Lead generation and digital marketing strategies are leaky buckets

Client acquisition and marketing strategies require a steep learning curve and trial & error before getting optimized. This is largely a human process, which creates a huge backlog and inefficient work processes within the industry. Marketing strategies and client acquisition require deep research to understand the target audience; and current marketing and sales software solutions don't replicate the human strategy that's required. 

High-level executive sales and marketing strategies powered by cognitive computing

Supercharge Lab is a cognitive AI technology company that uses psychological profiling, powered by AI and NLP, to create valuable outcomes for our clients. We help cut the waste in effort, time, and money for our clients by targeting functions within companies that are inefficient, and by creating humanistic approaches to automation. We're helping people be, act, and do better through human connectivity. Supercharge Lab currently serves two functions: client acquisition and marketing strategy.

Crafting customized messaging through our proprietary profiling engine 

Our flagship solution reimagines traditional B2B sales processes through understanding the psychology behind purchasing behaviors of prospects. We work to understand your target market and our engine creates a psychological profile of every target prospect, customizing the outbound messaging for you at speed and at scale, increasing your hit rate and reducing any waste of your time, energy, and effort.

We launched our second application of its core technology in May 2021, focusing on marketing strategy. Using our cognitive computing engine, we craft high-level executive marketing strategies that resonate with your audience, optimizing your ROI within a shorter period of time. 

SaaS customers renewal rate at 75%, serving 100+ clients

Supercharge Lab's Sales as a Service Alpha Program launched in late September 2020 and started onboarding paying clients in January 2021. We have now served over 100 customers and generated $80M+ worth of sales on behalf of these clients. As of March 2021, at least 75% of our clients have renewed their campaigns at least once.

When we launched our Marketing Strategy as a Service solution on May 10, 2021, we signed up three clients within our first week, with our top client signing up for services amounting to $9500 per month. 

Our solutions have been tested across industries, jurisdictions, and business types

Supercharge Lab has served companies in a variety of industries, including construction, real estate, telecommunications, deep technology, cloud infrastructure, cybersecurity, education, marketing and advertising, consulting, and manufacturing, among others. Our clients range from global corporations to SMBs and solopreneurs, hailing from North America, Europe, and Southeast Asia. 

Current MRR of $15-20K, and growing

Supercharge has two revenue streams which are now generating $15-20K MRR (as of May 2021): 

1. Sales as a Service Pricing: We make a small commitment fee for set up ($500) and take a commission (10-18%) of all sales done on behalf of the client. The higher the ticket value of the sale, the smaller the commission rate. 

2. Marketing Strategy as a Service Pricing: We charge a set up fee ($500) and a management fee for all campaigns. Clients can also choose to purchase modularized marketing solutions through Supercharge Lab or use our services to build internal capabilities. 

Capturing 1% of the North American SMB market

The B2B commercial sales market size measures in the trillions and is set to expand at over 18.7% CAGR from 2021 to 2028. There are 30M+ SMBs in the US alone, and they account for almost two-thirds of net new private sector jobs in the last couple decades, offering Supercharge Lab ample room to scale. 

Corporate capitalism vs. agile AI applications

Top players in Cognitive Computing include Alphabet (Google), Cisco Systems, Microsoft, IBM, Palantir Technologies, Tata Consultancy Services, as with most frontier technologies. Startups within the same space have been focused on applications in deep-technology, healthcare, market research and academia. 

Supercharge Lab focuses on practical applications of our research into neuroscience for common corporate processes. Our closest competitors often mistake personality profiling (MBTI, DISC) for psychological profiling (motivating drivers to decision making). 

Serving 25K+ clients by 2025

At Supercharge Lab, our vision is to enhance workflows with advanced techniques, and empower organizations to do and be better through deliberate actions. We also want to create new competencies through psychological and behavioral changes. We plan to have established market dominance by 2024 through our strategic plan, capturing 1% of the global SME market, and 25K+ clients by 2025. 

Raising for expansion

Supercharge Lab is raising to support the growth of our team, increase our sales outreach, and market our new product. So far, we have $300K committed from early investors.

Founding team with extensive startup experience, founder of one of SEA's largest accelerators

Our founder, Anne, has over 10 years of startup experience and has completed multiple exits, and was the founder of one of Southeast Asia's largest accelerators, Start Up Nation. 

Our Chief of Staff, Sondra, has worked alongside Fortune 500 CEOs to drive leadership outcomes and operational efficiency for 16 years.

We are proud to have successful entrepreneurs and investors join us on our advisory board, to help us drive growth. 

Note: The Company conducts its business through its operating subsidiary, Business Forum Asia Pte Ltd., a company organized under the laws of Singapore and incorporated on March 8, 2020, of which it owns 99.99% of.