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Drink Monday isn't accepting new investments

Drink Monday’s deadline was April 16, 2021

Follow the company to stay updated on their progress, including future investment opportunities


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Logo of Drink Monday

Drink Monday

Drink delicious cocktails, socialize without stress, and wakeup hangover free.
D2C Food Latinx Founders
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$898,453
Raised
1,366
Investors
Successfully funded and closed on April 16, 2021.
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Pitch Updates 3 Reviews 211
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Closed on April 16, 2021. Information may not be up-to-date. Campaign closed on April 16, 2021. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Drink Monday Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Drink Monday Crowd SAFE Drink Monday Form C.pdf
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Hear from some of the 1,366 investors in Drink Monday


Show more

Highlights


$1M+ revenue
Company had over $1M in revenue in the past 12 months
Republic alum
Company previously raised on Republic
  • $1.38M in sales first 9 months in market
  • 400+ Five Star Reviews on Amazon
  • Fastest growing segment of $1.5T Alcohol Industry
  • Fully funded on Kickstarter in <48hrs of launch
  • Seasoned team with 75+ Years of experience and multiple exits
  • $5.3M projected revenue for 2021

Problem


Avoiding alcohol is hard

And good non-alcoholic drinks are scarce, making it harder.

Despite global trends like "Dry January" and the rise of the "Sober Curious" movement attracting millions, finding a flavorful adult beverage without booze continues to be difficult.

This severely under-served population deserves better.

Solution


Welcome to Monday

Free of Alcohol :: Full of Spirit

Monday Gin™ is setting the drinks world on fire by delivering the modern cocktail experience - for the first time - without alcohol.  

Monday means people no longer have to choose between good health and great taste. With Monday Gin™, you can drink delicious cocktails, socialize without stress, and wake-up feeling fresh and hangover free.

Product


Zero alcohol, amazing taste

A non-alcoholic spirit for the spirited ones.

Monday Gin™ is the west coast's premier Zero Alcohol Gin made with carefully selected botanicals and natural ingredients, handcrafted in small batches at a family owned distillery in Los Angeles, CA.  

All that care creates an authentic London-Dry style flavor profile that's bold and juniper-forward, giving gin lovers the complex layers of flavor they want in a cocktail minus the alcohol (and other health concerns) they'd rather avoid.

Traction


MVP to $1.3+M in sales 

From Kickstarter to spirits sensation in less than a year!

Our journey began with a successful Kickstarter in late 2019, hitting our goal in record time.

Finishing at 154% funded, our campaign validated that we've tapped into a highly responsive market. 

Using this momentum, we continued to build a loyal following and launched online in April 2020 with explosive results.

In addition to a thirsty public, the media also took notice.

Direct To Consumer Success in 2020

  • 17,392 Customers Served
  • Conversion rate 2x industry avg. 
  • Traffic in top 1% of Shopify sites
  • 660 reviews garnered

Amazon Success in 2020

  • Approx. 16,500 Customers Served
  • Held #1 "New Release" Distinction first six weeks in market
  • Holds #7 Best Seller Rank in Category (Cocktail Mixers)
  • Highest Rated Non-Alc Gin on Platform
  • 695+ reviews garnered

Customers


People LOVE Monday Gin™

People choose not to drink for many reasons. 

For some it's about health - dropping a few pounds, progressing in the gym, or checking out the Keto diet. Others may be trying to dry out after lockdown, stay sharp through newly gained work responsibilities, or maintain the balancing act of a new WFM-with-kids lifestyle.

Whatever the reason, Monday Gin™ offers a delicious cocktail experience so people can still enjoy their 5 o'clock fav and join in those zoom happy hours at home.


Business model


Acquiring customers digitally for the long-haul

And profitable on every bottle sold from day one.

Our approach is all about the long-game. Taking care of customers, people just like us, over the long-term with premium products and solid service is the core of our ethos.

