The AskMen editorial team thoroughly researches & reviews the best gear, services and staples for life. AskMen may get pa...
Problem
15M people in the US suffer from hyperhidrosis
And sweating severity is a continuum, meaning that there are many millions more that sweat more than they want.
Excessive sweating negatively impacts self-esteem, causes anxiety & depression, and has a direct impact on our social lives and overall comfort. Regular antiperspirants/deodorants are not strong enough; and medical procedures are invasive and can cost thousands of dollars.
Solution
Duradry quickly and effectively controls excessive sweating
Our easy-to-use antiperspirant deodorants are non-invasive, safe and FDA-approved. It’s a comprehensive solution that’s been proven effective for excessive sweating and helps to control it within a week. Our products attack the sweating problem from different angles, with some of the strongest over-the-counter antiperspirant solutions available on market.
Product
Duradry:
to stay dry no matter what
Our 3-Step System makes it easy for users to see results in less than a week. It lasts up to 8 weeks with best-in-class sweat and odor protection.
- Duradry PM is an unscented gel that's applied at bedtime that works on underarms during sleep to minimize underarm sweat.
- Duradry AM is an antiperspirant stick to use in the morning. Our special blend is highly effective, providing users with 24-hour sweat and odor protection.
- Duradry Wash is packed with natural ingredients that deodorize and deep clean the skin.
Our product range also includes a natural, aluminum-free Body Deo spray—plus, we have 3 more products in the pipeline that will help keep you 100% dry and confident all day long.
Traction
2021 revenue of $4M+ & projecting to double in 2022
Duradry AM, Duradry PM, and Duradry Wash are all endorsed by dermatologists for helping to combat excessive sweating and have been featured in publications like Men’s Journal, Newsweek, and others. In 2021, we did $4.1M in revenue. We are projecting $8M in revenue for 2022; we'll get there with the help of new product launches and doubling down on the marketing channels that worked for us in 2021.
Customers
More than 97% of Duradry users see results in one week
Duradry has received thousands of 5-star reviews. Our experience is that users typically try 5–15 different products, including “clinical strength” solutions, before coming to us. We’ve been recognized for our efficacy and ease of use, and our customers usually notice changes even after the first application!
Business model
Affordable one-time purchases and subscription packages
Customers can choose between a one-time purchase of $37.50 or a subscription fee of $30/month. Subscriptions can be canceled or modified at any time. All of our products have a 100-day guarantee and are also available for individual purchase or in multi-packs via our website and Amazon.com.
We’re also being onboarded in brick-and-mortar locations like H-E-B and Urban Outfitters, and are planning to expand retail distribution to have even greater visibility and reach.
Market
A projected $94B+
market by 2025
The global market for antiperspirants and deodorants was valued at $68.92B+ in 2017. It is projected to grow at a CAGR of 7% and reach approximately $90B+ by 2024.
Nearly 5% of the world's population suffers from excessive sweating or hyperhidrosis—meaning there are over 365M people looking for a solution to this problem. With our affordable and simple products we believe we can capture a significant portion of this market.
Competition
Duradry provides full antiperspirant protection,
even for the most severe cases of excessive sweating
Deodorants use fragrance to mask odors, but don’t prevent sweat secretion; antiperspirants actually reduce underarm perspiration.
The Duradry System combines the power of antiperspirants, body wash, and deodorants, so users get the benefits from all products in one effective solution.
We provide full sweat and odor protection without the chemicals and skin irritating components of prescription treatments—all at a price that’s comparable to (and often cheaper than) other products. This means Duradry users get a prescription strength solution at a competitive retail price.
Vision and strategy
A household name for those with excessive sweating
Our goal is to become the Secret or Old Spice for those suffering from hyperhidrosis. We want anyone who experiences excessive sweating to know that there is a solution to their problem—and one that doesn’t involve invasive procedures or thousands of dollars.
Ultimately, we want to remove the stigma surrounding excessive sweating and get hyperhidrosis treatments accepted in everyday life.
Funding
Got to $4M+ in run rate with only $275K raised to date
Duradry has raised a total of $275K from friends and family. That small investment allowed us to grow to millions of dollars in revenue while keeping our burn in check.
Founders
Jack Benzaquen is the founder of Duradry. He is a long-time advocate for hyperhidrosis sufferers, having it from his teenage years onwards. After college, he started his research into bringing an effective treatment to market. He developed and introduced Duradry, which is now one of the most widely-used hyperhidrosis treatments available in the US.