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Duradry isn't accepting new investments

Duradry’s deadline was May 1, 2022

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Duradry

Making embarrassing sweat marks a thing of the past
Consumer B2C Personal Care
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Featured image of Duradry
$103,839
Raised
234
Investors
Successfully funded and closed on May 1, 2022.
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Closed on May 1, 2022. Information may not be up-to-date. Campaign closed on May 1, 2022. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Novadore USA LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Duradry Crowd SAFE Duradry Form C:A.pdf Duradry Form C.pdf
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Hear from some of the 234 people reserved or invested in Duradry


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Highlights


$1M+ revenue
Company had over $1M in revenue in the past 12 months
  • Revenue of $4M in 2021; projected revenue of $8M for 2022
  • Easy-to-use, affordable solutions for excessive sweating
  • 97% of our users achieve dryness within a week
  • Endorsed by dermatologists
  • Formulated with 70%–99% naturally derived ingredients
  • Featured in Men’s Journal, Newsweek, Bustle and others
  • 1.9K+ reviews on Amazon (as of Nov 2021)

Problem


15M people in the US suffer from hyperhidrosis

And sweating severity is a continuum, meaning that there are many millions more that sweat more than they want.

Excessive sweating negatively impacts self-esteem, causes anxiety & depression, and has a direct impact on our social lives and overall comfort. Regular antiperspirants/deodorants are not strong enough; and medical procedures are invasive and can cost thousands of dollars. 

Solution


Duradry quickly and effectively controls excessive sweating

Our easy-to-use antiperspirant deodorants are non-invasive, safe and FDA-approved. It’s a comprehensive solution that’s been proven effective for excessive sweating and helps to control it within a week. Our products attack the sweating problem from different angles, with some of the strongest over-the-counter antiperspirant solutions available on market.

Product


Duradry:
to stay dry no matter what

Our 3-Step System makes it easy for users to see results in less than a week. It lasts up to 8 weeks with best-in-class sweat and odor protection.

  • Duradry PM is an unscented gel that's applied at bedtime that works on underarms during sleep to minimize underarm sweat.
  • Duradry AM is an antiperspirant stick to use in the morning. Our special blend is highly effective, providing users with 24-hour sweat and odor protection.
  • Duradry Wash is packed with natural ingredients that deodorize and deep clean the skin. 

Our product range also includes a natural, aluminum-free Body Deo spray—plus, we have 3 more products in the pipeline that will help keep you 100% dry and confident all day long.

Traction


2021 revenue of $4M+ & projecting to double in 2022

Duradry AM, Duradry PM, and Duradry Wash are all endorsed by dermatologists for helping to combat excessive sweating and have been featured in publications like Men’s Journal, Newsweek, and others. In 2021, we did $4.1M in revenue. We are projecting $8M in revenue for 2022; we'll get there with the help of new product launches and doubling down on the marketing channels that worked for us in 2021.

Customers


More than 97% of Duradry users see results in one week

Duradry has received thousands of 5-star reviews. Our experience is that users typically try 5–15 different products, including “clinical strength” solutions, before coming to us. We’ve been recognized for our efficacy and ease of use, and our customers usually notice changes even after the first application!  

Business model


Affordable one-time purchases and subscription packages

Customers can choose between a one-time purchase of $37.50 or a subscription fee of $30/month. Subscriptions can be canceled or modified at any time. All of our products have a 100-day guarantee and are also available for individual purchase or in multi-packs via our website and Amazon.com.

We’re also being onboarded in brick-and-mortar locations like H-E-B and Urban Outfitters, and are planning to expand retail distribution to have even greater visibility and reach.

Market


A projected $94B+
market by 2025

The global market for antiperspirants and deodorants was valued at $68.92B+ in 2017. It is projected to grow at a CAGR of 7% and reach approximately $90B+ by 2024. 

Nearly 5% of the world's population suffers from excessive sweating or hyperhidrosis—meaning there are over 365M people looking for a solution to this problem. With our affordable and simple products we believe we can capture a significant portion of this market.

