An esports team isn't really like the squad that you see on the field in professional sports. Instead, a company like Tem...
Problem
Traditional esports experiences are stale and unscalable
Traditional esports as a business model is unscalable and has become redundant—teams dump money into rosters for competitive play and hype, but never realize a true return on investment or valuation.
To find success in such a popular and rapidly-growing industry with such dedicated fans, organizations need to identify their niche and double down on what truly sets them apart.
Solution
The next evolution for esports organizations
With gaming still at our core, Tempo Storm continues its evolution to become a vertically-integrated interactive media studio for gaming with three main pillars: Studios, Games, and Community.
Our focus is on taking the market by storm by leveraging our industry-leading knowledge and tenacity to create compelling original titles in both gaming and production, paired with industry-leading innovation in marketing and distribution. From launching The Bazaar to our premium linear streaming channel to unique gaming experiences for our community, 2021 presents an explosive period for growth for Tempo and its fans. We're the first self-sustaining ecosystem in esports, and we control every aspect of our product lifecycle in-house.
Product
Tempo's game studios, production studios, and community are our backbone
1. Tempo Games
Tempo Storm is in the process of developing The Bazaar, an innovative strategy game that will establish Tempo as a pioneer for an esports-originated brand to become a game developer. This game represents a paradigm shift for PvP strategy games. This game is being developed from reynad (CEO Andrey Yanyuk)'s vision from years of top-tier strategy competition in Hearthstone and Magic: The Gathering. Our goal is to not only make strategy games streaming-friendly and watchable, but fun again.
We spent years handling the marketing campaigns for games from major developers including Cygames and Blizzard, and while we love our partners, it's time to apply that same success to our own vision and projects.
The Bazaar is launching Q3 2021.
2. Tempo Studios
Tempo Studios is our creative space for all things storytelling and streamers, with a real focus on original live and interactive content production. With our facilities in the heart of Los Angeles, we create live and post-produced digital shows and movies, host major worldwide tournaments and events, and post new lifestyle & interactive broadcasting content.
- We created and sold our live, interactive, and original show, Hivemind, to Twitch that is currently in the midst of its first season.
- Samsung has bought and distributed two seasons of our show Game Changers on their 155,000,000 smart TVs worldwide
- We're launching an original linear streaming channel with premium gaming and gaming-related content and distributing it on major platforms worldwide. Stay tuned!
3. Tempo Community
We have a main roster of pro gamers and one of the largest community team of gamers in the industry, comprised of over 1,500 streamers.
Tempo has its own champion esport teams that feature community team veterans and competitors across dozens of titles. We're competitive and community focused with a library of masterclasses and content to help our fans and members grow to become the best streamers and competitors in esports.
- Started in June 2020 and already one of the largest community gaming teams in esports, with 1500+ members
- Unique gamified experiences to promote personal growth
- Focus on educational content
- Members are rewarded for completing challenges focused on growth with prizes, giveaways, one-on-one mentoring sessions, and more!
Traction
We've built gaming communities, interactive TV shows, movies, and now video games.
With 1.5M visitors monthly, we're THE hub for strategy game content
Tempo has established itself as the hub for strategy game content. We're the most visited esports team website, with 1.5M monthly visits. We also have 32 brand partnerships and are 8× world champions. Our teams have won $1.7M in prize money over the last two years and we have competed in global tournaments. In 2020, we were the MTG World Champions.
Tempo Games
We are in final round discussions with some of the largest game publishers in the world to bring our game, The Bazaar, to great heights upon release.
We've already signed an extensive distribution deal with Samsung for worldwide mobile distribution of our game with exclusive experiences and perks for Samsung users, and that's just the beginning.
Tempo Studios
Our flagship title, Hivemind, is an original show developed through a direct partnership with Twitch.tv. Hivemind has been airing on the front page of Twitch since December 2020 and has had some incredible metrics to support its success.
We're not only responsible for a Twitch.tv show, but we are also pioneers of interactive extensions that allow people to effectively gamify their streams and engage with their fans in a brand new way. The concept is rather new in the space of live streaming, and we're paving the road for the rest of the industry as we move ahead. The people love it, the partners love it, and we're just getting started.
Tempo Community
Since its inception in June 2020, the Tempo Community has become an industry-leading group of micro-influencers and competitors that have become leaders in dozens of gaming communities. Our community has grown to become an integral part of promoting our key brand partners in their marketing campaigns, helping develop and star in new shows, and creating original events and experiences for our audiences.
