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Overland Bound isn't accepting new investments

Overland Bound’s deadline was April 16, 2022

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Overland Bound

Making travel off the beaten path easy for everyone
Women Founders SaaS B2B B2C Experiences
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$711,972
Raised
1,264
Investors
Successfully funded and closed on April 16, 2022.
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Closed on April 16, 2022. Information may not be up-to-date. Campaign closed on April 16, 2022. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
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Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Overland Bound Inc. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Overland Bound Crowd SAFE Overland Bound Form C.pdf
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Hear from some of the 1,264 people reserved or invested in Overland Bound


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Highlights


$500K+ revenue
Company had over $500K in revenue in the past 12 months
  • Platform for vehicle-based adventure beyond the beaten path
  • Grew revenue 75% in 2020 to $856K, with total revenue of $3M+
  • $130K in recurring revenue & growing since product launch, as of Sept 2021
  • Product combines community, planning, mapping and navigation all-in-one
  • Founders experienced in SaaS production, marketing, and tech scaling
  • Chosen platform for The Bronco Nation community launch

Problem


Where's the all-in-one solution for adventurers traveling off the beaten path?


Adventure travel is more than just mapping. Current outdoor navigation products do not offer the planning tools, community support, and map resources required to safely explore remote destinations.

These existing products offer either maps or trip planning. They also lack community and social network tools, making it difficult for adventurers to build a support network—and to safely access the wide range of experiences, trips, and destinations these networks offer. 

Travelers typically use numerous apps and often-outdated data sources to plan their road trips and off-road trips. This is time consuming and can be dangerous.

Solution


A platform with everything needed for explorers to Connect, Plan, and Go


Overland Bound is an all-in-one adventuring platform that functions as a social network, trip planner, resource map, and navigation tool for explorers. Our mission is to improve people's lives one adventure at a time, and make vehicle-dependent travel (overlanding) as accessible and safe as possible.

Product


A global community united by a love for travel


The foundation of Overland Bound One is community. It is built on three distinct pillars:


Social network features are integrated seamlessly across the platform, and include forums, messaging, DMs, help requests, and social feeds.


Either solo or as a crew, plan your trip, a meetup, or an online hangout with Rally Point. Invite other Members in your area.

The Resource Map is filled with thousands of points of interest related to vehicle-dependent travel—added, reviewed and updated continuously by our community. 

Expedition Tier members have access to offline mode, map downloads, track recording, and more advanced mapping tools required to go farther and do more.

Traction


Launch of SaaS platform contributes to 75% revenue growth in 2020


Overland Bound has seen massive momentum since launch. 

We grew our revenue 75% in 2020 to $856K, bringing our total revenue to date to $2.9M.



  • All sales to date have been organic.
  • We have a direct social reach of 688K.

The Overland Bound One app is currently LIVE and capturing recurring revenue of $130K annually and growing.



Enhancing revenue, the Overland Gear Store which launched in late 2020, provides major discounts to Members on select gear and accessories.

Since launch, our returning retail gear customer rate is 34%—an 85% increase over 2020 as of Q3 2021.

Customers


Have truck, will travel


Founded to make adventure accessible to everyone, it doesn’t matter what you drive. Overlanding—and Overland Bound—is for everyone.


Last year, adventure capable SUVs, Crossovers, and Light Trucks were 60% of all light vehicles sold. 

Overland Bound is for all SUV and light truck owners seeking outdoor adventure. 

 
We have an active and engaged global community dedicated to sharing their experiences, and supporting adventurers new and old in every way possible. 



Map of Overland Bound Members in the United States.

 

Business model


$3M+ revenue to date with freemium SaaS + retail model


Overland Bound employs a freemium model with multiple subscription tiers. The Adventure tier is $30/year, and the Expedition tier will be launched in Q4 of this year.  



Increased engagement through customer lifecycle


Multiple service tiers offer increasing value as member-customers engage more deeply with the community and travel further.  

The Overland Bound store provides select and proven equipment in the adventure travel space. 

Our diverse revenue is part of a long-term engagement cycle providing software, community, and trusted gear to get outside. 

We never stop building for our community, and will expand services to continue engagement. 

Market


Growing 25M SOM in North America


Overland Bound operates in the fast-growing overlanding market, driven by unprecedented growth in SUV sales and outdoor recreation enthusiasts. Vehicle-based recreation is one of the largest activity within conventional Outdoor Recreation, representing $30B of gross output.

Our specific target market is the growing intersection of Campers/SUV/Light Truck Owners.




  • Last year, 60% of all light vehicle sales were adventure-capable SUVs and trucks.

  • In 2020, there were more than 94.5M camper households throughout North America.

  • 10.1M households in 2020 camped for the first-time.

  • Since 2014, those who camp three or more times a year has increased over 72%.

Competition


Our unfair advantage


With a built-in community of over 70,000 adventurers and a direct social reach of 700k, Overland Bound is providing everything a traveler needs to ensure safe and rewarding adventure travel. Beyond just mapping, our community and social networking tools are built into our platform—not bolted on as an afterthought.

We are taking adventure travel to the next level by providing social, planning, mapping, and navigation features in one app.



  1. Community and Social Network at our core, going beyond traditional mapping and navigation utilities. 
  2. Leaders with P&L ownership for software teams generating $250M+ in annual revenue.
  3. Many years of experience together, releasing live software weekly and iterating rapidly to improve.
  4. The platform is built from the ground up as a B2B white-label solution currently powering "The Bronco Nation". 
  5. Background in building social applications with 20M+ monthly active users.
  6. Available on web, iOS, and Android platforms, enabled by server-authoritative architecture. 
  7. Strong brand and social network presence lowers  blended (paid and organic) user acquisition costs.