We acquire customers online with scroll-stopping content that engages people, creating curiosity and interest.

This approach drives industry leading traffic to our website...

...and a friction-less checkout process leads to customer sales with top-of-class conversion rates...

...and profits earned on every order.  

From there, the real magic happens with particular care spent on continuously improving our existing product, creating new quality offerings, and providing first class, hands-on customer care all along the way in an effort to keep our drinkers excited, happy, and purchasing Monday for the long-haul.

Market


Disrupting the $1.5T global alcohol market

Non-alcoholic beverages are a new, burgeoning subset within the alcohol industry set to explode in the coming years worldwide.

Unprecedented growth in the space is drawing investor interest as well, signaling now is the ideal time to lean in and scale up as drinkers increasingly demand better-for-you adult beverages.

Our non-alcoholic spirits segment in particular is on the rise.

Non-alcoholic spirits own digital. And so do we.

Given the current pandemic environment causing more online shopping than ever coupled with non-alc spirit seekers leaning to e-commerce, Monday's digitally native focus and founder led expertise in the space is perfectly positioned to take advantage and grab more than our fair share of the market.

Competition


Monday is best in non-alc

Our Gin stands tall above all other non-alc competitors.


Monday Stands Tall Against Alcohol 

Vision and strategy


Delicious alcohol free options - everywhere

Mission Driven & Community Focused

We're passionate about changing what it means to enjoy an adult beverage (amazing taste, zero alcohol, all-inclusive) with friends and disrupt the status quo that happy hours and social occasions require alcohol. 

To accomplish this, we need to reach more people faster which means meeting, messaging, and serving them wherever they are.

In addition to online, this includes expanding to upscale hospitality brick-and-mortars... 

...opening up beyond US borders to international markets...

...building out a robust product pipeline to please more palates and diversify our drinks portfolio...

...and pushing the envelope with brand awareness in unusual and exciting settings online, in-print, and conventional media plays is key to disrupting cultural norms about alcohol and setting a new, equitable standard for drinkers everywhere. 

Monday Gin in CB2 catalog - going where alcohol can't and validating non-alc as a must-have for any entertaining home. Collabs like this are just the beginning!

Funding


A community owned approach

Executing on a multi-year plan toward exit in 18-24mo

A successful raise here means we'll have the capital needed to execute on our multi-year plan for growth, new product, and international expansion that provides significant increases in top-line revenue and overall attractiveness to potential buyers. 

Angel Investors

In addition to raising on Republic, we are also speaking with angel investors who possess passion for Monday's mission and strategic assets to help us accelerate our plans for the future.

Two parallel tracks for capital raising enables a faster turnaround time to acquire needed funding and corral strategic partners whose expertise and experience can further amplify the path forward for Monday.

Founders


Seasoned entrepreneurs with multiple exits in e-commerce

Our team has 78 years combined experience creating products people LOVE and preparing brands for big exits.

We're armed with the energy, passion, and know-how to make Monday a market champion, bringing flavorful drink options to the growing numbers of alcohol avoiders and health focused folks (like us) in need.

Deal terms


Valuation cap

$7,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

0%

If a trigger event for Drink Monday occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$150

