We had the opportunity to interview Danil Saliukov, CEO of Insense. The creative platform for custom content creation and...
The old ways of advertising are out. With over one billion people watching stories on Instagram, Snapchat, and TikTok, users are engaging with short video content more than ever.
Video ads are expensive
Brands spend thousands of dollars and weeks of time on a single video for paid ads.
Professional videos don't perform well in social
This pushes brands to look for alternative ways to engage with their users.
Insense: leverage the power of influential creatives
We’ll let you in on a little secret, many of the big-name brands out there have a full creative team ready to go at all times. What they do is leverage the power of online creators and influencers to create compelling and user-generated creatives that engage more naturally with an audience, resulting in lower costs per view and increased reach and conversion.
Brands like Cleanly have launched successful social campaigns with Insense by using short and sweet user-generated video content. It’s cheaper than making a single commercial ad, shows real people using their product in creative ways, and gets people sharing organically among their own circle of friends and followers.
A data-driven marketplace for marketers and influential creators
Our marketplace makes it easy for marketers to create highly effective video content through a network of creators and data optimization of the ML engine. All posting, tracking, and engagement takes place within our marketplace, making it a one-stop shop for advertisers looking to boost their brand or message.
Creative production is optimized based on paid data. How it works:
- Marketer submits creative brief and ML algorithm recommends video creators
- ML algorithm suggests improvements for submitted video drafts
- Marketer approves and receives content
Result: 2.5x ROI on ad campaigns
Proven market fit: 2x YoY growth and on target to hit $3.8M gross sales
Since launch, Insense has grown over 2x YoY every year. We are on target to hit $3.8M in gross sales by the end of 2020. We currently have 35k+ creators worldwide, with over 45 clients and 85 brands, including P&G, Nestlé, and L’Oreal. We deliver video assets 4x faster and 10x cheaper than traditional production studios. More importantly, our method drives 2.5x better ROI in paid ads.
Facebook Marketing Partner working with over 35k global users
We’ve worked with big name companies such as L'Oreal, P&G and Nestlé, as well as smaller businesses that are looking to improve ROI by using creative content. We've also helped sport teams like NHL’s Vancouver Canucks engage with their fans.
A SaaS marketplace
Our business model of "marketplace" with network effects has great scalability and strong defensibility. Insense has two components:
- The content production fee (up to 30%), in which marketers add money to their balance to spend on content creation. Insense keeps these funds in escrow and pays creators once the job is done.
- The premium monthly subscription (with three priced tiers) that allows users access to premium features and support.
As we implement data-powered tools, we plan to offer annual membership packages and to increase our content production fee by 33%.
$103B+ video advertising market
As more and more consumers move online, the most direct way to reach them will be through digital media, particularly video. Therefore, the demand for brands to create customized, powerful content will only increase. The main stakeholders of the market are the traditional production studios that cannot innovate and bring data insights into the production studios.
The only marketplace that combines efficient video production with paid performance relevance
Creating network effects in the existing marketplace
By reaching our investment goal, we are looking to focus on customer acquisition and expanding both our sales and marketing teams. We will also work on creating a data network effect through machine learning and collected performance data. The more clients we have, the more creatives they produce, the more data we collect, the better predictions we deliver.
Raised over $1.5M to date
We've raised over $1.5M in funding to date from prominent investors, including the Starta Accelerator, Empire Angels, NP Capital, Head of M&A at OLX Group (Naspers) and Founder of Aitarget, a Facebook Marketing Partner.