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Chasin' Dreams Farm isn't accepting new investments

Chasin' Dreams Farm’s deadline was September 8, 2021

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Chasin' Dreams Farm

Crafting snackventions: better-for-you, more FUN for you, clean label snacks
Women Founders B2C Food Plant-Based
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$62,000
Raised
106
Investors
Successfully funded and closed on September 8, 2021.
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Closed on September 8, 2021. Information may not be up-to-date. Campaign closed on September 8, 2021. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by The Healthy Crop, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Chasin' Dreams Farm Crowd SAFE Chasin' Dreams Farm Form C.pdf
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Hear from some of the 106 people reserved or invested in Chasin' Dreams Farm


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Highlights


Notable angel backing
Company is backed by a notable angel investor
  • Differentiated (and delicious!) popcorn-like innovation
  • Designed to satisfy those looking for an indulgent, better-for-you snack
  • Made with US-grown sorghum, a super sustainable ancient grain
  • Distribution with the nation's top natural products distributors
  • Strong gross margins of 50+%
  • Massive market opportunity in the $106B US snack market
  • Scalable supply chain with top contract manufacturer

Problem


Craveable snacks are bad for us, but healthy snacks are, well, boring!

The indulgent, delicious, and craveable snacks we grew up with are packed full of of corn syrup, GMO corn, and questionable, unpronounceable ingredients.

And better-for-you snacks are boring!  When the cravings hit, they don't quite satisfy! Consumers want to indulge AND be healthy too; but they aren’t inspired by what’s available.

Solution


Now presenting, snackventions!

Chasin' Dreams Farm: gluten free, corn free, non-GMO, clean label snacks

Chasin’ Dreams Farm is creatively crafting new snack experiences by transforming humble ingredients into satiable snackventions. Using sorghum as our base ingredient, we're reviving an ancient grain and bringing nostalgia and playful flavors to the snack aisle. We make a quasi-indulgent popped sorghum snack that looks like teeny-tiny popcorn, but is entirely corn free! Our products are naturally gluten free, plant-based, and non-GMO.

The nostalgic flavors and tiny size make it fun for everyone, children and adults alike!

Available in three deliciously indulgent flavors: Sweet & Salty, Cinnamon, and Cocoa!

Product


Clean-label, satisfying snacks

Made with all natural ingredients like Sorghum, Pink Himalayan Salt, Tapioca Syrup, and, most importantly, no funky weird additives, our snacks are low-calorie, low-fat, and drastically more crunchy than popcorn! They're a lightly sweet, satisfying snack!

Meet Sorghum, an AMAZING ancient grain.

US-grown, naturally gluten free, and unlike 92% of US corn (omg!), sorghum is never genetically modified!  It's also super sustainable too! Sorghum is drought resilient, requiring zero irrigation, and can be regeneratively farmed. Left standing in the field, sorghum captures carbon from the air and stores it safely in the soil.

We believe in the power of sorghum, for the people and the planet.

Traction


Selected to join Mondelēz International's inaugural CoLab class!

Chasin' Dreams Farm is 1 of 9 start-up brands selected to join Mondelēz International's inaugural CoLab class! Colab is a new start-up engagement program powered by SnackFutures, the Mondelēz International innovation and venture hub focused on pushing the boundaries of what’s possible in snacking.

In 2020, our tiny pops were a Snack Award Winner of Health Magazine's, Salty Snack category!

Recognized as an on-trend brand, Chasin' Dreams Farm was hand selected to be part of KeHE's, a top natural products distributor, Elevate program. As an Elevate vendor, we are one of the most heavily supported brands in the KeHE distribution network.

In 2020, we were selected out of 1,000 applicants to be part of 7-11's Brands W/ Heart event, introducing our brand to the largest chain of convenience-retailers with 10,000+ US locations for future distribution opportunities.

Customers


Beloved by health-conscious consumers looking for indulgent snacks

Our target consumers are those who want to indulge, but not eat junk! Our products were carefully crafted to satisfy adults and little ones too! 

Since our launch, we've received overwhelmingly positive reviews from customers who say our products taste even better than popcorn! 

Business model


Selling online and through top natural products distributors 

Chasin' Dreams Farm's products are currently available on chasindreamsfarm.com, e-commerce sites such as Bubble Goods and Snackmagic, and in 150+ regional Natural and Specialty food stores. We're expanding through our distribution partners, KeHE and UNFI. In Q3 2021, Chasin' Dreams Farm is launching into select Food Service outlets with a large, multinational food service provider.

