Lou Anella, Ph.D. is professor of horticulture and landscape architecture at Oklahoma State University (OSU). He also ser...
Problem
Water is an expensive resource. Waste hurts our planet and our purses.
57% of our city water is used on the landscapes we love. However...
"Most home lawn sprinkler systems have a 30–40% efficient rating” - CMG Colorado State
Waste you can see: water running down the sidewalks
...but most of the waste is invisible, because of sprinkler overlap!
Today's mechanical sprinklers must overlap to work, but the center section gets 195% of needed water.
Solution
Irrigreen smart sprinkler system saves ~50% more water
Irrigreen’s revolutionary Digital Sprinkler Head distributes water according to the exact shape of your landscaping. Our software controlled digital heads print water instead of spraying, which eliminates overlap waste. And you can control it from using our app!
Our Smart Sprinkler System saves water and simplifies irrigation. In cities with high water cost, property owners can save approximately $600–$1200 per year on their water bill.
Irrigreen combines weather data with your landscaping needs, making the entire experience from installation to everyday use simple, efficient and smart.
Video: See How Irrigreen Saves Water
Product
Our Smart Sprinkler technology simplifies complicated irrigation
Irrigreen's Smart Sprinkler System cuts down on installation time and uses fewer materials. Our product has:
80% less sprinkler heads
80% less pipes & trenching
This means it takes only 1/3 the typical amount labor to install.
See it for yourself now: Go to our website and get an Irrigreen free quote in 24 hrs!
Video: See How Irrigreen Simplifies Irrigation
Traction
300+ installs, 2.2x revenue growth, independently proven savings
Irrigreen sprinkler technology has been independently proven to save 40% more water (in 5 months) than traditional sprinkler systems.
Additionally, our internet weather sensing technology can help save approximately 20% more water.
Proven Sales Process
Customers
Irrigreen helps property owners and contractors
Property owners love our digital systems, as we help them save up to $1200 per year. Our product has also been proven to save materials, time and money for contractors, upping their profit margins to ~51%.
Business model
Contractor channel (B2B) and direct to consumer model
Irrigreen launched in the U.S. market with a contractor channel (B2B), and our growth has been accelerated by direct to consumer sales on the Irrigreen website.
Homeowners can request a free quote on Irrigreen's website and also receive an estimate of their water rates and water savings.
61% system profit margins
Our contractor channel is highly incentivized to install Irrigreen because they make more money by having to dig less for installations. A conventional 4-zone system takes two workers three days to install. The same crew could install Irrigreen's digital system in just one day.
Market
U.S. landscape irrigation is a multi-billion market opportunity
We launched in the residential & commercial landscaping market in the U.S. and our current total addressable market is $6B - IGIN (targeting 80 million lawns)
We are building larger digital sprinkler heads for sports fields, large parks, and commercial projects, in order to expand Irrigreen's market reach.
Competition
Irrigreen outperforms: unmatched in water savings
Irrigreen is a category creator in Digital Sprinkler systems. Other companies make internet connected controllers, but those controllers just control existing wasteful mechanical sprinkler heads. Irrigreen has a fully digital head that "prints" water instead of spraying, giving our customers a major water savings advantage.
Vision and strategy
Revolutionizing landscape irrigation with smart sprinkler systems
Our two-year goal is to enter 20 high water cost cities, a $750M+ opportunity.
With your support, we'll grow our product line to include a larger sprinkler head, allowing us to expand into large commercial landscaping, including sports fields, golf courses and parks. Smart water saving technology is critical in maintaining the health of our yards, our communities, and our planet.
Funding
Raised $4.9 million from premiere Silicon Valley investor groups
Our investors include the Band of Angels, Sandhill Angels, Berkeley Angels, Harvard Business School Angels, North Bay Angels, Sierra Angels, Tamiami Angels, Fin Capital and Herle Ventures.
We are backed by a passionate community of investors and advisors who are committed to sustainable water practices and rapidly scaling a breakthrough hardware/software tech company.
Founders
Irrigreen’s Executive Team
SHANE DYER, CEO. "I am passionate about building companies that are not only successful businesses, but at their heart, strive to leave our planet in a better place."
Stanford University, BS Computer Systems Engineering. Founder and CEO of Arrayent, an IoT Platform company that created more than 60 IoT products with Whirlpool, Chamberlain and Sylvania, etc. (Exit to Prodea for $37MM) funded by Intel Capital, DCM. Founder and CEO of ActivePhoto.
GARY KLINEFELTER, CTO. "Using ink jet printing techniques to revolutionize the way we put water on plants is my mission. I love the way something so creatively unexpected can change an entire industry for the better."
VP Technology at Fargo (Exit to HID global for $325MM), Developed 20 ink jet printers, 35+ patents. Recognized expert in ink jet printing. University of Minnesota BS Electrical Engineering, MIT Cert. High Tech Management.
KIM LEVIN, VP Revenue. "I know what it takes to bring new innovation and create traction in the channel. Irrigreen is an amazing opportunity for me to be part of this industry revolution"
VP Sales and Marketing at Poolmaster, VP Sales and Marketing at Regal. Deep expertise and 15 years+ in contractor channel sales and marketing