A different Content Marketing approach: Storytelling.
Content Marketing is one of the many marketing strategy components used in today's digital marketing campaigns. We are piloting two video posible formats Scooterson Stories and Scooterson News series.
Scooterson Stories Series
One of the things we are trying to do differently with our content marketing is the Scooterson Stories Series. With this series, we are creating 2-minute episodes that will be pushed via multiple channels, paid online ads, and even offline paid ads.
The intent of these stories is to introduce the product to a potential customer without telling anything about it, and just let the curiosity of the viewer work for us. The format of the stories is to tell how our customers are enjoying riding Rolley Scooterson in their life.
We are sharing with you the first two pilot episodes and looking forward to hearing your feedback in the comments.
For a better viewing experience, we recommend watching these episodes on a laptop, using headphones.
The Scout.
Distribution Channels: The main channel will be the movie theaters, in the ads before the movie. Imagine yourself in the seat of a cinema, and being bombarded for 15 minutes with boring ads, but all of a sudden something is totally different in the ads set, and it;'s not even an ad, it's a Scooterson Story which tells you about how is to be a film location scout. Will this attract your attention? most likely, yes!
Secondary channels, on Social media: Youtube Ads, Facebook, Instagram-IGTV.
The Somelier.
Distribution Channels: The main channel will be in a cross-promotion in media properties talking about wines, addressing to wine lovers. We believe that some customers from our core target, the professionals from the millennial generation are likely to consume premium wines. Will this story attract your attention of a potential customer who is also passionate about wines? Let us know your thoughts.
Secondary channels, on Social media: Youtube Ads, Facebook, Instagram-IGTV.
Scooterson News Series
The intent of this special news format is to expose a potential customer to news from Scooterson in a way that attracts attention more than a standard news format. One of the first ideas we wanted to try is to mimic the visuals and sounds of a news journal from the 50ies.
Distribution Channels: The main channel will bein media properties talking about development in the electric vehicles space., Will this unusual news format story attract your attention? Let us know your thoughts in the comments.
Secondary channels, on Social media: Youtube Ads, Facebook, Instagram-IGTV.
We also scheduled to test the ROI of our content marketing strategy in the following weeks, in advance of our product launch campaign on the Indiegogo platform. Please notice that the product in the videos is the previous iteration of the Rolley model, hence the differences in the looks.
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