Competition


Duradry provides full antiperspirant protection,

even for the most severe cases of excessive sweating

Deodorants use fragrance to mask odors, but don’t prevent sweat secretion; antiperspirants actually reduce underarm perspiration. 

The Duradry System combines the power of antiperspirants, body wash, and deodorants, so users get the benefits from all products in one effective solution. 

We provide full sweat and odor protection without the chemicals and skin irritating components of prescription treatments—all at a price that’s comparable to (and often cheaper than) other products. This means Duradry users get a prescription strength solution at a competitive retail price.  

Vision and strategy


A household name for those with excessive sweating

Our goal is to become the Secret or Old Spice for those suffering from hyperhidrosis. We want anyone who experiences excessive sweating to know that there is a solution to their problem—and one that doesn’t involve invasive procedures or thousands of dollars. 

Ultimately, we want to remove the stigma surrounding excessive sweating and get hyperhidrosis treatments accepted in everyday life.

Funding


Got to $4M+ in run rate with only $275K raised to date

Duradry has raised a total of $275K from friends and family. That small investment allowed us to grow to millions of dollars in revenue while keeping our burn in check.

Founders


Jack Benzaquen is the founder of Duradry. He is a long-time advocate for hyperhidrosis sufferers, having it from his teenage years onwards. After college, he started his research into bringing an effective treatment to market. He developed and introduced Duradry, which is now one of the most widely-used hyperhidrosis treatments available in the US.

Deal terms


Valuation cap

$12,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Minimum investment

$150

The smallest investment amount that Duradry is accepting.
Learn more

Maximum investment

$100,000

The largest investment amount that Duradry is accepting.
Learn more

Funding goal

$1M

Duradry must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $1M.
Learn more

Deadline
Duradry needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

Nominee Lead

Chief Executive Officer of Novadore USA LLC

Will direct the Nominee on certain matters like voting, amendments and conversions affecting the security.
Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Novadore USA LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Duradry Crowd SAFE Duradry Form C:A.pdf Duradry Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Duradry.
134 investors
Invest
$100
Receive
  • $10 Store Credit. Redeemable at duradry.com
  • Limited (16 left of 150)
38 investors
Invest
$500
Receive
  • $50 Store Credit. Redeemable at duradry.com
  • Limited (12 left of 50)
26 investors
Invest
$1,000
Receive
  • $150 Store Credit. Redeemable at duradry.com
  • Limited (24 left of 50)
6 investors
Invest
$5,000
Receive
  • $1,000 Store Credit. Redeemable at duradry.com
  • Limited (44 left of 50)
Invest
$25,000
Receive
  • $1,000 Store Credit. Redeemable at duradry.com
  • Quarterly investor updates
Invest
$50,000
Receive
  • $1,000 Store Credit. Redeemable at duradry.com
  • Quarterly investor updates
  • Brunch with the team in MIA

About Duradry

Legal Name
Novadore USA LLC
Founded
Feb 2014
Form
Florida LLC
Employees
0
Website
duradry.com
Social Media
Headquarters
Google Map location of of Duradry
1835 Northeast Miami Gardens Drive #401 , North Miami Beach, FL
Headquarters
1835 Northeast Miami Gardens Drive, #401, North Miami Beach, FL, United States 33179

