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Note: For investments that have been committed before 2:00 PM Eastern Time on April 7, 2021, the "Valuation Cap" will be $14,000,000. For all other investment commitments, the Valuation Cap will be $22,000,000.
Problem
Middlemen prevent beer brands from reaching you online
Of the $119B of beer sold in the U.S. market, only 0.2% was sold online in 2019 - lower than virtually any other industry due to the middle-men heavy regulations. Despite beer being one of the oldest industries, it has been slowest to modernize, maintaining a stacked and siloed supply chain.
The result for beer consumers is an expensive, limited, and inconsistent online purchasing experience. While they can get almost everything else at the click of a button, they have no efficient way to order the brands they love besides hoping it's in stock at a local store.
Brands must jump through many hoops to sell online, discouraging them from pursuing the benefits that come from a dedicated e-commerce presence.
Solution
TapRm: A platform for everything beer
We've been called the "The Shopify Meets Amazon of Beer" by prominent investors.
By collapsing the supply chain, we enable our brands to sell to their consumers more directly. Our hard-to-acquire licensing allows us to act as the wholesaler, retailer, delivery courier, and marketer for our brand partners—a first in the industry.
Product
The nation's premier all-in-one beer solution
We gather data through our marketplace, TapRm.com which allows us to source and sell trend-setting beer brands.
We're expanding our marketplace through continuous customer feedback, data-driven brand acquisition, and consumer-obsessed marketing.
We build custom branded websites for all our brand partners on TapRm.com to feature their best products and give them a place to send fans.
We provide digital marketing packages for our brands, including Facebook/Instagram paid ads, influencers, blog articles, PR, email campaigns, and giveaways to accelerate their growth online. To date, we've managed over $320K of brand marketing budget, yielding over 2x in revenue.
Traction
Explosive 670% growth YoY
Projecting nearly $6M in sales for 2020, we’ve experienced major expansion in our first full year as a revolutionary one-stop solution for beer brands.
TapRm leads an online beer movement as the fastest growing alcohol e-commerce company according to Rabobank and we’ve continued to attract a flood of press attention.
Customers
Brands and beer drinkers together at last
The TapRm marketplace has served over 35,000 beer drinkers, who finally can get their hands on the beer they love.
All of our 110 brand partners receive unparalleled insights into their consumers allowing them to focus on what really matters: making good beer.
A select number of brands join us exclusively -- unlocking all the B2B benefits of the TapRm platform. These boundary-pushing brands include:These exclusive brand partners gain access to our network of 650+ retail and restaurant partners, including the top bars, restaurants and supermarkets in New York including:
Business model
Brewing up an e-commerce revolution in beer
TapRm has the best unit economics in the industry. We take a 50% margin on every B2C sale, a 30% margin on every B2B sale, and a 10% margin on every marketing investment.
This is possible through our data-driven business model that allows for a fully integrated strategy. By removing the cost and reliance on middlemen, we reduce friction in the supply chain to deliver beer more efficiently and effectively.
Market
Disrupting America’s $119B beer industry
An unprecedented market opportunity is at our fingertips – the online beer market in the U.S. is still in its infancy. Only 0.2% of beer bought in 2019 was purchased online. However, brand advertising and online sales are rapidly growing, as exemplified during the COVID-19 pandemic.
TapRm is disrupting America’s $119B beer industry by enabling brands to reach, grow and understand their consumers. Our core business growth projections show an ARR of $159M by EOY 2024.
Competition
TapRm stands alone
Others address only parts of the problem, adding even more to the cost, complexity and inconsistency of the existing market. We are the only all-encompassing solution for the modern age.
Vision and strategy
Brand development & geographic expansion
With your investment, TapRm will continue to dominate the beer e-commerce market in New York and expand into additional markets. With our unlimited potential, there are a myriad avenues for growth, but some of our key goals include:
Funding
$1.4M Equity funding to date
In our prior round of funding in November of 2019, we raised $1.4M which propelled our revolutionary omni-channel beer platform. This new round of investment will accelerate us to our projected revenue of $22M over the next 18 months and cash flow profitability.
Join our family of investors that include the nation's top venture capitalists, alcohol suppliers, distributers, and hospitality groups.
Founders
Our Founder
TapRm's founder, Jason Sherman, is uniquely positioned with his experience at the intersection of beer, e-commerce, and law.