Near-term path to profitability

With our products' high gross margins of 50+%, we are primed to achieve our target revenue projections for the coming years! Chasin' Dreams Farm is showing strong sustainable growth, with projected revenue expected to reach $8.7M in 2023.

Market


A booming ancient grain market – expected CAGR of 36%

The overall U.S. snack market is currently valued at $106 billion and growing. At the same time, market trends indicate a growing interest in consuming sustainable, better-for-you food products, resulting in a booming ancient grain market with expected CAGR of 36% to $6.3b by 2024. That's why buyers are demanding Chasin' Dreams Farm.

Our popped sorghum snacks check the boxes for current macro trends in snacking.

We're carving our niche in the sweet (kettle) ready-to-eat popcorn market, the fastest growing segment of the category!

Competition


Better snacks for consumers and the planet

Chasin' Dreams Farm stands out in the healthy snacks market by offering indulgent products that are made from environmentally sustainable ingredients. Compared to other leading indulgent popcorn snacks, our pops are significantly lower in fat, corn-free, and have no annoying hulls (or as we say, popcorn regrets!).

Vision and strategy


Create an innovative snack platform for better-for-you, more FUN for you, clean label snacks

We are creating a snack brand platform for innovative snackventions, replacing nostalgic favorites with corn free, gluten free, clean label products. We believe snacking doesn't require compromise and better-for-you snacking can be fun too!

We're raising investment to expand our distribution in Natural & Speciality Retailers and Food Service, build our team, and fund marketing activities.

And the pops are just the beginning! 

Chasin' Dreams Farm has an exciting pipeline of innovation to come! New product lines launching in 2022 and 2023. 


Funding


Backed by Kathleen King, founder of Tate's Bakeshop

We've raised investment from notable investors such as Kathleen King, the founder of Tate's Bake Shop.

Founders


Meet Sydney Chasin, Dream Chaser & Gluten Free Snack Queen

Sydney earned a BA with Honors from Edinburgh Napier University in Financial Services with Entrepreneurship. She was awarded the prestigious Enterprise Fellowship from the Royal Society of Edinburgh, with one year of cutting-edge business training. On a mission to empower creativity and inspire innovation, Sydney returned to the United States to launch what is Chasin' Dreams Farm today!

As founder and CEO of Chasin' Dreams Farm, Syd's key strengths are innovation, strategy, business development, and project management.

This story starts on the Chasin family farm...

Sydney grew up on Chasin' Dreams Farm, the Chasin Family farm. From her very own painted rock market to glorified lemonade stands to creating a profitable business at 12 years old selling stationary with her own photography, she's always had an entrepreneurial spirit! Diagnosed with Celiac disease at a young age, she's been gluten free since 2003—back when gluten free wasn't quite what it is today! Sydney's been snacking and crafting amazing ancient grains for as long as she can remember!

Deal terms


Valuation cap

$6,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

10%

If a trigger event for Chasin' Dreams Farm occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$150

The smallest investment amount that Chasin' Dreams Farm is accepting.
Learn more

Funding goal

$1.07M

Chasin' Dreams Farm must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
Chasin' Dreams Farm needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by The Healthy Crop, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Chasin' Dreams Farm Crowd SAFE Chasin' Dreams Farm Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Chasin' Dreams Farm.
Invest
$150
Receive
  • A personal mention on @chasin_dreams_farm Instagram!
Invest
$250
Receive
  • 1 1oz Sample Pack, 2 of each flavor (US Shipping only)
Invest
$500
Receive
  • All of the above +
  • Custom Discount Code for you AND your friends, 15% off at chasindreamsfarm.com for 12 months
Invest
$1,000
Receive
  • All of above +
  • Chasin' Dreams Farm Tote
Invest
$2,500
Receive
  • All of the above +
  • Chasin' Dreams Farm Beanie (SO cute!)
Invest
$5,000
Receive
  • All of the above! +
  • 6 Months Subscription of Popped Sorghum, flavor of your choosing!
  • "We Are Chasin' Dreams" T-Shirt
Invest
$10,000
Receive
  • All of the above +
  • Exclusive access to our Early Snackvention Club that snacks and samples products before anyone else! Be part of our R&D process!
Invest
$25,000
Receive
  • All of the above +
  • Quarterly investor updates!
Invest
$50,000
Receive
  • All of the above +
  • 1:1 Zoom call with Founder, Sydney Chasin
Invest
$100,000
Receive
  • All of the above
  • Private lunch with Founder in San Diego or LA (health guidance compliant)

