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All the Best Drinks for Dry January
·
Jan 16, 2021
Although it's gotten its fair share of backlash, Dry January continues to gain traction, luring millions of participants ...
Problem
Avoiding alcohol is hard
And good non-alcoholic drinks are scarce, making it harder.
Despite global trends like "Dry January" and the rise of the "Sober Curious" movement attracting millions, finding a flavorful adult beverage without booze continues to be difficult.
This severely under-served population deserves better.
Solution
Welcome to Monday
Free of Alcohol :: Full of Spirit
Monday Gin™ is setting the drinks world on fire by delivering the modern cocktail experience - for the first time - without alcohol.
Monday means people no longer have to choose between good health and great taste. With Monday Gin™, you can drink delicious cocktails, socialize without stress, and wake-up feeling fresh and hangover free.
Product
Zero alcohol, amazing taste
A non-alcoholic spirit for the spirited ones.
Monday Gin™ is the west coast's premier Zero Alcohol Gin made with carefully selected botanicals and natural ingredients, handcrafted in small batches at a family owned distillery in Los Angeles, CA.
All that care creates an authentic London-Dry style flavor profile that's bold and juniper-forward, giving gin lovers the complex layers of flavor they want in a cocktail minus the alcohol (and other health concerns) they'd rather avoid.
Traction
MVP to $1.3+M in sales
From Kickstarter to spirits sensation in less than a year!
Our journey began with a successful Kickstarter in late 2019, hitting our goal in record time.
Finishing at 154% funded, our campaign validated that we've tapped into a highly responsive market.
Using this momentum, we continued to build a loyal following and launched online in April 2020 with explosive results.
In addition to a thirsty public, the media also took notice.
Direct To Consumer Success in 2020
- 17,392 Customers Served
- Conversion rate 2x industry avg.
- Traffic in top 1% of Shopify sites
- 660 reviews garnered
Amazon Success in 2020
- Approx. 16,500 Customers Served
- Held #1 "New Release" Distinction first six weeks in market
- Holds #7 Best Seller Rank in Category (Cocktail Mixers)
- Highest Rated Non-Alc Gin on Platform
- 695+ reviews garnered
Customers
People LOVE Monday Gin™
People choose not to drink for many reasons.
For some it's about health - dropping a few pounds, progressing in the gym, or checking out the Keto diet. Others may be trying to dry out after lockdown, stay sharp through newly gained work responsibilities, or maintain the balancing act of a new WFM-with-kids lifestyle.
Whatever the reason, Monday Gin™ offers a delicious cocktail experience so people can still enjoy their 5 o'clock fav and join in those zoom happy hours at home.
Business model
Acquiring customers digitally for the long-haul
And profitable on every bottle sold from day one.
Our approach is all about the long-game. Taking care of customers, people just like us, over the long-term with premium products and solid service is the core of our ethos.
We acquire customers online with scroll-stopping content that engages people, creating curiosity and interest.
This approach drives industry leading traffic to our website...
...and a friction-less checkout process leads to customer sales with top-of-class conversion rates...
...and profits earned on every order.
From there, the real magic happens with particular care spent on continuously improving our existing product, creating new quality offerings, and providing first class, hands-on customer care all along the way in an effort to keep our drinkers excited, happy, and purchasing Monday for the long-haul.
Market
Disrupting the $1.5T global alcohol market
Non-alcoholic beverages are a new, burgeoning subset within the alcohol industry set to explode in the coming years worldwide.
Unprecedented growth in the space is drawing investor interest as well, signaling now is the ideal time to lean in and scale up as drinkers increasingly demand better-for-you adult beverages.
Our non-alcoholic spirits segment in particular is on the rise.
Non-alcoholic spirits own digital. And so do we.
Given the current pandemic environment causing more online shopping than ever coupled with non-alc spirit seekers leaning to e-commerce, Monday's digitally native focus and founder led expertise in the space is perfectly positioned to take advantage and grab more than our fair share of the market.
Competition
Monday is best in non-alc
Our Gin stands tall above all other non-alc competitors.
Monday Stands Tall Against Alcohol
Vision and strategy
Delicious alcohol free options - everywhere
Mission Driven & Community Focused
We're passionate about changing what it means to enjoy an adult beverage (amazing taste, zero alcohol, all-inclusive) with friends and disrupt the status quo that happy hours and social occasions require alcohol.
To accomplish this, we need to reach more people faster which means meeting, messaging, and serving them wherever they are.
In addition to online, this includes expanding to upscale hospitality brick-and-mortars...
...opening up beyond US borders to international markets...
...building out a robust product pipeline to please more palates and diversify our drinks portfolio...
...and pushing the envelope with brand awareness in unusual and exciting settings online, in-print, and conventional media plays is key to disrupting cultural norms about alcohol and setting a new, equitable standard for drinkers everywhere.
Monday Gin in CB2 catalog - going where alcohol can't and validating non-alc as a must-have for any entertaining home. Collabs like this are just the beginning!
Funding
A community owned approach
Executing on a multi-year plan toward exit in 18-24mo
A successful raise here means we'll have the capital needed to execute on our multi-year plan for growth, new product, and international expansion that provides significant increases in top-line revenue and overall attractiveness to potential buyers.
Angel Investors
In addition to raising on Republic, we are also speaking with angel investors who possess passion for Monday's mission and strategic assets to help us accelerate our plans for the future.
Two parallel tracks for capital raising enables a faster turnaround time to acquire needed funding and corral strategic partners whose expertise and experience can further amplify the path forward for Monday.
Founders
Seasoned entrepreneurs with multiple exits in e-commerce
Our team has 78 years combined experience creating products people LOVE and preparing brands for big exits.
We're armed with the energy, passion, and know-how to make Monday a market champion, bringing flavorful drink options to the growing numbers of alcohol avoiders and health focused folks (like us) in need.