The smallest investment amount that Drink Monday is accepting.
Learn more

Maximum investment

$200,000

The largest investment amount that Drink Monday is accepting.
Learn more

Funding goal

$1.07M

The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
Drink Monday needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Drink Monday Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Drink Monday Crowd SAFE Drink Monday Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Drink Monday.
Invest
$150
Receive
  • Investors will receive a hand-written thank you note from founders, honorable mention on our website as an owner, and an exclusive invitation to purchase one bottle of whiskey from our very first batch (unavailable to the public).
Invest
$250
Receive
  • Investors will receive all of the above perks +
  • A custom designed piece of Monday branded memorabilia to showcase your newly earned ownership with pride
229 investors
Invest
$500
Receive
  • Investors will receive all of the above perks +
  • A complimentary bottle of Monday Whiskey from our very first batch (individually numbered and unavailable to the public).
  • Limited (271 left of 500)
127 investors
Invest
$1,000
Receive
  • Investors will receive all of the above perks +
  • A custom Monday branded 8-piece bar-ware set (unavailable to the public).
  • Limited (73 left of 200)
47 investors
Invest
$2,000
Receive
  • Investors will receive all of the above perks +
  • 3 bottles of Monday Gin
  • Limited (53 left of 100)
17 investors
Invest
$5,000
Receive
  • Investors will receive all of the above perks +
  • A Five Month Complimentary Gin Club Membership ($420 value). Receive 3-bottles of Monday Gin delivered to your door monthly plus exclusive gifts and goodies alongside each order.
  • Limited (33 left of 50)
10 investors
Invest
$10,000
Receive
  • Investors will receive all of the above perks +
  • A One Year Complimentary Gin Club Membership ($1000 value). Receive 3-bottles of Monday Gin delivered to your door every month plus exclusive gifts and goodies alongside each order.
  • Sold out (0 left of 10)
3 investors
Invest
$25,000
Receive
  • Investors will receive all of the above perks +
  • A One Year Complimentary Whiskey Club Membership ($1250 value). Receive 3-bottles of Monday Whiskey delivered to your door every month plus exclusive gifts and goodies alongside each order.
  • Limited (7 left of 10)
1 investor
Invest
$50,000
Receive
  • Investors will receive all of the above perks +
  • Gain distinction as a Monday Tastemaker for One Year. You'll join a small, exclusive group that samples goods from R&D and influences the taste profile of new and exciting beverage offerings we bring to the public.
  • Limited (9 left of 10)

Why others invested

See all reviews (0) See all (0)

I believe in the mission of the founders and their strategy to improve taste for non-alc drinks. Drinking among younger groups is in decline and I have confidence in the teams ability to sell.

Profile picture of Nua Nicaj
Nua Nicaj
Active investor
over 4 years ago

I invested because I have become a connoisseur in non alcoholic beverages. I enjoy having a drink socially but the next day trying to keep up with the kids is impossible. With this product I can have the best of both worlds.

Profile picture of Eric Barger
Eric Barger
Active investor
over 4 years ago

As a 🍸 enthusiast, I recognize the importance of non-alcoholic choices. The current market offerings are not good, and so I'm excited about this new product. I also love the typeface &amp; brand! 😂

Profile picture of Chris Messina
Chris Messina
Active investor
over 4 years ago

About Drink Monday

Legal Name
Drink Monday Inc.
Founded
Jun 2019
Form
Delaware Corporation
Employees
5
Website
drinkmonday.co
Social Media
Headquarters
Google Map location of of Drink Monday
6691 Corte Maria , Carlsbad, CA
Headquarters
6691 Corte Maria, Carlsbad, CA, United States 92009

Drink Monday Team
Everyone helping build Drink Monday, not limited to employees

Profile picture of Chris Boyd
Chris Boyd
Co-Founder & CEO
Featured in Superheroes · Read
Profile picture of Ben Acott
Ben Acott
Co-Founder & CMO
Profile picture of Marcelo Kertész
Marcelo Kertész
Co-Founder & Chief Creative
Chris Boyd
Co-Founder & CEO
Ben Acott
Co-Founder & CMO
Marcelo Kertész
Co-Founder & Chief Creative

Press

All the Best Drinks for Dry January
Fatherly Fatherly
·
Jan 16, 2021

Although it's gotten its fair share of backlash, Dry January continues to gain traction, luring millions of participants ...

The 9 Best Non-Alcoholic Beer, Wine, and Spirit Options f...
Well+Good Well+Good
·
Jan 15, 2021

January may be dry, but that certainly doesn't mean it has to be dull. Whereas the mocktails of Dry Januarys past may hav...

