Realtyna Inc. is a US-based PropTech company that has focused on providing services to the real estate tech sector since ...
"I don't understand how the last generation of real estate pros worked with their boring and difficult tools."
A young real estate agent told us this a couple of years ago. We understood his point. All he wanted was for his work to be efficient and fun. But how was he going to make that happen?
This is similar to the real estate tech tool that he was using:
The generation that grew up with colorful social networks, bubbly games, and innovative communication apps is now entering the real estate industry. They expect the same beauty, simplicity, and fun from the professional products that they use every day, and they simply won't tolerate outdated tools.
A real estate app for the next generation
RealtyFeed, Realtyna's newest product, is an intuitive social network that combines the real estate market and a communication app into one platform to empower real estate professionals everywhere.
We designed our product to be a user-friendly tool that encourages collaboration among all players in the real estate industry—agents, brokers, real estate associations, multiple listing service (MLS) providers, mortgage providers, sellers, and buyers.
RealtyFeed is a hybrid app, a blend of a social network and listing platform that drives leads, grows B2B referrals, and makes B2C sales more flexible.
A B2B2C real estate market and social network, all on one platform!
We have strategic partnerships with international real estate associations and a huge network of real estate referrals available to us.
"People are overloaded with information and gamification will be the solution. Through RealtyFeed, information is delivered faster. It is going to change the real estate industry" - Alina Aeby, Global Coordinator for Eastern Europe, Middle East and Africa at National Association of REALTORS®
Disruptive gamification with successful market validation
RealtyFeed is a business networking and professional lead generation platform designed to complete the real estate ecosystem with one special aspect included: gamification!
We're an intuitive, all-in-one platform designed to create a fun yet professional environment.
We offer an online product for real estate professionals that has never been seen before. RealtyFeed creates unique experiences with AI and machine learning-based feeds, analytics, and virtual collaboration tools.
We help build credible profiles for real estate professionals that include a verified and branded page with their listed services and expertise.
RealtyFeed has 3M+ live IDX listings and offers direct listing features via agents/brokers that are necessary for international real estate markets.
How can RealtyFeed be successful? Realtyna's existing products have achieved great traction. We know our customers and market, and our team has a decade of experience in this space as well.
What is disruptive about RealtyFeed? We've gamified RealtyFeed, rewarding the top real estate lead collectors and even naming champions. Real estate professionals get trophies and gain new skills—all while they're doing their jobs. They get approvals and ratings from their existing customers, which help them unlock access keys and level up.
86% increase of user traffic in past 12 months, $6.5M in software sold
Realtyna has seen massive traffic post-COVID—without having launched the RealtyFeed network yet!
We’ve had 270K+ downloads of our software and we've maintained a 98.4% customer satisfaction rate. We’ve sold more than $6.5M worth of software with a user base growth rate of around 30% per year. Finally, our platform already has 3.5M+ live listings from 200+ MLS feeds.
More than 58 million property listing records can be found on Realtyna's software.
Proven track record with satisfaction rate 4.9 out of 5
Our current clients come from 96 countries, although our main focus is on the U.S. and Canadian markets, which represent 85%+ of our overall business. We have a proven success rate and a satisfaction rate of 4.9/5 across the board for our products.
Proven success and future growth
The company behind RealtyFeed, Realtyna, has been in business for a decade and is profitable. Our existing products are real estate software. We offer a one-time payment for individual products and bundles, all of which come with lifetime licenses and optional renewal for annual support services. These include MLS/IDX integrations and lead generation software.
Our most popular product, WPL Pro, is a listing web app. Real estate professionals can use WPL Pro to list their properties on their own website and add other functionality to their platform.
RealtyFeed is a SaaS with a monthly subscription fee. It uses AI and machine learning to provide the best experience for gamified lead generation, social media integration, and search engine optimization.
RealtyFeed will be available first to the 11,000 paid B2B clients currently using Realtyna software. They will receive special access and a badge for joining the RealtyFeed social network.
We also have an iOS and Android app, that acts as a multi-tool in agents' pockets.
$18B real estate software market
We are targeting the quickly growing $18 billion global real estate software market. We plan to target not only the U.S. market (with 1.6 million real estate pros), but also international markets, which contain huge untapped potential for the RealtyFeed professional social network.
In addition, gamification in business has gained momentum in recent years. It's been shown to increase customer interactions and create more positive user experiences. The estimated global market value of gamification is $11.94 billion by 2021.
The market disruptor to the old-fashioned monopoly
Our main competitor currently has a monopoly on lead generation, but there's a huge opportunity to disrupt the status quo.
We have a clear plan for how to do this and allow for a new platform to successfully compete. Our competitors don't have an innovative collaboration tool and, in our opinion, it will take them too long to develop a similar product while we have a head start.
Our main competitor's new tactic is to compete with their own clients (real estate agents). This has raised a lot of questions in the industry and real estate professionals are ready to move on and find a new, innovative lead generation platform.
Simplifying the real estate industry!
Younger generations entering the real estate market are looking for innovative, user-friendly and exciting tech to help grow their businesses. We believe RealtyFeed is the solution, and our vision is to make it as popular as conventional social networks, with a focus on the real estate space.
We want to empower real estate professionals while holding them accountable for their transactions with the clients.
We have extensive plans for the upcoming months. Currently, we are developing our phase 2 features, which include the release of the latest version of our already successful web app. We're targeting our launch into U.S. and Canadian real estate markets for late 2021, and we hope to bring in 10K+ paid users in the U.S. with whom we already have business relations.
Successfully bootstrapped to date
We've successfully bootstrapped the company over the last 10 years, and today we're profitable. Bootstrapping has kept us growing steadily, but we're now seeking investors to help speed up the pace of our progress so that we can meet today's demands:
1. COVID-19 has accelerated the need for tech tools more than ever! The market demand for our new product is wildly increasing, especially during this unprecedented time in the real estate industry. With additional funds, we can develop and launch our product on a quicker timeline.
2. Users want a disruptive product. Faster development, better user experience, and a stronger base can make the project wildly successful. We want to innovate and build on our momentum through further investment.
We believe in the democratized investment process of Republic! We want to create a social network that has the power of the crowd to address the challenges that millions of real estate professionals experience everyday.
We are not game-changers. With RealtyFeed, we are defining the game! Are you ready to become a part of the community that welcomes Generation Z to the PropTech industry, and defines the future of the real estate industry? Join us today.
Giselle Abadi is the CTO and co-founder of Realtyna. She is an inventor and holds a B.Sc. in electronics/control systems. She has 20 years of international management experience in the U.S., Europe, and the Middle East. She is a creative, meticulous, and determined leader who leverages her background in engineering, business development and project management in all her entrepreneurial endeavors.
Ali Attar is the CEO and co-founder of Realtyna. He is a visionary and determined self-taught leader who began pursuing his entrepreneurial spirit at the age of 16, when he successfully founded the first satellite-based ISP in his hometown in 1996. He is an inventor and winner of multiple innovation awards.