Customers
We have an existing community of 8M+ gamers and enthusiasts, and millions more on the way
- Across our ecosystem, we have 60K+ subscribers, 5.8M Twitch followers, 1.5M YouTube subscribers and 1.6M Twitter followers.
- We see an average of 50K visits per day from our online community and have created a new, gamified platform for engagement that appeals to gamers and enthusiasts across the world.
- Our flagship show, Hivemind, averages over 1M viewers every night that we are live
- We're expanding to streaming platforms that serve more traditional audiences in order to expand our footprint, demographics served, and marketing distribution
Business model
We made $2.3M in revenue in 2019, $2.4M in revenue for 2020, and are estimated at $4.5M in revenue for 2021
Tempo Games:
The Bazaar will be a free-to-play PvP strategy game with limitless options for in-game upgrades! We will not be following a pay-to-win model, and instead intend to sell new game board skins, hero skins, in-game toys, and even new heroes with their own unique stack of 100+ in-game cards to play with.
Tempo Studios:
Tempo Studios will create and sell original interactive shows to key streaming platforms like Twitch, Prime Gaming, Samsung, Hulu, Netflix, and more as we begin to expand our IP and distribution channels.
In addition to original shows, we will be launching and scaling our own original gaming channel that can be found online and within most major linear streaming platforms like Roku, Pluto, Fubo, Tubi, Crackle, and more. Revenue will be generated from playing advertising-supported content directly on our channel both during and between shows.
Tempo Community:
Tempo Community works directly with major endemic brands in order to learn how to promote key strategic partners, win prizes, and grow to become better streamers. Tempo partners will pay to involve their brand with our growing community team in order to cover costs for marketing collateral, prizes for team participation, and the campaign management
Market
Gaming became a $159B+ market by 2020
If there’s one market COVID-19 hasn’t slowed down, it’s gaming. Esports is projected to bring in revenue of $973M and gaming itself is projected to be a $159B+ industry by the end of 2020. Tempo has a target market that consists of the 2.7B+ people around the globe interested in gaming—be it playing, watching, or competing.
Competition
We are the leading interactive media company for gaming
Tempo enjoys numerous competitive advantages as a diversified gaming media company.
Not only are we developing and launching our own video game, but we're also changing the nature of interactive live shows as the world knows them. Building those groundbreaking products on the previous success of Tempo as a traditional esports organization with millions of fans worldwide sets us apart not only from an innovation standpoint, but from the standpoint of actually being able to distribute our products.
Our innovative strategies in gaming and production paired with our website traffic, influencer power, and studio events mean that we are not only able to capitalize on the audience we've built over the last seven years, but also grow beyond that scope to new audiences and heights.
Vision and strategy
The innovation of interactive media
Interactivity is the future of media, and Tempo knows how to wield it. Whereas other media companies and platforms treat interactivity like a novelty, Tempo's products are built around this innovation. We believe the future of media is in interactivity, and we intend to lead the way.
Innovation thrives where gaming and production meet, and Tempo is at the convergence of this paradigm shift.
Tempo's game designers make an interactive show more fun to play, while our videographers make them more fun to watch. Thanks to modern technology, the lines are blurring between different media verticals. We see few differences between interactive shows and games—the difference is just the medium. We make better products by combining best practices from both industries.
Since the advent of radio, entertainment products have been a one-way flow of information; whether it's radio, TV, or movies, the experience is generally packaged and sent in a single direction.
Modern technology is changing this.
Thanks to new tech, media is becoming interactive and entertainment is becoming a two-way flow of information. A viewer watching a livestream can directly interact with and impact the show they are watching. When a viewer asks a question, the streamer responds. When the crowds clamor for something, the show can adapt on the fly to accommodate.
Gaming is, has been, and will continue to grow for this very reason. Unlike radio, TV, and movies, games are interactive. Games let people experience their story instead of watching somebody else's. Games give humans the agency that we crave.
The future of media is interactivity, and Tempo understands and delivers on this in a way most media companies haven't even thought of yet.
Funding
Raised $5.85M to date through our series A
Our lead investor has been Galaxy Interactive, investors in groundbreaking digital platforms like StockX, N3twork, Koji and more. Learn more here
Our cap table also features prominent streamers, gamers, founders, and creatives from all corners of the gaming industry.
In addition to unifying the Tempo brand across our core pillars, our team is raising capital to support continued growth and sustainable profit through new productions. With your investment, we will hire game developers, expand content development, place hires for corporate sponsorship sales, and invest in marketing for our upcoming game, The Bazaar.