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Jumpstart Insurance

Disaster insurance. Simplified.
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Republic (OpenDeal Portal LLC, CRD #283874) is considering hosting this Reg CF securities offering by Jumpstart Insurance Solutions, Inc..
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Hear from some of the 0 reserved investors in Jumpstart Insurance


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Highlights


$1M+ raised
Company has previously raised over $1M in capital
  • Event-based insurance to help people recover from a natural disaster
  • Successful prior raise on Republic with $900k+ of funding
  • $150B TAM with a $6B initial market
  • Projected ARR of $10M in 24 months
  • Featured in WSJ, Entrepreneur, and Wired
  • 95% annual customer retention
  • Domain-expert CEO is a 3-time founder

Problem


Natural disasters cause financial ruin.

And most of us have little to no financial cushion: 

Public aid? Often too little, too late.

Insurance? Floods and earthquakes are routinely excluded. Even where it's available, only 1 in 10 people opt-in. Disaster coverage is notoriously costly, complicated, and slow.  

Savings? What savings? A majority of Americans can't even cope with a $500 surprise.

A recent McKinsey report emphasizes the market opportunity of insuring natural catastrophes. Building financial resilience is also a social imperative. The UN Sustainable Development Goals emphasize the role of disaster risk reduction. By building disaster resilience for individuals, Jumpstart speeds up recovery for whole communities.

Solution


A new category: Parametric insurance

Jumpstart provides a financial jumpstart after the shock of a natural disaster, through a new product category: parametric insurance. 

Parametric uses technology to pay a lump-sum immediately after occurrence of a pre-specified data metric. Jumpstart was the first to bring parametric to consumers in the US.

Parametric transforms disaster insurance from being costly, complicated and slow, to frictionless and affordable, and fast. In this way, we fulfill our mission to make money available to more people, right when they need it most.

Product


Customers receive $10,000 immediately after a disaster

Jumpstart is like a first-responder for your finances. It's like having a disaster savings account, except for the part where you have to save.

We keep all the good parts of insurance - getting money when you need it - while eliminating the high costs, hassle, and delay.

Our initial product pays customers $10,000 right away after a large earthquake in California.

Here's how it works:

  • Customers pay a low monthly cost in premiums. 
  • When disaster strikes, customers in the hardest-hit areas are automatically eligible for payment. 
  • Customers simply reply to our text message to confirm they've been affected. 
  • We then deposit payment directly. 
  • No paperwork, no deductible, no claims adjuster.

Traction


Value Proposition? Check. Next? Scaled Growth.

Jumpstart launched our first-of-its-kind parametric product in October 2018. We're executing a growth strategy specifically tailored for a first mover in this new category.

Our prior raise on Republic attracted nearly 4,000 investors and more than $900k. With those funds we accomplished key milestones in our growth strategy:

  • Established product market fit by understanding customer value proposition: who's buying, why, and when.
  • Laid the foundation to grow via partnerships:
    • hire key partnership teammates
    • upgrade technology for seamless partner integrations
  • Expanded the product:
    • Now Live: Washington & Oregon
    • coming soon: New Zealand

We've also attracted press coverage: both mainstream and from the insurance industry.

Customers


"Where has this been all my life?" (real customer quote)

Customers love Jumpstart. We know because we've talked to them - literally hundreds of them. Time and time again we hear testimonials like these: 

The data tell the same story. We're seeing metrics that indicate a clear value proposition:

  • 95% annual retention
  • 40% conversion from starting the sign-up process 

We're also learning from our customers when and why they buy Jumpstart.And as we add B2B2C partners, we're getting more rave reviews:

Business model


Recurring revenue with 10x growth in each of the next 2 years

We earn a recurring-revenue insurance commission, while bearing no risk of making post-disaster payouts. We work with underwriters at Lloyd’s who take responsibility to make payouts.

Customers pay an average of $250 per year, and we retain a typical commission of 25%. 

We project 10x growth per year for the next two years, driven mainly by partnerships. As of December 2020, we have signed agreements with 12 partners with a collective 300,000 potential customers.The late-2021 jump represents one of the largest California employers, who has plans to offer Jumpstart as a voluntary employee benefit.

