SEATTLE- Face it, chocolate and cherry are better together. Just like Fred and Ginger, peanut butter and jelly, or workin...
Problem
Few beverages help fight inflammation
Chronic inflammation is an epidemic, especially among athletes. Until now, there hasn't been an adequate electrolyte drink solution to help those with this condition.
Most replenishing beverages on the market are loaded with added white sugar, which exacerbates inflammation through metabolic stress, and takes longer to digest and absorb.
Tart cherry juice is a popular remedy recommended for runners, but is difficult to find and often comes in a concentrate form, making it hard to consume.
Solution
100% all-natural Montmorency & Bing cherry synergy
Cherrish is a line of 100% all-natural Montmorency and Bing cherry synergy. We are the most complete health juice in the marketplace with no added sugars, fillers or other additives. Cherrish is also non-GMO, gluten free and has a low glycemic index.
Product
Each drink is loaded with nutrients, high antioxidant compounds and immunity boosters
Cherrish has an ORAC antioxidant rating of nearly 11K units per bottle—almost 3x the recommended FDA amount. We’ve developed an all-natural health juice that's 100% tart Montmorency and sweet Bing cherry juice, loaded with nutrients like high antioxidant compounds, anti-inflammatory properties, immunity boosters, and melatonin. Cherries contain natural pain relief and more melatonin than any other fruit or vegetable, making our drinks a premier recovery option for athletes.
Traction
Available in 2.3K+ stores across the U.S.
Cherrish has established partnerships with some of the leading names in production, branding/advertising and distribution. We're retailing at over 2.3K stores across America, including Safeway & Albertsons. We've also established huge brand recognition in the professional athlete industry. We’ve formed Team Cherrish, an elite group of national professional athlete influencers. Our customers have praised our products for our delicious, healthy drinks.
Customers
80+ big name teams across universities, professional sports leagues and Olympic teams
Cherrish counts 80+ big names across university sports teams, professional sports leagues, Olympic teams and the US Military. All of our customers rate our products 5 stars!
Business model
Large retail network backed by robust cherrish.com website
Cherrish is not only sold through retailers across the country in over 2,300 locations, but is also sold on our new, robust website cherrish.com and on Amazon.
- CHERRiSH retail sales have a gross margin of 42%
- CHERRiSH.com sales have a margin of 47%
Branding
Market
The sports drink market is valued at $22B
Cherrish targets the sports drink market, due to our natural healing effects and energy boosting qualities. We’ve seen notable market traction since our launch, generating more than $2.8M in sales in the last couple quarters. We’ve projected our sales revenue to surpass $25M by EoY 2023.
Sales Revenue
Gross Sales
Competition
We provide health benefits unmatched by our competitors
Cherrish’s number one competitive advantage over established brands are the health benefits our drinks provide. No other drink on the market offers such comprehensive coverage of all-natural, low-calorie, anti-inflammatory health benefits.
Vision and strategy
Unrolling new products
Cherrish has recently launched two new products nationwide at the end of 2020. We envision additional new products in 2021 for large scale distribution.
Funding
Backed by top athletes
Some of our investors include Team Cherrish influencers like Brett Gardner, CJ McCollum, Zach Lavine, LaMarcus Aldridge and George Springer. Proceeds will go towards building our team, marketing, e-commerce building, and inventory, and in-store merchandising.
Founders
Created by an avid marathon runner
Dan Haggart would look around after his races and see all the die-hard runners drinking small bottles of tart cherry juice concentrate. Inspiration struck—why wasn't there a ready-to-drink cherry juice, instead of a harsh concentrate? And that's how CHERRiSH was born.
Dan created the product, developed marketing strategy, and engaged strategic business relationships with suppliers, co-packers, designers and retail accounts. He has a degree in Business from Seattle University and was with IBM for 20 years, working in sales, finance, marketing and higher management. He has a very active life as an avid skier, fisherman, and golf enthusiast. He and his wife of 53 years, Kathy, also love to travel and spend time with their kids and grandkids.