In the past few days, a few U.S. online gambling websites have started to accept PayPal -a first in more than a decade. Y...
Problem
Most USA adults cannot gamble on the internet legally
Safe and legal online gambling is not available for much of the United States. Some estimate that up to $380B is bet on the black market in the U.S. alone.
Players are looking for safe and regulated gambling entertainment on their internet devices. Take New Jersey for example, in only the second year of regulated sports betting, customers are projected to bet over $4 billion dollars. Pennsylvania saw over $100 million gambled online in their first legal month alone.
As more and more people turn to online gaming and gambling as a source of entertainment, there’s a growing need for a safe platform where people can participate in online games, place safe bets, and have the security of an established company.
Solution
Derby Games: a smart way to bet
Our mission is developing the next evolution of social games for real money. In addition, we own and operate Derby.com, a leading gaming destination for U.S. gamblers which combines online gaming with social media and horse racing. Players can place bets at more than 100 race tracks across the U.S.
By providing a safe, secure and easy-to-use platform, Derby Games opens up the world of gambling to millions of people looking for entertainment. We also offer security and credibility by partnering with exceptional companies, which include The Stronach Group and PayPal. Our team has experience developing content that appeals to all gamblers, and we provide the most fun and trusted gambling experience on the web.
Product
Derby Games makes gambling easy
How it works
- Create an account
- Find your game from our original game offerings
Place your bet and reap the rewards
Our products
Derby Jackpot: Our flagship offering. It is a social game for betting on live horse races that includes familiar gambling features like slot machines and playing cards.
Derby Lotto: Allows players to bet huge racing based jackpots. If you know how to buy a lottery ticket, then you can play Derby Lotto.
Derby Elite: Our spin on the classic wagering experience, it’s suited for those looking for something similar to a traditional wagering platform.
Derby Practice: Users can use virtual currency (available for purchase) to practice making bets before moving on to the real thing.
Traction
Over $2.4M in revenue and positive cash flow in 2018
We’ve been testing our marketing and technology, and growing our platform since 2013.
As we grew, we partnered with credible and established organizations across the U.S. on creating unique gaming experiences. This helped our users and handle (amount wagered) increase steadily and allowed us to grow revenue YOY. We achieved positive cash flow in 2018, and are positive YTD in 2019.
Featured in:
Customers
Making gambling fun for all
Our games invite players from all backgrounds and knowledge levels to participate in some of the largest events and betting opportunities. We make it fun, safe and social for all customers to quickly and easily place and win bets. We have built a loyal and engaged community of casual gamblers, gamers and racing fans.
The social features we offer allow our customers to interact with each other and with the company in a unique way not found anywhere else. It’s part of what makes Derby Games rise above the competition. We love our customers and they love us, but don’t just take our word for it:
Business model
Generating revenue from every bet placed
Unlike traditional casino gaming, we don’t rely on customer’s losses. Derby Games receives a commission on each wager win or lose.
Two proven revenue sources:
Approximately 20% commission on every wager placed through the platform
Virtual currency purchases for our practice mode
Future revenue streams: monetizing our valuable database with other gambling entertainment verticals.
Market
Online gambling is set to be over a $1 trillion global market by 2022
Total online wagers are expected to reach $700B this year alone, and currently 13 U.S. states have legalized sports betting with many more coming in 2020.
As an established brand we are in a unique position to navigate this market. We have the ability to take bets on the Kentucky Derby, one of the most watched and gambled on events in the U.S. Over $225MM is bet on the Kentucky Derby alone. Our technology and experience allow us to scale acquisition for events like the Kentucky Derby, and to pursue partnerships as the legal gaming market continues to grow.
The Derby Games platform gives 180MM American adults an easy, legal way to gamble online today.
Competition
We can acquire customers where others can’t
Currently horse racing is the only form of online gambling that is federally legal. That means we are legally able to acquire players in markets where other forms of gambling have not been legalized yet.
Other competitive advantages:
Licensed gaming brand with established gaming destination in Derby.com
Ability to reach new audiences as one of the few real money gaming brands approved by Facebook, PayPal and Apple App Store.
Social, gamified platform and product offerings not offered by other major competitors in the market
Vision and strategy
It’s only just the beginning
Derby Games has been successful in creating a safe and easy platform for people to gamble, and we plan to play a major role in the future expansion of legal U.S. gambling.
Roadmap for next 6-12 months:
- Scale acquisition by focusing on important events like the Kentucky Derby, when we are able to keep CPA low
- Expand and refine our mobile products
- Pursue partnerships with gaming brands that allow us to leverage our growing customer base of verified users
We have been able to efficiently acquire new customers during the Kentucky Derby and Triple Crown season. This continues to be a huge growth opportunity. As the legalized market grows, our database continues to become more and more valuable.
Funding
Raised $6.1mm in Series A financing
Derby Games has raised from prominent investors like co-founder of Reddit Alexis Ohanian and early Fanduel and Zynga investor Paul Martino. Notable investors include:
Founders
Tom Hessert
Derby Games' CEO, Tom Hessert, left a successful career at Urban Outfitters (Nasdaq: URBN) to start Derby Games. As divisional planner, Tom ran e-commerce operations for a $180MM division of Urbanoutfitters.com. In May 2011, the idea for Derby Games was born while Tom was attending the Preakness Stakes in Baltimore, his first real horse race. He thought there must be a way to bring that winning experience to the devices of Americans in a social, safe and legal way. Tom founded Derby Games in Manhattan with his brothers Bill and Walter that summer. Tom has a B.A. in Entrepreneurship from the Mendoza College of Business at the University of Notre Dame.