Longer-Term Upside

Our most likely exit opportunity will be acquisition by a large incumbent within 4 to 10 years. By that time, we project 400,000 customers, 3 to 5 disaster types, and $100M of revenue.

Market


A $150B blue-ocean market of under-insurance

The insurance market is $1.6T. But for each amount insured, untold emerging risks go un- or under-insured: cyber, pandemic, climate change, and more. These create major insurance gaps with a market size in the hundreds of billions.

For natural disasters alone, this "protection gap" exceeds $150B annually. Even if we capture less than 1% market share, we become a billion-dollar company.

Here's how we "gear-up" this massive market potential:

  1. $6B initial market: earthquakes in California
  2. $30B: expand earthquake to more locations (WA & OR; New Zealand)
  3. $100B market: expand across natural disasters, particularly flood & wildfire
  4. $700B market: any un-insured shock: financial meltdown, cyber-terrorism, political risk...pandemic?

Competition


Imitation is the highest form of flattery

The Jumpstart experience is so opposite from conventional insurance that one customer told us,Our customers love that they can use Jumpstart money for any extra expense, even if they have no damage.

We may have been first-mover, but parametric insurance is catching on. It's so appealing that a large-scale incumbent has created a copycat product - but at double the price.

Why? In typical insurance, there are 4 to 5 "middle men" who each skim 5-20%, which can double the cost to the consumer. 

With our full-stack of technology, Jumpstart can remain the only intermediary between the customer and the risk-bearing entity. 

We pass along this savings to the customer, while keeping enough upside to grow profitably.

Vision and strategy


From Earthquakes to Floods and Beyond

Floods are the natural next step for Jumpstart's parametric approach. Like earthquakes, they are routinely excluded from normal coverage.

However, floods occur more often. The more frequent the hazard, the sooner we'll have "success stories" of delighted customers, and the sooner we'll go viral.

In the meantime, we're exploring how parametric can buffer small businesses from shocks in their revenue - no matter what caused the shock, from natural disaster to pandemic.

Our larger ambition is for a "jumpstart" policy to become synonymous with any insurance that pays an immediate lump sum - to be the defining brand of this new consumer category.

Funding


Wildly-successful prior raise on Republic: $900k

We're thrilled to be back on Republic. Our previous campaign generated a resounding vote of confidence from almost 4,000 investors.

We're especially heartened to share our journey with those of you who know first-hand what it takes to recover from disaster. (After 2020, that's all of us.) 

We'll use funds from the current raise to reach milestones that will fuel our growth and multiply your investment:

  • Integrations with key distribution partners
  • Efficient direct-to-consumer growth
  • Reach $10M ARR within 24 months

Our chances of success have never been higher. We've already received one inquiry from a prospective acquirer. But for now, staying independent will retain more upside for investors.

Founders


The Right Team to Drive Success

Founder and CEO Kate Stillwell has 20 years of domain expertise in the science and risk of earthquakes. Kate recounts the origin story of Jumpstart:

"At the time of Hurricane Katrina I was a practicing structural engineer. But I realized there's more to disaster recovery than safe buildings. A big missing piece is getting enough post-disaster funding."

In business school Kate learned about large-scale parametric financial instruments. She wondered, why couldn't we create micro-parametric insurance for consumers? Thus the idea for Jumpstart was born.

Kate is joined by a leadership team with the experience and credibility to execute and adapt.

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is considering hosting this Reg CF securities offering by Jumpstart Insurance Solutions, Inc..

Bonus perks

If Jumpstart Insurance launches an offering and you complete an investment, you may receive perks.
Reserve
$500
Receive
  • Exclusive Jumpstart-branded solar charger for your devices
  • Our favorite disaster-readiness gadget - so you can stay connected even when the power is out.
  • Limited (100 left of 100)
8 reservations
Reserve
$1,000
Receive
  • Hand-written thank you note from Kate
  • Limited (92 left of 100)
Reserve
$2,500
Receive
  • Jumpstart policy gifted to the recipient of your choice
  • Limited (20 left of 20)
Reserve
$10,000
Receive
  • Invitation to bi-annual investor update calls

