RDE, Inc. Adds Legendary Restaurateur and Athlete Bo Jack...
Continues to Expand Relationships within the Restaurant Industry and Beyond ATLANTA, GA / ACCESSWIRE / April 8, 2021 / RD...
Problem
More than ever, restaurants need help
The pandemic has wreaked absolute havoc on the restaurant & food service industry. Restaurants have struggled to retain traffic and generate revenue, been forced to lay off staff, or worse, close permanently due to COVID-19. In 2020 alone, thousands of restaurants closed their doors for the last time leading to millions of jobs lost. Total industry sales fell by the billions. Recovery and rebuilding is the focus in 2021. As dining restrictions are being lifted across the U.S and pent-up demand for restaurants remains strong, now is the time to step in. Restaurant.com is the solution, serving both the interests of restaurants and consumers alike.
Solution
Connecting restaurants with diners for a powerful recovery and growth for years to come
Restaurant.com helps diners discover new places to eat, enjoy, and socialize. With our traditional traffic-driving certificate program, certificate values range from $5 to $100, never expire, cost a fraction of the face value, and come with an easy exchange policy. As a result, our restaurant partners fill more tables, driving more revenue into their businesses.
As a partner in profit, restaurants succeed and diners enjoy more for their money. As a partner, restaurants receive:
- Promotion of their restaurant to millions of consumers
A custom microsite for desktop and mobile
Exposure via our sophisticated search, email, mobile, and social media programs
Product
A pioneer in the restaurant space
Restaurant.com was a pioneer for restaurant deals and has led the category since 1999. We always offer the best deal, every meal.
Now we're expanding, again leading the restaurant industry into the post-pandemic age of growth and innovation.
Taking restaurants into the future is our goal. We will soon launch a new menu of services (get it?) that help restaurants market and operate themselves. We're not only driving traffic to restaurants, but also helping them increase average check and build customer loyalty.
Everything we do comes from the excitement of finding a new favorite restaurant, getting a deal at the best restaurant in town, or powering the restaurant industry into a new age.
Traction
Over $10M in revenue in 2019
Our 7.8M customers have supported the 184K+ local restaurants and retailers on Restaurant.com, filling more than 3.5M tables annually. In 2019 alone, we generated $10.6M in revenue.
Customers
A loyal base of customers and business clients
Restaurant.com has a customer database of 7.8 million, equally split between the core 25-44 and 45-64 age groups. The majority of our customers are women, upper-middle class to affluent with a median income of $87,500. Over 70% of Restaurant.com customers earn an annual income above $50,000. 40% of our customers have children in the household. The majority are married, with 87% living in urban/suburban areas covering all major metropolitan areas.
Business model
Designed to help communities
Our programs are designed to help local communities thrive through a 360-degree approach that benefits diners, restaurants, and small businesses. When our customers use Restaurant.com, they save money while supporting local, independently-owned restaurants. This drives traffic and fills tables, which in turn creates a demand for a fully staffed restaurant. What’s more, 100% of the money spent with the restaurants stays with them where it belongs.
Restaurants on our platform can decide on the level of support, ranging from traffic-driving discounts to marketing support and other services. Restaurant.com helps restaurateurs drive traffic, increase average check size, and build customer loyalty. Everyone benefits from Restaurant.com.
Market
Restaurant industry sales projected to reach $1.2T by 2030
As we emerge from COVID restrictions, restaurants should be the first to see significant activity as compared to other affected industries, such as travel, hospitality, etc. Eating at your local restaurant is an easy way for consumers to return to a sense of normal. And consumers’ pent-up demand for restaurants is high. Nearly half of consumers say they aren’t using restaurants as often as they’d like.
Restaurant.com is primed for continual expansion, with the daily deal industry experiencing steady growth over the five years leading to 2019 and revenue rising at an annualized rate of 12.5% to $6B.
Competition
We're the rising tide that lifts all boats
Our focus on helping the restaurant industry thrive means we have a pro-competitive strategy. We want everyone to succeed.
But of course, we have competition. Diners can find deals in a wide range of places; though none have the organic search power of our URL, Restaurant.com.
As we launch our new menu of services to help restaurants market and operate themselves successfully, we'll be taking on the world of high-priced services providers that cut into restaurant owners' profits. We anticipate strong demand for our reasonably-priced, sensible alternatives for menu consultation, online marketing, reservation management, and many others.
Vision and strategy
Becoming the online destination for "all things restaurant"
Our objective is to leverage our e-commerce expertise with the Restaurant.com technology, platform, familiar website domain name, and customer base to increase our B2B and B2C businesses, as well as to increase revenues through accretive acquisitions. The key elements of our growth strategy are:
- Increase the number of restaurants in the program
- Increase the number of product offerings
- Expand our B2B client base
- Acquisitions to deepen involvement with restaurants & expand in the entertainment industry
Funding
Supported by Kevin Harrington and acclaimed chef Fabio Viviani
Founders
Decades of experience in building businesses
Ketan Thakker | CEO & Chairman
Over 20 years of experience in finance and operations; CFO for Apartments.com. Accredited CPA; MBA from Northwestern University Kellogg School of Management.
Aaron Horowitz | President & Gen. Counsel (2010) Over 20 years experience in direct marketing and e-commerce. Juris Doctor from University of Chicago Law School.
Josh Randall | VP of Technology (2019)
Over 17 years IT experience in marketing, healthcare, manufacturing and government. B.S. from DeVry; MBA from Keller Graduate School.
Tim Miller | VP - Enterprise B2B Sales (2014)
Leads Business Incentives. Sold hundreds of millions of dollars of Restaurant.com product helping clients grow their business.
Disclaimers
Your investment is binding and irrevocable, although we reserve the right to reject it for any reason or no reason at all. Funds committed will remain in an escrow account maintained by Prime Trust, LLC until such time as a closing occurs. We will not be issuing share certificates; your investment will be solely recorded in book-entry electronic form by Transhare Corporation, our transfer agent and registrar. Securities offered through OpenDeal Broker LLC, a registered broker dealer, member of FINRA (www.finra.org), member of SIPC (www.sipc.org). We will pay, OpenDeal Broker LLC, a registered broker-dealer – a 7% cash commission on the first $3,000,000 raised and then 6% cash commission on every dollar raised over $3,000,000, plus certain offering costs. Please review OpenDeal Broker LLC’s Form CRS. OpenDeal Broker LLC may require additional documents or information from you to complete your purchase, you will be contacted by a registered representative in this event.
An offering statement relating to RDE Inc.’s Common Stock has been filed with the Securities and Exchange Commission and became qualified on February 26, 2021. Prior to making any investment in RDE, Inc.’s Common Stock, you should review a copy of the offering circular, or contact RDE, Inc. by phone at (773) 272-5000 or by mail 5880 Live Oak Partway, Ste 100, Norcross, GA 30093. No offer to sell any securities, and no solicitation of an offer to buy any securities, is being made in any jurisdiction in which such offer, sale or solicitation would not be permitted by applicable law.
