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RealtyFeed isn't accepting new investments

RealtyFeed’s deadline was May 1, 2021

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RealtyFeed

A social network for real estate professionals
Women Founders Social Media + Networks Real Estate Tech Apps Crowd SAFE
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$51,685
206% of minimum goal raised
109
Investors
Successfully funded and closed on May 1, 2021.
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Closed on May 1, 2021. Information may not be up-to-date. Campaign closed on May 1, 2021. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Realtyna Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
RealtyFeed Crowd SAFE Realtyna Form C.pdf
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Hear from some of the 109 investors in RealtyFeed


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Highlights


Bootstrapped
High traction without any outside capital
Profitable
Company has been profitable for the past 6 months

One investment in one company with two product lines: Realtyna's existing real estate software products, and our new, under-development RealtyFeed social network. 

  • A disruptive real estate social network
  • Bringing AI and machine learning to the real estate arena
  • Introducing gamified network for Generation Z real estate professionals
  • Partnerships with 200+ real estate associations with more than 1.6M members
  • Accelerating user traffic: +86% user growth during the last 12 months
  • 58 million property records (and growing) available on Realtyna software
  • Realtyna has earned $6.5M in revenue to date & profitable for 3 years

Problem


"I don't understand how the last generation of real estate pros worked with their boring and difficult tools." 

A young real estate agent told us this a couple of years ago. We understood his point. All he wanted was for his work to be efficient and fun. But how was he going to make that happen?

This is similar to the real estate tech tool that he was using:  

The generation that grew up with colorful social networks, bubbly games, and innovative communication apps is now entering the real estate industry. They expect the same beauty, simplicity, and fun from the professional products that they use every day, and they simply won't tolerate outdated tools.

Solution


A real estate app for the next generation

RealtyFeed, Realtyna's newest product, is an intuitive social network that combines the real estate market and a communication app into one platform to empower real estate professionals everywhere.

We designed our product to be a user-friendly tool that encourages collaboration among all players in the real estate industry—agents, brokers, real estate associations, multiple listing service (MLS) providers, mortgage providers, sellers, and buyers. 

RealtyFeed is a hybrid app, a blend of a social network and listing platform that drives leads, grows B2B referrals, and makes B2C sales more flexible.

A B2B2C real estate market and social network, all on one platform! 

We have strategic partnerships with international real estate associations and a huge network of real estate referrals available to us.

"People are overloaded with information and gamification will be the solution. Through RealtyFeed, information is delivered faster. It is going to change the real estate industry" - Alina Aeby, Global Coordinator for Eastern Europe, Middle East and Africa at National Association of REALTORS®

Product


Disruptive gamification with successful market validation

RealtyFeed is a business networking and professional lead generation platform designed to complete the real estate ecosystem with one special aspect included: gamification!












We're an intuitive, all-in-one platform designed to create a fun yet professional environment.

We offer an online product for real estate professionals that has never been seen before. RealtyFeed creates unique experiences with AI and machine learning-based feeds, analytics, and virtual collaboration tools.

We help build credible profiles for real estate professionals that include a verified and branded page with their listed services and expertise.

RealtyFeed has 3M+ live IDX listings and offers direct listing features via agents/brokers that are necessary for international real estate markets. 

How can RealtyFeed be successful? Realtyna's existing products have achieved great traction. We know our customers and market, and our team has a decade of experience in this space as well. 

What is disruptive about RealtyFeed? We've gamified RealtyFeed, rewarding the top real estate lead collectors and even naming champions. Real estate professionals get trophies and gain new skills—all while they're doing their jobs. They get approvals and ratings from their existing customers, which help them unlock access keys and level up.

Traction


86% increase of user traffic in past 12 months, $6.5M in software sold 

Realtyna has seen massive traffic post-COVID—without having launched the RealtyFeed network yet! 

We’ve had 270K+ downloads of our software and we've maintained a 98.4% customer satisfaction rate. We’ve sold more than $6.5M worth of software with a user base growth rate of around 30% per year. Finally, our platform already has 3.5M+ live listings from 200+ MLS feeds.

More than 58 million property listing records can be found on Realtyna's software. 

Customers


Proven track record with satisfaction rate 4.9 out of 5

Our current clients come from 96 countries, although our main focus is on the U.S. and Canadian markets, which represent 85%+ of our overall business. We have a proven success rate and a satisfaction rate of 4.9/5 across the board for our products. 

Business model


Proven success and future growth

The company behind RealtyFeed, Realtyna, has been in business for a decade and is profitable. Our existing products are real estate software. We offer a one-time payment for individual products and bundles, all of which come with lifetime licenses and optional renewal for annual support services. These include MLS/IDX integrations and lead generation software.

Our most popular product, WPL Pro, is a listing web app. Real estate professionals can use WPL Pro to list their properties on their own website and add other functionality to their platform.

RealtyFeed is a SaaS with a monthly subscription fee. It uses AI and machine learning to provide the best experience for gamified lead generation, social media integration, and search engine optimization. 

