Deal highlights

• Tapping into the $500B+ US home decor market 
• Enabling interactive product discovery through curated photos of peoples’ homes 
• Access to approximately 4 million interior design photos and growing 
• Uniquely positioned to enable shopping for the exact items shown in interior designs
• Partnerships with top home furnishings brands incl. Vitra, Kartell, Artemide, Moooi
• Enrollment rates of 65% and conversion rates of 80% of those enrolled

Shopping for furniture is hard

Products are presented in a vacuum and the brand names behind them are not recognizable, making it difficult to shop the category online. 

For the average person, shopping for furniture online is hard, especially for mid-to-higher end products. Given that products are typically presented in a vacuum through online marketplaces and e-commerce sites, shoppers can only rely on price to indicate the quality and caliber of products. This is not reliable and results in only about 8% of the mid-to-higher end of the market (16% of total $500 billion US market) being captured online, while all e-retailers compete for the same shoppers, with acquisition costs up to 60% of the total revenue. 

Seeing home furnishings in photos of the homes where they’re already being used helps consumers imagine the product in their own home. However, digital publications like Architectural Digest and Interior Design Magazine, as well as content platforms like Houzz, Pinterest, and Instagram—which all provide inspiring, authentic interior design photos that can facilitate understanding of the products they feature - rarely contain accurate product tags making them unreliable for discovering and purchasing products.

*We estimate 8% and 60% based on public reports and independent research.

WeLivv marries content and commerce to make home design simple

WeLivv’s solution is simple - to integrate both content and commerce on a single online platform. The company is amassing millions of curated interior design photos and is uniquely positioned to enable product discovery and shopping of the items within them.  

The platform creates a personalized and interactive shopping experience that makes discovery and shopping simple both for design professionals and consumers alike. With our immersive presentation, shoppers can use a smart search function to curate their spaces, discover new brands, and purchase products all within the same platform.

Users can tailor our website to their preference. Our smart search function gives users multiple options to search by product type or photos of design concepts. Search results can be refined on the fly based on user preferences. And users can also find new products by interacting with designers they follow or through editorial campaigns. 

65% enrollment rate

We’ve developed the foundation of the platform and we have some traction: we’ve amassed approximately 4 million curated photos already from about 8,000k of the best designers in the US and abroad. We’ve also added approximately 40,000 products to our marketplace. This formula works and is something we are looking to expand as quickly as possible. But perhaps even more important is the data moat which will uniquely enable shopping directly through the greatest interior design images.  This will vastly improve user experiences and open up a significant portion of the consumer market, those who find it very difficult to shop this category on their own today. 

*We estimate the 65% enrollment rate based on consistent figures from email tests.

WeLivv benefits designers, brands, and their customers

Through the WeLivv platform, there is a symbiotic relationship between the 3 primary user-types: the design professionals who are publishing their interior designs, the brands who make the products featured in the interior designs available for on platform purchase, and the consumer who is able to more efficiently discover and better understand both products and design professionals who meet their preferences. 

As we create a community of designers, we ensure that their content inspires the consumer while simultaneously uplifting brands. Participating designers, through their published photos, gain exposure and business development opportunities for their business, while brands enjoy increased market penetration among a significant and previously ignored market segment. Consumers, as the third part of our customer base, enjoy personalized, interactive content they know is curated by design professionals looking to provide a real-world simulation of their potential new home, facilitating product discovery and shopping.

30-50% revenue from each sale

WeLivv earns between 30-50% revenue off of products sold in the marketplace. As we expand to more brand partnerships and to reach more designers and customers, this number will only increase our bottom line.

Addressing a $500B+ industry in the US alone

The US alone accounts for $500B+ in the home decor market annually. As of now, our initial target market is composed of 100K+ design professionals in the US and Canada. These designers represent 32% of the total home-goods sales annually and open up our launch market to $110B+. 

Only 16% of that is e-commerce, and it is estimated that the online market will grow by 72% by 2021. In the next two years, our market will be looking at a $62B+ jump in e-commerce alone. 

Raised $900K to date

WeLivv has raised $900,000 on a convertible note from both friends & family, as well as prominent industry investors.

Catalyzing results: technology, users, revenue, and proprietary data

Despite impressive traction, all of the company’s results are based entirely off of platform and campaign testing. Once reaching our fundraising goal, WeLivv will officially launch which will include a comprehensive release of new platform features and functions, aggressive expansion of our seller program which targets making 250k curated home-good products available for on platform discovery and purchase within 1 year, as well as an integrated branding and marketing strategy including the relaunch of our proprietary user growth program which yields 65% enrollment. 

In parallel, our engineering team will remain focused on our broader product development initiatives facilitated by our unique position to accurately identify and tag products featured in the millions of interior design images we’re amassing. These initiatives include a mobile experience which will digitally connect consumers to our platform through physical products they come across anywhere, the ability to see products of interest - no matter where they are discovered - in photos of where they’re already being used anywhere in the world, and the ability to discover design ideas, professionals, and products in a rich, interactive way. 

Core team has founded 3 startups and had 1 exit

Together we can transform the future of search, discovery, and shopping through the integration of content and commerce, starting with the $500B home goods market. 

Be part of the very start of something revolutionary.