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Insense isn't accepting new investments

Insense’s deadline was November 2, 2020

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Logo of Insense

Insense

Data-driven marketplace bridging brands and influential creators
Immigrant Founders Marketplace SaaS Software Adtech
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Featured image of Insense
$148,991
Raised
423
Investors
Successfully funded and closed on November 2, 2020.
Invest in Insense

Open for investment

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Pitch Updates 38 Reviews 132
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Closed on November 2, 2020. Information may not be up-to-date. Campaign closed on November 2, 2020. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Insense Ads Inc. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Insense Crowd SAFE
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Hear from some of the 423 investors in Insense


Show more

Highlights


$1M+ raised
Company has previously raised over $1M in capital
Venture-backed
Company is backed by a venture capital firm
  • Facebook Marketing Partners in Creative Platforms
  • Connecting brands with 35k+ influential creators worldwide
  • $1.5M raised to date from angels and VCs
  • 2x year-over-year growth, resulting in $1.5M in gross sales in 2019
  • Working with marquee clients like L'Oreal, P&G, Nestle, and others

Problem


The old ways of advertising are out. With over one billion people watching stories on Instagram, Snapchat, and TikTok, users are engaging with short video content more than ever.

Video ads are expensive 

Brands spend thousands of dollars and weeks of time on a single video for paid ads.

Professional videos don't perform well in social

This pushes brands to look for alternative ways to engage with their users.

Solution


Insense: leverage the power of influential creatives

We’ll let you in on a little secret, many of the big-name brands out there have a full creative team ready to go at all times. What they do is leverage the power of online creators and influencers to create compelling and user-generated creatives that engage more naturally with an audience, resulting in lower costs per view and increased reach and conversion.

Brands like Cleanly have launched successful social campaigns with Insense by using short and sweet user-generated video content. It’s cheaper than making a single commercial ad, shows real people using their product in creative ways, and gets people sharing organically among their own circle of friends and followers.

Product


A data-driven marketplace for marketers and influential creators

Our marketplace makes it easy for marketers to create highly effective video content through a network of creators and data optimization of the ML engine. All posting, tracking, and engagement takes place within our marketplace, making it a one-stop shop for advertisers looking to boost their brand or message.Your browser does not support HTML5 video.

Creative production is optimized based on paid data. How it works:

  1. Marketer submits creative brief and ML algorithm recommends video creators
  2. ML algorithm suggests improvements for submitted video drafts
  3. Marketer approves and receives content

Result: 2.5x ROI on ad campaigns

Traction


Proven market fit: 2x YoY growth and on target to hit $3.8M gross sales

Since launch, Insense has grown over 2x YoY every year. We are on target to hit $3.8M in gross sales by the end of 2020. We currently have 35k+ creators worldwide, with over 45 clients and 85 brands, including P&G, Nestlé, and L’Oreal. We deliver video assets 4x faster and 10x cheaper than traditional production studios. More importantly, our method drives 2.5x better ROI in paid ads.

Customers


Facebook Marketing Partner working with over 35k global users

We’ve worked with big name companies such as L'Oreal, P&G and Nestlé, as well as smaller businesses that are looking to improve ROI by using creative content. We've also helped sport teams like NHL’s Vancouver Canucks engage with their fans.

Business model


A SaaS marketplace

Our business model of "marketplace" with network effects has great scalability and strong defensibility. Insense has two components:

  1. The content production fee (up to 30%), in which marketers add money to their balance to spend on content creation. Insense keeps these funds in escrow and pays creators once the job is done.
  2. The premium monthly subscription (with three priced tiers) that allows users access to premium features and support. 

As we implement data-powered tools, we plan to offer annual membership packages and to increase our content production fee by 33%.

Market


$103B+ video advertising market

As more and more consumers move online, the most direct way to reach them will be through digital media, particularly video. Therefore, the demand for brands to create customized, powerful content will only increase. The main stakeholders of the market are the traditional production studios that cannot innovate and bring data insights into the production studios.

Competition


The only marketplace that combines efficient video production with paid performance relevance

Vision and strategy


Creating network effects in the existing marketplace

By reaching our investment goal, we are looking to focus on customer acquisition and expanding both our sales and marketing teams. We will also work on creating a data network effect through machine learning and collected performance data. The more clients we have, the more creatives they produce, the more data we collect, the better predictions we deliver.

Funding


Raised over $1.5M to date

We've raised over $1.5M in funding to date from prominent investors, including the Starta Accelerator, Empire Angels, NP Capital, Head of M&A at OLX Group (Naspers) and Founder of Aitarget, a Facebook Marketing Partner.

Founders


Deal terms


Valuation cap

$10,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

20%

If a trigger event for Insense occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that Insense is accepting.
Learn more

Funding goal

$1.07M

The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
Insense needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Insense Ads Inc. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Insense Crowd SAFE

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Insense.
Invest
$1,000
Receive
  • Free Instagram Stories Course: How to use Instagram stories to grow your personal brand (Active for investments from Sep 14th - Oct 14th)
Invest
$2,000
Receive
  • Free Instagram Stories Course: How to use Instagram stories to grow your personal brand (Active for investments from Sep 14th - Oct 14th)
  • 1 min personalized motion graphic video of your choosing curated by a top content creator
Invest
$5,000
Receive
  • Receive all of the above +
  • Personal consultation with a popular TikTok influencer on how to create kickass video content
Invest
$10,000
Receive
  • Receive all of the above +
  • Shoutout from one Insense Instagram Influencer
Invest
$15,000
Receive
  • Receive all of the above +
  • Shoutout from three Insense Instagram influencers
  • Limited (5 left of 5)
Invest
$25,000
Receive
  • Receive all of the above +
  • Dinner with one of the founders in New York + strategy discussion
Invest
$50,000
Receive
  • Receive all of the above +
  • Become an Insense advisory member
  • Limited (1 left of 1)

Why others invested

See all reviews (0) See all (0)

A great company in which Daniel provided to share memories and with everyone I’m around the world with ease and perfection! An amazing way to diversify your portfolio and contribute to the outstanding cause Daniel is bringing forward!

