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SeeMe’s deadline was March 19, 2023

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SeeMe

The new art market: Connecting artists with digital economies and new collectors
Subscription Creator Economy Social Media + Networks Software AI & Machine Learning
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$39,854
Raised
78
Investors
Successfully funded and closed on March 19, 2023.
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Closed on March 19, 2023. Information may not be up-to-date. Campaign closed on March 19, 2023. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Stepstone Art Resources, LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
SeeMe Crowd SAFE SeeMe Form C.pdf
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Hear from some of the 78 investors in SeeMe


Show more

Highlights


  • Founder: Columbia U, serial entrepreneur; Team: Sotheby's, Google, Roblox
  • AI-assisted art discovery | Smart contracts | Multi-platform distribution
  • Over 9k paid artist submissions from 35 countries, digital and IRL exp
  • Partnerships: SCOPE, Sotheby's Institute & Meural by Netgear
  • Investors incl founders of BCP Ventures, Evergreen VC, Lofty Ventures
  • Six figures of recurring revenue while bootstrapping since 2021
  • Predictive algorithm for emerging artists

Problem


The art market
is ripe for disruption

  • Increased market share concentration in prominent players (Sotheby’s, Christie’s, Gagosian, etc) hinders innovation
  • Limited access for new artists and consumers due to high-mortality rate of small/mid-tier galleries
  • Low transparency & poor implementation of technology
  • Opportunity is now: Rapidly increasing demand for art, emerging artists and culture experiences by younger, affluent, tech savvy audiences who want better access and modern experiences

Solution


Creating new paths to discovery for art & artists

Collectors and artists are looking for open access, community and connection.

Product


Building a new ecosystem, not just another online gallery


See|Me 3.0 combines

  • Discovery using artificial intelligence and user preference
  • Smart Contracts for tracking, rights management & royalty payments 
  • Open access to social media and multiple art sales distribution channels
  • Referral fee awards aligning artists with Community objectives
  • Predictive algorithm that helps collectors make informed choices about up and coming artists

Result: Aligned incentives to support mutually beneficial behavior and flywheel growth.

Traction


Revenue growth, great product, strong strategy, & clear foundation for growth

Achieved product-market fit, refined strategy,
& laid a foundation for growth

Customers


Serving multiple
sides of the art market

We have two primary customer groups: Ambitious Artists and Art Lovers/Collectors as well as an ancillary customer, Art Professionals who wish to reach the first two.

  • Artists — struggle to balance time between making art and earning enough money to survive. We help them sell art more effectively and create more time to make better art by providing tools that make the business side of art easier and more successful. We also help them monetize their own networks thru referral fees.
  • Art Lovers & Collectors — There is no online art platform that provides an untuitive way to discover, find and follow artists while also providing pricing information and directional predictions. See|Me is building Spotify for art discovery, purchase (primary sales) and ultimately secondary sales.
  • Art Professionals — typically use their own networks without access to superior discovery tools. This creates suboptimal outcomes for the consumers and collectors they work with. See|Me provides AI driven discovery tools, additional resources and access to cutting edge talent.

Business model


A marketplace delivering six figures of recurring revenue

while leveraging data for long-term value.


We currently generate revenue in two ways and create significant additional economic value as a by-product of our strategy:

  • Subscription fees & entry fees: Artists currently pay $124 per year to be a member or a single entry fee between $33 - $54 to enter an exhibition competition. Members can enter all competitions for the year.  We enjoy high renewal/retention rates and have very high margins on this activity. 

  • Art Sales Commissions: we typically get 50% of sales for original art and 50% of sales (after production and shipping) on sales of prints.

  • Historic CAC: $12 - 15 to a converted artist entry

  • Average transaction: $65

  • CLTV: $180 (approx.) — CLTV: CAC is > 10:1

Predictive Algorithm Creates Significant Long-Term Value: we have had over 9,000 paid entries with data over the past several years and are using this information to develop a predictive algorithm to discover unknown emerging artists whose work is likely to increase in value. We this information two ways. First, we use this information to build a portfolio of the artists who we think will be most valuable in the future. Second, we make this information to our Collector Members.

Go To Market: we have developed an extensive GTM plan to support the launch of See|Me 3.0. Supporting this plan we have over 1,000,000 email addresses, 400k followers on Meta (Facebook), 24k on Instagram and 27k on Twitter.

