Chasin' Dreams Farm was founded by Sydney Chasin and launched in the last year. Sydney has been a driving force behind ma...
Problem
Craveable snacks are bad for us, but healthy snacks are, well, boring!
The indulgent, delicious, and craveable snacks we grew up with are packed full of of corn syrup, GMO corn, and questionable, unpronounceable ingredients.
And better-for-you snacks are boring! When the cravings hit, they don't quite satisfy! Consumers want to indulge AND be healthy too; but they aren’t inspired by what’s available.
Solution
Now presenting, snackventions!
Chasin' Dreams Farm: gluten free, corn free, non-GMO, clean label snacks
Chasin’ Dreams Farm is creatively crafting new snack experiences by transforming humble ingredients into satiable snackventions. Using sorghum as our base ingredient, we're reviving an ancient grain and bringing nostalgia and playful flavors to the snack aisle. We make a quasi-indulgent popped sorghum snack that looks like teeny-tiny popcorn, but is entirely corn free! Our products are naturally gluten free, plant-based, and non-GMO.
The nostalgic flavors and tiny size make it fun for everyone, children and adults alike!
Available in three deliciously indulgent flavors: Sweet & Salty, Cinnamon, and Cocoa!
Product
Clean-label, satisfying snacks
Made with all natural ingredients like Sorghum, Pink Himalayan Salt, Tapioca Syrup, and, most importantly, no funky weird additives, our snacks are low-calorie, low-fat, and drastically more crunchy than popcorn! They're a lightly sweet, satisfying snack!
Meet Sorghum, an AMAZING ancient grain.
US-grown, naturally gluten free, and unlike 92% of US corn (omg!), sorghum is never genetically modified! It's also super sustainable too! Sorghum is drought resilient, requiring zero irrigation, and can be regeneratively farmed. Left standing in the field, sorghum captures carbon from the air and stores it safely in the soil.
We believe in the power of sorghum, for the people and the planet.
Traction
Selected to join Mondelēz International's inaugural CoLab class!
Chasin' Dreams Farm is 1 of 9 start-up brands selected to join Mondelēz International's inaugural CoLab class! Colab is a new start-up engagement program powered by SnackFutures, the Mondelēz International innovation and venture hub focused on pushing the boundaries of what’s possible in snacking.
In 2020, our tiny pops were a Snack Award Winner of Health Magazine's, Salty Snack category!
Recognized as an on-trend brand, Chasin' Dreams Farm was hand selected to be part of KeHE's, a top natural products distributor, Elevate program. As an Elevate vendor, we are one of the most heavily supported brands in the KeHE distribution network.
In 2020, we were selected out of 1,000 applicants to be part of 7-11's Brands W/ Heart event, introducing our brand to the largest chain of convenience-retailers with 10,000+ US locations for future distribution opportunities.
Customers
Beloved by health-conscious consumers looking for indulgent snacks
Our target consumers are those who want to indulge, but not eat junk! Our products were carefully crafted to satisfy adults and little ones too!
Since our launch, we've received overwhelmingly positive reviews from customers who say our products taste even better than popcorn!
Business model
Selling online and through top natural products distributors
Chasin' Dreams Farm's products are currently available on chasindreamsfarm.com, e-commerce sites such as Bubble Goods and Snackmagic, and in 150+ regional Natural and Specialty food stores. We're expanding through our distribution partners, KeHE and UNFI. In Q3 2021, Chasin' Dreams Farm is launching into select Food Service outlets with a large, multinational food service provider.
Near-term path to profitability
With our products' high gross margins of 50+%, we are primed to achieve our target revenue projections for the coming years! Chasin' Dreams Farm is showing strong sustainable growth, with projected revenue expected to reach $8.7M in 2023.
Market
A booming ancient grain market – expected CAGR of 36%
The overall U.S. snack market is currently valued at $106 billion and growing. At the same time, market trends indicate a growing interest in consuming sustainable, better-for-you food products, resulting in a booming ancient grain market with expected CAGR of 36% to $6.3b by 2024. That's why buyers are demanding Chasin' Dreams Farm.
Our popped sorghum snacks check the boxes for current macro trends in snacking.
We're carving our niche in the sweet (kettle) ready-to-eat popcorn market, the fastest growing segment of the category!
Competition
Better snacks for consumers and the planet
Chasin' Dreams Farm stands out in the healthy snacks market by offering indulgent products that are made from environmentally sustainable ingredients. Compared to other leading indulgent popcorn snacks, our pops are significantly lower in fat, corn-free, and have no annoying hulls (or as we say, popcorn regrets!).
Vision and strategy
Create an innovative snack platform for better-for-you, more FUN for you, clean label snacks
We are creating a snack brand platform for innovative snackventions, replacing nostalgic favorites with corn free, gluten free, clean label products. We believe snacking doesn't require compromise and better-for-you snacking can be fun too!
We're raising investment to expand our distribution in Natural & Speciality Retailers and Food Service, build our team, and fund marketing activities.
And the pops are just the beginning!
Chasin' Dreams Farm has an exciting pipeline of innovation to come! New product lines launching in 2022 and 2023.
Funding
Backed by Kathleen King, founder of Tate's Bakeshop
We've raised investment from notable investors such as Kathleen King, the founder of Tate's Bake Shop.
Founders
Meet Sydney Chasin, Dream Chaser & Gluten Free Snack Queen
Sydney earned a BA with Honors from Edinburgh Napier University in Financial Services with Entrepreneurship. She was awarded the prestigious Enterprise Fellowship from the Royal Society of Edinburgh, with one year of cutting-edge business training. On a mission to empower creativity and inspire innovation, Sydney returned to the United States to launch what is Chasin' Dreams Farm today!
As founder and CEO of Chasin' Dreams Farm, Syd's key strengths are innovation, strategy, business development, and project management.
This story starts on the Chasin family farm...
Sydney grew up on Chasin' Dreams Farm, the Chasin Family farm. From her very own painted rock market to glorified lemonade stands to creating a profitable business at 12 years old selling stationary with her own photography, she's always had an entrepreneurial spirit! Diagnosed with Celiac disease at a young age, she's been gluten free since 2003—back when gluten free wasn't quite what it is today! Sydney's been snacking and crafting amazing ancient grains for as long as she can remember!