$8B Booming Market

The US Male Hair & Beard Market is booming, driven by millennials entering their 40s. 

Sectors within this market include: 

• Hair & Beard dye 
• Hair & Beard care: shampoos, conditioners, scrubs, oils 
• Hair loss and beard growth 
• Hair & Beard Health 

We started with male dye. Why? 

Male dye provides an instant reward: you see results in minutes. It's a high potential category and it was underserved. 

Only one major player providing limited choices, a messy experience and fake looking results. 

Confidence in a box

We believe hair & beards are central to men’s confidence. Our mission is to keep them youthful, full, and healthy. Leveraging technology and natural ingredients, our products are designed to enhance hair & beard health—delivering confidence in a box.

Starting with custom beard dye, we’re expanding into hair and beard care, from regrowth to scalp health, giving men everything they need to look good, feel good, and stay true to themselves.

Our Promise

We have reinvented each specific stage of the male dye experience, from the dye formula to the e-commerce experience.

From increasing the shade range of the dyes to simplifying the application process and providing clear tutorials, we ensure that this experience is as smooth as possible for you.  

As a result of this, we are growing the category! 55% of Cleverman's new customers are either new to the category, or had abandoned it (lapsed users). 

Our brand and products attract a younger user, who is interested in grooming and hair/skincare. 

$4M run-rate

Planning to reach this milestone in December with $334K projected monthly sales.

The nature of this category, with a 4-6 weeks repurchase cycle, perfectly aligns with a subscription model. 

We boast a 50% retention in Y1, stable at 40% through years 2-4. 

KEY 2025 FOCUS

Expand Distribution 

• New Channels: Barbershops and Retail
• New Geographies & Marketplaces: Amazon Canada Q1 2025
• Continue DTC and Amazon growth

Increase Basket Size 

• Adjacent Categories Launches
  • Beard & Hair Care launched July 2024
  • Grooming Tools Launched July 2024
• Technology launches
  • Multi purchase activation
  • Full Control Renewal System to increase retention

Optimize Profitability

• COGS: 25% Reduction
  • Moving supply to Mexico Q4 2024
  • Logistics moved to Texas Q2 2024
• Marketing
  • Agency fee reductions Q3 2024
  • Improved CAC to $24

$100M brand in the next 5 years

Planned growth through new channels, innovation and new geographies. 

Carlos Barreto

Carlos is the founder of Cleverman. He is an entrepreneur and an international marketing professional with extensive product and brand-building experience in the U.S. and across many other geographies. He achieved extensive experience and success across different CPG categories during his tenure with organizations such as The Coca-Cola Company, P&G, Kimberly-Clark, and Revlon Corporation.

Leadership Team