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Problem
70% of Americans
don’t floss...
...and of those who do, almost all floss incorrectly.
We all hate flossing, especially when we are tired right before bed. The only options are painful, time-consuming, and cumbersome. What’s worse: Even those who floss usually do it ineffectively! It’s no wonder that, despite the health benefits, so many skip flossing.
Water flossers are more comfortable and effective (if you do it right), but take considerably more time and make a mess. Despite these drawbacks, just improving on a few pain points brings in a monumental amount of revenue—$1.2 billion every year. String gets the rest of the $6B annual market.
We are in desperate need of a flossing device that is quick, painless, mess-free, and can deliver a proper floss to everyone.
Solution
Look forward to flossing
The best 10 seconds of the day.
Instafloss, the first multi-jet water flosser, makes flossing a pleasure.
How?
It aims all the jets for you (at the correct 90° angle), assuring no spot is missed with one 10-second sweep. Fast. Comfortable. Effective. Done.
Water is pumped from a reservoir to a patented H-design mouthpiece that fits over your top and bottom teeth.
The jets not only remove more plaque than string—they take the guesswork, pain, hassle, and time out of properly flossing.
What’s more, Instafloss cleans between your teeth and underneath your gumline all the way around each tooth for the most thorough cleaning imaginable!
Product
No compromises
The way flossing was meant to be.
Save time
With Instafloss, a single 10-second sweep is all you need. No more skipping flossing because it takes too long.
Quadruple pass action
The mouthpiece spaces jets out so that each tooth is flossed 4 times in a single pass.
Swappable mouthpieces
Easily pop out the mouthpiece so multiple people can use a single Instafloss.
2X deeper floss
The pulsing water jets are always at the dentist-recommended 90° angle, cleaning up to 2x deeper.
360° pro cleaning
Don’t miss any debris—Instafloss cleans all the way around underneath the gums, unlike string.
Absurdly comfortable
Find the pressure that is correct for your gums and enjoy a gentle yet firm floss.
Traction
We're ready to floss
Product development
- Scientifically validated
- DFM complete, manufacturing underway
- Delivery ETA: Q4 2022
Customer acceptance
- $2.5+ million in fully paid pre-orders
- Average tester rating of 9.3/10
- 41k+ email waiting list
Intellectual property
- Multiple GRANTED utility patents
- International priority + open continuations
- Additional patents pending
Advisors and team
- Advised by top dental researchers
- Strong team experience in manufacturing, marketing, and scaling ventures
- $950k equity capital raised from experienced investors
Customers
Everyone loves Instafloss
- Water flossers: Instafloss builds upon the product they know but with clear advantages. (Jets are always at the correct angle, over 12x faster, etc.)
- String flossers: They are okay with the pain of flossing, so for them, Instafloss’ effectiveness and speed are key selling points.
- Infrequent flossers: 70% of Americans (and more worldwide) do not floss — but would if it was comfortable, fast, effective, and easy. With Instafloss, there are no more excuses.
- Children/Elderly/Special needs: Some people do not have the dexterity or skill to properly floss. Instafloss is easy to use, simplifying the flossing process for people who have challenges with regular flossing.
Business model
Reasons to smile
Our flagship offering is the Instafloss home unit. At $199, it is price competitive with the current best water flossers, but offers a revolution—the first automatic flossing experience.
Subscription offerings
Replacement mouthpieces
Like your toothbrush head, we recommend replacing your mouthpiece once per quarter.
- Price: $15 /quarter
- Avg household qty: 1.5
- Avg subscription value: $90 /year
Mouthwash concentrate
The most expensive part of mouthwash is shipping the water. Since Instafloss already uses water, you can add our concentrated mouthwash in the reservoir, saving time and reducing your carbon footprint.
- Price: $15 /month
- Avg household qty: 1.5
- Avg subscription value: $270 /year
Market
Everyone needs to take care of their teeth
Current market
- The flossing market is already huge with $6 billion annual sales. Instafloss has obvious advantages—why get a time-consuming manual water flosser when Instafloss completes the job in 10 seconds? Why suffer the pain of string when Instafloss is comfortable?
Expand the market
- However, the market for those who do not floss YET is far larger, at least $20 billion. People don’t floss for a lot of reasons—but Instafloss will make them love flossing.
Additional offerings
- As large as the flossing market is, our biggest opportunity isn’t even in floss. The replacement mouthpieces and concentrate mouthwash subscriptions alone are 3x the value of Instafloss. And that’s just the beginning.
Competition
The best floss possible
The top consumer complaints regarding flossing are: It is painful, it is hard to do correctly, and (above all) it takes too long. Neither string floss nor manual water flossers solve all issues. No wonder people hate flossing!
Instafloss is the first product that solves all three complaints.
Gaining market share with a better product is important, but equally important is defending the market share we gain. Instafloss already has multiple granted utility patents, with additional pending, giving us a further edge in the market.
Vision and strategy
Our mission
Remove barriers to health
If commanding people to have good habits worked, we’d all have perfect health. But that’s not how people work. We need to remove obstacles to achieving better health.
We are currently in an oral care crisis—more than 70% of people do not floss! The consequences are felt in our healthcare system and in our personal lives. By improving our tools, we can innovate away the obstacles to better, healthier lives.
How we'll get there:
An Instafloss in every bathroom
We'll be delivering to pre-order customers in our Q4 2022 "soft launch". Our 2023 public rollout is structured to optimize each platform release. A/B tests from prior platforms directly influence the rollout on subsequent platforms.
Funding
Let’s supercharge this!
Here’s where you come in
We’ve spent over five years engineering and testing Instafloss, and now it’s time for the grand release. While a good problem to have, remaining in stock will be our greatest cashflow challenge. We can only gain as much market share as units we have available.
This fundraise will allow us to remain in-stock during the whole of 2023, capitalizing on the hype around Instafloss’ release. Further, these funds will enable us to create custom electronic components for shorter lead times and 12–20% manufacturing savings, fund two new product rollouts, and hire additional team members for optimal growth.
Invest in Instafloss today and help solve everyone’s most dreaded hygiene problem: Flossing.
Founders
Meet the team
Eli Packouz, Co-founder
- 2x tech founder
- Brought 8 commercially successful products to market
- Grew prior company to +$20 MM revenue
Dr. Ralf Raud, Co-founder
- PhD in materials science and in techno-economics
- Experienced in engineering and manufacturing precision products
- Published author in scientific and engineering journals
