Gigi Hadid is something of a beauty realist. A survey of her post-pregnancy beauty routine reveals a penchant for drugsto...
Problem
Skin diseases have increased by 500% in the last 25 years
Now, 71% of customers
are looking for the right skin care solutions
99% of skincare products worldwide (including organic cosmetics) contain up to 95% fillers: mineral oils, petroleum, distilled water and refined oil.* We believe that there’s a link between the fillers used in skincare products and the 5x rise in disfiguring and painful skin conditions.
*Of 1000 skincare products tested, 990 included water and refined oils on their ingredient list
Solution
The future of skin care is in pioneering active ingredients and 0% filler
The future of skin care and beauty is a concept called “waterless,” which to us means “filler-free.” Studies from the world’s leading market research institutes show that 98%* of consumers prefer filler-free skincare products.
Pioneering active ingredients
Hydroxytyrosol—a molecule found in mountain olive trees—protects tree cells for up to 4,000 years. We source directly from our own privately-owned nature preserve of over 30,000 mountain olive trees. Approved by the FDA as safe for use and the European Food Safety Authority (ESFA), it’s a perfect replacement for the fillers that make up 95% of the contents of other skin care products.
The European Food Safety Authority (ESFA) confirms that hydroxytyrosol effectively protects human cells from oxidative stress and thus prevents the breakdown of the body's own beauty molecules, collagen and hyaluronic acid. At the same time, it supports the cells in forming new collagen.
Our hydroxytyrosol-based product led to a significant improvement in our customers’ complexion and well-being.
*"98% of consumers" – based on internal survey of Olive Tree People customers
Product
128 unique formulas and 4 protected trademarks
OLIVEDA Olive Tree Pharmacy*
86 filler-free, highly effective formulas for premium skin care and unique beauty and immune boosters.
LA DOPE Holistic Beauty Therapy
Premium skincare inside and out with the synergy of hemp and hydroxytyrosol.
THE INTUITION of Nature
An entry-level skincare line, starting at just $9.95 — the first filler-free line in this price segment.
OLIVE re:connected to nature
A wearable that vibrates with the resonant frequency of an olive tree or hemp plant. It gives users all the psychological benefits of hugging a tree, 24/7. We believe that connecting with a tree has real, positive effects, helping people redefine themselves in harmony with nature, promoting their uniqueness and strengths, creating real self-confidence.
*OLIVEDA Olive Tree Pharmacy is a branding title and not a licensed pharmacy
Traction
Olive Tree People is growing
We grew over 330% in 2016–2020, 1400% faster than the average across our industry, with $21.2M in historical gross revenue over that same period.
13-point gross margin expansion
84% repeat customer rate
502% customer lifetime revenue
1400% faster than the beauty industry overall
Projected Olive Tree People revenue, 2022-2026
A press favorite
Featured in Vogue, Elle, InStyle, Cosmopolitan, Glamour, Harper‘s Bazaar and many other notable media outlets.
35,861,325 people reached in 2020
Traction stats as of 12/31/2020
Customers
A thriving social
media presence
with 302K+ followers across all our social media channels, including customers, celebrities, and influencers
Sensational before/after results after 6-8 weeks
"I have switched my entire facial care.
Why? Because it made me a new person."
Studies clearly show that 98% of all customers, after being informed, decide on Waterless Beauty/Skin Care with thousands of phenomenal 5-star reviews and against 95% fillers.
Thousands of 5 Stars Reviews
"98% of consumers would decide against fillers" – study based on internal survey of Olive Tree People customers
Business model
Beauty revolution
Olive Tree People products are currently distributed through 650 retail stores and 2 flagship stores in Europe. Retail points of presence include Douglas, known as “the Sephora of Europe,” and Müller, a well-known German retail chain.
Other revenue channels include:
- QVC Europe
- Amazon.de
- Direct sales on our website
Influencers with 1M+ reach, including Gigi Hadid’s unpaid endorsement, are a major source of customer education and sales referrals.
The major goal for 2022 is to expand into the US, both in terms of physical presence in retail/flagship stores and in terms of brand awareness.
