CBD has catapulted to fame over the last few years, with people using the tinctures, sprays, and even sweets to calm thei...
Problem
Over 50% of dogs in the US suffer from anxiety
Of the 90M dogs in the US, over half of them suffer from anxiety. Pet parents are constantly looking for a solution, especially one that involves natural remedies.
Solution
Dope Dog: Innovative hemp products to keep dogs happy
Dope Dog has created a natural solution to dog anxiety that uses 100% real ingredients and gives pets and their parents peace of mind. We are one of the only collections designed specifically for pets, meaning our products are pet-first and pet-only, fostering client loyalty and easing fears.
Product
Made with 100% pure, natural and organic hemp grown in the US
We use 100% pure CBD isolate sourced from organic hemp grown in the US. Every Dope Dog product is thoughtfully designed to improve each dog's quality of life. We keep our recipe simple; our products contain only 6 ingredients; rye flour, rolled oats, peanut butter, coconut oil, rosemary, and CBD isolate.
Our full suite of CBD products includes treats, shampoos, and oils. In addition to easing anxiety, our products can be used to help inflammation, joint health, pain management, and more!
Traction
Named one of the best CBD brands by Forbes
We retail in stores across the US and have received massive media coverage, including features in Oprah Magazine and Forbes, who named us one of the best CBD brands around. We've also consistently secured more first-time customers & more repeat customers than any other brand.
The Dope Dog community has grown to 2k+ happy customers with strong marketing and even stronger Word of Mouth where over 80% of customers recommend Dope Dog to their friends.
Customers
A natural alternative that works for pets and their parents
Our customer is the conscious pet parent of a dog with anxiety. We've crafted our products to serve customers looking to ease issues in their dog, such as separation anxiety, joint pain/arthritis, post-surgery recovery, grooming and travel stressors, cancer pain and aging, and general health and wellness. Dope Dog has received hundreds of 5-star reviews thanks to our holistic, healthy and organic remedies to these symptoms.
Business model
Retailing online and wholesale
Our products retail in stores across the US and are available online. Product prices range depending on the size, type of product and amount of CBD.
Market
70% of US households own a pet
Americans love their pets. While 40% of US households have kids, almost 70% own a pet. An estimated $16B+ is spent on pet supplies every year. The CBD market and the pet market are growing at a steady rate--we predict a TAM of $300M.
Competition
100% pure CBD isolate for effectiveness and dog safety
Dope Dog has unmatched treat quality, effectiveness, and customer relatability. We use 100% pure CBD isolate which is safe, effective, and highly palatable for dogs.
Vision and strategy
Strategic acquisition by a major pet food company
Dope Dog plans to continue establishing our brand loyalty, which will then translate into more partnerships with trusted drug, grocery, and pet stores. Our goal is to target a strategic acquisition by a major pet food company, allowing for a strong exit.
Funding
Bootstrapped to date
The founders are proud to have bootstrapped growing Dope Dog to where it is today. We are excited to accept our first round of outside investment.