Shoppers Say These Non-Alcoholic Spirits and Canned Cockt...
Food & Wine Food & Wine
·
Jan 12, 2021

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using ...

Good zero-proof drinks aren't just for Dry January. Here ...
Washington Post Washington Post
·
Jan 8, 2021

When I started writing about drinks, the products geared toward consumers who wanted a cocktail without the booze were vi...

12 Of The Best-Tasting Non Alcoholic Drinks To Try Now
HuffPost HuffPost
·
Jan 5, 2021

As the New Year begins, adults will pledge to cut out alcohol during sober-curious movement moves ahead full steam Dry Ja...

What to Drink If You're Not Drinking
Vogue Vogue
·
Jan 4, 2021

Since the pandemic started, I haven't been drinking much. There was no last straw, no specific motive-more a lack of occa...

4 New Alcohol-Free Spirits You Should Know
Rachael Ray In Season Rachael Ray In Season
·
Dec 28, 2020

Unlike most alcohol-free gins, Monday is, well, actually gin-like. Distilled in Southern California, it's robustly junipe...

Our Opinionated Guide to Non-Alcoholic Spirits
Martha Stewart Martha Stewart
·
Dec 17, 2020

For the sober-curious, those who want to cut down on sugar, pregnant, and those who want to enjoy complex drinks but wake...

13 Non-Alcoholic Spirits That'll Lift Your Mood-Without T...
Delish Delish
·
Dec 8, 2020

Going booze-free just got a little easier with these 0% ABV gins, rums, whiskeys, and elixirs.

I Tried Alcohol-Free Spirits and These Are the 14 Best Ones
The Healthy The Healthy
·
Nov 30, 2020

Since completing my first "Sober October," I've forgotten to pour my regular glass of wine each evening. For years, this ...

Continue "Sober October" Into The Fall With These Careful...
Forbes Forbes
·
Oct 30, 2020

"Sober October" is almost over, but that doesn't mean you shouldn't continue with your newly acquired healthy drinking ha...

Monday Gin Gives You the Flavor without the Hangover | Ma...
Man of Many Man of Many
·
Apr 11, 2020

It may sound like you're defeating the purpose, but non-alcoholic spirits are on the rise. One such spirit is Monday Zero...

11 No-Booze Spirits to Add to Your Bar Cart
Glamour Glamour

Whether you're doing Dry January or are just looking to curb your booze intake, nonalcoholic spirits can help keep the ar...

Monday Gin: The Best Zero Proof Gin and Tonic Yet

If you’ve purchased any non-alcoholic gins before, you know they usually recommend mixing with tonic water. The only ...

Monday Gin
Uncrate Uncrate

The gin and tonic is a great everyday drink, but it's unwise to drink them every day. Unless they're made with Monday Gin...

5 Healthier Treats For Adult Fun While Stuck At Home
Forbes Forbes

Losing your mind as we enter the eighth month of a global pandemic that has utterly upended your life? Here are 5 healthi...

Nonalcoholic Drinks Grow In Popularity During Coronavirus...
Forbes Forbes

Americans are drinking more during the coronavirus outbreak, and alcohol is not the only thing filling their glasses. Fro...

Nonalcoholic Bar Basics: Alcohol-Free Bottles for Dry Jan...
Epicurious Epicurious

You can absolutely fix a fancy nonalcoholic cocktail for yourself (or a loved one) without any of the nonalcoholic gin al...

Pop Bottles Without the Alcohol This Holiday Season
Thrillist Thrillist

The holidays are coming, and between the ongoing, surging pandemic and the political tension of a transition of power, yo...

Show all
Logo of Drink Monday

Drink Monday

Drink Monday successfully raised $898,454 from 1366 investors on April 16, 2021
Profile picture of Chris Messina
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Profile picture of Joan Bajorek
Chris, Randi, Spencer X, David, Joan, and 1361 others invested. 211 Reviews
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