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* Click here for important information regarding Financial Projections which are not guaranteed.
Problem
We can't solve the problems of today with the products of yesterday
Modern consumers are facing a new pandemic caused by increasing stress, overwhelm, and schedule overload that is causing imbalance in the body.
Instead of turning to functional remedies that restore the body and mind, consumers have long been resorting to quick-fix pharmaceuticals and unregulated synthetic supplements that provide a band-aid effect that doesn't address the root of the problem. Unfortunately, these options are often causing more harm and have dangerous side effects.
Severe side effects from prescription drugs can range from infections to death. From 2011 to mid-2017, the FDA received more than 5.4M reports of prescription drug adverse events, including more than 1M deaths.
Solution
The future of
wellness is here
Revolutionizing health and daily wellbeing through science-backed plants
Consumers are now prioritizing mental and physical health by leaning towards preventative care and natural alternatives. They're asking tough questions about everything they put into their bodies, whether pharmaceuticals or nutraceuticals.
Working with some of the world’s top functional medicine doctors, herbalists, and chemists, Juna has designed a targeted system of solutions that help women become more resilient to their unique stressors, optimize their body and mind, and seamlessly fit into their daily routines.
Product
Meet the science-backed solutions
1. 100% Plant-powered, zero synthetics: Formulated with over 60+ botanicals, prioritizing organic and bio-dynamic sourcing.
2. Clinically proven, science-backed ingredients: science-backed and/or patented with clinical trials proving efficacy.
3. Trustworthy: 3rd party tested for efficacy and purity and 5-star customer rated.
4. Innovative & 100% proprietary: Juna's topical formulations use nanoencapsulation technology to protect and deliver nutrients into the skin at maximized absorption. This year, Juna launched the first ever sugar-free wellness gummy.
5. Good to the core: Unlike controversial big pharma, Juna is female-founded and offers 1% back to aligned organizations.Traction
The impressive results
Since launch, we have generated over $1.6M in revenue. We've created a cult following with an impressive 40% repeat purchase rate and nearly 0% order return rate, proving product efficacy and brand loyalty. Juna's last two product launches were so successful, they sold out within a week.
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2022 highlights
Over 100+ press features:
Customers
The demo: the 'do it all’ generation
It’s the “do it all” generation of women who are looking for support with stress, digestion, mood balance, and better sleep so they can show up as the best version of themselves. They are savvy about health and wellness and make informed, educated decisions about what to put in their bodies. They seek natural alternatives like Juna that are made with clinically effective ingredients and have an array of long-term benefits.
The 5-star reviews are in:
Business model
Active verticals
Omni-channel distribution
Ecommerce/DTC:
Primary focus has been DTC/ subscription with 85% of revenue on junaworld.com. We've seen revenues doubling every year while maintaining strong capital efficiencies.
Our Subscription Program has a 40+% repeat purchase rate.
Promoted through: Influencers, Digital Ad Campaigns, Podcasts, Facebook ads, Affiliate Networks, Sampling, Brand Partnerships, and more.
Wholesale:
Onboarded 75+ strategic retailers since January 2022.
New Premium Accounts: Erewhon and Equinox.
Launched on Vitamin Shoppe.
Strategic focus for 2023 and beyond to improve distribution and create long-term partnerships.
Amazon:
Launched mid March 2022.
Fully optimized page converting at gold standard 25%.
By Month 3: 40% MOM lift.
70k searches/month for chlorophyll drops- super high demand.
Adding marketing budget in August and expect a 3-5x increase on sales.
Future retailer opportunities: Sephora, The Detox Market, Revolve, Whole Foods, Goop, Thrive, Barrys Bootcamp, SoulCycle
Market
The Opportunity
- Supplement momentum continues as consumers prioritize health and wellness post-pandemic, with US supplement sales growing 7.5% in 2021 reaching $60 billion, up from about $55 billion.
- Vitamins and herbs lead in supplement market share in 2021.
- Stress, Anxiety, Sleep, Energy, Weight Management and Gut Health top the list of health issues regularly experienced by consumers. (See Experiential Conditions slide below.)
- Stress and mood are top concerns for both Gen Z and Millennials, with an expected doubling of related supplements sales from 2017 to 2024.
- The pandemic provided a boost for the entire industry, with supplements sales projected to be at least $2.9B larger in 2024 than pre-COVID projections for 2024 sales.
Competition
Juna is proving that plants can be as effective as quick-fix pharmaceuticals
and provide lasting, long-term benefits.
We design a system of targeted solutions specifically for the modern woman that seamlessly work together and fit into her everyday routine, not change it.
Vision and strategy
The future of Juna
For the past 2 years we have collected and analyzed data from four product categories, multiple form factors, and thousands of customers to craft the strategic expansion plan of products and partners.
Product roadmap 2022-2023
Future branding + packaging
Projected growth by year
* Click here for important information regarding Financial Projections which are not guaranteed.
Impact
Commitment to
an equitable future
Juna's commitment extends beyond individual health and into a greater ecosystem of environmental awareness and social justice. We pledge to donate 1% to support aligned organizations such as Girls Inc, Reclaim, Rodale Institute.
Funding
Fueling the growth
Seeking $1.5M in additional funding. $607k raised to date with zero debt.
Founders and leadership