About Jumpstart Insurance

Legal Name
Jumpstart Insurance Solutions, Inc.
Founded
Nov 2015
Form
California Corporation
Employees
6
Website
jumpstartrecovery.com
Social Media
Headquarters
Google Map location of of Jumpstart Insurance
344 Thomas L Berkley Way , Oakland, CA
Headquarters
344 Thomas L Berkley Way, Oakland, CA, United States 94612

Jumpstart Insurance Team
Everyone helping build Jumpstart Insurance, not limited to employees

Profile picture of Kate Stillwell
Kate Stillwell
Founder
Featured in Superheroes · Read
Kate's life's work is to build disaster resilience. She's a recognized InsurTech thought leader and a structural engineer, who previously co-founded two NGOs. Kate believes finance is the most impactful way to build disaster resilience.
Profile picture of Linda Tarango
Linda Tarango
EVP Brand Expression
Profile picture of TJ Moretto
TJ Moretto
Lead Developer
Profile picture of Daniel Dal Pino
Daniel Dal Pino
Data Analyst
Profile picture of Tena Melfi
Tena Melfi
Business Development Advisor
Profile picture of Dee Pearson
Dee Pearson
Regulatory Analyst
Profile picture of Victoria Chames
Victoria Chames
Content Marketing
Profile picture of Fid Norton
Fid Norton
Advisor
Profile picture of Alan Hampton
Alan Hampton
Advisor
Profile picture of Bill Keogh
Bill Keogh
Advisor
Profile picture of Chris Borders
Chris Borders
Legal Counsel
10 more team members
Kate Stillwell
Founder
Linda Tarango
EVP Brand Expression
TJ Moretto
Lead Developer
Daniel Dal Pino
Data Analyst
Tena Melfi
Business Development Advisor
Dee Pearson
Regulatory Analyst
Victoria Chames
Content Marketing
Fid Norton
Advisor
Alan Hampton
Advisor
Bill Keogh
Advisor
Chris Borders
Legal Counsel

Press

Jumpstart Parametric Earthquake Firm on Move in West
Insurance Journal Insurance Journal
·
Jan 22, 2021

Jumpstart Insurance Solutions Inc. is on the move in the earthquake-prone West - and the company is now working with insu...

Insurers Aim to Fill In the Disaster Gap
WSJ WSJ
·
Oct 21, 2019

One of a homeowner's worst nightmares is learning that major expenses resulting from a natural disaster aren't covered by...

InsurTech is still looking for traction with customers an...
Daily Fintech Daily Fintech
·
Jul 25, 2019

image TLDR Are the InsurTech advocates/enthusiasts 'preaching to the choir' and considering that to be conversion of the ...

Masters of the Turnaround: "We need to remain optimistic,...
Thriveglobal
·
May 7, 2019

Kate Stillwell is the founder and CEO of Jumpstart, a new type of natural disaster insurance that helps families and indi...

Kate Stillwell Archives | Your Mark On The World
Your Mark On The World
·
May 2, 2019

Kate Stillwell, founder and CEO of Jumpstart, is by background a civil engineer who has spent much of her career figuring...

Post-Apocalyptic Insurers Try Out a New 'Make it Rain' St...
WIRED WIRED
·
Feb 28, 2019

Friends, have you thought about your insurance lately? [Reader clicks close tab.] Dammit! Wait, no, look: Climate change ...

Can Your Personal Finances Handle a Natural Disaster? -- ...
The Motley Fool The Motley Fool
·
Jan 24, 2019

Nearly every American lives in the potential path of at least one form of natural disaster. Whether your community is mos...

How This Entrepreneur Bounced Back After Losing a Partner...
Entrepreneur Entrepreneur
·
Dec 6, 2018

8 min read Opinions expressed by Entrepreneur contributors are their own. In the Women Entrepreneur series My Worst Momen...

Q&A: California Businesses Prepare for the Next Quake
Riskmanagementmonitor Riskmanagementmonitor
·
Oct 24, 2018

On October 18, more than 10 million Californians participated in The Great Shakeout to prepare for the next catastrophic ...

In the event of an earthquake, this startup wants to give...
San Francisco Business Times San Francisco Business Times
·
Oct 20, 2018

Kate Stillwell doesn't want to alarm people, but if the Big One comes, San Francisco residents are woefully under prepare...

