By 11 February 2020 when the WHO named the novel coronavirus (SARS-CoV-2) and the disease it causes (COVID-19), it was ev...
$12M valuation cap for Crowd SAFE units sold until 12 pm EST/9 am PST on July 27, 2020; $18M valuation cap thereafter
Problem
Healthcare is moving fast—we need to move faster
We expect our doctors and nurses to deliver the best care possible, but medical practices are constantly changing. This is the knowledge-practice gap, and we have been closing it for our clients for three years.
With COVID-19, change is moving even faster—from national guidelines, to regional resources, to hospital-specific workflows. The information explosion is happening across the globe now, and none of it is organized—except at our clients. Traditional staff meetings, group emails and bloated reports do not work, especially in the context of media noise. Staff are anxious and feel inadequately prepared. Patient care is inconsistent. Frontline staff are falling ill. As the surge is hitting, our healthcare workforce is straining. The world needs Elemeno now.
"It's impossible to remember every procedure and protocol" — ICU Nurse
The knowledge-practice gap is the root cause of
Stress and Burnout
$4.6 Billion / Year in the US
Medical Errors
#3 Cause of Death in the US
Waste
> $100 Billion / Year in the US
Solution
Elemeno Health: delivering information at the point of care
Elemeno Health is a team-based medical information platform—a personal assistant for doctors and nurses. Team communication and point-of-care training are essential to keeping our healthcare workforce healthy and ready to meet the COVID surge. With Elemeno, frontline staff can access the most current practices, checklists, and videos needed to deliver the best care possible, and to stay safe. We launched Elemeno 3 years ago to improve practice consistency and reduce medical errors. We have fundamentally transformed training and accelerated adoption of best practices, improved patient outcomes, and saved providers millions.
Product
Just-in-time support, anytime, anywhere
Elemeno closes the knowledge-practice gap at the frontlines to help improve patient safety. Our proprietary cloud-based platform provides context-driven microlearning.
We transform complicated practices into bite-sized steps (decision guides, checklists, “how to” videos) to help doctors and nurses deliver the right practice at the right time. Social elements include recognition and gamification. With a built-in feedback loop, leadership learns what works, what doesn’t, and what their staff really need.
Product: A web application. Deployed without hospital IT resources. Accessible on any device.
We just brought up a COVID-specific site for a new customer in 3 hours. By the end of the first week, nurses had used it hundreds of times.
Traction
Making an impact, now
It works. Right now with COVID-19:
"Elemeno has been absolutely critical to our ED response" — Dr. Jeanne Noble, ED Director of Disaster Preparedness, UCSF
"With this new app, our frontline staff has immediate access to recommended practices to safely care for patients who may have COVID-19. It has improved rapid communication and training for our frontline teams" — Kelly Mather, CEO, Sonoma Valley Hospital
How we started:
In a one-year study at UCSF, the Elemeno prototype was deployed to target central line care. We helped UCSF implement best practices and by doing so cut infections in half, saving over $1 million and an estimated three lives.
We continue to validate solution efficacy with peer-reviewed publications from multiple institutions demonstrating improved outcomes.
Developed by doctors and nurses from UCSF, Stanford, and Duke, and by gamers from EA, GSN, and Google, in partnership with Launchpad Digital Health and Y Combinator.
We know healthcare, and we know engagement.
We've signed hospitals, clinics, and post-acute care facilities: 100% satisfied, with all renewing and/or expanding.
Customers
"Quick and easy"
We support medical teams when they need it most
Our clients use Elemeno to streamline on-boarding, in-servicing and team updates. This saves hard costs in labor while increasing practice consistency, and ultimately improving patient outcomes.
"A quick and easy way... to provide the safest care to our patients" — C. Hansen, Neonatal ICU Nurse
"We are LOVING Elemeno as the source of truth for all of our ED providers and staff at UCSF in the rapidly changing environment of COVID-19. Transformative for us." — M. Raven, Chief, Emergency Dept.
Two years ago Cardiac Surgery Nurse Practitioner Ashley Ramirez experienced Elemeno as a client. She loved Elemeno so much, she reached out and joined our team.
Business model
B2B SaaS: Land & Expand
Elemeno offers department-based pricing, allowing clients to pick one or two departments to start, and then prove value prior to expansion. This enables us to provide fair and competitive pricing and to build a package that suits the client's highest priority needs.
With this approach, we are on track to reach $8.3M in annual revenue by 2022, when we also expect to be cash flow positive.
Market
$2B+ market opportunity
Ability to impact multiple medical market segments, including Hospitals, Clinics, Skilled Nursing Facilities, Hospice, and Home Health. Our potential market surpasses $2B. Extension to non-clinical (e.g., cleaning staff), expands this even more.
With COVID-19, we are focused on delivering a frontline readiness product that can be deployed in any facility and then build on. Once COVID-19 crisis is over, our beachhead will be the $240M pediatric hospital market.
Our strategic market channels involve medical device companies, learning management systems, healthcare IT companies and more. By diversifying our markets and channels, we will be able to capture an estimated $8M+ in the next two years.
Competition
Built by clinical experts for the frontline
We're all about supporting our frontline nurses and doctors. Access needs to be easy, and content needs to be actionable. Learning Management Systems and Best Practice Libraries were designed to check the box for Institutional Regulatory and Compliance. They are heavy lifts to customize, with control limited to very few. Elemeno is designed user-first by frontline doctors and nurses, for point-of-care support and team communication. Elemeno is fast and agile, with control decentralized to directly empower team leaders to help their staff get the job done right.
Vision and strategy
Sharing best practices worldwide
Our global vision is to drive knowledge sharing across institutions, enabling every healthcare professional to provide the best care possible to every patient. Our immediate target is the COVID-19 frontline training and communication gap. Elemeno is the solution to make it happen.
Funding
Y Combinator & Launchpad Digital Health
Elemeno Health has raised over $2.9M from Silicon Valley and healthcare investors, including Y Combinator, Launchpad Digital Health, Almond Tree Capital, and Global Health Impact Fund.
As our users (nurses and doctors) and patients have been asking how they can be part Team Elemeno, we have opened up investment on Republic. What better way to show hospitals our value than to be backed by their own staff.
With the current raise, we are planning to grow our sales and marketing teams to meet demand, ramping quickly with COVID-19. Client success will increase at a slower rate, as automation will allow a lighter touch for client support, expanding our margin. Product development will also facilitate faster content creation and sharing between clients, building community and driving the network effect.
Founders
The Doctor & The Gamer
Dr. Arup Roy-Burman is former Medical Director of the Pediatric ICU at UCSF, where he designed the Elemeno prototype. He has been practicing ICU medicine for 20 years, Stanford to UCSF. Having worked days and nights together with nurses at the bedside, he understands healthcare is a team effort, and that collaboration is the key to delivering great care.
Founder Ed Nanale has been making engaging games for 20 years at Electronic Arts, Maxis, and Lucas Arts. He is a veteran game developer who has shipped 20+ games, including SimCity Online, managing over 2 million users. Having experienced the challenges of care delivery from the patient-family perspective, he pivoted his focus to making tech for healthcare workers engaging and practical.
Together, they have applied their experience to reducing medical errors, the 3rd leading cause of death. And today, our team is tackling COVID-19, the greatest healthcare threat of our time.