RealtyFeed will be available first to the 11,000 paid B2B clients currently using Realtyna software. They will receive special access and a badge for joining the RealtyFeed social network.

We also have an iOS and Android app, that acts as a multi-tool in agents' pockets. 

Market


$18B real estate software market

We are targeting the quickly growing $18 billion global real estate software market. We plan to target not only the U.S. market (with 1.6 million real estate pros), but also international markets, which contain huge untapped potential for the RealtyFeed professional social network. 

In addition, gamification in business has gained momentum in recent years. It's been shown to increase customer interactions and create more positive user experiences. The estimated global market value of gamification is $11.94 billion by 2021.

Competition


The market disruptor to the old-fashioned monopoly

Our main competitor currently has a monopoly on lead generation, but there's a huge opportunity to disrupt the status quo.

We have a clear plan for how to do this and allow for a new platform to successfully compete. Our competitors don't have an innovative collaboration tool and, in our opinion, it will take them too long to develop a similar product while we have a head start.

Our main competitor's new tactic is to compete with their own clients (real estate agents). This has raised a lot of questions in the industry and real estate professionals are ready to move on and find a new, innovative lead generation platform.

Vision and strategy


Simplifying the real estate industry!

Younger generations entering the real estate market are looking for innovative, user-friendly and exciting tech to help grow their businesses. We believe RealtyFeed is the solution, and our vision is to make it as popular as conventional social networks, with a focus on the real estate space. 

We want to empower real estate professionals while holding them accountable for their transactions with the clients. 

We have extensive plans for the upcoming months. Currently, we are developing our phase 2 features, which include the release of the latest version of our already successful web app. We're targeting our launch into U.S. and Canadian real estate markets for late 2021, and we hope to bring in 10K+ paid users in the U.S. with whom we already have business relations. 

Funding


Successfully bootstrapped to date

We've successfully bootstrapped the company over the last 10 years, and today we're profitable. Bootstrapping has kept us growing steadily, but we're now seeking investors to help speed up the pace of our progress so that we can meet today's demands:

1. COVID-19 has accelerated the need for tech tools more than ever! The market demand for our new product is wildly increasing, especially during this unprecedented time in the real estate industry. With additional funds, we can develop and launch our product on a quicker timeline.

2. Users want a disruptive product. Faster development, better user experience, and a stronger base can make the project wildly successful. We want to innovate and build on our momentum through further investment.

We believe in the democratized investment process of Republic! We want to create a social network that has the power of the crowd to address the challenges that millions of real estate professionals experience everyday. 

We are not game-changers. With RealtyFeed, we are defining the game! Are you ready to become a part of the community that welcomes Generation Z to the PropTech industry, and defines the future of the real estate industry? Join us today.

Founders


Giselle Abadi is the CTO and co-founder of Realtyna. She is an inventor and holds a B.Sc. in electronics/control systems. She has 20 years of international management experience in the U.S., Europe, and the Middle East. She is a creative, meticulous,  and determined leader who leverages her background in engineering, business development and project management in all her entrepreneurial endeavors. 

Ali Attar is the CEO and co-founder of Realtyna. He is a visionary and determined self-taught leader who began pursuing his entrepreneurial spirit at the age of 16, when he successfully founded the first satellite-based ISP in his hometown in 1996. He is an inventor and winner of multiple innovation awards.

Deal terms


Valuation cap

$20,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

20%

If a trigger event for RealtyFeed occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$250

The smallest investment amount that RealtyFeed is accepting.
Learn more

Funding goal

$25K – $1.07M

RealtyFeed needs to raise $25K before the deadline. The maximum amount RealtyFeed is willing to raise is $25K – $1.07M.
Learn more

Deadline
RealtyFeed needs to reach their minimum funding goal before the deadline (). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Realtyna Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
RealtyFeed Crowd SAFE Realtyna Form C.pdf

Why others invested

See all reviews (0) See all (0)

I believe in the platform, its multidisciplinary and global scalability and innovative impact on the real estate industry.

Profile picture of Alina Aeby
Alina Aeby
Investor
over 1 year ago

A platform that makes connecting, buying and selling possible without the nuance of navigation so many other platforms is a game changer!

Profile picture of Izzy Britos
Izzy Britos
Value-add investor
over 1 year ago

I am a real estate investor and am interested in technological advancements in the industry.

