Women’s sports are rising...
The Sports Bra is built to meet the moment 

Women’s sports revenue was projected to reach $2.35 billion in 2025, representing a 300% increase in three years. Yet when The Sports Bra opened in Portland, Oregon, in 2022, women’s sports had no dedicated home in America’s 67,000+ bars.

That gap between rapidly growing demand and the lack of spaces built to meet it represents a major untapped opportunity in hospitality.

The Sports Bra is built to meet that demand and the moment. With five franchise locations opening in Boston, Indianapolis, Las Vegas, St. Louis, and Portland, Maine, and a game plan to open 40+ locations by 2030, we are positioned to define and lead this category as it grows. 

Strong Out of the Gate and 
Still Gaining Speed

The Sports Bra generated nearly $1 million in revenue in its first 8 months. Early backers include Alexis Ohanian's 776 Foundation, WNBA Champion and Executive Renee Montgomery, Parity CEO Leela Srinivasan, and others. The world took note. 

• Global media coverage, with 1,000+ pieces of coverage and 8 billion impressions across media outlets including New York Times, GMA, CBS Sunday Morning, CNBC, Vogue, Washington Post, AP, Forbes, Sports Illustrated, and more
• Franchise expansion  with locations opening in Boston, Las Vegas, Indianapolis, St. Louis, and Portland, Maine
• Pipeline of future markets including New York City, Chicago, Miami, Dallas, and San Francisco

$75 million projected annual revenue in four years

The Sports Bra operates across three complementary revenue streams: 

• Full-service hospitality, anchored by high-performing, community-driven locations

• Franchise expansion, with a $55,000 initial fee and a 7% royalty plus brand fund structure that keeps 93% of gross revenue with franchisees 

• Brand and media revenue, including licensing, sponsorships, talent partnerships, and appearances

The flagship Portland location generates roughly $25,000 per seat annually. A new, larger home court location, projected to exceed $2.4 million in annual sales, will serve as both the corporate headquarters and the training ground for incoming franchisees. 

MVP Collabs

Major brands, leagues, and festivals seek to partner with The Sports Bra because they believe in our mission and the community we’re building around women’s sports.

• A-team Companies: Nike, adidas, ESPN, Buick, Ally Financial, Strava, Square, and more
• Women's Leagues: WNBA, NWSL, LPGA, Athletes Unlimited, Athlos, and others

• Festivals and Pop-ups: Cannes Lions Festival of Creativity in France, Style of our Own (SOOO) London during the Women's Euros, Miami Open Tennis, and more

The Sports Bra sells branded and collab merchandise online and onsite with partners like Woxer, Peau De Loup, FanWagn, and Round21 (in a WNBA three-way collab). This demonstrates the brand's retail potential. Merch revenue is projected to double by 2027 and scale 4x as franchises open nationwide. 

Defining a New Category

Dedicated women’s sports bars are beginning to emerge in cities across the U.S., reflecting growing demand for spaces centered around women’s sports. 

These concepts are typically single-location or early-stage operators, often inspired by the success of The Sports Bra.

The Sports Bra remains the category originator, with a proven flagship location, national media recognition, and an established franchise model already expanding into multiple markets.

While others are validating the demand, The Sports Bra is building the brand and infrastructure to scale it.

Grounded in community while inspiring a cultural movement

At the community level, The Sports Bra has organized Pride block parties, epic watch parties, candlelight vigils, and hundreds of fundraisers for local nonprofits. The Bra has also helped drive real-world impact in women’s sports, becoming a visible force in their growth. We hosted WNBA Commissioner Cathy Engelbert and U.S. Senator Ron Wyden for a high-profile roundtable to support Portland’s WNBA expansion bid. Soon after, Portland won the bid to bring a WNBA team to the Rose City. Then, The Bra hosted the unveiling of the new team's name and logo on Good Morning America. We helped reignite the Fire's return to our city. 

After being forced to watch the 2018 NCAA Women's Championship game on a tiny, muted screen in a crowded corner of a sports bar, Jenny Nguyen decided she’d had enough. That frustration sparked an idea to change the channel on traditional sports bars and create a premier destination where the women's game is always on, and the volume is always up. Exactly four years later, and fueled by a community-backed Kickstarter campaign, she opened The Sports Bra in April 2022. Jenny's vision transcends sports, focusing on equity by sourcing from women-owned and -operated businesses and creating an inclusive community space. The bar's success validates The Sports Bra as an advocacy-led brand with powerful national expansion potential.