World’s First Hard Seltzer Gummies!
On-trend brand collaborations with category leaders and disputers are a key part of Sugarfina’s brand DNA. We are thrilled to announce the launch of TRULY x Sugarfina and introduce the world’s first hard seltzer-infused gummy bears. We’re excited to be partnering with Truly Hard Seltzer, a leader and innovator in the hard seltzer category, to bring this first-of-its-kind product to life!
It was a fun and exciting challenge for our product innovation team to figure out how to infuse candy with a spiked seltzer beverage. The four delicious flavors – Watermelon Kiwi, Pineapple, Mango, and Passionfruit – TRULY allow the flavors of the hard seltzer to come to life in gummy form.
This collection will add a pop of color and flavor to any backyard barbecue, beach day, or gathering with friends, and it’s here just in time for the 4th of July. Be sure to check out the collection here!
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