Duradry Team
Everyone helping build Duradry, not limited to employees

Profile picture of David Lorango
David Lorango
Paid Social Marketing
The marketing ninja driving our performance marketing efforts. David used to be the Head of Ecommerce Marketing at Forever 21. Also Headed growth at N!CK’S Ice Cream helping them launch the .com to a 9 figure valuation in one year.
Profile picture of Antonella Balbi
Antonella Balbi
Supply Chain & Logistics
Antonella makes cargo ships, planes and trucks move so our customers always get their products. She has 20+ years of experience in supply chain, international trade and customs.
Profile picture of Arik Berzak
Arik Berzak
PPC Performance Marketing
Arik is day in and day out making sure our brand and products show up every time someone searches for something related to sweating. He started working with Google Ads since the days it was called Adwords!
Profile picture of Kortney Lavey
Kortney Lavey
Social Media Creator
Kortney is a creative genius. She brings magic to our Tiktok.
Profile picture of Jordan Salvit
Jordan Salvit
Advisor
Jordan is working behind the scenes advising us on data-driven strategy and performance marketing. Co-founder of Kitnipbox.com, the world's biggest cat subscription box. Successfully exited in 2021.
Profile picture of Frank Linares
Frank Linares
Advisor
Frank is one of our closest advisors. He's the Chief Science Officer at Prime Matter Labs. Frank has 40+ years of experience formulating personal care products.
Profile picture of Golden Lingas
Golden Lingas
Head of Customer Success
Golden leads the team of customer service at Duradry. She makes sure all our customers are always happy with their experience and successful with their treatment.
4 more team members
David Lorango
Paid Social Marketing
Antonella Balbi
Supply Chain & Logistics
Arik Berzak
PPC Performance Marketing
Kortney Lavey
Social Media Creator
Jordan Salvit
Advisor
Frank Linares
Advisor
Golden Lingas
Head of Customer Success

Press

This Clinical Strength Deodorant Will Combat Your B.O Nat...
AskMen AskMen
·
Dec 13, 2022

The AskMen editorial team thoroughly researches & reviews the best gear, services and staples for life. AskMen may get pa...

Whoa: The Duradry 3-Step Underarm System Cured Our Pit St...
PureWow
·
Aug 8, 2022

Our Duradry review confirmed that the brand's three-step system can solve your sweaty underarm woes in just one week. Eve...

Pheromones, Mini Fans, Dining Chairs, & More July Reader ...
Yahoo
·
Aug 2, 2022

If summer were a movie, July would be the climax - so it makes sense that this month's best-selling reader favorites were...

The Best Deodorant for Women, to Make Your Pits Smell Exp...
Vice
·
May 18, 2022

Don't just hide your B.O.-luxuriate your pits in these lovely-smelling women's deodorants from Native, Aesop, Tom's of Ma...

The Best Men's Antiperspirant Deodorants to Help Extra-Sw...
The Daily Beast
·
Apr 27, 2022

For heavy sweaters such as myself, getting a quality antiperspirant deodorant is a necessity-especially during the summer...

Are beauty brands starting to embrace "unclean" ingredien...
Thingtesting
·
Mar 29, 2022

Earlier this year, cosmetics brand The Ordinary hit the headlines with a bold announcement. The skincare brand, famous fo...

The 6 Best Soaps That Help Tame Body Odor | Livestrong.com
LIVESTRONG.COM
·
Mar 26, 2022

In This Article Body odor is something we all deal with. It's our bodies' natural response when we come into contact with...

Hyperhidrosis Treatment: How To Stop Sweaty Underarms In ...
Newsweek Newsweek
·
Sep 10, 2020

It's important to consult your doctors with any medical concerns, and before making any changes or adding supplements to ...

11 Best Deodorants For Sweaty People Who Want To Stay Dry...
Bustle
·
May 24, 2020

Whether you struggle with hyperhidrosis (excessive sweating), or simply sweat more than you'd like, investing in one of t...

The Best Clinical-Strength Deodorants to Stay Fresh and Dry
Men's Journal Men's Journal
·
Jun 4, 2019

Hyperhidrosis is the pits, as is any excessive sweating or persistent perspiration. It prevents you from feeling comforta...

Stay dry all day this summer with Duradry
TMZ

TMZ may collect a share of sales or other compensation from links on this page. Say goodbye to sweat stains and start enj...

Three-Step Deodorant Systems
TrendHunter.com

The Duradry 3-Step System takes a different approach to underarm care and deodorizing with a standard deodorant stick for...

This 3-Step Deodorant System Is A Miracle For The Super S...
Refinery29

If I'm being honest, I've never been a deodorant user. It's not that I don't sweat or stink; it's simply that deodorant p...

Show all
Logo of Duradry

Duradry

Duradry successfully raised $103,839 from 234 investors on May 1, 2022
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Anshelita, Victoria, Sharlett, Tirupathi, Takashi, and 229 others invested. 94 Reviews
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