Profile picture of Ida Richard
Ida Richard
Active investor
over 1 year ago

About RealtyFeed

Legal Name
Realtyna Inc.
Founded
Apr 2011
Form
Delaware Corporation
Employees
0
Website
Realtyna.com
Social Media
Headquarters
Google Map location of of RealtyFeed
200 Continental Drive 401 , Newark, DE
Headquarters
200 Continental Drive, 401, Newark, DE, United States 19713

RealtyFeed Team
Everyone helping build RealtyFeed, not limited to employees

Profile picture of Ali Attar
Ali Attar
Co-Founder /CEO
12 years of innovation in Real Estate Technology Inventor in the field of communication protocols / Chairman of International Startups commission - ICC Georgia
Profile picture of Giselle Abadi
Giselle Abadi
Co-Founder /CTO
12 years of innovation in Real Estate Technology Inventor in the field of communication protocols / Chief Technology Officer of Realtyna and RealtyFeed / Software Architect of RealtyFeed platform
Profile picture of Dr. Hamid Najafi
Dr. Hamid Najafi
Board of Advisory
Stanford Alumni, Ph.D. in Electrical Engineering; 14 patents, 5 more pending; Former General Manager of Invensense International; Co-founder of Broadlink Research Inc. Founder of Wireless Link; CEO of Sensoplex
Profile picture of Alina Aeby
Alina Aeby
VP of Investor Relations
Global Coordinator for Eastern Europe, Middle East and Africa at National Association of REALTORS® Member of: TAN San Francisco, AREAA, IBREA
Profile picture of Marvin Sanderson
Marvin Sanderson
Executive Vice President
7 years of executive experience in Real Estate Technology and Software / Planning and architecture of Sales and Customer service in Realtyna / Leader of creativity team in Realtyna
Profile picture of Mariam Demuria
Mariam Demuria
Executive Director of Industry Relations
2021 NAR Board of Directors at National Association of REALTORS® Georgian National Association of Real Estate - Chairperson Executive Board Member of Real Estate Brokers Committee in FIABCI - Georgia.
Profile picture of Amy Edler
Amy Edler
Head of Training
Profile picture of Tait Militana
Tait Militana
PR Manager
Profile picture of Ketevani Tatikiani
Ketevani Tatikiani
Strategic Planner
6 more team members
Ali Attar
Co-Founder /CEO
Amy Edler
Head of Training
Giselle Abadi
Co-Founder /CTO
Tait Militana
PR Manager
Dr. Hamid Najafi
Board of Advisory
Alina Aeby
VP of Investor Relations
Ketevani Tatikiani
Strategic Planner
Marvin Sanderson
Executive Vice President
Mariam Demuria
Executive Director of Industry Relations

Press

Realtyna Exploring the Land of Hidden Gems
Forbes Georgia Forbes Georgia
·
Dec 3, 2020

Realtyna Inc. is a US-based PropTech company that has focused on providing services to the real estate tech sector since ...

Create Advanced Real Estate Websites with Realtyna’s Plug...
·
Dec 2, 2020

Realtyna offers everything customers need to build a scalable, flexible, and affordable online presence in the real esta...

RealtyFeed Social Network Aims to Empower Real Estate Pro...
Wfmj Wfmj
·
Nov 27, 2020

RealtyFeed Is Set to Revolutionize Online Real Estate. RealtyFeed is unquestionably the next generation of real estate so...

The 4 Best Wordpress IDX Plugins for 2020 | The Close
The Close The Close
·
Nov 2, 2020

Realtyna’s IDX plugin, which they call an “organic” IDX solution, is a part of their larger WPL platform that offers good...

How to Create a Real Estate Website with Zita Theme and W...
Unique Design | Fully Customizable WordPress Theme Unique Design | Fully Customizable WordPress Theme
·
Mar 21, 2020

Realtyna’s search widget is very advanced and highly flexible and you can make any changes to the search widget in the ba...

What is the RESO Web API? | RESO - Real Estate Standards ...
RESO - Real Estate Standards Organization RESO - Real Estate Standards Organization
·
Apr 3, 2018

RETS spawned dozens of real estate technology companies like Realtyna that help agents and brokers build property search ...

7 Web Design Tricks for Realtors to Get More Leads - The ...
The Close The Close
·
Feb 6, 2018

To learn more about sending MLS listings from your website to your Facebook ads manager automatically, check out Realtyna...

Cut the Middle Man Out
Realtor Magazine Realtor Magazine
·
Oct 27, 2014

Companies providing organic MLS migration, such as Realtyna, connect the MLS feed directly to agent sites instead of host...

The 5 Best Free WordPress Real Estate Plugins Explored an...
Elegant Themes Elegant Themes

WPL Real Estate is brought to you by Realtyna, a web development firm that’s been focusing solely on real estate online s...

Organic MLS Integration for Real Estate Professionals
Realtrends Realtrends

As part of your collaboration with Realtyna, you own your license. Updates are available for life. There are no monthly f...

Why it's time to look at real estate websites differently
Inman Inman

RealtyNA offers a more turnkey solution. They provide a plug-in for a one-time cost. This would require the use of a Web ...

Show all
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RealtyFeed

RealtyFeed successfully raised $51,685 from 109 investors on May 1, 2021
Profile picture of Myron Ennis
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Profile picture of Ida Richard
Myron, Alina, Kevin, Anastacy Jomar, Ida, and 104 others invested. 17 Reviews

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