Vision and strategy


Become the global standard for vehicle-based adventure


Overland Bound intends to establish ourselves as the foremost global platform for adventure in the great outdoors.  With your investment, we will launch the Expedition tier, increase our marketing campaigns to bring on more users, increase our brand recognition, and ensure that Overland Bound is synonymous with adventure travel. 

Investment will be used to complete our higher Expedition Tier, enhance onboarding and mid-funnel user experience, and validate paid user acquisition.


Funding


Validated investment opportunity 


Overland Bound has gone through one prior Friends & Family round, where we raised to support the development of our platform—including building out our social features, mapping, and resource-sharing technology. We exceeded all goals.

We're operating in the outdoor recreation market, with validated opportunities for companies offering a third of our platform's capabilities. 

Founders


Michael grew up in a town of 360 people along the Van Duzen River. His father worked in fire lookouts for the Forest Service. Outdoor adventure was a way of life.

Michael left the sticks for a career in software development in the fast-paced environment of Silicon Valley. It was fine.

After a series of devastating life-altering events, he sold his fancy car, bought a trusty Land Cruiser, and ran back to the mountains. It saved his life. 

With the determination to make outdoor adventure accessible to everyone, he started a blog and jotted down some Founding Principles. People agreed, and the community grew quickly.

Finding poor resources for the rapidly growing overland community, he decided to build better tools. 

Deal terms


Valuation cap

$10,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

10%

If a trigger event for Overland Bound occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that Overland Bound is accepting.
Learn more

Maximum investment

$1,070,000

The largest investment amount that Overland Bound is accepting.
Learn more

Funding goal

$1.07M

The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
Overland Bound needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Overland Bound Inc. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Overland Bound Crowd SAFE Overland Bound Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Overland Bound.
Invest
$150
Receive
  • Thank you note with campaign exclusive sticker
Invest
$300
Receive
  • Thank you note with campaign exclusive sticker and patch
Invest
$500
Receive
  • Thank you note with campaign exclusive sticker and patch
  • Lifetime Adventure Tier access
  • Solid metal vehicle emblem with member number
Invest
$1,000
Receive
  • Thank you note with campaign exclusive sticker and patch
  • Investor profile badge in app and on website
  • Lifetime Adventure tier access
  • Solid metal vehicle emblem
Invest
$2,500
Receive
  • Thank you note with campaign exclusive sticker and patch
  • Investor profile badge in app and on website
  • Lifetime Adventure tier access
  • Two solid metal vehicle emblem with member number
Invest
$5,000
Receive
  • Thank you note with campaign exclusive sticker and patch
  • Investor profile badge in app and on website
  • Lifetime Adventure tier access
  • Expedition tier early access
  • Expedition tier 1 year access
  • Two solid metal vehicle emblem with member number
Invest
$10,000
Receive
  • Thank you note with campaign exclusive sticker and patch
  • Investor profile badge in app and on website
  • Lifetime Adventure tier access
  • Expedition tier early access
  • Lifetime Expedition tier access
  • Two solid metal vehicle emblem with member number
2 investors
Invest
$25,000
Receive
  • Thank you note with campaign exclusive sticker and patch
  • Video Call with Michael and Corrie
  • Investor profile badge in app and on website
  • Lifetime Adventure tier access
  • Expedition tier early access
  • Lifetime Expedition tier access
  • Two solid metal vehicle emblem with member number
  • Limited (8 left of 10)

About Overland Bound

Legal Name
Overland Bound Inc
Founded
Aug 2018
Form
Delaware Corporation
Employees
2
Website
overlandbound.com
Social Media
Headquarters
Google Map location of of Overland Bound
482 Lindbergh Avenue , Livermore, CA
Headquarters
482 Lindbergh Avenue, Livermore, CA, United States 94551

Overland Bound Team
Everyone helping build Overland Bound, not limited to employees

Profile picture of Michael Murguia
Michael Murguia
CEO - Founder
20+ year SaaS career. P&L owner of +$100MM Annual revenue. Analytics driven product and user acquisition leadership.
Profile picture of Corrie Murguia
Corrie Murguia
CMO Co-Founder
Marketing leader for both B2B and B2C startups. Back-to-back spots on the Inc 500 (#181 & #81). Retail B2C Operations
Profile picture of Steve Wetherill
Steve Wetherill
CTO Co-Founder
CTO and VP 35+ years. Chief architect of +20MM monthly active user platforms. Product focused engineering solutions
Profile picture of Mike Johnston
Mike Johnston
Business Development Advisor
1 more team member
Michael Murguia
CEO - Founder
Corrie Murguia
CMO Co-Founder
Steve Wetherill
CTO Co-Founder
Mike Johnston
Business Development Advisor

Press

In 2020, Pickup Trucks Outsell Cars for the First Time......
Kelley Blue Book
·
Feb 5, 2021

In 2020, Americans bought more pickup trucks than non-luxury passenger cars - the first year that has ever happened. Amer...

Best Overland Products from Overland Expo West 2019 - Off...
Off-Road.com
·
Jun 10, 2019

One of the biggest things that overlanders seek is knowledge, whether it’s knowledge about parts, destinations, or dos/do...

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Overland Bound

Overland Bound successfully raised $711,972 from 1264 investors on April 16, 2022
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Michael, James, Jules, Shendi, Mike, and 1259 others invested. 474 Reviews
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