PÜL

Problem

75% of Americans are chronically underhydrated

In addition to reducing human performance, dehydration contributes to the onset of chronic diseases, including diabetes, kidney disease, heart disease, and dementia — and reduces the efficacy of treatments for these conditions. This costs Americans billions annually.

As health and fitness trackers usher in a new era of quantified wellness, there is still a massive void for the high-quality data needed to build and improve health models, algorithms, and AI. There is no ubiquitous tool available for capturing verified hydration intake date.

We all have unique hydration requirements that constantly change based on our health, physical activity, environment, and diet. Thirst has been proven NOT to be a reliable signal for keeping people on track with their hydration needs.

Solution

An individualized approach to managing hydration

Developed with world-renowned hydration and cognitive-behavioral scientists

PÜL® uses proprietary data and integrates it with health apps, wearables, and metadata to enable continuous monitoring of variables that impact your hydration.

PÜL® uses advanced algorithms and AI to generate individualized hydration plans for optimizing health, recovery, and performance.

PÜL® uses cognitive behavior therapy to create notifications and significantly improve hydration compliance.

Product

The ultimate data-driven hydration companion

The PÜL® App

The ultimate tool for analyzing and training your hydration. With 120+ unique drinks, it allows people to dive deep into their consumption habits, and assess nutrition, drink timing, effects of hydration on sleep, and other health metrics.

The PÜL® SmartCap™

Measures every sip at its precise time so that your hydration patterns can be analyzed against other high-resolution biometric data like heart rate, heart rate variability, and blood glucose.

As you drink, PÜL delivers instant visible feedback to keep you on track with your personalized hydration plan.

Traction

Current partnerships represent a $23M+ opportunity

PÜL® has established key partnerships and integrations to expand into the connected wellness marketplace.

Featured in the press as "the future of hydration"

Customers

Happy customers creating healthy habits

Here's what they are saying

"People in the office love the water bottle. Had a couple ask what the price is. The way it lights up is genius marketing!" — James W

“I’m really enjoying using the app and it certainly has helped with my awareness of how little I drink some days!” — Cameron S

“I love my Pul and it is helping me reach my hydration goals! Thank you for dreaming up this awesome product.” — Nicole M

Business model

Completing the ecosystem for hydration

Smart hydration tools are in
demand across many industries.

With the ability to customize colors and branding, PÜL® is perfect for teams and companies.

With team dashboards and challenges, PÜL® is ideal for corporate wellness programs aimed at improving employee health, productivity, and engagement.

Coaches love using PÜL® to ensure teams perform their best in practice and on game day.

Top wellness companies agree that hydration is critical.

Many connected wellness companies have a need for verified hydration data to improve the quality of their algorithms and services.

By supplying this data, PÜL® is able to setup valuable partnerships with many companies.

Market

Potential $32B hydration tracking market in the USA

Methodology
The number of users determined by those using devices or participating in activities that would benefit from hydration tracking (quantified self, corporate wellness, identity, athletic teams, disease states, research). Starting numbers were reduced to account for overlap. The market value was determined by using the total users × 2025 Hyduro Lifetime Value (LTV) of each user.

Competition

Other brands
don't quite get it

Vision and strategy

The leader in
smart hydration

Our mission is simple.

Design the best hydration products
Integrate and capture the highest quality data
Build the most advanced algorithms and AI
Be the most effective in training habits that boost performance and reduce illness
Become the ubiquitous source of hydration data for the connected wellness ecosystem

Focused on innovation, PÜL®'s team of scientists and engineers continues to design and experiment with new technologies in the hydration space. This work has already resulted in 3 patents granted and additional patents pending.