago

I invested because I think Fatima Dicko, the founder / CEO, is going to win! I'm impressed by how she & her team quickly addressed every investor question, they had a reasonable valuation, and a great product. A case study on how to use Republic.

Profile picture of Gregory Storm
Gregory Storm
Active investor
over 7 years ago

The pitch was fantastic, the concept is a no-brainer (really love the idea), and the founder appears to be super-driven. Best of luck with making Jetpack a success, team.

Profile picture of Philip Arthur Moore
Philip Arthur Moore
Active investor
over 7 years ago

Endorsed by

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About Sugar (formerly Jetpack)

Legal Name
Jetpack, Inc.
Founded
May 2017
Form
Delaware Corporation
Employees
8
Website
sugarliving.com
Social Media
Headquarters
Google Map location of of Sugar (formerly Jetpack)
3033 Wilshire Boulevard 528 , Los Angeles, CA
Headquarters
3033 Wilshire Boulevard, 528, Los Angeles, CA, United States 90010

Sugar (formerly Jetpack) Team
Everyone helping build Sugar (formerly Jetpack) , not limited to employees

Profile picture of Fatima  Dicko
Fatima Dicko
Founder + CEO
Featured in Superheroes · Read
After studying Chemical Engineering at Columbia, Fatima worked at P&G as the youngest Senior Engineer on an upstream innovation team developing new to the world products 3-10 years away from market. She's currently at the Stanford Business School.
Profile picture of Jayden Windle
Jayden Windle
Lead Developer
Jayden is a mission-driven software developer, ethical hacker, and entrepreneur. He loves using cutting-edge tech to solve problems and drive growth. He studied Comp Sci at Carleton in Ottawa before coming to SF after meeting Fatima over a tweet.
Profile picture of Lawrence Morris
Lawrence Morris
Finance + Data Officer
Lawrence is an experienced technical leader having worked for both large and small CPG and tech companies prior to Jetpack. He is also an active RE investor. He has B.S. in Engineering from Columbia and MBA in Finance and Tech from NYU.
Profile picture of Ryan E. Middleton, Esq.
Ryan E. Middleton, Esq.
Growth + Counsel
Ryan is an attorney focused on entrepreneurship and economic development. He is a alumnus of Cornell University and obtained his JD with honors from Michigan State University. Ryan currently serves as a political director to U.S. Sen Ben Cardin.
Profile picture of Phoebe Yao
Phoebe Yao
Customer Experience
Phoebe is an undergrad at Stanford Unversity, prospective MS&E or Product Design Major. She is a passionate design thinker looking to innovate positive social change through impactful entrepreneurship.
Profile picture of Liang Zhang
Liang Zhang
UI/UX
Liang is currently studying Computer Science and Product Design at Stanford. With a keen eye for design, he has redesigned the UX of several mobile app interfaces to achieve higher conversion.
Profile picture of Musila Munuve
Musila Munuve
Design + UX
Musila received his BS in Comp Sci from Stanford with a concentration in Human Computer Interaction. He worked at a mobile tech company called SMSGH, based in Ghana. He loves design and is an avid photographer.
Profile picture of Deb Tillett
Deb Tillett
Brand Strategy Advisor
Deb, a video game veteran, was named the executive director of the Emerging Technology Centers in April 2012. She's been advising early stage tech companies since 1989 and previously served as a computer game company executive for over 2 decades.
Profile picture of Sam Zappas
Sam Zappas
Growth Advisor
Sam is a co-founder of appbackr. He has launched many successful companies including Acmepet, which was acquired by PetSmart. He launched The Johns Hopkins University Media Center and has served on the University System of Maryland Board since 2001.
Profile picture of Julie Floersch
Julie Floersch
Photography
After originally studying apparel design at the Fashion Institute of Technology in New York City, Julie starting taking photographs since 2011. She shoots with the goal of helping brands connect with their customers.
Profile picture of Chris Peralta
Chris Peralta
GSVLabs Advisor
Chris has over 15 yrs experience in the mobile and tech sector. He is currently the Founder & CEO of Manila Valley, an accelerator program in Silicon Valley focused on startups in the Philippines. He has executed deals with Dropbox, Amazon & Facebook
Profile picture of Brandon Kamin
Brandon Kamin
Video Production
Launching bearbearpro, Brandon makes films with / for / serving inspiring people.
Profile picture of Jason Towns
Jason Towns
Advisor
With over 17 years of experience in the startup space, serves as an investor/ advisor/ board member, connecting many founders to seed capital & resources. His goal is to enable wealth creation by creating a more inclusive global startup ecosystem.
10 more team members
Fatima Dicko
Founder + CEO
Jayden Windle
Lead Developer
Lawrence Morris
Finance + Data Officer
Ryan E. Middleton, Esq.
Growth + Counsel
Phoebe Yao
Customer Experience
Liang Zhang
UI/UX
Musila Munuve
Design + UX
Deb Tillett
Brand Strategy Advisor
Sam Zappas
Growth Advisor
Julie Floersch
Photography
Chris Peralta
GSVLabs Advisor
Brandon Kamin
Video Production
Jason Towns
Advisor

Press

The Best New Way for African Americans to Invest In or St...
Black Enterprise Black Enterprise
·
Oct 26, 2017

Professors, politicians, and prognosticators have-for years-implored the black community to "take all the money you spend...

Stanford student launches on-demand startup for 'emergenc...
TechCrunch TechCrunch
·
Apr 30, 2017

Imagine you've come down with a cold while you're away on a trip. You don't necessarily want to buy a box of Kleenex, a f...

Jetpack is a Stanford startup looking to bring you necess...
Wn Wn
·
Mar 6, 2017

Jetpack is a new app that launched out of Stanford to bring students travel-sized versions of necessities like cold medic...

Jetpack is a Stanford startup looking to bring you necess...
Digital Trends
·
Mar 5, 2017

Everything about college feels just a bit temporary. From your ever-changing class schedule to your ever-shifting dorm ro...

11 Questions with Fatima Dicko - Women of Silicon Valley ...
Medium Medium
·
Mar 3, 2017

When did you know you wanted to be in tech? I was born in a small village in Mali, and I struggled with health issues as ...

Inside mybestbox's radical plan to reinvent the fulfillme...
Technical.ly Baltimore Technical.ly Baltimore
·
Aug 18, 2016

mybestbox is already shipping wellness-focused subscription boxes, but the startup has a big vision for changing the mode...

Baltimore subscription box startup branches out with new ...
Baltimore Business Journal Baltimore Business Journal

Remember in college running out of toothpaste or deodorant, but couldn't get to a convenience store because it was too fa...

Show all
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Sugar (formerly Jetpack)

Sugar (formerly Jetpack) successfully raised $250,865 from 800 investors on October 28, 2017
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Jakub, William , Cal, Jim, Robert, and 795 others invested. 292 Reviews
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