Market


 At least $25B in
incremental growth

in art market opportunity over the next 10 years.


Trends converge


  • Spending power, consumer behavior & web3
  • Global Millennial spending power is set to overtake Generation X by 2020, and will continue to rise
Forecast annual aggregate income, by generation ($tn)


15 year outlook


  • New technology coincides with massive wealth transfer
  • Shifts in consumer behavior to facilitate real connections between creators and collectors
  • New tech allows new distribution channel to proliferate

Online art market landscape
2010–2030



Competition


Our foundational
technology

See|Me is not like Artsy (we work directly with artists and artsy doesn't) or other online art galleries. We are building a true global ecosystem that combines technology with behavioral incentives and data science to democratize the world of art.


 Why we are different 


Vision and strategy


Spotify for Art

Leveraging 2+ years of experience and data, See|Me 3.0 will be Spotify for Art with integrated CRM-lite tools that make messaging, engagement and promotion easy for artists and result in strong art sales. See|Me 3.0 is best understood as an ecosystem with integrated distribution and incentives between artists and the people who love their work.

Funding


Backed by:

See|Me has funded development and growth via three sources so far:

  • Angels who have worked with or previously backed the CEO during prior exits (AdOne/PowerAdz which was sold to Hearst Corp., Advance/Newhouse, Scripps and others; 1000Museums.com which was sold to a strategic buyer). Current angel investors include the Founder/Managing Partner of BCP Ventures,  Founder/Managing Partner of Evergreen Mountain Equity Partners, Founder/Managing Partner of Lofty Ventures, former CEO and C-Suite executive at Yankee Group and Gartner.
  • Founder capital - CEO has provided a significant amount of early growth capital.
  • Bootstrapping - the Company has generated revenue from inception, has high gross margins and a low expense base. 

Founders


Brendan Burns, CEO


Marketplace Entrepreneur,
Columbia Business School (both graduate and current professor) & Sotheby's Enterprise Studio Founder
Linkedin

Deal terms


Valuation cap

$6,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

10%

If a trigger event for SeeMe occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that SeeMe is accepting.
Learn more

Maximum investment

$123,500

The largest investment amount that SeeMe is accepting.
Learn more

Funding goal

$1.24M

The maximum amount the offering can raise is $1.24M.
Learn more

Deadline
SeeMe needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

Nominee Lead

Chief Executive Officer of the Company (Currently Brendan Burns)

Will direct the Nominee on certain matters like voting, amendments and conversions affecting the security.
Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Stepstone Art Resources, LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
SeeMe Crowd SAFE SeeMe Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in SeeMe.
9 investors
Invest
$250
Receive
  • One time 10% discount code on art purchases.
  • Guided Tour of one See|Me Exhibition.
  • Limited (791 left of 800)
16 investors
Invest
$500
Receive
  • The above, plus:
  • Invitation to join The Collector Club: receive special offers, alerts on new art releases, exclusive content, invitations to insider events.
  • Limited Edition print from a See|Me artist (8x10 inches - choice of 2)
  • Meet the Team Webinar: Learn more about See|Me ,get involved.
  • 1 year of Membership on See|Me Platform for an artist. (if you are an art collector, arts supporter you get the ability to “gift” a 1 year membership to an artist of your choice)
  • Limited (484 left of 500)
7 investors
Invest
$1,000
Receive
  • 10% discount for three years on art purchases.
  • See|Me Merch Kit (limited edition print & choice of t-shirt or cap)
  • Invitation to special EVENT (in person or remote, location dependent): Learn about the Art Market and New Economies, a conversation with experts.
  • Limited (93 left of 100)
6 investors
Invest
$2,000
Receive
  • 10% discount for five years on art purchases. Invitation to Join The Collector Club:(description above).
  • 5 year of Membership on See|Me Platform for an artist. ( description above)
  • EVENT: Meet the artist: Exclusive Studio Visit, with selected See|Me Artist. Get a limited edition print from the artist.
  • Limited (69 left of 75)
Invest
$5,000
Receive
  • Investors are added to our “Exclusive Events Guide” and The Collector Club. Navigate the art world with us. Gain access for 2 years: studio visits with artists, passes for arts fairs, VIP invitation to exhibitions and event. Meet art collectors & Art World professionals.
  • 10% discount for five years on art purchases.
  • Lifetime Membership on See|Me Platform for an artist. (description above)
  • Limited (50 left of 50)
Invest
$10,000
Receive
  • All the above for $5,000 investment plus:
  • 10% discount lifetime on art purchases.
  • Interior Design and Art Collection Consultation with experts from See|Me: 3 hours total (one or more sessions - online or in person, where possible) (*consultation around design and art purchase - $500 value)
  • Limited (25 left of 25)
Invest
$20,000
Receive
  • All the above for $10,000 investment plus:
  • Exclusive Invitation to See|Me Patron Society- dinner + event in Miami with artist(s), patrons.
  • Two VIP Passes to your choice of Art Basel Miami or Armory Week NYC Art Fair (or other fair as See|Me offers).
  • Curate a digital collection with the help of our Gallery Director to show on a Meural (or other) monitor in your home.
  • Limited (10 left of 10)