About Chasin' Dreams Farm

Legal Name
The Healthy Crop, Inc.
Founded
Nov 2018
Form
Delaware Corporation
Employees
3
Website
chasindreamsfarm.com
Social Media
Headquarters
Google Map location of of Chasin' Dreams Farm
4231 Balboa Avenue , San Diego, CA
Headquarters
4231 Balboa Avenue, San Diego, CA, United States 92117

Chasin' Dreams Farm Team
Everyone helping build Chasin' Dreams Farm, not limited to employees

Profile picture of Sydney Chasin
Sydney Chasin
Founder & CEO
Featured in Superheroes · Read
Dreamer, Creator, Feel-Good-Snacking Believer!
Profile picture of Abbey Webster
Abbey Webster
Business Operations Associate
4+ years of Natural & Speciality grocery experience and graduate of UMass Amherst with a degree in Food Justice and Sustainability.
Profile picture of Lisa  Porcelli
Lisa Porcelli
National Sales Manager
Experienced sales manager with expertise in CPG sales in alternative channels and grocery.
Profile picture of Karina Martinez
Karina Martinez
Public Relations
Experienced brand strategist and small business champion who has successfully led the development of some of the fastest growing emerging food and beverage brands.
Profile picture of Dave Porcelli
Dave Porcelli
Strategic Advisor
CPG Sales Expert who spent 25+ years of cross-functional consumer products experience in sales, marketing, and operations! Everything from big food to small! Companies include Kraft Heinz, Primo Water, & Popcornopolis.
Profile picture of Will Finkelstein
Will Finkelstein
Strategic Advisor
10+ years of experience scaling and raising capital for high growth CPG companies. Companies include Supercoffee, NuMilk, & Happy Tree.
Profile picture of Kathleen King
Kathleen King
Investor
Founder of Tate's Bakeshop (acquired by Mondelēz)
4 more team members
Sydney Chasin
Founder & CEO
Abbey Webster
Business Operations Associate
Lisa Porcelli
National Sales Manager
Karina Martinez
Public Relations
Dave Porcelli
Strategic Advisor
Will Finkelstein
Strategic Advisor
Kathleen King
Investor

Press

How I Created Snack Food Products From Humble Ingredients
Project Hatch Project Hatch
·
Aug 28, 2021

Chasin' Dreams Farm was founded by Sydney Chasin and launched in the last year. Sydney has been a driving force behind ma...

Food Tech News: Indoor Farming as Art, Cover Crop Snacks,...
The Spoon
·
Jul 10, 2021

Welcome to your weekly Food Tech News round-up, where we gather interesting pieces of news you might have missed this wee...

You're About To See Sorghum Everywhere-Here's Why This An...
Well+Good Well+Good
·
Jun 9, 2021

Ever heard of sorghum? While this ingredient may be new to you, but it's actually as old as time. Sorghum has been grown ...

Startups Looking to Change the Snack Industry with Planet...
Food Tank Food Tank
·
May 14, 2021

SnackFutures recently announced its inaugural cohort of snack companies that will participate in their startup engagement...

Tate's Bake Shops Founder Announces Investment In Better-...
Forbes Forbes
·
May 12, 2021

When Kathleen King first met Sydney Chasin of Chasin' Dreams Farm, she thought, "this is interesting. You're finding me a...

Sorghum snack startup poised to pop
Foodbusinessnews Foodbusinessnews
·
May 12, 2021

A new snack billed as "tiny pops of crunchy deliciousness" is poised for a big year of growth. Chasin' Dreams Farm, maker...

Mondelēz International, Inc. - SnackFutures Welcomes Firs...
Mondelēz International, Inc. Mondelēz International, Inc.
·
May 10, 2021

Nine Well-Being Startups Join Inaugural CoLab Program SnackFutures, the Mondelēz International innovation and venture hub...

Chasin Dreams Farm Makes a Snack That's Something New fro...
Gourmet News
·
Jan 11, 2021

Chasin Dreams Farm is a brand devoted to creating snack food products from ancient grains. The brand's first products on ...

Chasin' Dreams Farm Pops Out Sorghum Based Little Flavor ...
Spreaker

Listen to a classic entrepreneurial story with Sydney Chasin, the Founder & CEO of Chasin' Dreams Farm, and learn how she...

Show all
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Chasin' Dreams Farm

Chasin' Dreams Farm successfully raised $62,000 from 106 investors on September 8, 2021
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Profile picture of Pedro Antonio Gutierrez Yegros Espana
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Selby, Pedro Antonio, Takashi, Meredith, James clay, and 101 others invested. 27 Reviews
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