Profile picture of Pedro Flores
Pedro Flores
Active investor
about 5 years ago

Video mktg is hot, Facebook is hot, mobile video advertising is hot, this small company just may be the unicorn I've been looking for. Hustle forward!

Profile picture of Larry Diamond
Larry Diamond
Value-add investor
about 5 years ago

I invested in this company as I saw a great potential in growth and major reshifting in digital marketing. A fantastic idea to consolidate processes into a few clicks.

Profile picture of Eddie Marsters
Eddie Marsters
Value-add investor
about 5 years ago

About Insense

Legal Name
Insense Ads Inc
Founded
Aug 2016
Form
Delaware Corporation
Employees
1
Website
insense.pro
Social Media
Headquarters
Google Map location of of Insense
120 East 23rd Street , New York, NY
Headquarters
120 East 23rd Street, New York, NY, United States 10010

Insense Team
Everyone helping build Insense, not limited to employees

Profile picture of Danil Saliukov
Danil Saliukov
CEO, Co-Founder
Featured in Superheroes · Read
Entrepreneur, marathoner, business developer with over 10 years of successful experience in b2b sales, relationship management in martech and payment industries, start-ups companies and corporate businesses.
Profile picture of Anton Saliukov
Anton Saliukov
COO, Co-Founder
Entrepreneur with 3 exits in e-commerce businesses and 8 in years of marketing consulting, vegan.
Profile picture of Alex Fedorenko
Alex Fedorenko
CPO, Co-Founder
Entrepreneur with experience of digital marketing industry, creative director in ad agencies, started his career as an engineer.
Profile picture of Maria Paula
Maria Paula
Account Manager
Profile picture of Ana Zamora
Ana Zamora
Creators Marketing Manager
Profile picture of Domenic  Smithc
Domenic Smithc
Business Development Manager
Profile picture of Christina  Milian
Christina Milian
Influencer, 6.4M followers
🎭 Actress/Singer/Co-Founder 💪 @beignetbox @houseoffinegold @personatechnologies AMPM Baby Gear Collection 👶 @yourbabiieofficial
Profile picture of RAYE  BOYCE
RAYE BOYCE
Influencer, 1.5M followers
💄Beauty,🌸Lifestyle,👗Fashion & More! 🌴 LA 🙏 #Jesus
Profile picture of Mike  Edwards
Mike Edwards
Influencer, 1.3M followers
God’s Son | Husband | Dad 👑 TV, Sports & Lifestyle Personality @aireyysltd @aireyyscigars @aireyyswomen @aireyyskids #ManLikeMike ®
Profile picture of Johara Belly
Johara Belly
Influencer, 1.6M followers
SELF-MADE. Bellydance master.✨BellyDance World Vice Champion, Champion of Russia.
Profile picture of Alexa  PenaVega
Alexa PenaVega
Influencer, 1.6M followers
I can do all things through Christ who strengthens me. Philippians 4:13 #808 #faith #Maui 🌴 @oilinspired
Profile picture of Nastia  Liukin
Nastia Liukin
Influencer, 1M followers
Olympic Gold Medalist. @themusecollective britt@smithsaint.com Dallas, TX
9 more team members
Danil Saliukov
CEO, Co-Founder
Anton Saliukov
COO, Co-Founder
Alex Fedorenko
CPO, Co-Founder
Maria Paula
Account Manager
Ana Zamora
Creators Marketing Manager
Domenic Smithc
Business Development Manager
Christina Milian
Influencer, 6.4M followers
RAYE BOYCE
Influencer, 1.5M followers
Mike Edwards
Influencer, 1.3M followers
Johara Belly
Influencer, 1.6M followers
Alexa PenaVega
Influencer, 1.6M followers
Nastia Liukin
Influencer, 1M followers

Press

Insense: The Data-Driven Marketplace For Marketers & Infl...
TalkMarkets TalkMarkets
·
Sep 16, 2020

We had the opportunity to interview Danil Saliukov, CEO of Insense. The creative platform for custom content creation and...

How To Properly Set Up And Run An Influencer Marketing Ca...
Inc.com

They also possess several noteworthy characteristics, and many of which readily explain these promising projections. Firs...

How to win customers and influence people...
Digital Doughtnut Digital Doughtnut

A guide for brands and social media marketers on how to harness modern-day 'word of mouth' to amplify reach, improve enga...

Why Influencers Need Talent To Succeed
Forbes Forbes

The year 2008: Facebook has been active for four years, Twitter for two, and the number of bloggers is at an all-time hig...

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Insense

Insense successfully raised $148,991 from 423 investors on November 2, 2020
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Anthony, Hannes Shariputra, Elgar, Matthew, Alan, and 418 others invested. 132 Reviews
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