About SeeMe

Legal Name
Stepstone Art Resources, LLC
Founded
Oct 2015
Form
Massachusetts LLC
Employees
0
Website
see.me
Social Media
Headquarters
Google Map location of of SeeMe
1921 Dublin Road , Richmond, MA
Headquarters
1921 Dublin Road, Richmond, MA, United States 01254

SeeMe Team
Everyone helping build SeeMe, not limited to employees

Profile picture of Brendan Burns
Brendan Burns
Founder
Profile picture of Nerissa  Bardfeld
Nerissa Bardfeld
Art e-commerce, UX, Edtech
Profile picture of Eno 8
Eno 8
Full Stack Partner, front & back web and app development
www.eno8.com
Profile picture of Mathew  Cheng
Mathew Cheng
Product @google
Former CEO & Founder of Alexandria art app
Profile picture of María Paula  Suárez
María Paula Suárez
PR & Branding
Profile picture of David  Finnety
David Finnety
Corporate Development
Profile picture of Angélica  Pulido
Angélica Pulido
Marketing, Design, Community
Profile picture of Sebastián  Prieto
Sebastián Prieto
Video and Graphic Design - Technology Manager
Profile picture of Emily  Spratt
Emily Spratt
Advisor
Profile picture of Ira Grossman
Ira Grossman
Investor/Advisor
Profile picture of Brynne  Kennedy
Brynne Kennedy
Investor/Advisor
Profile picture of Erik Malecka
Erik Malecka
Special Advisor for Fundraising & Collector Network
Profile picture of Christopher  Deutsch
Christopher Deutsch
Investor/Advisor
Profile picture of Poppy  Simpson
Poppy Simpson
Advisor
Profile picture of Mike  Riepen
Mike Riepen
Investor/Advisor
12 more team members
Brendan Burns
Founder
Nerissa Bardfeld
Art e-commerce, UX, Edtech
Eno 8
Full Stack Partner, front & back web and app development
Mathew Cheng
Product @google
María Paula Suárez
PR & Branding
David Finnety
Corporate Development
Angélica Pulido
Marketing, Design, Community
Sebastián Prieto
Video and Graphic Design - Technology Manager
Emily Spratt
Advisor
Ira Grossman
Investor/Advisor
Brynne Kennedy
Investor/Advisor
Erik Malecka
Special Advisor for Fundraising & Collector Network
Christopher Deutsch
Investor/Advisor
Poppy Simpson
Advisor
Mike Riepen
Investor/Advisor

Press

María Paula Suárez & Stella Psarouli in Conversation with...
MADE IN BED Magazine MADE IN BED Magazine
·
Feb 7, 2022

See|Me is a socially conscious startup founded with the intent of serving an international community of artists and bring...

Brendan Burns on Entrepreneurship
Sotheby's Institute of Art Sotheby's Institute of Art

Brendan Burns, graduate faculty in New York and Strategic Advisor to the Enterprise Studio, has used his 20+ year experti...

Why Investing In Community Is Like Compound Interest
Forbes Forbes

Community has always been an important part of building successful businesses. Ironically, it has become more important d...

Logo of SeeMe

SeeMe

SeeMe successfully raised $39,854 from 78 investors on March 19, 2023
Profile picture of Alphonse Trip
Profile picture of Drew Wasserburger
Profile picture of Christopher Deutsch
Profile picture of Brendan Burns
Alphonse, Drew, Christopher, Brendan, and 74 others invested. 11 Reviews
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