Parametric insurtech Jumpstart launches with earthquake c...
Intelligent Insurer Intelligent Insurer
·
Oct 4, 2018

Insurtech startup Jumpstart, a natural disaster insurance provider for renters and homeowners in the US, has officially l...

Parametric InsurTech Jumpstart launches with text-powered...
ReinsuranceNe.ws ReinsuranceNe.ws
·
Oct 3, 2018

Jumpstart, a California-based InsurTech start-up, has officially launched with a new type of natural disaster insurance p...

Insurtech Jumpstart Rolls out Parametric Earthquake Produ...
Insurance Journal Insurance Journal
·
Oct 2, 2018

A firm that wants to make a name for itself as the first parametric insurtech in the U.S. for earthquakes has officially ...

Parametric Insurance- The Least Known Best Response to Un...
Daily Fintech Daily Fintech

What if a policyholder could be immediately paid when an event or circumstance occurred, with no claim to file, no invest...

Ep 075: Nathan Golia - Digital Insurance - The State of I...
The Insurance Innovators Unscripted The Insurance Innovators Unscripted

Podcast: Play in new window | Download On this episode of the Insurance Innovators Unscripted Podcast, I speak with Natha...

Jumpstart Partners With AmWINS, Lloyd's on California Par...
Ambest

Startup Jumpstart has partnered with AmWINS and Channel Syndicate 2015 at Lloyd's to offer parametric earthquake coverage...

Show all

FAQ

Do you have plans to expand?

Do you have plans to expand?

Yes, and we've already started expanding geographically! We also intend to expand to other natural disasters, and that's one of the main reasons we're crowdfunding. We are very keen on the potential of introducing parametric insurance for flood risks.

Do people actually want disaster insurance?

Do people actually want disaster insurance?

Many more people than who buy it now!  If you ask anyone in California if they believe the Big One is coming, they will answer "of course."  What's missing is product options.  


Here are some numbers that show untapped demand: Before the 1994 Northridge earthquake, about 28% of people bought it (the cost was about 1/3 in today's dollars).  Now about 10% of people buy it.  So we believe we can unlock triple the current market simply by introducing a simpler, lower-cost option.

Why hasn't anyone else done this?

Why hasn't anyone else done this?

Fundamentally, this is a build-vs-buy question. And the answer is different relative to other startups vs. incumbents.  


To other startups, the barrier to entry is enormous - it takes years of prep across multiple disciplines, without a product in market.  The startup needs both a 3-year runway as well as domain-expertise credibility with both the regulator and the risk-bearing partners.  For an insurance product, you cannot start selling until all the tech is "done" (not just MVP) - thus the appeal of licensing our technology.


To an incumbent, there is significant advantage to waiting on the sidelines until the market is proven by others, rather than large expenditures on an untested product category with regulatory questions.

What is your core technology?

What is your core technology?

Technology is the lynchpin of Jumpstart's value proposition. Even though our main product is an insurance policy, selling it wouldn't be possible without the technology we built.  


Our technology is so core that we've been sought out by multiple prospective licensees our technology to bring other parametric insurance products to market. This represents an interesting secondary revenue stream.


We built in-house and own four technology platforms:

  • Underwriting: underlying risk modeling used for quoting prices and rates
  • Sign-up: customer interface and procedures for applying for a policy
  • Policy administration: back-end engine for issuing and managing policies, including regulatory functionality
  • Claims: back-end engine determining payout eligibility and disbursement
Who are your typical customers?

Who are your typical customers?

About 60% of our customers are homeowners and 40% are renters. They span age, gender, and race. The common theme is that our customers think about Jumpstart relative to their savings and their preparedness, not necessarily like "insurance" in the conventional sense. View some of our real customers, and their stories, in this 6-minute video playlist of testimonials, which opens in a new tab.

How does the product work in more detail?

How does the product work in more detail?

-You sign up and pay (average cost $20/month)

-The earthquake happens

-We link data from the USGS with our technology to determine who's eligible for payout

-We text you to tell you you're eligible

-You reply yes

-We initiate electronic payout to your account on file


The full list of product FAQs is on our website.

Still have questions? Check the discussion section.
Show all FAQ

Discussion

Ask questions and share feedback with the Jumpstart Insurance team below. If you have support related questions for Republic, please contact investors@republic.co.
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