Try our pre-launch "Secret" Kelp Burgers before the campaign ends! 🍔
Dear Republic investors & followers,
We've been hard at work since last June iterating on our recipe for our soon-to-launch Kelp Burger. From June - November, we created the "Kelp Burger "Beta" Club" and worked with over 500 customers to iterate on their feedback each week until we got to a place where everyone loved both the taste and texture. Since November, we've entered "Secret Kelp Burger" mode and have been selling our Kelp Burgers to friends, family, and all of their friends with the caveat that this is not a finished product yet. (Fun fact: sales of our Secret Kelp Burger surpassed all of our other products in January, and has been growing rapidly ever since!).
We are still working on final recipe development with a food scientist to "firm them up a bit" without adding scary binding agents like most other meat-alt burgers on the market. We are working on identifying the machinery that will make our Kelp Burgers at scale, figuring out the D2C packaging, the shipping boxes, the retail packaging, the kind of plastic wrap that goes around the Kelp Burger before it goes into that retail packaging, lowering COGs, and much, much more.
So with those caveats in mind, we still feel SO GOOD about the product right now that we want to offer everyone in the continental U.S. the opportunity to try our Secret Kelp Burgers before we launch, and before our campaign ends in case you want to up your investment after trying them. We may sell out of our most recent batch so please don't delay in purchasing.
HERE IS THE SECRET KELP BURGER LINK.
We ship once per week on Tuesdays for Wednesday delivery. So if you order before 5pm EST on Monday, you will receive your Kelp Burgers next Wednesday. Also, please note that overnight shipping is expensive. The more Kelp Burgers you buy, the cheaper shipping becomes. (e.g. If you choose a 36-pack, shipping is just $10.) Lowering our shipping costs is one of the major elements we are working on before our launch and will be continuing to work on for years to come in order to grow our direct-to-consumer business. We also just switched to all eco-friendly shipping materials! YAY EARTH MONTH! Yet, this doesn't make things any cheaper.
This offer to try our Kelp Burgers is not part of our your rewards. When the campaign ends on 4/23, we will start collecting everyone's details - names, emails, & addresses and processing orders with our team of trusty Otters for your delicious rewards and discount codes. We expect to be shipping out your goodies over the first two weeks of May. We're working on making this extra special for you.
With gratitude,
CBM