Market
A $480B beauty industry projected to grow to $716B by 2026
Most of the spend in the market is in the entry-level segment, representing a blue ocean space for our entry-level brand, THE INTUITION of Nature.
Given that 99%* of our competitors are based on water and refined mineral oils, which 98% of consumers would prefer to avoid, we believe that our overall growth potential is huge. If only 5% of the overall market spend goes to waterless products by 2026, we can project $35B in yearly revenue for ourselves and other waterless companies.
With our 3 amazing waterless, no-filler brands (and one wearable line), ranging from entry-level to premium, we are well positioned in every segment of the waterless skincare space.
*99% of 1000 skincare products tested
Competition
Excellently positioned with our 3 brands ranging from entry-level to premium
In OLIVE TREE PEOPLE products, the globally unique molecule Hydroxytyrosol, which can also be found in our mountain olive trees, replaces the fillers (water and refined oils) that make up 95% of the content in other skin care products.
The Future of Skin Care/Beauty is Waterless, according to Forbes, Vogue, Harper's Bazaar and the world's leading market research institutes. Studies* show that 98% of all customers, after being informed, decide for Waterless Beauty.
*Study based on internal survey of 800 Olive Tree People customers
Vision and strategy
Projected Olive Tree People revenue, 2022-2026
An Olive Tree Society
We already have a strong presence in Europe. Now, our sights are set on the US. This year, we are opening up our first US flagship store in Los Angeles, CA. This is a first step to establishing a stronger brand presence in the US market.
Next steps over 2022-2023 are to push into 2000 retail points of presence and open flagship stores in New York, San Francisco, and Miami.
In 2023, we plan to file for listing on the NASDAQ stock exchange.
This is more than a business strategy. Our mission is to make ancient formulas based on earthly wisdom and the life-force of the mountain olive trees, accessible to everyone. We are working to create a natural cycle that makes it possible to protect and preserve the millennia-old high culture of our trees.
With love and dedication, we act to contribute to a society that is developing more and more into an “Olive Tree Society”—a society that, like the olive tree, is a symbol for life, love, and peace.
Founders
Thomas Lommel
By age 29, Thomas had founded a group of companies with over 1,000 employees. Then, he developed a chronic illness that left him reliant on daily medication. Thomas used olive tree products to heal himself and quit medication in 176 days. This started him on a years-long journey that led to the development of an olive therapy spa and Olive Tree People skincare products. He developed the original olive-leaf elixir that his products are based on while living in a treehouse in an olive tree in Arroyomolinos de Léon, Andalusia, Spain.
Olive Tree People isn’t just a business that’s firmly established in the European market — it’s a labor of love. Thomas wants to bring the same power and wisdom that healed him 20 years ago to the US market.
Disclaimers
Risks of early stage investment. Not an offer to buy or sell securities. This is a long-term speculative illiquid investment. Investment is not FDIC or SiPC insured. You may lose money.
Your investment is binding and irrevocable, although we reserve the right to reject it for any reason or no reason at all. Funds committed will remain in an escrow account maintained by Prime Trust, LLC until such time as a closing occurs. We will not be issuing share certificates; your investment will be solely recorded in book-entry electronic form by Action Stock Transfer Corporation, our transfer agent and registrar. Securities offered through OpenDeal Broker LLC, a registered broker dealer, member of FINRA (www.finra.org), member of SIPC (www.sipc.org). We will pay OpenDeal Broker LLC, a registered broker-dealer – a 6% cash commission. We have also agreed to pay a 2% securities commission, plus certain offering costs. Please review OpenDeal Broker LLC’s Form CRS. OpenDeal Broker LLC may require additional documents or information from you to complete your purchase, you will be contacted by a registered representative in this event.
An offering statement relating to Olive Tree People Inc.’s Common Stock has been filed with the Securities and Exchange Commission and became qualified on July 28, 2021. Prior to making any investment in Olive Tree People Inc.’s Common Stock, you should review a copy of the offering circular, or contact Olive Tree People Inc. by phone at (424) 252-4251. No offer to sell any securities, and no solicitation of an offer to buy any securities, is being made in any jurisdiction in which such offer, sale or solicitation would not be permitted by applicable law.