Proper nutrition is hard for American kids, and picky eating is common

• Over 90% of US children aren't eating enough vegetables
• Picky eating is common in young children, and can cause stress at mealtimes for parents and kids
• A lot of baby food lacks nutrient density - it's crucial as baby’s brain doubles in size by its first year and reaches nearly 80% of its adult size by the age of three

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Baby food is an invented category
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We were born to eat real, whole foods
Baby food was invented in the 1920s as heavily processed, shelf-stable, fruit-focused purees.

We are now seeing a shift back towards a real, whole food approach as an evidence-based way to build preference for healthy foods.

Tiny Organics: Raising a generation of healthy, vegetable-loving eaters

We are building from a deep belief that we can shape the palates of generations to love vegetables, plant-based flavors, and nutrient-rich foods from the very start.

Tiny helps your little one form a lifelong positive relationship with food, cultivate healthy eating patterns, and create a willingness to try new things.

Tiny Organics:
nutritious, ready-made meals for babies and kids

Tiny Organics delivers organic, fresh-frozen, nutrient-rich baby and toddler meals to busy parents. Manufactured in Brooklyn, New York, the vegetable-first recipes introduce nutritional and healthy eating from your baby's first bite (preferring savory over sugary foods) and the tech-enabled, subscription-based ordering platform allows for ultimate convenience.

There are 20+ meals available on the menu with 3-5 options per quarter that rotate seasonally. Our best sellers include Coconut Curry, Apple Oatmeal, Baby Burrito Bowl and Blueberry Banana Oatmeal.

$5.5M gross revenue in
2022 (our third year)

Since our 2020 launch, Tiny has delivered over 3 Million meals and impacted the lives of thousands of babies, toddlers and families across the nation. We did $5.5M in gross revenue in 2022, our third year in business. Lauded in Forbes, Entrepreneur and Romper; Good Housekeeping called us "the best toddler meal delivery service".

In 2023, Tiny is preparing for product line extensions to grow our total addressable market + extend LTV and expansion into retail and etail (incl. Amazon) across the U.S.

Tiny in the Press

Backed by Industry Experts

Hundreds of thousands of fans love Tiny

Our customers are loyal, but they don't just come to us for product, they also come to us for community — to find a place where busy parents can talk about nutrition for little ones, eating habits, baby-led weaning, and all the best (and worst-but-worth-it) aspects of raising healthy eaters.

With a 4.7 star rating online and thousands of superfans, Tiny is on its way to becoming an American household name.

A digitally native, omni-commerce business with true product-market love

Tiny is growing day-by-day with our popular direct-to-consumer subscription offering and expanding into retail in 2023.

Tiny has seen strong traction in DTC, launching in January 2020 and 500% growth since launch. 95% of our current customers are on subscription with predictable recurring revenue. We're raising capital to launch in retail stores nationwide, starting with natural channels. Sales channel expansion is the growth unlock, specifically the white space in baby/kid frozen aisle — the few options that are available in the freezer don’t meet modern parents’ preferences.

We believe there's no stronger word of mouth than that of a parent who's convinced. We acquire our customers through referrals, loyalty, social channels and online advertising. Once customers make the choice to try Tiny, they keep coming back — generating constant repeat revenues for the company.

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Core subscription plans

$95B US kids food market with a $260B global market

And that's just the U.S.

Last year, the worldwide baby food market generated over $260 billion in revenue.

Leading a transformative shift in family nutrition

At Tiny Organics, our goal is to help every parent feed their baby and toddler the healthiest food. Introducing real food to babies is the cornerstone philosophy of our business, with flavor and palate expansion right behind these. We’re well positioned to capitalize on the permanent market shifts in modern parents’ expectations and millennial and Gen Z parent trends — with a focus on unprocessed, nutrient-dense, convenient, organic food options. With these tenets driving our vision, along with customer centricity and a relentless focus on scale, we'll be a leader in the transformation. One thing is clear: Eating Tiny has a lifelong impact.

Your investment will enable Tiny to expand our retail and etail footprint, continue our momentum in ecommerce and expand our product assortment leveraging the trust we've built with our customers.

Launch New Products

We have a long runway for growth in both our hero line - the vegetable-forward bowls - and new categories: purées—the easy, comfortable option for parents, made the "Tiny way" with flavor diversity and a less sweet approach, and snacks, muffins, and puffs for between meals and on-the go eating. Long term, we will grow the product suite to include meals for older toddlers and kids. 

Omnicommerce Expansion

We have a compelling and relevant customer value proposition and a large total addressable market opportunity with expansion into retail and etail (incl. Amazon) in 2023 to further expand our in-home reach. Parents want to buy baby food the same way they buy food for the rest of their family. Over 87% of parents surveyed would like to buy Tiny meals from their local grocery store or grocery delivery.

We’re a beloved brand with an engaged and attractive customer base, a habit-forming menu (perfected & predictable to build daily routine, for different occasions), and a lifestyle appeal — a trusted friend to parents, introducing veggies in a friendly and fun way.

Mission driven approach with a focus on nutrition and sustainability

As a female-, minority-, and immigrant-founded brand, we have always been deeply committed to equity and diversity of viewpoints, perspectives and life experiences. The community and partnerships that we hold close is a huge reflection of that.

Tiny is a founding member of Partnership for a Healthier America's “Shaping Early Palates” Council. We aim to educate parents, caregivers, health professionals, and baby and toddler food makers about the importance of early, repeated exposure to vegetables for young eaters.Tiny’s in-house design team developed the icon for retail. Look for the logo on our packaging!

Tiny is proud to partner with Babylist, the largest baby registry in the U.S. after Amazon - content share has had significant impressions (9 out of 10 babies in the U.S. are registered on Babylist). The company also invested in our Series A.

Certifications

We are certified organic, non-GMO, and gluten-free.

Our Tiny team

Sofia Laurell
Co-Founder & CEO

Sofia has spent her career launching and building brands. She is an integrated marketing veteran with over a decade of experience. Before Tiny, Sofia supported the corporate growth at Ascend Foundation, helping elevate women and minorities onto US corporate boards. She's been featured in Forbes, Entrepreneur and TechCrunch.

Carolyn Batyske
Co-Founder & COO

Carolyn has over a decade of experience as a CPG supply chain and operations expert, formerly running operations at FIJI Water, Beyond Meat, and Little Duck Organics. In 2022, she partnered with Linkedln for their "Welcome Professional" campaign and was featured in their cross-platform content about the evolving definition of professionalism.

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Team & advisors
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