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Problem
The way wine is marketed today doesn't resonate with millennial customers
For younger drinkers, wine has lost the perception that it's the right choice for the right occasion.
The wine industry has simply lost touch with a 27 million person total addressable market with massive purchase, and purpose, power.
Younger drinkers are seeking experiences that redefine and reinterpret the meaning of "social lubricant" - they want more depth and enjoyment from the wine they choose, the moments they drink it and the people they enjoy it with.
Solution
What we do differently at Currently Wine Co.
A coastal lifestyle brand for a new generation.
Branding and marketing wine for Millennial and Gen Z audience
Taking inspiration from how other beverages like sodas, energy drinks and hard seltzers are marketed, we repurpose those ideas for our own benefit to create a brand that is vibrant and youthful.
Partnerships with brands
Supporting near-shore environmental causes
History
The journey from 2015 - 2024
New packaging, New ownership, Original markets.
Traction
11K+ Instagram followers, 8K+ email subscribers
Customers
Marketing wine to Gen Z and Millennials
Focusing on the stories we tell and the intentionality of what's in our bottle
Vision and strategy
Focusing on markets with best existing customer adoption
Financial Projections
Impact
Funding
Founders
